Latest / The Simplicity Sessions
#619: If I Had to Start My Business All Over Again
This one came to me on a walk (where most episodes do), and it's really about the intersection of what's changing in business, what's changing with consumers, and what isn't changing about the value you bring as a practitioner.
In this episode I cover:
Stop being a generalist. Your credentials are your title, not your positioning. Become known for the problem you solve and the population you help
The midlife health opportunity. There are more women navigating perimenopause and menopause right now than there are people equipped to help them.
Be the general contractor, not the one-stop shop…
The skinny
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