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102 | B Corps: Doing Better Business with Sarah Jordan
Whether it’s businesses reappraising their supply chains or ditching plastic, HR departments extending their range of opportunities for more inclusive leave, or customers shopping more consciously, we’ve seen a real shift in recent years regarding attitudes towards environmental, human and social impact.
But for every brand with a genuine desire to use business as a force for good, there’s a large number out there greenwashing their brands in pursuit of pure profit.
That’s where B Corps steps in. Founded in 2006, the B Corp movement, through a rigorous certification process, seeks to review a…
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