Chew on This: Pet Toy Innovation from Interzoo 2026
What makes a great pet toy? It turns out there’s a lot more to the squeakers, stuffing, and strange shapes than meets the eye. In this episode of Barking Mad, we explore how animal behavior, safety, sustainability, health, and even pop culture are influencing the next generation of pet toy design.
Recorded at Interzoo 2026 in Nuremberg, Germany, Jordan Tyler sits down with veteran toy designer Sandra Vartanian of Lelo Designs, Victor Carpio of Inventor Cat, and Brandon Lu of PAWTY Toys to explore three very different approaches to innovation. From designing toys that safely satisfy a dog’s…
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