Why This Startup Is Strapping Cameras To Housekeepers’ Heads In India

Forbes Daily Briefing · Aug 3, 2026 · 6m

On a Tuesday evening in early July, Anushka Ahuja, a dentist in Gurgaon, India, opens the door for the house help she booked ten minutes ago on Pronto, an app that provides instant professional cleaning services like sweeping, mopping and laundry across 11 cities in India. A woman clad in a crisp uniform greets her with a polite smile, then asks: Can she strap a small camera onto her head to record her work? Ahuja isn’t surprised to see the camera. In fact, she paid an extra nine rupees (about nine cents) so her cleaner would record everything from her elbows to her fingertips. Now she’ll…