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Geek Warning Bonus ep: Why experience is still key in the modern bike design world of CFD & CAD

A €9,000 frame, a €27k build, and €22K spent on developing the bottle alone… Wilier has a new TT bike.

Escape Collective had exclusive access to the development of this new bike in a seemingly impossible time frame. Leading the design project was Marco Genovese, Head of Design at Wilier Triestina. With 14 years of experience in developing over 100 frames, Genovese knows a thing or two about carbon frame design. Escape Tech Editor Ronan Mc Laughlin sat down with Genovese to deep dive on all things frame design to discuss everything from brainwaves in the shower to initial concepts and from…

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