Latest / Drinkin‘ Bros Podcast / Episode 1625 - Joe Rogan's Best Friend Bill Thompson

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Episode 1625 - Joe Rogan's Best Friend Bill Thompson · Drinkin‘ Bros Podcast

• 0:08
  [SPEAKER_00]: Sit back relax, and have a bucket, dress, dress, dress.
• 0:23
  [SPEAKER_05]: Yeah, welcome to Drinking Bro's Kids!
• 0:27
  [SPEAKER_05]: It's that old Wednesday show that always gets super weird around here.
• 0:33
  [SPEAKER_05]: Cheers, I'm gonna crack open a hearty of seltzer, we're having a heat wave down here on the side of the country, and it's 93 degrees today.
• 0:42
  [SPEAKER_05]: It's 108 in Phoenix, there's something crazy, and it's wild.
• 0:47
  [SPEAKER_05]: We are very blessed today.
• 0:50
  [SPEAKER_05]: to have Joe Rogan's best friends.
• 0:53
  [SPEAKER_05]: Bill Thompson on the Show Game Around of a Plus.
• 0:55
  [SPEAKER_05]: Metro, there it is.
• 0:57
  [SPEAKER_05]: Look at that.
• 0:58
  [SPEAKER_05]: Look at our young Bill.
• 1:00
  [SPEAKER_05]: God, he's grown up.
• 1:02
  [SPEAKER_05]: God, you've grown up so big.
• 1:04
  [SPEAKER_05]: And I don't even recognize him when I came into the studio today.
• 1:07
  [SPEAKER_05]: There's some people that I meet in this life with so much star power that I'm in all.
• 1:13
  [SPEAKER_05]: I feel like I could get sucked into their black hole.
• 1:17
  [SPEAKER_05]: I might become a pedophile.
• 1:19
  [SPEAKER_05]: There's a lot of things that come with the star power that you now have, Bill.
• 1:24
  [SPEAKER_05]: And I just wonder, how much does this change your life in the last 24 hours?
• 1:30
  [SPEAKER_04]: They're just filled like an hour ago, but I don't know.
• 1:33
  [SPEAKER_05]: Bill, these are Taylor Swift answers.
• 1:35
  [SPEAKER_04]: I'll be flocking in my ears.
• 1:36
  [SPEAKER_04]: I'll be forgotten in the annals of the Joe Rogan podcast.
• 1:39
  [SPEAKER_05]: In the anals, in the anals and in the anals and in the anals.
• 1:42
  [SPEAKER_05]: Okay.
• 1:43
  [SPEAKER_05]: These are Taylor Swift answers right now.
• 1:45
  [SPEAKER_05]: Is there a Hollywood publicist's back there?
• 1:47
  [SPEAKER_05]: Who did you hire for these answers, Bill?
• 1:49
  [SPEAKER_05]: Dan, you're no longer the same person.
• 1:51
  [SPEAKER_05]: And it hurts me.
• 1:52
  [SPEAKER_03]: He's a Bill's a lifelong member of the intelligence community.
• 1:55
  [SPEAKER_03]: He's KG by nature.
• 1:56
  [SPEAKER_05]: Okay.
• 1:57
  [SPEAKER_03]: I just cage you by nature half because I hate you you have to be no interesting.
• 2:00
  [SPEAKER_04]: I'm also naughty by nature Yes, I'm here.
• 2:03
  [SPEAKER_05]: I got a tech in a banana clip dude Dan hates when rappers say the word clip
• 2:09
  [SPEAKER_05]: because it's a magazine?
• 2:10
  [SPEAKER_03]: Yeah.
• 2:11
  [SPEAKER_03]: Well, nobody says banana magazine.
• 2:13
  [SPEAKER_05]: No, it's banana clip.
• 2:14
  [SPEAKER_05]: Yeah, and it's nice.
• 2:16
  [SPEAKER_05]: It just sounds sexier in rap songs, doesn't it?
• 2:18
  [SPEAKER_03]: We say extended magazine, which doesn't sound...
• 2:21
  [SPEAKER_03]: It doesn't...
• 2:21
  [SPEAKER_03]: It doesn't sound exactly.
• 2:22
  [SPEAKER_03]: I mean, it's not as... Banana clip doesn't actually describe anything.
• 2:27
  [SPEAKER_05]: Not...
• 2:27
  [SPEAKER_05]: It's the shape in the angle.
• 2:29
  [SPEAKER_03]: No, I know, but it's not a clip.
• 2:30
  [SPEAKER_03]: So, clip is a stripper clip.
• 2:31
  [SPEAKER_05]: When you say extended magazine, it makes me think of the New Yorker.
• 2:34
  [SPEAKER_05]: And I don't like that at all.
• 2:36
  [SPEAKER_05]: It's a fancy fucking thing.
• 2:38
  [SPEAKER_03]: Is that the first magazine you think of?
• 2:40
  [SPEAKER_05]: For an extended magazine, yes.
• 2:42
  [SPEAKER_05]: It's the only magazine that I've ever read that felt like a book in a chore where I was just like, oh, Christ.
• 2:47
  [SPEAKER_03]: I like that one.
• 2:48
  [SPEAKER_03]: I read this book.
• 2:49
  [SPEAKER_03]: What was it bullshit?
• 2:50
  [SPEAKER_03]: What was that magazine for kids?
• 2:51
  [SPEAKER_03]: Light something or other?
• 2:52
  [SPEAKER_05]: Oh, yeah.
• 2:53
  [SPEAKER_05]: Highlights.
• 2:53
  [SPEAKER_03]: Highlights.
• 2:54
  [SPEAKER_05]: We only did two pages.
• 2:55
  [SPEAKER_05]: the circle on the rake and the clouds and the squirrel in the trees and then the other thing that was like a questionier fun little thing in the forest.
• 3:05
  [SPEAKER_03]: Have you seen the muzzlem version of where is Waldo?
• 3:08
  [SPEAKER_03]: No, it's where it's where's Muhammad and you just kind of search the page for where the explosion is.
• 3:14
  [SPEAKER_03]: And that's how you know Wait, we're on YouTube today.
• 3:17
  [SPEAKER_03]: We probably can't say hey, who cares anymore his son was concerned he was saying That he could never come on a show like this because he would immediately get canceled.
• 3:26
  [SPEAKER_04]: I'm like you're gonna cancel that you're doing a live show And it's not be sure you're fine, Bill.
• 3:30
  [SPEAKER_05]: It's us that are getting canceled not you well, you're an outstanding member of the community also
• 3:35
  [SPEAKER_05]: your best friends with Joe Roguel like now you're good now dude you can do anything you want now here's the wild thing for us uh we've lived here six years now yep um he falls our our Instagram uses clips on his show for years never been everybody neither was uh ever been invited
• 3:54
  [SPEAKER_04]: It's a it's a bizarre thing, you know, I never thought I would get invited on and never act like an active like I would never once talked to him about his podcast We haven't either.
• 4:03
  [SPEAKER_04]: Yeah, I'm just saying like nothing.
• 4:05
  [SPEAKER_04]: I've had I told Dan while we were recording our citizen podcast.
• 4:10
  [SPEAKER_04]: I got off my phone
• 4:11
  [SPEAKER_04]: and put it down for like an hour and a half.
• 4:12
  [SPEAKER_04]: I don't over a hundred text messages.
• 4:14
  [SPEAKER_04]: I'm sure after the podcast dropped, and people haven't heard from it like 10 years.
• 4:19
  [SPEAKER_05]: How many of them have changed?
• 4:20
  [SPEAKER_05]: It does change your life.
• 4:21
  [SPEAKER_05]: He's the white Oprah, and I've said this in a million times in the show.
• 4:23
  [SPEAKER_03]: How many of them were genitals, pictures of genitals?
• 4:27
  [SPEAKER_04]: I haven't got any, well, I haven't looked yet, the day's down.
• 4:30
  [SPEAKER_03]: Dick Picks?
• 4:31
  [SPEAKER_03]: I said genitals.
• 4:32
  [SPEAKER_05]: Oh, I'll blast you with a dick pick.
• 4:34
  [SPEAKER_03]: No, well, I didn't say, I don't take pictures of them.
• 4:35
  [SPEAKER_05]: It doesn't expect you would.
• 4:37
  [SPEAKER_03]: It doesn't expect you would.
• 4:37
  [SPEAKER_03]: It doesn't expect you would.
• 4:39
  [SPEAKER_03]: It doesn't expect you would.
• 4:40
  [SPEAKER_03]: It doesn't expect you would.
• 4:41
  [SPEAKER_03]: It doesn't expect you would.
• 4:42
  [SPEAKER_05]: It doesn't expect you would.
• 4:44
  [SPEAKER_05]: It doesn't expect you would.
• 4:45
  [SPEAKER_05]: It doesn't expect you would.
• 4:46
  [SPEAKER_03]: It doesn't expect you would.
• 4:47
  [SPEAKER_03]: It doesn't expect you would.
• 4:48
  [SPEAKER_03]: It doesn't expect you would.
• 4:49
  [SPEAKER_03]: It doesn't expect you would.
• 4:51
  [SPEAKER_03]: It doesn't expect you would.
• 4:52
  [SPEAKER_03]: It doesn't expect you would.
• 4:53
  [SPEAKER_03]: It doesn't expect you would.
• 4:53
  [SPEAKER_03]: It doesn't expect you would.
• 4:54
  [SPEAKER_03]: It doesn't expect
• 4:55
  [SPEAKER_03]: Sure.
• 4:56
  [SPEAKER_05]: But congratulations to you for you and your company, Martin Ford, you know, this stuff.
• 5:00
  [SPEAKER_05]: It's a huge deal and obviously we're kidding you and I've been for years and years.
• 5:06
  [SPEAKER_04]: I didn't mention the app till the end.
• 5:07
  [SPEAKER_04]: I totally forgot about it because I kind of deer in the headloat.
• 5:10
  [SPEAKER_05]: No way.
• 5:10
  [SPEAKER_04]: So...
• 5:11
  [SPEAKER_04]: He basically got to the missed opportunity.
• 5:14
  [SPEAKER_05]: He was like, hey, do you want to on the 9th hour?
• 5:16
  [SPEAKER_05]: You forgot to mention the, yeah.
• 5:17
  [SPEAKER_04]: No, I finally did it at the very end.
• 5:20
  [SPEAKER_05]: Who makes it to the end of the podcast?
• 5:23
  [SPEAKER_05]: I've made it through, and I like, I love Rogan, by the way, I'm not, I'm not shitting on at all.
• 5:27
  [SPEAKER_05]: It's just so long, I don't have that type of commute.
• 5:31
  [SPEAKER_05]: So I've only made it through a think three total in my entire life.
• 5:34
  [SPEAKER_04]: I've made it through a few total, but I would imagine that I'm in the,
• 5:40
  [SPEAKER_04]: If I like a guess, I'll listen to the whole thing.
• 5:42
  [SPEAKER_05]: I hit, so you're saying, I can actually name them.
• 5:45
  [SPEAKER_05]: Ben Affleck Matt Damon, Kevin Hart was really fucking good.
• 5:50
  [SPEAKER_05]: And...
• 5:52
  [SPEAKER_05]: I think the other one was Josh Brawman actually.
• 5:55
  [SPEAKER_04]: I didn't give Ben Affleck as do.
• 5:56
  [SPEAKER_04]: I was like, nobody ever does because he's such a dick, but I mean, after listening to that podcast, I was more impressed with him than I thought.
• 6:05
  [SPEAKER_05]: I know.
• 6:05
  [SPEAKER_05]: He knows every single ounce of filmmaking that guy, all the way around, writing to producing, directing, he knows it all.
• 6:12
  [SPEAKER_05]: He is a very, very smart man.
• 6:14
  [SPEAKER_05]: especially in real life too.
• 6:16
  [SPEAKER_05]: But congratulations and Spartan Force.
• 6:18
  [SPEAKER_05]: How's it doing?
• 6:19
  [SPEAKER_05]: We're last together at the inauguration.
• 6:22
  [SPEAKER_05]: Yes.
• 6:23
  [SPEAKER_05]: You threw an amazing party.
• 6:24
  [SPEAKER_05]: Yeah.
• 6:25
  [SPEAKER_05]: Thank you for having us.
• 6:26
  [SPEAKER_05]: Yep.
• 6:27
  [SPEAKER_05]: Thank you for coming.
• 6:28
  [SPEAKER_03]: And they opened bar.
• 6:29
  [SPEAKER_03]: He's been here in this room since then.
• 6:32
  [SPEAKER_05]: Have you?
• 6:32
  [SPEAKER_05]: Yes.
• 6:33
  [SPEAKER_05]: That was in January.
• 6:34
  [SPEAKER_05]: Oh, shit.
• 6:35
  [SPEAKER_03]: That was in July last year.
• 6:36
  [SPEAKER_05]: Last year, God.
• 6:37
  [SPEAKER_05]: Damn it.
• 6:37
  [SPEAKER_05]: Yeah.
• 6:37
  [SPEAKER_05]: We're sitting in darks.
• 6:38
  [SPEAKER_03]: You were here in what sub-tumber.
• 6:39
  [SPEAKER_05]: Yes, I think that's right.
• 6:42
  [SPEAKER_03]: I think sub-timers.
• 6:42
  [SPEAKER_05]: It's goddamn.
• 6:43
  [SPEAKER_05]: Doesn't seem like that long.
• 6:45
  [SPEAKER_03]: It's been all together.
• 6:46
  [SPEAKER_05]: Yeah.
• 6:47
  [SPEAKER_05]: It really does.
• 6:47
  [SPEAKER_05]: And I just wanted to say, if I didn't say it in the last show, I'm really proud of you, that Party was amazing.
• 6:52
  [SPEAKER_05]: And there was so many famous people there and all their shits.
• 6:55
  [SPEAKER_05]: Not your best friend, obviously.
• 6:57
  [SPEAKER_05]: Well, not Joe Rogan.
• 6:58
  [SPEAKER_05]: But you would Jay Cutler there.
• 7:01
  [SPEAKER_05]: I marked him.
• 7:03
  [SPEAKER_05]: Jay was my favorite one.
• 7:04
  [SPEAKER_05]: Yeah.
• 7:04
  [SPEAKER_05]: Fucking GSP, Legend Dude, the child came out to me.
• 7:08
  [SPEAKER_05]: We were chatting about ranked ranked 15.
• 7:11
  [SPEAKER_05]: It was a ton of people there, and it was just cool to see.
• 7:14
  [SPEAKER_05]: Christian Craig had, because you've always been such a humble guy for your entire life that it's like, it's awesome to see good people succeed.
• 7:22
  [SPEAKER_05]: I thought the same way about Josh Smith when we once in the Montana knife company party.
• 7:26
  [SPEAKER_06]: Yeah, Josh Craig.
• 7:27
  [SPEAKER_05]: It's just good when good people succeed, like genuinely good people.
• 7:32
  [SPEAKER_05]: you root for it.
• 7:34
  [SPEAKER_05]: And if you don't root for your friends, I think you're just a piece of shit in this life.
• 7:37
  [SPEAKER_04]: Yeah, I mean, yeah, that party was a lot of fun.
• 7:39
  [SPEAKER_04]: GSP is I was, which all jokes aside, he has become a very good and close friend.
• 7:45
  [SPEAKER_04]: And we talk all the time and he's probably one of the best people.
• 7:50
  [SPEAKER_04]: He's like up there as far as like just good dudes.
• 7:53
  [SPEAKER_04]: He's the whole package.
• 7:54
  [SPEAKER_04]: You never know how people are behind the scenes.
• 7:56
  [SPEAKER_05]: Yeah, of course, of course.
• 7:58
  [SPEAKER_05]: And I felt the same way when we met him as well.
• 8:00
  [SPEAKER_05]: And hopefully, we grab him on the show one day.
• 8:03
  [SPEAKER_05]: He travels a lot, and it's like, hey, if I'm in town, he's great.
• 8:07
  [SPEAKER_05]: But in all sincerity here, the one thing that I think, sometimes we overlook on the show when we have our friends on, is they're actual life and career.
• 8:17
  [SPEAKER_05]: So can you tell the audience how you got started, what she did in the military, and what led you to Spartan forge?
• 8:23
  [SPEAKER_05]: Uh, yeah, I mean, how far back do I want me to go here?
• 8:27
  [SPEAKER_03]: Uh, let's go to, not- I want to, like, I want to know if you cut your own in billacle court.
• 8:31
  [SPEAKER_05]: And what, what position you're, uh, sexual appearance for it?
• 8:34
  [SPEAKER_05]: When you were conceived.
• 8:35
  [SPEAKER_04]: Oh, I don't know that.
• 8:36
  [SPEAKER_04]: So, you know, I was only there for the end part.
• 8:39
  [SPEAKER_04]: Uh, yeah.
• 8:40
  [SPEAKER_04]: Yeah.
• 8:40
  [SPEAKER_04]: Yeah.
• 8:40
  [SPEAKER_04]: But, uh, he's a patron.
• 8:41
  [SPEAKER_02]: He's a patriot, it was missionary.
• 8:43
  [SPEAKER_04]: Okay.
• 8:44
  [SPEAKER_04]: All right, just check that.
• 8:44
  [SPEAKER_04]: Yeah, yeah, yeah, sure.
• 8:45
  [SPEAKER_04]: Uh, so I grew up in North Dakota, um, small town, like, not middle of nowhere, I don't like saying that, because it sounds derogatory, but it kind of is the middle of nowhere.
• 8:53
  [SPEAKER_04]: a small town called Cavalier, North Dakota and was a horrible student and got thrown out every class I was in, and why?
• 9:01
  [SPEAKER_04]: Because you were talking loud, disruptive, not into learning that type of thing.
• 9:07
  [SPEAKER_04]: So anyway.
• 9:09
  [SPEAKER_04]: You know, military recruiter came by.
• 9:12
  [SPEAKER_04]: I got a good look about how all the girls in the school were talking about them.
• 9:16
  [SPEAKER_04]: I also knew I was never going to be a farmer and in that community you either are a farmer or someone who works in the service industry to support farmers.
• 9:25
  [SPEAKER_04]: And I had none of that and I wanted to get out of North Dakota and the recruiter checked a few boxes for me.
• 9:31
  [SPEAKER_04]: I actually joined to be a military policeman.
• 9:33
  [SPEAKER_04]: Then I showed up and forgot my driver's license at like the map station.
• 9:36
  [SPEAKER_04]: And they needed back then before cell phones.
• 9:38
  [SPEAKER_04]: They needed like a copy of your driver's license to submit your packet to become a military policeman.
• 9:43
  [SPEAKER_04]: Didn't have it.
• 9:44
  [SPEAKER_04]: And I had already dumped my girlfriend and gotten rid of everything and said, like, I can't go back.
• 9:48
  [SPEAKER_04]: So, signed me up for another job that doesn't require driver's license right now.
• 9:52
  [SPEAKER_04]: So, they put me into military intelligence.
• 9:56
  [SPEAKER_04]: And wow, dude, that fast.
• 9:58
  [SPEAKER_05]: Yeah, well, this has a civilian.
• 9:59
  [SPEAKER_05]: We think of it as like some crazy background and these guys are at Harvard or MIT.
• 10:04
  [SPEAKER_04]: No, no, I had a high GT score, which is just like a measure of your general technical abilities.
• 10:10
  [SPEAKER_04]: And that's one of the discriminating factors or the most discriminating factors I would say is the GT score.
• 10:17
  [SPEAKER_04]: And what was it, do you remember?
• 10:19
  [SPEAKER_04]: Yeah, 125 or something like that, or 120 or something.
• 10:23
  [SPEAKER_04]: Is that good, Dan?
• 10:24
  [SPEAKER_04]: I don't remember the distribution.
• 10:25
  [SPEAKER_03]: I mean, 110 gets you qualified for every job in the military.
• 10:29
  [SPEAKER_03]: Once you get up into the 120 to 140 range, you start like people start coming to ask questions about stuff.
• 10:35
  [SPEAKER_03]: Mine was high, but I had already joined the infantry and they tried to talk to me and basic about Shiddling now I'm not doing that so I've already gone through all this at this point and we're like Go about to do our field exercise and go to honor a hill and get a fucking blue cord I'm not gonna back up not gonna go do some else now sure Basically it's it's the beginning of Starship Troopers when they take the tests.
• 10:55
  [SPEAKER_02]: Yep
• 10:55
  [SPEAKER_02]: Really similar.
• 10:56
  [SPEAKER_02]: Neal Patrick Harris gets put in military intelligence.
• 10:58
  [SPEAKER_02]: Yeah, and pH.
• 10:59
  [SPEAKER_02]: Yeah, Rico gets put in mobile infantry and Denise Rishitz gets put in the fleet.
• 11:03
  [SPEAKER_02]: Oh, shit.
• 11:04
  [SPEAKER_02]: So in this animal.
• 11:04
  [SPEAKER_02]: You're around of a pause for that.
• 11:06
  [SPEAKER_02]: I mean, that's just in this analog.
• 11:08
  [SPEAKER_04]: Thank you, Bob.
• 11:09
  [SPEAKER_04]: He's Rico and I'm Neal Patrick Harris.
• 11:11
  [SPEAKER_04]: Okay, perfect.
• 11:12
  [SPEAKER_05]: I'm polyshore.
• 11:14
  [SPEAKER_05]: It's not in there.
• 11:14
  [SPEAKER_04]: That's a completely stupid movie.
• 11:15
  [SPEAKER_05]: It's a military movie though.
• 11:17
  [SPEAKER_05]: I kind of feel like- What does that kind of end the army now?
• 11:19
  [SPEAKER_04]: In the army now.
• 11:20
  [SPEAKER_05]: In the army now.
• 11:20
  [SPEAKER_05]: In the army now.
• 11:21
  [SPEAKER_05]: In the army now.
• 11:22
  [SPEAKER_05]: In the army now.
• 11:22
  [SPEAKER_05]: In the army now.
• 11:23
  [SPEAKER_05]: In the army now.
• 11:23
  [SPEAKER_05]: In the army now.
• 11:24
  [SPEAKER_05]: In the army now.
• 11:25
  [SPEAKER_04]: In the army now.
• 11:25
  [SPEAKER_04]: In the army now.
• 11:25
  [SPEAKER_04]: In the army now.
• 11:26
  [SPEAKER_04]: In the army now.
• 11:26
  [SPEAKER_05]: In the army now.
• 11:27
  [SPEAKER_05]: In the army now.
• 11:27
  [SPEAKER_05]: In the army now.
• 11:27
  [SPEAKER_04]: In the army now.
• 11:28
  [SPEAKER_04]: In the army now.
• 11:28
  [SPEAKER_04]: In the army now.
• 11:29
  [SPEAKER_04]: In the army now.
• 11:29
  [SPEAKER_04]: In the army now.
• 11:30
  [SPEAKER_04]: In the army now.
• 11:30
  [SPEAKER_04]: In the army now.
• 11:30
  [SPEAKER_04]: In the army now.
• 11:31
  [SPEAKER_04]: In the army now.
• 11:31
  [SPEAKER_04]: They explain the job, a skiff is just a place for talk classified information.
• 11:35
  [SPEAKER_04]: They explain the job.
• 11:36
  [SPEAKER_04]: I started here in the James Bond music, little that I know this would have nothing to do with James Bond, but there was a clearance and there was only one guy who could breathe me.
• 11:43
  [SPEAKER_04]: So went off to the military and got into first electronic intelligence, which is Radars, exploitation of Radars, how to figure out where they are on the ground so you can breathe a pilot and say, don't go this way if you don't want to get shot down.
• 11:58
  [SPEAKER_05]: did that stuff and then the ground invasion happened and you know got the first deployment all the way and then they switched we were kind of like a cold war army and then the if this is not fruity we can move on if this is not no no hey here's why i'm asking and this is swear to god this is dead on a statement for the audience here at home if you're listening to the audio we had fill the bansion i think it was last week of the week before yep in front of them for
• 12:23
  [SPEAKER_05]: I'd never asked him to be on the show as a total act.
• 12:25
  [SPEAKER_05]: I just assumed he was on because we hung out so much.
• 12:28
  [SPEAKER_05]: Never asked him about it so we had him on.
• 12:30
  [SPEAKER_05]: I said, you know what, Phil?
• 12:31
  [SPEAKER_05]: Like, sometimes interviewers and I hate it when they do this and I was guilty of it.
• 12:36
  [SPEAKER_05]: Don't ask the questions of their friends because we've already been friends.
• 12:40
  [SPEAKER_05]: Yeah.
• 12:40
  [SPEAKER_05]: The audience doesn't know.
• 12:41
  [SPEAKER_05]: And it's a fuck up by me because you've been on a million times.
• 12:45
  [SPEAKER_05]: I've never asked about your backstory, dude.
• 12:47
  [SPEAKER_04]: Yeah.
• 12:47
  [SPEAKER_04]: So I joined the military, and when I was in there, we had the ground invasion.
• 12:50
  [SPEAKER_04]: And then we kind of switched from a cold war posture, which was like force on force.
• 12:54
  [SPEAKER_04]: Like you built the military was built up at that point to confront other nation-state actors.
• 12:59
  [SPEAKER_04]: But obviously it kind of pivoted to the G-Wat or the global war in terrorism.
• 13:02
  [SPEAKER_04]: So then I retrained into communication intelligence and communication exploitation, which none of this is classified.
• 13:08
  [SPEAKER_04]: You can look at a bomb line just like,
• 13:09
  [SPEAKER_04]: How do you map and passively collect on enemy communication externals, figure out where they are on the ground, and then send guys to go kill them?
• 13:19
  [SPEAKER_04]: So I did that.
• 13:20
  [SPEAKER_04]: And then further, the army evolved into computer network operations.
• 13:24
  [SPEAKER_04]: So as smartphones became deployed, and people started using the commercial market, we now couldn't just go after GSM handsets or handis.
• 13:34
  [SPEAKER_04]: We had to go after smartphones.
• 13:36
  [SPEAKER_04]: So that put me down a computer network operations route, where I started learning computer network operators, but computers is what I've been doing since I was a child.
• 13:44
  [SPEAKER_04]: You know, I got my first computer, helping my mom clean houses.
• 13:47
  [SPEAKER_04]: I could IBM 286, SX, and how can I overclock this thing?
• 13:52
  [SPEAKER_04]: How can I increase the memory?
• 13:53
  [SPEAKER_04]: How can I force the drone Windows 3.1?
• 13:56
  [SPEAKER_04]: How can I do all these things?
• 13:57
  [SPEAKER_04]: Because I was the only computer I had, and I wanted to give as much as I could out of it.
• 14:00
  [SPEAKER_04]: So I already had an affinity for that, and I had already kind of learned.
• 14:03
  [SPEAKER_04]: I had this guy that run a computer shop and he started teaching me about like viruses and and how HIV.
• 14:10
  [SPEAKER_04]: Yeah, that went to he really showed me about that one never beat it though.
• 14:13
  [SPEAKER_04]: Yeah, no, well, I'm here.
• 14:15
  [SPEAKER_04]: Yeah, only poor people nowadays now.
• 14:18
  [SPEAKER_04]: Yeah, so but anyway that got me into ethic like what the military would have called ethical hacking But I was trying to hack at that time on like the USC age.
• 14:26
  [SPEAKER_03]: Do you have the sort of occasion?
• 14:26
  [SPEAKER_04]: I did it.
• 14:27
  [SPEAKER_04]: Yeah, yes, yeah Yeah, so you have to renew every two.
• 14:29
  [SPEAKER_04]: Yeah, you had to happen.
• 14:32
  [SPEAKER_05]: So I also did like you know all the security plus stuff And so for again civilian here for the audience
• 14:39
  [SPEAKER_04]: what were you hacking into at that point when i was a kid yeah uh other modems uh other networks other routers and what were you able to find not much okay i mean these were most of the ones that i was able to reach out and touch and this is all legal so i don't know how much trouble i can get into not now it's actually limitations is up is that true yeah yeah
• 14:57
  [SPEAKER_04]: uh... at that time it was like bank and that area that only places that had modems that i i i could discover like when i was doing what was doing what when i was crawling were like uh... motors at banks and stuff like that and most of those were pretty um... secure so i wasn't able to do much but then i would actually work in try to get my my computer uh... i got the first virus i got my computer was the Michelangelo virus which is this one of these uh... yeah original warm i had that
• 15:25
  [SPEAKER_04]: Yeah, and it fucked up my whole, yeah, but it fascinated me because I wanted to dive into how this all works and stuff like that.
• 15:32
  [SPEAKER_04]: So when the military was realizing that now computers were being used by terrorists, they needed to stand up a cyber network operation MOS.
• 15:43
  [SPEAKER_04]: and there was a group of us who were like the fur, you could call us the godfather's of like here are the scales, here are the dependencies, here's what they need to know but there's this stuff that I already came to the military baked in with so you know I learned it did all of that stuff and then I submitted a warn officer packet and well I got recruited to submit a warn officer packet
• 16:04
  [SPEAKER_04]: And at that time, I went into learning human intelligence.
• 16:08
  [SPEAKER_04]: Human intelligence is the James Bond shit.
• 16:10
  [SPEAKER_04]: And so it's not James Bond shit.
• 16:12
  [SPEAKER_04]: James Bond's a horrible spy, by the way.
• 16:14
  [SPEAKER_03]: I mean, if somebody knows your name, you're not good.
• 16:16
  [SPEAKER_04]: Yeah, you're not a good spy, by the way.
• 16:17
  [SPEAKER_04]: If you're walking to casino and everyone, all the women know you, you know, you're not a great spy.
• 16:21
  [SPEAKER_04]: But anyway, then they teach you how to recruit sources and debrief in that type of stuff.
• 16:26
  [SPEAKER_04]: and it's not sexy, it's not what you think it is, but you enjoyed it the time.
• 16:31
  [SPEAKER_04]: I enjoyed learning how to clandestinely recruit a source and like how to handle a source, and you know that it actually up to that point of us not a, a was talkative when it came to being a distraction.
• 16:43
  [SPEAKER_04]: But if anyone on, I have a real conversation or if I was intimidated by anyone, I really wouldn't want to talk a lot.
• 16:49
  [SPEAKER_04]: It kind of made me get over
• 16:56
  [SPEAKER_03]: You've got a target and you see them in public or whatever, and you, but like sometimes literally bump actually that phrase comes from, but you got an issue to conversation.
• 17:07
  [SPEAKER_05]: And it's like, it's a dance point.
• 17:12
  [SPEAKER_05]: You'll see two people walking in the street, they bump them, and then it's like, oh, I put something on you.
• 17:17
  [SPEAKER_03]: I don't know if that's that's not a bump is like, you run into somebody and strike up a conversation about something and they're not aware that you're trying to recruit them.
• 17:26
  [SPEAKER_04]: Yeah, that's what that is.
• 17:28
  [SPEAKER_04]: So you've got a target deck, you understand what this person is.
• 17:31
  [SPEAKER_04]: We could use you for example.
• 17:32
  [SPEAKER_04]: Yes, let's just say you were a gay, star kicker for the ruling for the community.
• 17:42
  [SPEAKER_04]: probably thank you so let's say you also from a previous marriage when you were denying your carnal desires had a daughter your daughter's got stage three cancer or something like that okay and we do know that you went to the U.S. embassy and you were worried about a
• 18:00
  [SPEAKER_04]: school getting blown up.
• 18:02
  [SPEAKER_04]: So you told the U.S. Embassy there was a school that was going to get blown up.
• 18:05
  [SPEAKER_04]: That's usually how it works.
• 18:06
  [SPEAKER_04]: You're just not going out and recruiting someone just off the street who you know has placement access.
• 18:11
  [SPEAKER_04]: There's a whole methodology to it reading placement, access, and motivation.
• 18:15
  [SPEAKER_04]: susceptibility, survivability, and access.
• 18:19
  [SPEAKER_04]: So that's the whole metric of when you want to recruit someone.
• 18:22
  [SPEAKER_03]: And there's a primary and secondary as well.
• 18:23
  [SPEAKER_03]: So you might not be able to get to the primary guy that has the access and placement, but you might be able to get to one of his friends or family members that have some of these issues that Bill's talking about.
• 18:32
  [SPEAKER_03]: That's a secondary.
• 18:33
  [SPEAKER_03]: And that's motivation.
• 18:34
  [SPEAKER_05]: Yeah.
• 18:35
  [SPEAKER_05]: And a lot of that is for audience members at home who are stupid like me is in like Lyoness.
• 18:42
  [SPEAKER_05]: You kind of see that but it's those relationships where they're trying to make friends with other people through another I know what you know.
• 18:49
  [SPEAKER_04]: I like what you like Yep, and I have things that can help you On things I know about but what you also want is you want someone who's a stat like you want to be able to say at some point this person displayed consciousness or conscientiousness or or a willingness to help
• 19:04
  [SPEAKER_04]: You want someone who's, like I said, the precursor was, you gave out some information that there was going to be a bombing at a school.
• 19:11
  [SPEAKER_04]: You didn't want kids to die, so you told someone at the embassy.
• 19:14
  [SPEAKER_04]: So then that would, that would go from a debriefers.
• 19:16
  [SPEAKER_04]: So the person you met at the embassy is a debriefer.
• 19:18
  [SPEAKER_04]: And then that debriefer would go to a guy like, and this job that I was training for, I would say, hey, we've got a guy who's got placement in access, and his motivation, we think we could use that, his daughter's got cancer, his motivation.
• 19:30
  [SPEAKER_04]: So then I would go to you,
• 19:32
  [SPEAKER_04]: and say that you are really into the spice girls.
• 19:34
  [SPEAKER_04]: And this is dumb, but I'm just going to use that.
• 19:35
  [SPEAKER_04]: So we're a spice girl, C-shirt.
• 19:37
  [SPEAKER_04]: When we run into you at the Starbucks, when we're sitting by each other, I'm going to be reading a book about something that you like.
• 19:42
  [SPEAKER_04]: You're going to notice me.
• 19:42
  [SPEAKER_04]: I'm going to get up and walk by and say something like, I like a heart AF, hat, or whatever.
• 19:46
  [SPEAKER_04]: And that might be the first time.
• 19:48
  [SPEAKER_04]: That might be it.
• 19:49
  [SPEAKER_04]: And then I'm going to wait for the next time that you're heading back to that coffee place.
• 19:52
  [SPEAKER_04]: And I'm going to do the same thing.
• 19:53
  [SPEAKER_04]: And now this time, I'm going to have a conversation with you.
• 19:55
  [SPEAKER_04]: Because I've part of the issue.
• 19:56
  [SPEAKER_04]: Thank you.
• 19:57
  [SPEAKER_03]: Good to see you.
• 19:57
  [SPEAKER_04]: Bubble, a lot.
• 19:58
  [SPEAKER_04]: I want you to eventually tell me that you've got a sick daughter.
• 20:01
  [SPEAKER_04]: I want you to tell me that.
• 20:01
  [SPEAKER_03]: Yeah, maybe you wait a week and like, hey, how's your day going?
• 20:04
  [SPEAKER_03]: And you're like, he usually they're not going to come out and just fucking empty onto you, but you just like, you know something I read.
• 20:10
  [SPEAKER_03]: So you just pretend like you picked up on something.
• 20:13
  [SPEAKER_03]: Like what's what you're going on?
• 20:14
  [SPEAKER_03]: You seem like you're upset about something.
• 20:16
  [SPEAKER_04]: Yeah.
• 20:16
  [SPEAKER_04]: And so then it goes from there to me, you know, talking to you about your job.
• 20:21
  [SPEAKER_04]: And there'll be a cycle that there'll be an operations order that we'll get approved by what's called the J2X.
• 20:27
  [SPEAKER_04]: the J2X is the guy who says you can or cannot recruit this person.
• 20:30
  [SPEAKER_03]: Two is Intel.
• 20:31
  [SPEAKER_03]: Two is Intel.
• 20:32
  [SPEAKER_03]: Two is Intel.
• 20:33
  [SPEAKER_03]: And so on and so forth.
• 20:33
  [SPEAKER_04]: And then X-ray is the humans' chop.
• 20:36
  [SPEAKER_04]: So then it just becomes a process that we all agreed on on how what are the stepping stones to get you actually recruited.
• 20:43
  [SPEAKER_04]: And nine times out of ten, you will know that I'm an American agent and that I'm recruiting you to do work for the US government.
• 20:50
  [SPEAKER_04]: And then we're trading it for me to get your daughter cancer treatment and for you to get and when this is all over I might say I'm going to get you and your daughter and your wife out of here Even though you really like Comainee you want to you still love your family So you want to get him out of here and then you know we'll use that placement and access to get information and do you get them out of there?
• 21:09
  [SPEAKER_04]: Do our thing we always try to okay, that's one of the things that really pissed me off about pulling out of Afghanistan is That we actually left a lot of people behind that we said we were going to help
• 21:19
  [SPEAKER_04]: And that doesn't sound super bad, but the bad part is whenever we go to the next war and we start recruiting people, they're all going to point out, Guinness and say, I'm not fucking helping, you have to sell it happen last time.
• 21:29
  [SPEAKER_04]: You guys left everyone behind or blah, blah, blah, blah, you acne, schmackety.
• 21:33
  [SPEAKER_04]: So that really hurts.
• 21:35
  [SPEAKER_04]: You want to honor the best, there's only one lie in the human intelligence cycle.
• 21:40
  [SPEAKER_04]: And the only lie is the lie that I maintain until you, I tell you that I'm an agent.
• 21:44
  [SPEAKER_04]: That's the only lie.
• 21:45
  [SPEAKER_04]: Otherwise, everything should be shrouded in truth, because truth is the best cover.
• 21:49
  [SPEAKER_04]: And cover is why I'm in an area, why I'm doing something.
• 21:53
  [SPEAKER_04]: You don't want to use cover that needs to be explained away.
• 21:57
  [SPEAKER_04]: It's just, I'm an American.
• 21:58
  [SPEAKER_04]: I'm here working at this place, I do this thing.
• 22:01
  [SPEAKER_04]: And my wife's back home and all of these things and keep everything true because when it's not true, it falls apart and it will hurt the recruitment cycle.
• 22:10
  [SPEAKER_04]: Live the legend.
• 22:11
  [SPEAKER_04]: Yeah, yeah, I live the cover legend and usually the cover legend should be as true as possible.
• 22:15
  [SPEAKER_03]: So I'm not getting anything you couldn't pull out of a field operations manual Now part of that was in what's that fucking movie with Brad Pitt and Spy game Spy game.
• 22:26
  [SPEAKER_03]: He tells him like go what are one of the things he does while he's recruiting or training I mean he tells him to go fucking get information from this woman
• 22:33
  [SPEAKER_03]: And then he goes and does any goes what did you tell her to get that information he tells the two of them He's like you told her like three lies and now I have to be true if you're gonna continue recruiting her right that's not gonna work Now you can't live that you've fucked it up.
• 22:45
  [SPEAKER_03]: Yeah, it's a whole like fucking cat mouth game.
• 22:49
  [SPEAKER_03]: It's it's
• 22:50
  [SPEAKER_03]: It's one of the, like, hopefully somebody will write a book on this at some point, but the way it's real is able to infiltrate specifically Iran, the way they're able to infiltrate them is fucking crazy to me.
• 23:02
  [SPEAKER_03]: I have no idea how they're doing it.
• 23:03
  [SPEAKER_05]: Well, the pages and all that shit.
• 23:05
  [SPEAKER_03]: No, no, forget about that.
• 23:06
  [SPEAKER_03]: No, I know.
• 23:06
  [SPEAKER_05]: Are you talking about a weird laundry list full of stuff?
• 23:08
  [SPEAKER_03]: I'm talking about the huge, the high-placed human intelligence inside of the regime that they get is fucking crazy to me.
• 23:14
  [SPEAKER_03]: We've, the, the sources we've had at that level and an
• 23:19
  [SPEAKER_03]: like enter like an inner circle enemy thing are so notable that there are books about them and Israel does that shit on a regular basis.
• 23:29
  [SPEAKER_03]: I got no clue how.
• 23:31
  [SPEAKER_05]: Bill, this is a serious question, by the way.
• 23:33
  [SPEAKER_05]: Okay.
• 23:34
  [SPEAKER_05]: When you're dating somebody, obviously you're married.
• 23:36
  [SPEAKER_05]: Yeah.
• 23:38
  [SPEAKER_05]: Do you use any of these tactics?
• 23:39
  [SPEAKER_05]: Do you use any of these tactics to get your wife for anything like that?
• 23:43
  [SPEAKER_04]: Not really, no, I mean, the truth is the best backs up, so I try to stay with that, because I don't have to remember lies.
• 23:49
  [SPEAKER_05]: But then what happens when you guys are together and you're starting to get serious?
• 23:54
  [SPEAKER_05]: Do you have to tell her about your background?
• 23:56
  [SPEAKER_04]: Well, I don't know how much I can get into this.
• 23:59
  [SPEAKER_04]: Once marriage happens, the wives are lit,
• 24:03
  [SPEAKER_04]: They get information, but not from you or no.
• 24:07
  [SPEAKER_04]: Oh, somebody else.
• 24:08
  [SPEAKER_04]: They get debrief by the unit.
• 24:09
  [SPEAKER_04]: Yeah, they'll get debrief by the unit.
• 24:10
  [SPEAKER_04]: Yeah, but or the husbands or the husbands, right?
• 24:14
  [SPEAKER_05]: OK. Yeah, the reason I asked, I had a neighbor who was in your situation.
• 24:18
  [SPEAKER_05]: I won't say where or who.
• 24:20
  [SPEAKER_05]: And they had an unwritten rule and a thing and everything else.
• 24:25
  [SPEAKER_05]: And I was like, man, I was wondering who told who and that relationship.
• 24:29
  [SPEAKER_05]: And
• 24:30
  [SPEAKER_05]: Neither one of them were very talkative to be honest with you.
• 24:32
  [SPEAKER_04]: Yeah, so for all the wives out there who husband are telling them themselves that they're spies, and that's why they're gone on the weekends, or they're answering phone calls from women at strange times, they're fucking liars.
• 24:41
  [SPEAKER_04]: No, he was honest with me.
• 24:42
  [SPEAKER_04]: No, I'm just making it up.
• 24:44
  [SPEAKER_05]: He had to go to this one place in Philadelphia, and it was like a small apartment, and it sucked, and he hated it, and he just...
• 24:51
  [SPEAKER_05]: hit a few drinks and it's just like god damn it man I've got to go there for like two months for this fucking thing or whatever and they were hacking into something uh... and it's just like man I I I tell my wife like
• 25:03
  [SPEAKER_05]: I wish you could come and see this because it's the most boring, monotonous fucking job of all time, especially when you're just hacking, sitting in a god.
• 25:10
  [SPEAKER_03]: No, no, forget about that.
• 25:12
  [SPEAKER_03]: Like doing any sort of pattern of life, whether it's a digital or in-person pattern, or if it's the gay as shit, you can possibly imagine.
• 25:19
  [SPEAKER_03]: Static surveillance.
• 25:20
  [SPEAKER_04]: It's like dynamic.
• 25:21
  [SPEAKER_04]: Their surveillance is OK, but static surveillance.
• 25:24
  [SPEAKER_03]: So he was right.
• 25:25
  [SPEAKER_04]: It sucks.
• 25:25
  [SPEAKER_03]: It's the worst job in the world.
• 25:27
  [SPEAKER_03]: That's what he said.
• 25:27
  [SPEAKER_03]: You're saying that over and over again.
• 25:29
  [SPEAKER_04]: It was just for three weeks.
• 25:30
  [SPEAKER_04]: You hit a lot of money to get one thing.
• 25:33
  [SPEAKER_04]: And you've got to stay frosty the whole time where you're going to miss it.
• 25:38
  [SPEAKER_03]: I need to know with no doubt that he's going to be in this place at this time in this constitution.
• 25:43
  [SPEAKER_03]: I have to know that and it takes weeks of watching to get that information.
• 25:46
  [SPEAKER_03]: It just sucks.
• 25:47
  [SPEAKER_04]: And even worse, when you're like training or developing or a source.
• 25:51
  [SPEAKER_04]: making sure that they're doing what they told them to do is saving your life and saving their life.
• 25:57
  [SPEAKER_04]: And that's a fucking monotonous as fuck, too.
• 25:59
  [SPEAKER_05]: Yeah, and he was one of those dudes who was always checked out in like real-life conversations.
• 26:04
  [SPEAKER_03]: And that's a ruse.
• 26:06
  [SPEAKER_03]: He's listening.
• 26:07
  [SPEAKER_05]: I don't know either way, but it just felt like it was a miserable life to be honest to do.
• 26:13
  [SPEAKER_05]: Like it really did.
• 26:14
  [SPEAKER_03]: Well, that part of it is.
• 26:15
  [SPEAKER_03]: That part of the part, once you start developing and then it gets pretty interesting, I would imagine.
• 26:19
  [SPEAKER_04]: Yeah, so there's, yeah, there's, it's like the rest of the army actually in that you do a bunch of cool training you learn like what some people would call the dark arts and learn all kinds of cool shit and then you never use it and then they'll come a moment where you get to use it for about 38 seconds and then you're sitting around.
• 26:37
  [SPEAKER_04]: You'll live again and then go for the next year.
• 26:40
  [SPEAKER_04]: Yep.
• 26:41
  [SPEAKER_04]: It's like going to Iraq or Afghanistan, right?
• 26:43
  [SPEAKER_04]: Like.
• 26:44
  [SPEAKER_04]: go sit around for three weeks working out needing and then there's an operation and the operation happens and everyone's raw rice is soon bought and then you go back to four or five weeks waiting around.
• 26:52
  [SPEAKER_04]: Now that wasn't like that no six or seven we were running ops a lot and doing shit a lot.
• 26:56
  [SPEAKER_04]: but Mike, by 2008, my 2010, my 2013, 2015 deployments were very slow.
• 27:03
  [SPEAKER_05]: Because the next question of this, one of the things he told me personally was that, the amount of hacking that is going on against the United States on a daily basis is unstoppable.
• 27:15
  [SPEAKER_05]: There's just said it's just, it's so relentless and nonstop that if you don't have teams and divisions working on this all day long,
• 27:23
  [SPEAKER_05]: He goes, it's the same people you're fighting and all this other shit and you're trying to figure it out.
• 27:27
  [SPEAKER_03]: When the last time I was even close to being involved in any of this stuff, it was something around 3500 unique attacks per month from Russia, China alone, not everybody else, not with standing.
• 27:41
  [SPEAKER_05]: He said Iran was pretty good at it.
• 27:42
  [SPEAKER_03]: Iran's proxy of China, so Iran actually has developed pretty decent EW tech.
• 27:49
  [SPEAKER_03]: and that regard.
• 27:49
  [SPEAKER_04]: Just like they shoot Chinese and Russian missiles and shoot Chinese and Russian implants.
• 27:53
  [SPEAKER_03]: Yeah, okay, but yeah, it's 3500 and distinct attacks a month against government science against bank against fucking research facilities, everything.
• 28:03
  [SPEAKER_05]: Everything across the board and he said a lot of it was rancams too, where they would ask for X amount of dollars and you can answer this true or false.
• 28:11
  [SPEAKER_05]: I'm not going to make you give up too much here.
• 28:13
  [SPEAKER_05]: That
• 28:14
  [SPEAKER_05]: You looked at the financial dollar and you were like, is this worth it to spend versus the budget we have in blah, blah, blah, blah, and some of the times it would just pay it.
• 28:22
  [SPEAKER_04]: Sometimes it might be cheaper to pay it.
• 28:24
  [SPEAKER_04]: That's, I didn't deal with a lot of that.
• 28:27
  [SPEAKER_04]: That's more like commercial trade craft or commercial type of work there.
• 28:32
  [SPEAKER_04]: The ones that stuff that I was involved in was nation state or nation state and then unconventional forests are like a terrorist force.
• 28:40
  [SPEAKER_04]: So there wasn't a lot of the bribery stuff.
• 28:42
  [SPEAKER_04]: Usually it was for effects.
• 28:44
  [SPEAKER_05]: Well, the problem was a lot of,
• 28:46
  [SPEAKER_05]: Man, he doesn't listen to show so you get a fuck.
• 28:48
  [SPEAKER_05]: It was in the banking system.
• 28:49
  [SPEAKER_05]: That's, yeah, it's.
• 28:50
  [SPEAKER_05]: And that would affect all of America.
• 28:52
  [SPEAKER_04]: That was the first job I got off of when I got the military.
• 28:54
  [SPEAKER_05]: There you go, fucking A.
• 28:55
  [SPEAKER_05]: It was working for us.
• 28:57
  [SPEAKER_04]: My, my good friend of mine who was trained similar to me, he had the human intelligence, the CNO stuff, and the second stuff, and then he had 10 years of computer network operations experience, got offered up.
• 29:11
  [SPEAKER_04]: Killer job with Accenture right when he left the military and he offered me the same job, but I just was not going to do that Okay, just not for me.
• 29:18
  [SPEAKER_05]: You were just burned out on the time.
• 29:19
  [SPEAKER_05]: What was the total year spent doing it?
• 29:21
  [SPEAKER_05]: Twenty-two almost twenty-two.
• 29:22
  [SPEAKER_05]: So you got retirement and all that stuff?
• 29:25
  [SPEAKER_04]: Yep.
• 29:25
  [SPEAKER_05]: Okay.
• 29:26
  [SPEAKER_05]: Yeah
• 29:26
  [SPEAKER_05]: and then what what made you want to start Spartan forge.
• 29:29
  [SPEAKER_04]: Well, I had I was so all of the craziness around like 2016 and 2017 in the military with all of the DEI shit and all of the woke bullshit and we were still a nation at war but we were saying like
• 29:43
  [SPEAKER_04]: just ridiculous equal opportunity stuff that was happening and I have found myself getting in trouble because you know we were off conducting war, since I joined the military we were at war, September 11th happened while I was in base of training.
• 29:56
  [SPEAKER_04]: So my entire military career was war and it was all dick jokes and gallows humor and whatever you had to do to let the pressure off in between shit when stuff was bad or good, for that matter.
• 30:08
  [SPEAKER_04]: And we really didn't care about that type of stuff as long as you weren't being mean-spirited or obviously sexually harassing someone, like if you were just telling a dick joke If there was a woman around, they'd be like, you know, you made her uncomfortable and then that was it was done But it's getting the point where people were losing their careers over stupid shit, like really dumb shit And I would be getting talk down, we'd be in like an equal opportunity briefing or something and I'd get talk down or
• 30:31
  [SPEAKER_04]: I would say something like, I would observe reality and try to elucidate somebody on, this is not compording with reality what you're trying to get us to do.
• 30:41
  [SPEAKER_04]: And I was revising an O6 and a two-star general at the time and I got pulled into an office.
• 30:46
  [SPEAKER_04]: I was like, hey chief, you're a senior officer in this division.
• 30:50
  [SPEAKER_04]: You can't be in the briefing, like saying, you know, there needs to be room for dick jokes, and there needs to be room for gallicy humor and stuff.
• 30:57
  [SPEAKER_04]: And I was like, you're going to have a bunch of pent up mold frackies that you're going to expect them to shoot a guy in the face on Wednesday and then think empathetically about the female HR woman on Monday and there's no outcome where this is going to work.
• 31:14
  [SPEAKER_04]: And I could just read the writing on the wall.
• 31:15
  [SPEAKER_04]: So I thought I would stay in for 30 years and I really did I didn't think I'd ever get out.
• 31:20
  [SPEAKER_04]: I got to break shit for a living and the job you were in you would have been one of the mythical Fives at some point.
• 31:26
  [SPEAKER_04]: I would have been a five at some point.
• 31:27
  [SPEAKER_04]: I was probably three or four years away.
• 31:29
  [SPEAKER_03]: I mean, I made a what is a five a C W five is like a unicorn.
• 31:33
  [SPEAKER_03]: there's just the chief horn officer five it's very rare type of personality in the military and what about the charge of them they're a master they're in charge of nothing and they're a master of something yeah like they are the subject matter expert for a thing and they don't take orders from pocket any body but who goes to the side they're general for yeah answers yeah everybody's everyone everybody anything that's going to get approved that has a technical
• 32:01
  [SPEAKER_04]: a human intelligence operation, a second operation.
• 32:04
  [SPEAKER_04]: That guy has to sign off on it before a general officer is going to sign off on it.
• 32:09
  [SPEAKER_04]: The first question in my, and I had a great general that I work with in a very criminal, the question would always be to achieve see this.
• 32:14
  [SPEAKER_04]: So I'd have like majors and lieutenant kernels kiss in my ass, because they wanted me to approve their operation.
• 32:18
  [SPEAKER_04]: And they knew only person I answered to was the general so but there's a rake structure and five is the top Okay, and I was a four and four you're advising a two star, which is like a division commander Yeah, exactly like a full division like 18 to 20,000 people shit.
• 32:35
  [SPEAKER_03]: Yeah
• 32:35
  [SPEAKER_05]: Okay, and so, at that point, all right, Bill, you've been on podcast including your best friend, Joe Rogans.
• 32:44
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• 35:18
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• 35:23
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• 35:25
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• 35:56
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• 36:09
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• 36:10
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• 36:30
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• 36:36
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• 36:40
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• 36:52
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• 36:56
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• 36:58
  [SPEAKER_05]: I Wonder then if this was just all like our grandparents like what they ate of like the beef tallo stuff Well, they didn't just skip not an entire like two generation not our grandparents, but the ones before them.
• 37:09
  [SPEAKER_03]: Yeah, great grandparents.
• 37:10
  [SPEAKER_03]: Yeah
• 37:10
  [SPEAKER_03]: like canola oil.
• 37:11
  [SPEAKER_03]: I mean, vegetable oil's been around for a long time, but you know, the overuse of of high-draudinated oils and stuff like that definitely became popular with our grandparents.
• 37:20
  [SPEAKER_03]: God, it got all that weird shit they were eating in the 50s.
• 37:23
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• 37:24
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• 37:25
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• 37:27
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• 37:28
  [SPEAKER_05]: Bob and I were killing the French onions before we came on air today.
• 37:31
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• 37:32
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• 37:48
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• 38:08
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• 38:11
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• 41:18
  [SPEAKER_05]: Hit him up today!
• 41:20
  [SPEAKER_05]: Where was I at there?
• 41:21
  [SPEAKER_05]: What was I saying?
• 41:22
  [SPEAKER_05]: Well, no, but back to the 18 to 20,000 people where you think about it.
• 41:25
  [SPEAKER_05]: That's the size of Staples Center.
• 41:27
  [SPEAKER_04]: Yeah.
• 41:27
  [SPEAKER_05]: You fuck up, put your job like that.
• 41:29
  [SPEAKER_05]: Yeah, you can kill a whole fucking arena full of people.
• 41:31
  [SPEAKER_04]: Yeah, and so as the CW4, I was also very young.
• 41:34
  [SPEAKER_04]: I joined when I was 17, I was 36 or 37 at that point, and most of my counterparts were in their 50s.
• 41:41
  [SPEAKER_04]: Like most Warren officers are in their 40s, late 40s, early 50s.
• 41:45
  [SPEAKER_03]: I would say the youngest you see as a CW1 is mid 30s.
• 41:49
  [SPEAKER_03]: mid 30s, so I was already a four.
• 41:51
  [SPEAKER_03]: Cause usually they're like a staff sergeant before you even get you.
• 41:54
  [SPEAKER_04]: Yeah, I was a staff sergeant and it looks like guy before I was.
• 41:57
  [SPEAKER_04]: And so I was, by far, like, very young, just way, shooting, punching way above my way class.
• 42:04
  [SPEAKER_04]: And that was because we were a nation at war and we promoted strictly on how you performed.
• 42:13
  [SPEAKER_04]: It's just, if you're kicking the ass, you're doing, like, there's no, the military gets very bureaucratic, where people get promoted for dumb shit.
• 42:20
  [SPEAKER_04]: or because they're in the right place at a time at that point, especially in the units that I was running in, it was all performance based.
• 42:26
  [SPEAKER_04]: It was all like if you're killing it and you're language scores are good.
• 42:29
  [SPEAKER_04]: and you're doing your jobs and you're deploying and you're putting boot to ask, they will promote you.
• 42:34
  [SPEAKER_04]: So anyway, I thought I'd stay in forever because I would have been a CW5 by the time I was 41 or 42.
• 42:40
  [SPEAKER_04]: I would have had 20 more years that I could have been a CW5.
• 42:43
  [SPEAKER_04]: I could have, like, if I stayed on that trajectory, I could have gone quite high, but the DEI shit was hitting hard.
• 42:51
  [SPEAKER_04]: And I thought for sure Biden was going to get reelected.
• 42:55
  [SPEAKER_05]: And we are there from a lot of people actually during that time period.
• 42:58
  [SPEAKER_04]: It was so bad.
• 42:59
  [SPEAKER_04]: Yeah.
• 42:59
  [SPEAKER_04]: And like the Chief of Staff of the Army was telling the senior officers to read this book called White Rage.
• 43:05
  [SPEAKER_05]: We were Dan mentioned that book in the show during that time period.
• 43:08
  [SPEAKER_05]: You know, it was the dumbest time.
• 43:10
  [SPEAKER_04]: So we would get notes from the general.
• 43:12
  [SPEAKER_04]: And this would be like, here's what I'm reading.
• 43:14
  [SPEAKER_04]: And that book would be at the top of the list.
• 43:16
  [SPEAKER_04]: And he would have to put it on there because the Chief is to have the armory who he answers to, who doesn't have to put it on there.
• 43:21
  [SPEAKER_04]: And I would watch guys that were getting kicked out of the military for like very dumb shit.
• 43:27
  [SPEAKER_04]: And just like you wouldn't believe it.
• 43:28
  [SPEAKER_04]: Like somebody that we would have 10 or 15 million dollars of training in would be kicked out of the military
• 43:35
  [SPEAKER_04]: He told the girls she had a nice ass of an airport.
• 43:38
  [SPEAKER_04]: Okay.
• 43:39
  [SPEAKER_04]: Something like that.
• 43:40
  [SPEAKER_04]: Right.
• 43:40
  [SPEAKER_04]: Or it might not be that.
• 43:41
  [SPEAKER_04]: But it would be that plus one or two other things and they were out.
• 43:45
  [SPEAKER_04]: And I would have to see the ass.
• 43:48
  [SPEAKER_05]: It's the way you say it though.
• 43:49
  [SPEAKER_05]: Yeah.
• 43:49
  [SPEAKER_05]: Oh, I mean.
• 43:54
  [SPEAKER_05]: Yeah.
• 43:54
  [SPEAKER_05]: Yeah.
• 43:55
  [SPEAKER_05]: I mean.
• 43:55
  [SPEAKER_05]: Yeah.
• 43:56
  [SPEAKER_05]: I mean.
• 43:57
  [UNKNOWN]: Yeah.
• 43:58
  [SPEAKER_05]: So we're gonna get that fixed.
• 44:00
  [SPEAKER_05]: I know you're new here, but we haven't had a problem.
• 44:03
  [SPEAKER_04]: So I got, so you asked me why Spartan forge?
• 44:06
  [SPEAKER_04]: Yes, and I had to tell it story because of this.
• 44:08
  [SPEAKER_04]: I, and I told Dan this just, I've told Dan this many times, but I think I said it today on the podcast when we did citizen shout out, such as, uh, I was getting really bad anxiety about getting out of military.
• 44:20
  [SPEAKER_04]: because I was in a place where I didn't have to wear a uniform, grow my beard, I was getting all kinds of special duty pay, I was making good money, going TTY, doing all of this stuff.
• 44:30
  [SPEAKER_04]: And I was getting all of this to do exactly what I wanted to do, which was fuck up our enemies in cyberspace, and on the non-traditional battlefield.
• 44:40
  [SPEAKER_04]: And I was really good at my job.
• 44:41
  [SPEAKER_04]: I really enjoyed doing it.
• 44:42
  [SPEAKER_04]: I really loved it.
• 44:43
  [SPEAKER_04]: And I knew that there was nothing
• 44:46
  [SPEAKER_04]: At that point, I was like, there's nothing for me on the outside that's going to do what this is doing for me.
• 44:50
  [SPEAKER_04]: Like, I get the break shit and get paid for it and it's legal.
• 44:55
  [SPEAKER_04]: Like, should I wanted to do when I was a kid, you don't know what I mean?
• 44:57
  [SPEAKER_04]: I really got to do what I want, like, if I got to write out what I wanted to do, you've lived.
• 45:02
  [SPEAKER_04]: I got to do it for the last 10 years of my career.
• 45:05
  [SPEAKER_04]: So I really was not sleeping, I had anxiety, I started drinking a lot.
• 45:08
  [SPEAKER_04]: I was just really in the doldrums.
• 45:11
  [SPEAKER_04]: And then I did a deployment, I don't remember, I think it was Iraq.
• 45:15
  [SPEAKER_04]: And I got, and I was a big hunter at the time, and I just hadn't latched the two things up.
• 45:19
  [SPEAKER_04]: And I started having thoughts like, you know, I'm doing this target, really what I'm doing is target development and common operation, picture development for commanders, to illustrate the battlefield to them in a way that is palatable and that they can metabolize.
• 45:35
  [SPEAKER_04]: I could do this for hunters, and I really love hunting.
• 45:38
  [SPEAKER_04]: And that was like the first time I remember like I was in the middle of a combat zone and I actually started sleeping well because I was like I could do this when I get out and I would get the same type of meaning from it.
• 45:49
  [SPEAKER_04]: It's different but it's the same type of thing which is there's a really intimate moment whenever you've been like tracking an animal or a deer or like the one big buck or the one big elk or whatever.
• 45:59
  [SPEAKER_04]: that you want to kill and you're 15 yards away with it with a tradbow or with a compound bow and it's the moment of truth.
• 46:05
  [SPEAKER_04]: You get this like heightened sense of emotion.
• 46:08
  [SPEAKER_04]: Everything focuses, the world and it's so very similar to combat in that way.
• 46:12
  [SPEAKER_04]: The world just fades away and all you're thinking about is the objective and then you're heart racing and you get yourself and you pull back and you shoot that animal.
• 46:20
  [SPEAKER_04]: And then you're sitting around the fire with your buddies, you're eating backstraps and drinking beers, or you're with your family at a dinner table, or it's Sunday, and you're having backstraps from an animal that you killed, and you're providing for your family.
• 46:30
  [SPEAKER_04]: And it's not providing in the sense where you're working a job and paying for groceries.
• 46:33
  [SPEAKER_04]: That's a lot of a, like, that's a good thing.
• 46:35
  [SPEAKER_04]: But in this case, you went out and killed something, and you're enjoying it together.
• 46:39
  [SPEAKER_04]: And there's a sense of tribe or meaning that you get from that.
• 46:42
  [SPEAKER_04]: That was very similar to the sense of tribe and meaning that I got in the military.
• 46:46
  [SPEAKER_04]: So I really started to feel a lot better
• 46:50
  [SPEAKER_04]: And then so I started building the app in my spare time, which is another thing I got in trouble for in the military They launched a 156 because they thought I was making all kinds of money a 156 is an investigation investigation.
• 47:01
  [SPEAKER_04]: Okay, and It's not you're not allowed to have a site.
• 47:03
  [SPEAKER_03]: It's just a army form our army Yeah, form For the investigation 156.
• 47:10
  [SPEAKER_04]: Yeah, I don't know why well, there's new ones here
• 47:12
  [SPEAKER_04]: I went to, because I followed the fucking rules, I went to the ethics office, and I said, I want to start this side gig, because I had, like, clearance, and I had to play by the rules.
• 47:22
  [SPEAKER_04]: So I went to the ethics office and said, I want to start this side gig, and when they sit back to me was, until it's making money, you don't have to do it.
• 47:31
  [SPEAKER_04]: You don't have to, you don't have to actually file or do anything.
• 47:34
  [SPEAKER_04]: The moment you start cashing checks,
• 47:36
  [SPEAKER_04]: You need to come tell us before you cast the first check and then there's all this paperwork, the chat, the new and blah, blah, blah.
• 47:41
  [SPEAKER_04]: But until then, the army will just see it as a hobby.
• 47:43
  [SPEAKER_04]: So I do my regular job, excel at my job, and I go home at night and I start working on Spartan Forge, and this is like 2017.
• 47:48
  [SPEAKER_04]: Some commander found out and he had in a bunch of ships, like a 156.
• 47:52
  [SPEAKER_04]: It ended up going nowhere, and I got promoted right afterwards.
• 47:56
  [SPEAKER_04]: So it didn't end up hurting me, but I could, again, see the riding on the wall.
• 47:59
  [SPEAKER_04]: Like, we're shifting from a wartime army to a bureaucratic army,
• 48:03
  [SPEAKER_04]: And it's time for the people that are going to distinguish themselves by how many people did you punish, how many rules did you write, how did you fluff your OER, your evaluation report to get promoted, and it was no longer about combat effectiveness.
• 48:15
  [SPEAKER_04]: So that's when I was like, it's time for me to go, like, I dropped my paperwork right after that.
• 48:19
  [SPEAKER_04]: Like I said, if I wanted to just do 20 retire, I'd done it at 20.
• 48:22
  [SPEAKER_04]: Yeah, I was almost at 22 years at this point, and I thought I was going to be in there forever.
• 48:26
  [SPEAKER_04]: But anyway, retired started Spartan Forge, and what was the conversation like with your wife?
• 48:32
  [SPEAKER_05]: about Spartan forging about showing your own business because this is a lot of fucking People's questions in the audience of like dude, how do you tell your wife you're gonna start your own business?
• 48:41
  [SPEAKER_05]: It's after like a steady paycheck for years and years and years.
• 48:46
  [SPEAKER_05]: Yeah
• 48:46
  [SPEAKER_05]: That's the hardest conversation that any man has to have with his wife.
• 48:49
  [SPEAKER_04]: So, we made an agreement.
• 48:51
  [SPEAKER_04]: She was working for the FBI at the time.
• 48:54
  [SPEAKER_04]: I had been working in the military and I was retiring.
• 48:57
  [SPEAKER_04]: And I told her, look, I need a year.
• 48:59
  [SPEAKER_04]: If we don't see real legs in a year, I'll go take this half-million-dollar-year job with Accenture or whatever else, just give me a year.
• 49:08
  [SPEAKER_04]: And if I can prove something in the first year after military, we had a product before I got out of the military, which was just a desktop website.
• 49:15
  [SPEAKER_04]: and we got like two or three thousand subscribers from that.
• 49:18
  [SPEAKER_04]: And then by the time I was getting before I retired we actually dropped the app.
• 49:23
  [SPEAKER_04]: And I think we had by that point we got into like 15 or 20 thousand subscribers in the first year.
• 49:28
  [SPEAKER_04]: Okay.
• 49:29
  [SPEAKER_04]: And you know that's a little under a million dollars.
• 49:31
  [SPEAKER_04]: Yeah.
• 49:32
  [SPEAKER_04]: Yeah.
• 49:32
  [SPEAKER_04]: Yeah.
• 49:32
  [SPEAKER_04]: And we only had three employees.
• 49:34
  [SPEAKER_04]: It was me and two other guys that I brought on right after I got the military.
• 49:37
  [SPEAKER_04]: And so, at that point, we sat down and looked at the books and said, OK, I can keep scaling this.
• 49:43
  [SPEAKER_04]: If I map a sigmoid curve, and I say, poor more gas on the fire, the fire will grow exponentially at this.
• 49:49
  [SPEAKER_04]: And I could prove from the past three years, I've been putting gas on it like this, and it's doing this.
• 49:54
  [SPEAKER_04]: It's like performance marketing.
• 49:55
  [SPEAKER_04]: Yeah, you know what I mean?
• 49:57
  [SPEAKER_04]: I know my customer acquisition cost.
• 49:59
  [SPEAKER_04]: I can go out and get a little bit of money even I started with a loan and I can just pour this on the fire and if the system keeps acting the same way I could be here in three or four or five years and you know it's five, four and a half, five years ago now and I'm still here doing it so.
• 50:14
  [SPEAKER_05]: Yeah, and it's amazing.
• 50:15
  [SPEAKER_05]: And again, you would, one of the dopest parties at the inauguration in the last, and everything else.
• 50:22
  [SPEAKER_05]: The app itself tell people what that is and why it's so different than everything else.
• 50:28
  [SPEAKER_04]: Well, I mean, there are mapping apps out there, even Google Maps, and Hunters, and we talked about this again on Citizen, Hunters have limited time these days, and they do want to get out and enjoy getting a field.
• 50:38
  [SPEAKER_04]: But you can do a lot of research online with what's available through apps through mapping.
• 50:42
  [SPEAKER_04]: So instead of just the mapping, we do like light arm mapping.
• 50:46
  [SPEAKER_04]: We have neural networks that can help teach you how to become a better hunter.
• 50:49
  [SPEAKER_04]: We have neural networks that can tell you the best hunting times.
• 50:52
  [SPEAKER_04]: We have this thing called light R, which is light detection and ranging.
• 50:55
  [SPEAKER_04]: So it's like using the principles of radar to use light to map the terrain.
• 50:58
  [SPEAKER_04]: So you can see stuff really close up.
• 51:00
  [SPEAKER_04]: So if you're spending $20,000 on an elk tag, and you're only going to be out there a week.
• 51:04
  [SPEAKER_04]: You can spend three months beforehand.
• 51:06
  [SPEAKER_04]: learning the whole area that you're going to be in and we're all the draws are and we're also just that you know drive animal movement and then you know we've got weather and predictive predictive analytics and historical weather historical imagery so you can see how the lands changed over time.
• 51:22
  [SPEAKER_04]: Basically the the competition at the time was a map call on X which is still big but all they were doing is mapping topple and weather dropping pins.
• 51:32
  [SPEAKER_04]: I wanted all of this other peripheral stuff, just like I would want for a battlefield commander.
• 51:37
  [SPEAKER_04]: Like I want every part of data that I can normalize and introduce and to either a neural network or a system that would do predictive analytics or just illustrate the nature of the data.
• 51:49
  [SPEAKER_04]: And it was something that had a
• 51:53
  [SPEAKER_04]: nexus or an association or periphery associated with the animals that would inform the hunter better It was the same thing as being the military.
• 52:00
  [SPEAKER_04]: So like you know, I'd be from a military commander I'd be getting them traffic patterns.
• 52:05
  [SPEAKER_04]: I'd be getting them what are the cell phone networks the busiest?
• 52:08
  [SPEAKER_04]: When are we doing this when are we like?
• 52:09
  [SPEAKER_04]: What does the ground look like?
• 52:10
  [SPEAKER_04]: I'd fly over in a helicopter or an airplane and
• 52:13
  [SPEAKER_04]: get called what we call GRGs and like bad guys here and here's the power structure was dynamics so they've set up some new power lines here so don't land the little birds here and all of that stuff right like getting way more information than what would be necessary to just conduct a military operation in order to buy down risk.
• 52:32
  [SPEAKER_04]: I just took the same thing and applied it to hunters, because at the end of the day, all we really have is time.
• 52:37
  [SPEAKER_04]: Time is the only thing we can't create more of, and so your days are numbered.
• 52:41
  [SPEAKER_04]: So if you're going to spend money on a hunt with your family or you want to spend money put something on the table or you're hunting just to get out and be alone, you can do some planning beforehand, and you don't have to say body or wife or kids more than you would want to, and you can do your planning get out there, and you can buy down risk.
• 52:55
  [SPEAKER_04]: you know where you're walking in the field, you know how you're getting out.
• 52:58
  [SPEAKER_04]: So just it's all of the same stuff.
• 53:00
  [SPEAKER_04]: So I'm just super thankful that this did like something like this done on me and I was able to move into this and I don't know to get off the soapbox.
• 53:08
  [SPEAKER_04]: The last thing I'll say is this shit's only possible in America.
• 53:12
  [SPEAKER_05]: Yes, you can't do this anywhere else and back to your theory about time I that I've preached about that for years on this show.
• 53:19
  [SPEAKER_05]: I knew when I was 20 That's when I Literally the light bulb went on.
• 53:23
  [SPEAKER_05]: I was like, oh shit.
• 53:24
  [SPEAKER_05]: This is the one thing you cannot get back ever Yep now to that point and with your app specifically These hunts can be long our co-host in the NFL show Derek Wolf goes on in these fucking crazy three-week hunts to whatever and it's like a I get shit coverage Can't do the show today whatever blah blah blah blah
• 53:40
  [SPEAKER_05]: And I'm like, man, is there not a system that can just kind of tell you where these are ab, because most people, uh, these were tired and I felt played with millions of dollars that was really mad.
• 53:49
  [SPEAKER_04]: And most people have to go back to work.
• 53:51
  [SPEAKER_04]: Yeah, it depends on what you want out of the hunt.
• 53:53
  [SPEAKER_04]: So there are certainly systems and types of hunts that you can pay for.
• 53:56
  [SPEAKER_04]: Or someone will just put you on the animals or tell you where the animals are.
• 53:59
  [SPEAKER_04]: Or you could fly a drone and map the animals if it's on your own preserve or something like that.
• 54:03
  [SPEAKER_04]: I think a lot of people want the pursuit, or they want the pattern, they want the cat and mouse, because, you know, we were talking about this again earlier, there's probably circuitry in us somewhere that wants the hunt, they want to go out and confront chaos in the unknown on their own.
• 54:20
  [SPEAKER_04]: Do something alone and unafraid, pluck a trophy out, bring it home.
• 54:25
  [SPEAKER_04]: I would say I'll put it this way.
• 54:27
  [SPEAKER_04]: You haven't lived life unless you've mounted your wife on a bare rug of a bear that you killed in front of a fire.
• 54:33
  [SPEAKER_04]: in a cabin.
• 54:34
  [SPEAKER_05]: Yeah, reverse Calgary, I like that.
• 54:36
  [SPEAKER_05]: Um, but let's say you're a corporate dude who's just like yo dude, I got three days.
• 54:40
  [SPEAKER_05]: Yeah.
• 54:41
  [SPEAKER_05]: And I want to fucking kill something and feel like a man and then go home and then go to my fucking job that pays me millions dollars.
• 54:48
  [SPEAKER_04]: Yeah.
• 54:49
  [SPEAKER_04]: And that case you can pay for it.
• 54:50
  [SPEAKER_05]: Got you.
• 54:51
  [SPEAKER_05]: Got you.
• 54:51
  [SPEAKER_05]: For sure.
• 54:52
  [SPEAKER_05]: So there is that capability?
• 54:53
  [SPEAKER_05]: Yep.
• 54:53
  [SPEAKER_05]: For sure.
• 54:54
  [SPEAKER_05]: And then the last thing I wanted to tell you.
• 54:55
  [SPEAKER_05]: I guess Derek doesn't want that.
• 54:56
  [SPEAKER_05]: He does not which is why I'm sure his wife does.
• 54:59
  [SPEAKER_05]: I'm sure of it.
• 55:00
  [SPEAKER_05]: Yeah, his wife definitely does that I can tell you So does everybody's wife.
• 55:04
  [SPEAKER_05]: Yeah, I do what are you doing for three weeks?
• 55:07
  [SPEAKER_05]: I'm going to look for this elusive elk.
• 55:08
  [SPEAKER_05]: Are you gonna kill it?
• 55:09
  [SPEAKER_05]: We're gonna have meat.
• 55:10
  [SPEAKER_05]: I don't know.
• 55:11
  [SPEAKER_05]: Yeah, yeah, yes, it's a maybe I don't know Now there was a guy that we almost hired for a party of social tried to you know taking a job in this But he was specializing in drones
• 55:23
  [SPEAKER_05]: that we're heat-seeking for, like, missing kids.
• 55:28
  [SPEAKER_05]: Starting with dogs, missing animals, things like that.
• 55:31
  [SPEAKER_05]: Is that something you guys are into as well?
• 55:33
  [SPEAKER_05]: So that way, let's say you got on the app, and you were like, all right, I got three days.
• 55:38
  [SPEAKER_05]: But I want a high concentration of deer or elk, or whatever in this one area.
• 55:43
  [SPEAKER_05]: Boom, here's where I would go.
• 55:45
  [SPEAKER_04]: Well, that's depending on your state regulations, whether or not you can do that.
• 55:48
  [SPEAKER_04]: But what we are doing is, if you own your own farm, or your own 4,000 acres of hunting land, you'll be able to fly a drone, and they're very easy to get and very cheap.
• 55:57
  [SPEAKER_04]: And it will take imagery, it'll create geotifts.
• 56:00
  [SPEAKER_04]: Okay.
• 56:01
  [SPEAKER_04]: And then you'll be able to drop those into our app and display them on our app and use it for scouting in that type of thing.
• 56:05
  [SPEAKER_04]: That's sweet, that would be the most approved ethical or legal way to do it right now.
• 56:12
  [SPEAKER_04]: The thermal stuff, I'm not sure about Texas, I'm guessing if there is a place to get away with it, at least with pigs.
• 56:18
  [SPEAKER_05]: This was in, I want to say Alabama or Georgia at the time.
• 56:21
  [SPEAKER_04]: Yeah, I mean, I know in Texas, you can use thermals to pigs.
• 56:25
  [SPEAKER_04]: It's all state by state.
• 56:26
  [SPEAKER_04]: Like some states just want you hunting and enjoying it.
• 56:28
  [SPEAKER_04]: Other states will allow you to do a lot more.
• 56:31
  [SPEAKER_04]: But also, things like pigs and deer become land management as well.
• 56:34
  [SPEAKER_04]: If you have too many, you have crops you're trying to sell.
• 56:36
  [SPEAKER_05]: Taxis, man.
• 56:37
  [SPEAKER_04]: You need to kill pigs and sexes.
• 56:39
  [SPEAKER_04]: So it's not because you're hunting.
• 56:41
  [SPEAKER_04]: It's because you're managing your land.
• 56:43
  [SPEAKER_04]: It's a different thing.
• 56:44
  [SPEAKER_03]: When are we going to start using suicide drones?
• 56:47
  [SPEAKER_03]: That would be sweet.
• 56:49
  [SPEAKER_03]: You could really hear that off.
• 56:50
  [SPEAKER_05]: You couldn't eat them though if you didn't.
• 56:51
  [SPEAKER_03]: Who fucking cares?
• 56:52
  [SPEAKER_05]: Boy, if you've blown the head off, I only want the back to you.
• 56:54
  [SPEAKER_05]: No, no, I say fly your freak flight.
• 56:55
  [SPEAKER_05]: Go ahead and do it.
• 56:56
  [SPEAKER_03]: I think we make a suicide drone that throws, like a dead cord collar around the pig.
• 57:01
  [SPEAKER_03]: It just lands on its back.
• 57:03
  [SPEAKER_03]: And then throws a dead cord collar around it, detonates, and it just suffers the head clean.
• 57:07
  [SPEAKER_03]: Yes.
• 57:08
  [SPEAKER_03]: I'm in all of your travels and texts.
• 57:10
  [SPEAKER_03]: And all of your travels, I'm sure you've seen people have seen some wild stuff.
• 57:14
  [SPEAKER_03]: Is it matter of fact?
• 57:18
  [SPEAKER_03]: I guess this is the inverse, but people wear an S-Vess often times the head stays intact and it just pops off the top of the body because of pressure.
• 57:26
  [SPEAKER_00]: You know what I mean?
• 57:26
  [SPEAKER_03]: Yeah, I spent the ones that are, when they're, especially when the person that made the S-Vess is a fucking moron and had it detonate internally instead of externally, like they set the charge wrong.
• 57:38
  [SPEAKER_03]: And if it blows internally it just creates so much pressure that your head literally pops off and goes up into the air like that.
• 57:43
  [SPEAKER_04]: It's almost like a fucking cartoon.
• 57:47
  [SPEAKER_03]: Well, you wanted to, I don't know what that is.
• 57:50
  [SPEAKER_05]: I want to hear that too, I want to hear the whole fucking thing, yeah.
• 57:53
  [SPEAKER_05]: Thank you, there you go.
• 57:54
  [SPEAKER_03]: I don't know if you're a pig.
• 57:55
  [SPEAKER_03]: Do pigs feel the same about Muslims and Muslims feel about pigs.
• 57:59
  [SPEAKER_03]: It's a good question.
• 58:00
  [SPEAKER_03]: We need to interview somebody from the pig community.
• 58:02
  [SPEAKER_05]: Dad, all the way with the tough question.
• 58:04
  [SPEAKER_05]: No, because imagine we set a pig in your chair.
• 58:06
  [SPEAKER_03]: We have.
• 58:07
  [SPEAKER_03]: Oh, I'm plenty of cops.
• 58:08
  [SPEAKER_05]: I've been like that.
• 58:10
  [SPEAKER_05]: Oh, my.
• 58:11
  [SPEAKER_05]: Nailed it.
• 58:11
  [SPEAKER_05]: Nailed it.
• 58:13
  [SPEAKER_05]: Um, we'll do.
• 58:14
  [SPEAKER_05]: Congratulations on your success.
• 58:16
  [SPEAKER_05]: It's been awesome to watch and fun to watch.
• 58:18
  [SPEAKER_05]: And since you're here and you know all the cool shits, I want to ask you about cool shits.
• 58:21
  [SPEAKER_05]: Oh, that's doing.
• 58:22
  [SPEAKER_05]: In fucked up shit here.
• 58:23
  [SPEAKER_05]: Because I don't know if you've been following this.
• 58:26
  [SPEAKER_05]: But a jury in Los Angeles.
• 58:27
  [SPEAKER_05]: today found that meta-youtuber, negligent, and social media addiction trial here is a landmark decision that's going to affect everything else.
• 58:36
  [SPEAKER_05]: And then with AI, I'm sure you know that Sora shut down last night.
• 58:40
  [SPEAKER_04]: Yeah, I think it was a function of business and not of shutting down because it would be easy.
• 58:45
  [SPEAKER_05]: Well, they said they released a very cursed statement.
• 58:47
  [SPEAKER_05]: I look through it last night to kind of get down to the basics of it.
• 58:51
  [SPEAKER_05]: And they said basically,
• 58:52
  [SPEAKER_05]: Well, it was an exact number so I don't know and all that's what I want to ask you about this is a bunch of things including this trial that just went down today So we're sort of that happened last night.
• 59:02
  [SPEAKER_05]: We're sort of they said that they were spending five point four billion dollars Just because the energy and all the costs that all the people using the fucking app and all that other shit and they're like hey
• 59:14
  [SPEAKER_05]: This is not a fucking business man because we're losing 5.4 billion dollars here.
• 59:18
  [SPEAKER_05]: We're not monetizing it Yeah, um, is that true false or are people kind of getting over a I is there an AI?
• 59:25
  [SPEAKER_03]: No, there's nobody's getting over a I yes, there's an AI bubble because a lot of retards are piggybacked Like there's a lot of money going into it and it's dumb money a lot of dumb money.
• 59:35
  [SPEAKER_03]: I agree But the issue these meetings
• 59:37
  [SPEAKER_03]: The issue is, and always will be, in my opinion, for the foreseeable future, I'd love to hear your thoughts on this, is the ability to compute and compute requires a flock ton of energy, and it also requires a flock ton of water and fresh water, as well, to keep it cool.
• 59:56
  [SPEAKER_03]: Yep.
• 59:56
  [SPEAKER_03]: That's a big problem.
• 59:57
  [SPEAKER_04]: That's the singular problem.
• 1:00:00
  [SPEAKER_04]: Is getting more tensor processing units and GPUs to do the training, and those are very power hungry, and the real estate, and, you know, met as even I think trying to come up with their own nuclear reactor.
• 1:00:13
  [SPEAKER_04]: To do this training because, you know, doing it through cold or oil or traditional energy is not going to cut it.
• 1:00:19
  [SPEAKER_03]: The problem is even for SMR small modular reactors, which you can get up to 500 megawatts out of now.
• 1:00:26
  [SPEAKER_03]: We only have the capacity to make six or seven a year as a country, right?
• 1:00:31
  [SPEAKER_03]: Right now.
• 1:00:32
  [SPEAKER_03]: And this is an energy problem beyond AI, even before AI booned like this.
• 1:00:37
  [SPEAKER_03]: We needed to build like 30 full-scale nuclear power plants in this country over the next 10 years that's before all the AI needs I think Trump's trying to do that.
• 1:00:46
  [SPEAKER_04]: He's trying yeah, because it's nuclear is clean and we've all but perfected it and it's only the term nuclear That's keeping the turns Yeah, it's the same as stem cells people think they're scraping of some fucking aborted fetus a skull out No, they come from the umbilical cord of a baby that's already been born.
• 1:01:03
  [SPEAKER_05]: Yeah, and then on my side like with heart AF like I could
• 1:01:06
  [SPEAKER_05]: I could take, you know, they always say that corn sugar fruit crows is like the death of everybody.
• 1:01:11
  [SPEAKER_05]: I could distill that down to vapors and it wouldn't even fucking do anything to you.
• 1:01:15
  [SPEAKER_05]: If I wanted to, but everybody's so used to the phrase, like it was like, oh, shit.
• 1:01:19
  [SPEAKER_05]: It'd make everything cheaper in life.
• 1:01:20
  [SPEAKER_05]: Brand nobody knows it does.
• 1:01:22
  [SPEAKER_05]: Yeah, so with this AI thing in Sora and all that other shits, I said that I think it's going to create a domino effect and a lot of these VCs and all these other guys.
• 1:01:33
  [SPEAKER_04]: The money is too easy right now.
• 1:01:35
  [SPEAKER_05]: The money's done too.
• 1:01:37
  [SPEAKER_05]: And Dan and I sitting these fucking meetings with investors every day trying to convince them to go with us and something a little bit more traditional versus that because
• 1:01:45
  [SPEAKER_05]: There's like a Jillian people in the AI space.
• 1:01:47
  [SPEAKER_05]: I don't know who is going to win, but it takes so many billions of dollars as storage has proved 5.4 billion a year to keep this shit going because of how much energy it is.
• 1:01:58
  [SPEAKER_05]: The other weird thing and maybe you can answer this question is when I was first using it
• 1:02:02
  [SPEAKER_05]: I adapt to try to adapt to a long time ago.
• 1:02:05
  [SPEAKER_05]: My computer laptop would get extremely hot.
• 1:02:08
  [SPEAKER_05]: And then my phone.
• 1:02:09
  [SPEAKER_05]: So once I got the app, I was using the phone.
• 1:02:11
  [SPEAKER_05]: We get really hot battery life, which is separate out of it.
• 1:02:15
  [SPEAKER_05]: Any time I use one of those apps to create those fucking videos.
• 1:02:19
  [SPEAKER_04]: I mean, I don't know about that because most of it should be server side.
• 1:02:21
  [SPEAKER_04]: The training should be server side, so it shouldn't be fucking your computer up or your phone.
• 1:02:25
  [SPEAKER_01]: That's more so an apple, just not making good cooling products.
• 1:02:29
  [SPEAKER_01]: Really?
• 1:02:29
  [SPEAKER_01]: Yeah, okay.
• 1:02:30
  [SPEAKER_01]: They don't care about it.
• 1:02:31
  [SPEAKER_05]: Oh, my shit is apple, by the way.
• 1:02:33
  [SPEAKER_05]: So that makes sense.
• 1:02:33
  [SPEAKER_04]: Yeah.
• 1:02:34
  [SPEAKER_04]: Um, but, you know, you got it right.
• 1:02:37
  [SPEAKER_04]: It comes down to training data and power are like the two things that people really need.
• 1:02:42
  [SPEAKER_04]: I will make a, I mean, I've heard people talk about this only in theory, but I think in the next 10 years, we're going to have AI training and energy data centers in space.
• 1:02:52
  [SPEAKER_03]: We'll just start doing space that's that's one of the really yeah, Isaac and talked about it again yesterday He didn't say this specifically, but Elon eludes to it and their best friends kind of like Ian Joe They're alluding to it.
• 1:03:02
  [SPEAKER_04]: Yeah, I'm saying it will happen.
• 1:03:05
  [SPEAKER_03]: Yeah, well, that's one of the reasons we're rushing to get an actual base on the moon Right because this is what can happen you can suppose specific
• 1:03:12
  [SPEAKER_03]: the moon yes you can send heart and it's we're talking about temperatures that keep it cool naturally where there's no water needed and shit like that yeah all the training and all the integration and all that stuff can be done there with all the hardware and it just sends it's 275,000 miles away traveling at the speed of light the information comes back to us right it's pretty fucking quick yeah
• 1:03:32
  [SPEAKER_03]: Yeah, right.
• 1:03:32
  [SPEAKER_04]: And we've got this Starlink ecosystem is already in space and correct.
• 1:03:36
  [SPEAKER_04]: And up so there's a lot of stuff out there already like it sounds crazy people thought Elon was crazy was talking about, but this is like kind of just basic physics.
• 1:03:43
  [SPEAKER_03]: Yeah, they'd be a ability.
• 1:03:44
  [SPEAKER_03]: The hard part is obviously putting all that shit on the moon and getting there and and resolve it into space resolving the problem of getting out of earth.
• 1:03:52
  [SPEAKER_03]: or a bit an atmosphere is the real issue.
• 1:03:54
  [SPEAKER_04]: Don't be smart people who will figure it out.
• 1:03:56
  [SPEAKER_03]: It takes like what?
• 1:03:57
  [SPEAKER_03]: Is it 200,000 pounds of liquid oxygen to get out of to get 25,000 miles per hour to escape our orbits on my health?
• 1:04:04
  [SPEAKER_01]: It's a lot.
• 1:04:05
  [SPEAKER_01]: So Dan, is there a bunch of helium on the moon too?
• 1:04:09
  [SPEAKER_03]: Um, yeah, they've talked about mining healing.
• 1:04:11
  [SPEAKER_01]: Yeah, because long term that would be very beneficial to us.
• 1:04:14
  [SPEAKER_01]: I mean, we're seeing it right now with TSMC.
• 1:04:16
  [SPEAKER_01]: They're having a big crunch down because of all the shit in Iran, where most of the helium is created.
• 1:04:21
  [SPEAKER_01]: It's a pretty limited resource.
• 1:04:22
  [SPEAKER_01]: So having more of that eventually, you know, not near term 10 years or so.
• 1:04:26
  [SPEAKER_01]: That could be another good use for the moon now.
• 1:04:27
  [SPEAKER_05]: He's talking about party balloons and helium or yes the same helium that you, you know To just make very good to make good call computer because I I want more party balloons It's here.
• 1:04:40
  [SPEAKER_03]: It's helium three so it's a clean highly efficient fuel for future nuclear fusion reactors
• 1:04:46
  [SPEAKER_01]: Oh, even better.
• 1:04:47
  [SPEAKER_01]: Yeah.
• 1:04:48
  [SPEAKER_03]: Okay.
• 1:04:48
  [SPEAKER_03]: It has, so the process of smashing two hydrogen atoms together is what makes the sun burn.
• 1:04:56
  [SPEAKER_03]: And what makes it burn a little bit hotter is smashing two helium atoms together.
• 1:05:00
  [SPEAKER_03]: Or it's like, he eats three as a helium atom with an extra proton.
• 1:05:03
  [SPEAKER_03]: So it's going to be heavier as well, kind of like heavy water, which you need for a nuclear reactor.
• 1:05:07
  [SPEAKER_04]: Okay.
• 1:05:07
  [SPEAKER_03]: Yeah.
• 1:05:08
  [SPEAKER_04]: It just makes sense.
• 1:05:09
  [SPEAKER_04]: And with nuclear, you can even do it nuclear, you can even do nuclear up there.
• 1:05:14
  [SPEAKER_04]: and supplement with solar, and do your training up there in a very cold environment, which wouldn't require the size weight and powers, what you have to think about with anything you're going to build, and you're knocking out, you're getting rid of size, because it doesn't matter.
• 1:05:30
  [SPEAKER_04]: You're getting rid of weight, because it doesn't matter, and you have a source of power.
• 1:05:34
  [SPEAKER_04]: So it makes sense pragmatically to me that it would work this way.
• 1:05:37
  [SPEAKER_04]: I'm sure it's going to be a difficult thing to do, but I'm sure people like Elon will do it.
• 1:05:41
  [SPEAKER_04]: How far away it's 10 years?
• 1:05:42
  [SPEAKER_05]: Less than 10 years.
• 1:05:43
  [SPEAKER_05]: OK.
• 1:05:44
  [SPEAKER_05]: Now, I want to shift into this because since you weren't in intelligence, I wonder how much this comes into play.
• 1:05:49
  [SPEAKER_05]: I was talking about this meta-youtube lawsuit that they actually found in favor for, again, these guys.
• 1:06:00
  [SPEAKER_05]: During a lot of San Jose term in the meta and Google, we're negligent and failed to warn users of the dangers associated with using their platform in high profile social media case.
• 1:06:09
  [SPEAKER_03]: and the first of its several trials taking place this year that experts of characterized a social media industry as a big tobacco moment here's the problem the same as big tobacco they had internal meetings about it they had studies done they knew that it was damaging and they didn't fucking tell people you can have you can have a product that damages people all you got to do is put a fucking warning label on it
• 1:06:33
  [SPEAKER_03]: cigarette smoking leads to cancer.
• 1:06:35
  [SPEAKER_05]: We have one on earth.
• 1:06:36
  [SPEAKER_03]: Fucking drinking.
• 1:06:37
  [SPEAKER_03]: Don't drink while you're pregnant.
• 1:06:38
  [SPEAKER_03]: What is it?
• 1:06:39
  [SPEAKER_03]: Prop 50 for all the stuff that has cancer in it out in California.
• 1:06:42
  [SPEAKER_03]: There's all sorts of different stuff.
• 1:06:43
  [SPEAKER_05]: We have a government warning on every single cancer.
• 1:06:45
  [SPEAKER_03]: All you have to do.
• 1:06:46
  [SPEAKER_03]: Even on your website, all you have to do if you're making major changes that might have a detrimental impact of people is two weeks before you implement the change you have to put it on your website somewhere.
• 1:06:55
  [SPEAKER_03]: That's the standard.
• 1:06:58
  [SPEAKER_03]: for notification is so fucking low, the fact that none of these social media companies did it, they're gonna lose everyone of these cases.
• 1:07:05
  [SPEAKER_04]: Yeah, and the bigger problem here is, and I talked about this yesterday on St. Ruggies.
• 1:07:10
  [SPEAKER_04]: Are you your best friend?
• 1:07:10
  [SPEAKER_04]: St. Ruggies have lost their lives.
• 1:07:11
  [SPEAKER_05]: Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah.
• 1:07:14
  [SPEAKER_05]: Is it Joe Siffer Joe?
• 1:07:15
  [SPEAKER_04]: I don't know.
• 1:07:16
  [SPEAKER_04]: I just not my best friend.
• 1:07:17
  [SPEAKER_04]: Okay.
• 1:07:17
  [SPEAKER_04]: Anyway, I talked about this yesterday.
• 1:07:19
  [SPEAKER_05]: I don't know.
• 1:07:20
  [SPEAKER_04]: And people, like, people should just, we just need an informed body politic.
• 1:07:24
  [SPEAKER_04]: What people need to know about social media,
• 1:07:26
  [SPEAKER_04]: what people need to know about big compute and Google and Apple is, the products they are selling you are not the products.
• 1:07:33
  [SPEAKER_04]: You are the product.
• 1:07:35
  [SPEAKER_04]: They want your, they want you to upload your photos, Google photos so they can use them for training an AI.
• 1:07:41
  [SPEAKER_04]: OK.
• 1:07:41
  [SPEAKER_04]: They want you to solve the captures, not because it's a better password and mechanism.
• 1:07:45
  [SPEAKER_05]: So what it says, check here, I am not a robot.
• 1:07:48
  [SPEAKER_05]: What is that for?
• 1:07:49
  [SPEAKER_04]: No, it's not check here, I'm not a robot.
• 1:07:51
  [SPEAKER_04]: That's great capture.
• 1:07:51
  [SPEAKER_04]: That's something.
• 1:07:52
  [SPEAKER_05]: Oh, you're talking about, hey, there's three bikes on the road.
• 1:07:55
  [SPEAKER_04]: Click the bikes that's got a red headlight or the traffic light.
• 1:07:58
  [SPEAKER_04]: What is that for the bus?
• 1:07:59
  [SPEAKER_04]: Never training training convolutional neural network.
• 1:08:02
  [SPEAKER_04]: God, Sam, it's good.
• 1:08:03
  [SPEAKER_03]: So that was never about security.
• 1:08:05
  [SPEAKER_03]: That was never really.
• 1:08:06
  [SPEAKER_04]: No, they wanted humans to teach.
• 1:08:08
  [SPEAKER_04]: They needed a training data, which is what I alluded to before.
• 1:08:11
  [SPEAKER_04]: Yeah.
• 1:08:11
  [SPEAKER_04]: They needed the training data.
• 1:08:12
  [SPEAKER_04]: And that's why they upload Google photos.
• 1:08:14
  [SPEAKER_04]: That's why Facebook allows you to spend so much money on storage for a free product.
• 1:08:20
  [SPEAKER_04]: Why would you do that?
• 1:08:21
  [SPEAKER_04]: Because you want the videos that people are uploading to train neural networks.
• 1:08:25
  [SPEAKER_04]: They want the photos that you're uploading to Google photos to train neural networks.
• 1:08:28
  [SPEAKER_04]: They want you to use face-unlock because it helps train their neural network.
• 1:08:32
  [SPEAKER_03]: They want you to use the quick line at the airport because it helps train the geometry engine behind facial recognition.
• 1:08:41
  [SPEAKER_05]: They all take a picture of you.
• 1:08:42
  [SPEAKER_03]: That's why I always say no.
• 1:08:44
  [SPEAKER_03]: Even though it's like you have my ID.
• 1:08:46
  [SPEAKER_03]: It's meaningless to say no, but I'm just not going to participate.
• 1:08:50
  [SPEAKER_04]: to me.
• 1:08:50
  [SPEAKER_04]: It is meaningless to say no, but I don't want to participate.
• 1:08:53
  [SPEAKER_04]: That's it.
• 1:08:54
  [SPEAKER_04]: But you're the product.
• 1:08:55
  [SPEAKER_04]: And so here's a good, I can still just down to my own business.
• 1:08:59
  [SPEAKER_04]: I've gotten three offers in the last year, we have a very large email list because even if someone doesn't sign up when they do the trial or they get, we have hundreds of thousands of free users in our app, when they sign up they give me an email.
• 1:09:13
  [SPEAKER_04]: a new business launches in the hunting space and they want to go right into performance marketing and what you have to do in performance marketing which you guys know, but I'll tell everybody else is if you don't have a built-in email list, you have to go out to Facebook, Meta and Google and YouTube and spend the money to find out who's interested in your content.
• 1:09:30
  [SPEAKER_04]: Okay.
• 1:09:30
  [SPEAKER_04]: And when you do that, you establish a funnel.
• 1:09:32
  [SPEAKER_04]: And then from that funnel, you get recognition and then you get interest and then you get potential conversion, conversion, and sale.
• 1:09:39
  [SPEAKER_04]: okay, that's a sales funnel.
• 1:09:41
  [SPEAKER_04]: If you want to buy down the risk for your new product in the space, in the hunting space, you can just go to like my competitors do it and other competitors in the hunting space do it.
• 1:09:50
  [SPEAKER_04]: They'll sell you the email list and they pay way bigger money than you think.
• 1:09:55
  [SPEAKER_04]: for like two million emails.
• 1:09:56
  [SPEAKER_04]: Oh, shit.
• 1:09:57
  [SPEAKER_04]: And they do that because they can start hitting you with emails or they can target you through Facebook.
• 1:10:02
  [SPEAKER_03]: And they can feed you the ads right away.
• 1:10:04
  [SPEAKER_03]: If it's a Gmail account, they can target you through everything that Google touches.
• 1:10:08
  [SPEAKER_03]: And everything that Facebook learns about you.
• 1:10:10
  [SPEAKER_04]: So if you go into your Facebook profile, the reason Facebook exists is not to let you talk to your family.
• 1:10:15
  [SPEAKER_04]: Remember, the reason Facebook exists is to train neural networks.
• 1:10:18
  [SPEAKER_03]: and to find out what your predicts are so they can effectively market it's a affinity based marketing so like in the aggregate uh... a person of this age sex and class and race or whatever however they want to categorize it
• 1:10:34
  [SPEAKER_03]: has an X percent chance of being interested in this product or this field or whatever it is.
• 1:10:40
  [SPEAKER_03]: And then when you start stacking things on top of each other, what are the, for that, it's called psychographic data, right?
• 1:10:47
  [SPEAKER_03]: So for that individual person, what are the five most likely things they'll interact with?
• 1:10:53
  [SPEAKER_03]: And if one of them is your product, you look at the second or whatever, something else in that top five, and that's the crossover you go after.
• 1:11:00
  [SPEAKER_03]: For example,
• 1:11:01
  [SPEAKER_03]: booze and football are one and two on most people's lists in our age group.
• 1:11:05
  [SPEAKER_04]: Yeah, so I can tell you for us over like three years, we spent about six million dollars in performance marketing to just find out who are the hunters are that we should advertise to.
• 1:11:17
  [SPEAKER_04]: Okay, in order to get top of funnel metrics, in other words, these are people interested in hunting.
• 1:11:21
  [SPEAKER_04]: So when a new company comes out and say they've got big money backing and they're selling a deer camera.
• 1:11:26
  [SPEAKER_04]: They'll come to us who are a deer hunting app or elk hunting app and say, look, we'll give you two and a half million dollars for your meal list.
• 1:11:34
  [SPEAKER_04]: We'll give you a million and a half dollar for your meal list.
• 1:11:36
  [SPEAKER_04]: And it sounds crazy, but what they're doing is they've knocked their funnel down.
• 1:11:39
  [SPEAKER_04]: So now everyone they're advertising to, because what they have to do in performance metrics.
• 1:11:43
  [SPEAKER_04]: I'm sorry to bore people, but this is why this is so insidious.
• 1:11:47
  [SPEAKER_04]: Because what they're trying, what they've done is they've given you free products where you're the product, so that they can sell advertising to their organizations.
• 1:11:54
  [SPEAKER_04]: so that the advertisers can pay less because they know everything about you.
• 1:11:57
  [SPEAKER_04]: And you can see what meta thinks about you.
• 1:11:59
  [SPEAKER_04]: Met a can even, you can even get meta tell you what your political affiliation.
• 1:12:02
  [SPEAKER_05]: Oh, at this point, the things that they're serving me, yeah.
• 1:12:06
  [SPEAKER_05]: Or things that I genuinely want to buy.
• 1:12:08
  [SPEAKER_04]: Yeah, like I've got really wanted by these things.
• 1:12:10
  [SPEAKER_04]: There's a good part to that.
• 1:12:12
  [SPEAKER_04]: And the good part to that is you're only going to get advertising the interest to it.
• 1:12:15
  [SPEAKER_05]: That's what my wife loves about it.
• 1:12:16
  [SPEAKER_05]: Yeah, so say you don't have to find any other bullshit other than shit that I don't want.
• 1:12:20
  [SPEAKER_04]: But what has happened over 15 years is people didn't know that this was the game.
• 1:12:24
  [SPEAKER_04]: And they've sacrificed pictures of their children, pictures of their family members, pictures of themselves, intimate moments, and things to just train these neural networks.
• 1:12:34
  [SPEAKER_04]: And their goal is to keep you on the device as much as possible, so they can get as much quality advertising data as they can, so that they can sell your information to other people.
• 1:12:45
  [SPEAKER_04]: and it's it's it's insidious but also it allows you to understand people to agree like what you can do with Google AdSense I can tell if I if I were to do it I don't do it anymore but you I could tell you where Dan's been who he's talking to what he's doing
• 1:13:00
  [SPEAKER_04]: All of his phone is linked up with a Google Adsense account, the amount and the specificity of data that you can get about a person, where the lay person, 95% of people, have no idea that there's catalogs of data that is being stored above one of them.
• 1:13:16
  [SPEAKER_05]: I had no idea.
• 1:13:16
  [SPEAKER_04]: That they are paying for.
• 1:13:19
  [SPEAKER_04]: that companies are being paid to store, so that they can do better advertising for people and companies.
• 1:13:25
  [SPEAKER_03]: And unless you're willing to get rid of all of it, including the one that's in your car, if you own a car that's less than 10 years old, there's no point in trying to resist it, frankly.
• 1:13:36
  [SPEAKER_03]: I mean, that's my opinion.
• 1:13:37
  [SPEAKER_03]: I don't know what you would even do.
• 1:13:39
  [SPEAKER_05]: I'm not saying, I'm not saying resist.
• 1:13:40
  [SPEAKER_04]: I'm saying know what you're giving up.
• 1:13:42
  [SPEAKER_05]: No, I know.
• 1:13:43
  [SPEAKER_05]: So let's take today for me, for example, right?
• 1:13:46
  [SPEAKER_05]: I got an email from the dealership we got the car.
• 1:13:49
  [SPEAKER_05]: And they knew the exact mileage.
• 1:13:52
  [SPEAKER_05]: Hello, my oil was everything else.
• 1:13:54
  [SPEAKER_05]: Spull of a vah.
• 1:13:55
  [SPEAKER_05]: Hey, he looks like you do for this, this is this, this, and he asks.
• 1:13:58
  [SPEAKER_05]: I didn't sign up for it.
• 1:13:59
  [SPEAKER_05]: I don't fucking care and also I don't feel like driving to the goddamn dealership for any of these bullshit because I'm gonna sit there for four hours right I'd rather just go down the street And they're gonna upsell you something else yet dude.
• 1:14:09
  [SPEAKER_05]: Oh, man you wouldn't believe this I know your car's when we got 18,000 miles, but you should consider and I'm like here's the fuck pass that earth.
• 1:14:16
  [SPEAKER_03]: Yeah, yeah I had an age-back guy come this week because something was tripping my breaker And I turned it off the fan and he told me all this stuff that was wrong with it and here is like a couple of different options that I could use to fix it
• 1:14:28
  [SPEAKER_03]: And it's like, all right, I'll think about it.
• 1:14:30
  [SPEAKER_03]: And then it tripped again when he was gone and I just went through some basic countercheck points to see what I could have been just using ChadGBT and I fixed it myself, right?
• 1:14:43
  [SPEAKER_03]: And the lowest cost would have been 2,500 bucks to fix it.
• 1:14:46
  [SPEAKER_03]: The price is like a completely new system, which obviously they all, that's HVAC company's always the same.
• 1:14:50
  [SPEAKER_03]: Oh, fuck yeah, dude.
• 1:14:51
  [SPEAKER_03]: Especially anything involving carrier, because it's a whole,
• 1:14:55
  [SPEAKER_03]: It's like the grass gets a cartel.
• 1:14:56
  [SPEAKER_03]: It's a fucking racket in the space.
• 1:14:59
  [SPEAKER_03]: But yeah, I was able to figure it out in half an hour, maybe.
• 1:15:03
  [SPEAKER_03]: What was really going on with it?
• 1:15:05
  [SPEAKER_03]: And that's how it is, right?
• 1:15:08
  [SPEAKER_04]: I mean, and, but companies like my company, I always make, like, I put it on my Instagram all the time.
• 1:15:13
  [SPEAKER_04]: We'll never sell your data.
• 1:15:14
  [SPEAKER_04]: We're never going to sell your data.
• 1:15:16
  [SPEAKER_04]: This will never be a vector for a nation-state actor to hack us.
• 1:15:19
  [SPEAKER_04]: But how do they believe you?
• 1:15:21
  [SPEAKER_04]: Someone else.
• 1:15:21
  [SPEAKER_04]: I mean, they have to just take me at my word, I suppose.
• 1:15:24
  [SPEAKER_04]: But I mean, it's Tommy Boy, you can put a label on the box so you can shove your head up a cow's ass.
• 1:15:29
  [SPEAKER_04]: Yep, right?
• 1:15:30
  [SPEAKER_03]: Yep.
• 1:15:31
  [SPEAKER_04]: But my company will never do it as long as I'm at the helm.
• 1:15:34
  [SPEAKER_04]: But the other thing too is, if people knew this, then it could have been at an earlier state that other peripheral social media companies could have came up and said, look, we're going to charge 99 cents a month.
• 1:15:47
  [SPEAKER_04]: to use this social media and though it will never be a data leak where China has a picture of you and everyone of your family members, your social security number, your address, your proclivities, because that's another password thing.
• 1:15:58
  [SPEAKER_04]: Have you ever done the password where they say, well, answer these five questions about yourself.
• 1:16:02
  [SPEAKER_04]: Yes.
• 1:16:03
  [SPEAKER_04]: And then if you forget your password, you can answer them.
• 1:16:05
  [SPEAKER_05]: Your dog's name, your street name, your lived dog.
• 1:16:08
  [SPEAKER_04]: Yeah, you're all the favorite uncle growing up, your grandmother's made a name, you know, street.
• 1:16:11
  [SPEAKER_04]: You grew up on all of that is more.
• 1:16:15
  [SPEAKER_04]: psychographic engineering really it's not it's not needed for they could have gone they could have the the idea the first paper on tooth factor authentication was written 15 or 20 years ago
• 1:16:27
  [SPEAKER_04]: We have two factors the way to do it, and that's the only way we do it, which is just the text with numbers.
• 1:16:32
  [SPEAKER_04]: Give us your phone number or an email that you already need to sign up for the count, prove access to that email, and get back into your app.
• 1:16:40
  [SPEAKER_05]: Okay.
• 1:16:41
  [SPEAKER_05]: Now, here's why this case, by the way, is going to completely change the world and social media as we speak.
• 1:16:47
  [SPEAKER_05]: Um, this was a girl.
• 1:16:48
  [SPEAKER_05]: They're not saying her name because she was younger at the time.
• 1:16:51
  [SPEAKER_05]: Uh, they're just calling her Kaylee here.
• 1:16:53
  [SPEAKER_05]: Uh, this is according to the LA Superior Court.
• 1:16:55
  [SPEAKER_05]: Uh, the only one was identified as Kaylee.
• 1:16:57
  [SPEAKER_05]: Uh, allegedly should be game addicted to apps like Instagram and YouTube as a child.
• 1:17:02
  [SPEAKER_05]: Um,
• 1:17:02
  [SPEAKER_05]: deliberations began on Friday, blah, blah, blah, juries ultimately ruled in favor of the plaintiff who claimed that meta in YouTube's negligence played a substantial factor in causing mental health related and harms, compensatory damages were assessed at $3 million.
• 1:17:17
  [SPEAKER_05]: meta, which is Facebook and Instagram, was on the hook for 70%.
• 1:17:20
  [SPEAKER_05]: YouTube on the hook for the other 30 remaining percent and now here's what's interesting.
• 1:17:25
  [SPEAKER_03]: That's because she's a woman by the way, whenever the first male case comes up, YouTube is going to be way more liable.
• 1:17:29
  [SPEAKER_03]: 90 percent of YouTube is male.
• 1:17:31
  [SPEAKER_05]: Really?
• 1:17:32
  [SPEAKER_05]: Yeah.
• 1:17:32
  [SPEAKER_05]: Okay.
• 1:17:32
  [SPEAKER_05]: So, well, here's the last part which I find the most interesting.
• 1:17:37
  [SPEAKER_05]: the next phase of the trial sets up again shortly we'll determine punitive damages.
• 1:17:42
  [SPEAKER_05]: We all know the punitive is going to go way higher.
• 1:17:44
  [SPEAKER_05]: It's going to be highly in the category now this is one single girl in the United States which will establish predicate.
• 1:17:51
  [SPEAKER_05]: Sure will and this is in Los Angeles and let's face it man after this because this this just happened maybe an hour or two ago.
• 1:18:02
  [SPEAKER_05]: How how how how do you stop a hundred million people from that finally lost it's against all these goddamn social media and it's it is the biggest I'm I'm telling you
• 1:18:11
  [SPEAKER_03]: It is the biggest, unforced error and corporate history.
• 1:18:15
  [SPEAKER_03]: By all these apps?
• 1:18:16
  [SPEAKER_03]: Because all these social media apps?
• 1:18:18
  [SPEAKER_03]: All they had to do was after they had that study, be like, you know what?
• 1:18:23
  [SPEAKER_03]: People are already addicted to our product.
• 1:18:25
  [SPEAKER_03]: They're not gonna fucking stop.
• 1:18:26
  [SPEAKER_03]: There's nothing that Facebook, meta, Instagram, Twitter can say to their users.
• 1:18:31
  [SPEAKER_03]: It's gonna stop their users from using that product.
• 1:18:33
  [SPEAKER_03]: Nothing, nothing will stop them.
• 1:18:36
  [SPEAKER_03]: It isn't like cigarettes.
• 1:18:37
  [SPEAKER_03]: whether it's going to be alternatives, right at some point that come down the line.
• 1:18:41
  [SPEAKER_00]: Yeah.
• 1:18:41
  [SPEAKER_03]: There is no alternative to this.
• 1:18:43
  [SPEAKER_03]: No.
• 1:18:43
  [SPEAKER_03]: It is the way that people communicate now it is a modality, all its own.
• 1:18:46
  [SPEAKER_03]: It is almost a utility.
• 1:18:47
  [SPEAKER_03]: It is a utility.
• 1:18:48
  [SPEAKER_03]: Yeah.
• 1:18:48
  [SPEAKER_03]: It is a utility is a one of one product.
• 1:18:50
  [SPEAKER_03]: All they had to do after that study, I think it was in.
• 1:18:53
  [SPEAKER_03]: Twenty-fifty and maybe I could be thirteen.
• 1:18:56
  [SPEAKER_03]: Yeah, somewhere around there.
• 1:18:57
  [SPEAKER_03]: All they had to do was say hey, we had this study It seems like you should use this product more responsibly because there's a danger.
• 1:19:04
  [SPEAKER_04]: Oh, that's it I think they have to email out and set score to the bottom and check the box.
• 1:19:08
  [SPEAKER_04]: Yep.
• 1:19:08
  [SPEAKER_04]: That says you read this just like the EULA That's all they had to do.
• 1:19:11
  [SPEAKER_03]: That's all they had to do and they didn't do it for no fucking reason I mean how long it has South Park actually did a full episode on how nobody reads these things
• 1:19:20
  [SPEAKER_05]: Oh, none of us.
• 1:19:20
  [SPEAKER_03]: It was the human setup heat episode.
• 1:19:22
  [SPEAKER_04]: That's what I used large language models for.
• 1:19:24
  [SPEAKER_04]: So I used large language models for terms of services.
• 1:19:27
  [SPEAKER_04]: So before I download an app or I set up for a service, I get the 40 page terms of service, I throw it into a large language model and I say and I have a prewritten prompt that says all the things I care about and I just copy and paste the prompt into the LM and if it doesn't do what I don't like then I don't sign up for it.
• 1:19:43
  [SPEAKER_05]: When the hears what her lawyer said outside of the court, today's verdict is a historic moment for Kaylee and for hundreds of thousands of children and families who've been waiting for this day, she showed extraordinary courage bringing this case and telling her story and open courts, a jury of Kaylee's peers heard the evidence, heard what meta and YouTube knew and what they didn't know.
• 1:20:03
  [SPEAKER_05]: and help them accountable for their conduct.
• 1:20:07
  [SPEAKER_05]: And I can only imagine.
• 1:20:09
  [SPEAKER_05]: Yeah.
• 1:20:10
  [SPEAKER_05]: That's there is a long line starting the afternoon outside of every lawyer's office who is waiting to file the interview.
• 1:20:18
  [SPEAKER_04]: There'll be emails getting sent out soon.
• 1:20:20
  [SPEAKER_04]: Right.
• 1:20:20
  [SPEAKER_05]: Yes.
• 1:20:21
  [SPEAKER_05]: Or in or in commercials.
• 1:20:22
  [SPEAKER_04]: Group armacy.
• 1:20:22
  [SPEAKER_04]: That's the best.
• 1:20:23
  [SPEAKER_05]: That's the best.
• 1:20:24
  [SPEAKER_05]: We do a factory by as best as round up.
• 1:20:26
  [SPEAKER_05]: Call us and we'll do you.
• 1:20:28
  [SPEAKER_05]: So let me ask you this.
• 1:20:29
  [SPEAKER_05]: In this next stage, then because we're going to be a wave of lawsuits.
• 1:20:33
  [SPEAKER_05]: Is it going to be a class action or suit where everybody gets the court dollars?
• 1:20:37
  [SPEAKER_03]: Yeah, the courts will force them into a class action.
• 1:20:40
  [SPEAKER_03]: Yeah.
• 1:20:40
  [SPEAKER_05]: Okay.
• 1:20:42
  [SPEAKER_05]: So, I'll have to.
• 1:20:42
  [SPEAKER_05]: But even with that, let's face these class action suits.
• 1:20:45
  [SPEAKER_05]: You pay a few billion dollars and then you're out of there.
• 1:20:47
  [SPEAKER_03]: No, it'll be I think this will be somewhere and like the one to 500 billion range.
• 1:20:53
  [SPEAKER_03]: Which they can afford.
• 1:20:54
  [SPEAKER_03]: They can afford it.
• 1:20:55
  [SPEAKER_03]: But will this collapse any of these?
• 1:20:57
  [SPEAKER_03]: No, I can come now.
• 1:20:58
  [SPEAKER_03]: Okay.
• 1:20:58
  [SPEAKER_03]: No.
• 1:20:59
  [SPEAKER_03]: It'll be just like the fucking pharmaceutical companies.
• 1:21:02
  [SPEAKER_05]: And right now, it says there's New Mexico cases in New Mexico against TikTok and some other companies.
• 1:21:08
  [SPEAKER_05]: And yeah, this was a six-week trial and said that's the algorithms and the autoplay.
• 1:21:16
  [SPEAKER_05]: Was that what contributed to Kaylee's crippling excuse me, mentally, mental illness and distress?
• 1:21:22
  [SPEAKER_03]: I'm a what really contributed to it is that her parents saw and they didn't teach her how to discipline herself.
• 1:21:29
  [SPEAKER_05]: That's what really did it.
• 1:21:30
  [SPEAKER_05]: Here's what they said.
• 1:21:31
  [SPEAKER_05]: A 20 year old woman alleged that she suffered from severe body dysmorphia, depression, suicidal thoughts due to her near constant use of the apps and the constant notifications that made her difficult for her to stop looking at.
• 1:21:47
  [SPEAKER_03]: Say that again, due to her constant use of the app.
• 1:21:51
  [SPEAKER_03]: Correct.
• 1:21:51
  [SPEAKER_03]: That is a choice she made.
• 1:21:54
  [SPEAKER_03]: I agree the only kid that that'll limit I mean it doesn't matter if she's a kid or not that's a parent's job if I agree Yeah, look, I'm with you.
• 1:22:03
  [SPEAKER_03]: It is the parent's job However There's going to be a fucking laundry there will be a button telling you that the payouts are gonna be mitigated by the fact that people had to opt into it So the the fact that meta and Google didn't warn people after they did the study if they could prove ignorance
• 1:22:22
  [SPEAKER_03]: I mean, you would be talking about a very small issue at this point.
• 1:22:26
  [SPEAKER_03]: They can't because they all went public and as a result, all the shit they did with their public fucking money.
• 1:22:33
  [SPEAKER_03]: is part of the minute.
• 1:22:35
  [SPEAKER_03]: That's just the way it is, right?
• 1:22:37
  [SPEAKER_03]: It's why I recommend not going public actually.
• 1:22:40
  [SPEAKER_03]: But once that information came out publicly, that they knew it was a risk and didn't tell people, that's what fucked them up.
• 1:22:47
  [SPEAKER_03]: However, it is still an opt-in product, right?
• 1:22:50
  [SPEAKER_03]: So the lawsuits from the tobacco industry are nothing.
• 1:22:58
  [SPEAKER_03]: compared to the amount of money they made.
• 1:23:00
  [SPEAKER_03]: It's nothing, right?
• 1:23:02
  [SPEAKER_03]: Same with these, same thing with pharmaceutical industry, and it'll be the same thing with this because you have to opt into those products.
• 1:23:07
  [SPEAKER_03]: Pharmaceutical industry has had a worse time than others actually, because it's almost like where else do I go for this?
• 1:23:14
  [SPEAKER_03]: You wanna mean, but for social media or for booze or for tobacco or something like that, there's obvious additional options, right?
• 1:23:22
  [SPEAKER_03]: One being not to engage at all.
• 1:23:24
  [SPEAKER_03]: Sure.
• 1:23:24
  [SPEAKER_03]: So you can't not engage in a public utility though.
• 1:23:27
  [SPEAKER_05]: What I find interesting because this trial was not televised.
• 1:23:30
  [SPEAKER_05]: I knew that it was going on, but I'd know the players in it.
• 1:23:33
  [SPEAKER_05]: Mark Zuckerberg testified.
• 1:23:36
  [SPEAKER_05]: Instagram had Adam Maseri testified.
• 1:23:38
  [SPEAKER_05]: YouTube, Vice President of Engineering, Christo's Good Row testified.
• 1:23:43
  [SPEAKER_05]: And then Tim Cook was in there.
• 1:23:45
  [SPEAKER_05]: So they know what's coming down the, there's no way you get these guys in a fucking court, unless they know what's going on down the line or potentially going on down the line here
• 1:23:57
  [SPEAKER_05]: So where does this all head then with one of those check marks that you said or a box or a warning label?
• 1:24:06
  [SPEAKER_03]: It depends on how aggressive Congress gets.
• 1:24:08
  [SPEAKER_03]: Yeah.
• 1:24:09
  [SPEAKER_03]: The courts won't dictate it.
• 1:24:11
  [SPEAKER_03]: It'll come down to Congress at some point, I think.
• 1:24:14
  [SPEAKER_03]: Okay.
• 1:24:14
  [SPEAKER_03]: That's where the 2018 regulations, like the privacy regulations came from.
• 1:24:19
  [SPEAKER_03]: the suit against YouTube kids and advertising.
• 1:24:22
  [SPEAKER_03]: They were doing all this stuff came out of most of the other congress.
• 1:24:26
  [SPEAKER_03]: Like courts aren't going to be able to force specific.
• 1:24:28
  [SPEAKER_03]: Like a judge isn't going to say, okay, you're ruled liable now you have to add this additional stuff on, right?
• 1:24:35
  [SPEAKER_03]: That's not how it works.
• 1:24:36
  [UNKNOWN]: Okay.
• 1:24:37
  [SPEAKER_05]: Interesting then yeah, well, well, that's only keep an eye on all this and Bill Appreciate you take in time out of your day.
• 1:24:44
  [SPEAKER_05]: I know you're best friends with Joe Rogan and like you don't have time for us anymore She's it means a lot to us do that you're here.
• 1:24:50
  [SPEAKER_05]: It really come on.
• 1:24:51
  [SPEAKER_04]: I would When I if I ever live out here or wherever you guys are gonna be next I'd be here a lot.
• 1:24:56
  [SPEAKER_04]: I'd be here so often.
• 1:24:57
  [SPEAKER_05]: I just need some of these I have a sign up front.
• 1:24:59
  [SPEAKER_05]: Yeah, it'll be shit by the summer Well, no, I guess without highways right there, so that's like whatever amount
• 1:25:05
  [SPEAKER_05]: I don't think that's that serious.
• 1:25:06
  [SPEAKER_05]: It's not what we do.
• 1:25:08
  [SPEAKER_05]: It's a strange one.
• 1:25:10
  [SPEAKER_05]: Leavenly and highway is coming in here.
• 1:25:11
  [SPEAKER_05]: It's a big one.
• 1:25:12
  [SPEAKER_05]: I know shit.
• 1:25:13
  [SPEAKER_05]: Did you drove in on it?
• 1:25:14
  [SPEAKER_04]: Yeah.
• 1:25:14
  [SPEAKER_05]: From Rogans, right?
• 1:25:15
  [SPEAKER_05]: Yep.
• 1:25:17
  [SPEAKER_05]: I know where he's at.
• 1:25:19
  [SPEAKER_05]: I sure do.
• 1:25:19
  [SPEAKER_04]: I've already forgotten.
• 1:25:21
  [SPEAKER_05]: Man in black will I know you have okay, but you're also was best friend, and I'm sure you guys be having Pricents and I or something and it's awesome But you know the rules.
• 1:25:32
  [SPEAKER_05]: This is the point in the show.
• 1:25:33
  [SPEAKER_05]: We get to drinking bro the week, which is someone who has inspired you Or how to become the person you are today who'd you like to give the drink a bro the week to drink and bro the week.
• 1:25:41
  [SPEAKER_04]: Let's go.
• 1:25:42
  [SPEAKER_05]: Joe Rogan I knew it.
• 1:25:43
  [SPEAKER_05]: Let's go Joe Rogan give him a round of applause for Rogan
• 1:25:48
  [SPEAKER_05]: That's friends with Joe Rogan do yeah, it's very starting stop in the same place They should do started with Joe and we should do do God bless you God bless you for that.
• 1:25:58
  [SPEAKER_04]: Thanks for having me on guys.
• 1:25:59
  [SPEAKER_05]: Yeah Joseph Robinette Rogan is that it?
• 1:26:03
  [SPEAKER_05]: I don't know that's Biden.
• 1:26:04
  [SPEAKER_05]: Okay, I was unsure because I don't have fighting's Robin I'm not Robinette.
• 1:26:08
  [SPEAKER_00]: Not Robinette.
• 1:26:09
  [SPEAKER_00]: Yes.
• 1:26:09
  [SPEAKER_05]: I'm not friends with him like you are so I don't know No, is anybody else want to give a shout-out to you?
• 1:26:15
  [SPEAKER_05]: I don't know, I don't know, I'm a Spartan forge, Spartan forge, yeah, Spartan forge, who helps you do that?
• 1:26:21
  [SPEAKER_04]: Oh, well, yeah, my co-founders, Jimmy and Vaughn, great guys.
• 1:26:25
  [SPEAKER_04]: I won't say the last names, I don't know if they want me to, but yeah, I mean, those are the two first guys that I brought on and after I knew I had something and they've been with me ever since and we've got 27 employees now, but they're the reason I'm able to do what I do, because in the beginning,
• 1:26:45
  [SPEAKER_04]: At this point now, I have to be out here representing the product and letting people know what it's about and where we're going.
• 1:26:50
  [SPEAKER_04]: And they continue to keep the home fires burning.
• 1:26:53
  [SPEAKER_04]: Yep.
• 1:26:53
  [SPEAKER_04]: And yeah, it's great.
• 1:26:55
  [SPEAKER_05]: We always need a backbone and a system in place.
• 1:26:58
  [SPEAKER_05]: They are to deal with the rest of it.
• 1:27:00
  [SPEAKER_04]: They are certainly that.
• 1:27:02
  [SPEAKER_04]: And then tell everybody we can find Spartan Forge.
• 1:27:04
  [SPEAKER_04]: In the App Store or at our website, Spartanforge.au.
• 1:27:08
  [SPEAKER_04]: Awesome.
• 1:27:09
  [SPEAKER_04]: Yeah, if you guys got questions about it, hit me on Instagram.
• 1:27:11
  [SPEAKER_04]: I do two hours of customer service every morning.
• 1:27:14
  [SPEAKER_04]: Holy shit.
• 1:27:14
  [SPEAKER_04]: Yeah, myself.
• 1:27:15
  [SPEAKER_04]: So someone's got to grab with the app and go straight to me and I deal with them and I just think it's important.
• 1:27:20
  [SPEAKER_05]: Yeah, of course.
• 1:27:21
  [SPEAKER_05]: And as a friend, by the way, I saw your phone just going off the entire episode.
• 1:27:25
  [SPEAKER_05]: with just Joe Rogan Taxes.
• 1:27:27
  [SPEAKER_04]: I've got that is true.
• 1:27:29
  [SPEAKER_04]: My friend is freaking out.
• 1:27:30
  [SPEAKER_05]: I can see it over there and I was just like, dude.
• 1:27:33
  [SPEAKER_04]: My phone has been exploding.
• 1:27:34
  [SPEAKER_05]: When other friends of ours have gone on, it's such a life changer that you're just like, holy shit.
• 1:27:39
  [SPEAKER_05]: And it's people you haven't talked to in 2020.
• 1:27:41
  [SPEAKER_04]: It is the new Johnny Carson.
• 1:27:44
  [SPEAKER_05]: Right.
• 1:27:44
  [SPEAKER_05]: Yeah.
• 1:27:45
  [SPEAKER_05]: I mean, it's 11 million downloads a day.
• 1:27:46
  [SPEAKER_05]: I don't know any.
• 1:27:48
  [SPEAKER_05]: You could take all of Fox's ratings and CNN's ratings in one day 24 hours cycle is higher than all that.
• 1:27:54
  [SPEAKER_00]: It's crazy.
• 1:27:54
  [SPEAKER_05]: And it's not smooth.
• 1:27:55
  [SPEAKER_05]: It's absolutely not.
• 1:27:56
  [SPEAKER_05]: So, but I'm proud of you.
• 1:27:58
  [SPEAKER_05]: Congratulations.
• 1:27:59
  [SPEAKER_05]: No, I mean, for real.
• 1:28:00
  [SPEAKER_05]: yeah it's it's a weird thing to get invited to and it's uh it's it's strange and then you do it and then it blows up and then it influences your company and everything else you really is the white opera there's nothing to say about it that's a good one but uh thank you man we love you of you guys and it's cool what our friends succeed like for real
• 1:28:18
  [SPEAKER_05]: If you don't root for your friends to succeed in life, you're a piece of shit.
• 1:28:21
  [SPEAKER_05]: So it couldn't be more happy for you and your wife and your company and all that other stuff.
• 1:28:25
  [SPEAKER_05]: Thank you.
• 1:28:26
  [SPEAKER_05]: We appreciate you being here.
• 1:28:28
  [SPEAKER_05]: Go to drink and browse.com.
• 1:28:31
  [SPEAKER_05]: We found out, bro box.
• 1:28:33
  [SPEAKER_05]: We're getting one of those massive, massive items back here.
• 1:28:37
  [SPEAKER_05]: And it was something you guys requested.
• 1:28:39
  [SPEAKER_05]: It went out maybe a year and a half ago and you're like, hey, if you ever do this again.
• 1:28:42
  [SPEAKER_05]: Please tell us what this is.
• 1:28:43
  [SPEAKER_05]: I will confirm it to you.
• 1:28:44
  [SPEAKER_05]: You're drinking bros.com and get the bro box.
• 1:28:46
  [SPEAKER_05]: All the shirts are up there, boom.
• 1:28:48
  [SPEAKER_05]: I get the jack you shirt on to it.
• 1:28:49
  [SPEAKER_05]: Actually on the accent.
• 1:28:50
  [SPEAKER_05]: Look at this.
• 1:28:51
  [SPEAKER_05]: And tons of other fun stuff, phone cases, drinkabros, citizen crime corner, all that other stuff on there.
• 1:28:59
  [SPEAKER_05]: And the joggers are fucking badass, the layering shirts are still doing well.
• 1:29:04
  [SPEAKER_05]: And thank you for all the support, man.
• 1:29:06
  [SPEAKER_05]: Go to iTunes, rate the show.
• 1:29:07
  [SPEAKER_05]: Five star and leave a quick review.
• 1:29:09
  [SPEAKER_05]: This show, since we're live on YouTube today, will be available video-wise on Spotify.
• 1:29:17
  [SPEAKER_05]: And then yeah, iTunes, I had a conversation with them yesterday.
• 1:29:20
  [SPEAKER_05]: Videos will be available.
• 1:29:21
  [SPEAKER_05]: I'd give it roughly 60 days here, and then videos will be up on iTunes as well.
• 1:29:29
  [SPEAKER_05]: For Dampon and Anthony, hall away, Bill Thompson.
• 1:29:32
  [SPEAKER_05]: I'm Ross Patterson.
• 1:29:33
  [SPEAKER_05]: This is the chicken bros podcast.
• 1:29:36
  [SPEAKER_05]: Good night everyone.