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Episode 29 - Podcast Launch Tips from PodMatch Founder Alex Sanfilippo · Business & Marketing Strategies for Online Entrepreneurs | Email List & Leads Growth | Organic Strategies | Create Online Business Success!

0:00
SPEAKER_01: Have you ever wanted to start a podcast?
0:02
SPEAKER_01: Maybe you're like me and you wondered, is this all the time and effort and the tech?
0:07
SPEAKER_01: Is it all going to be worth it in the end?
0:09
SPEAKER_01: All of the time and energy it would take to figure out how to do this, the content, the microphone, the setup, all of it.
0:16
SPEAKER_01: Well, my guest today is none other than my friend Alex Sanfilipo.
0:20
SPEAKER_01: He is the founder of PodMatch, which is one of the best software tools I have found for not only finding amazing podcasts for me to be a guest on, but also for me to find the best guests for my podcast.
0:33
SPEAKER_01: We talk about his entrepreneurial journey from PodMatch being just an idea to he and his wife quitting their jobs to pursue this dream, to the development of the software, the launching, the full roller coaster.
0:46
SPEAKER_01: And he's also going to share with you some of the simple ways that you can start your own podcast, if that's on your business goal sheet, like it was for me.
0:55
SPEAKER_01: Ready to grow your online business without losing your mind?
0:58
SPEAKER_01: You're in the right spot, my friend.
1:00
SPEAKER_01: Welcome to Create Your Online Business Success.
1:03
SPEAKER_01: I'm your host, Tracy Beaufort.
1:05
SPEAKER_01: And this show is all about practical strategies, creative ideas, and sanity-saving solutions that you can use right now.
1:12
SPEAKER_01: Let's crank up the dial on your business growth and make it fun.
1:16
SPEAKER_01: Let's create your online business success.
1:20
SPEAKER_01: Well, hey, my friends.
1:21
SPEAKER_01: I am jazzed up today because we have a really cool interview for you.
1:26
SPEAKER_01: I have a guest expert you are going to fall in love with just as much as I have.
1:30
SPEAKER_01: I want to introduce you to my friend Alex San Filippo.
1:34
SPEAKER_01: He is an entrepreneur just like us.
1:36
SPEAKER_01: He's the founder of Pod Pros, which is a software company that helps people like you and I that have podcasts find better guests, be better hosts, elevate our podcasting throughout the world.
1:49
SPEAKER_01: And the team there, they've developed one of my favorite pieces of podcasting software, which we'll talk about just a smidge.
1:56
SPEAKER_01: It's called PodMatch.
1:58
SPEAKER_01: If you haven't heard of it, you need to get into it.
2:00
SPEAKER_01: It is one of my favorite things.
2:01
SPEAKER_01: I've been using it for years.
2:03
SPEAKER_01: Um, and it's the way that I have found great shows to be a guest on.
2:07
SPEAKER_01: And now that I have my own show, it's the way I find awesome guests to come join us.
2:13
SPEAKER_01: In addition, he is also the host of a top-rated podcast called Podcasting Made Simple.
2:18
SPEAKER_01: It is on my playlist.
2:20
SPEAKER_01: It needs to be on your playlist as well.
2:22
SPEAKER_01: So he and his team have developed all kinds of cool software services that really truly support the podcasting community.
2:29
SPEAKER_01: And I have seen him and his wife travel to podcast conferences all over, um, supporting podcasters, finding out what they need, and just leveling up the industry as a whole.
2:39
SPEAKER_01: I want to tell you some fun stuff about Alex.
2:42
SPEAKER_01: I always love to include the fun stuff because this is the stuff that's sometimes the most interesting.
2:47
SPEAKER_01: Did you know that he started his business at the age of 10?
2:50
SPEAKER_01: He was selling used golf balls in his neighborhood.
2:53
SPEAKER_01: And I was like, that sounds so much like me.
2:55
SPEAKER_01: I was the Girl Scout Cookie Gal, the band candy gal.
2:59
SPEAKER_01: And since then, he's been in real estate, um, in aerospace, blogging, and now podcasting.
3:06
SPEAKER_01: Also, fun fact, if you know the movie Moonstruck, it's based on his great-grandparents, for goodness sake.
3:12
SPEAKER_01: And speaking of Podmatch, did you know they only have three full-time team members and yet they run this million-dollar business?
3:20
SPEAKER_01: Alex, welcome in.
3:21
SPEAKER_01: We I am so excited, if you can't tell, that you're with us.
3:25
SPEAKER_01: As I mentioned, Podmatch has made such a difference for me as a guest wanting to get booked, and now as a host, wanting to find the very best guests for my audience.
3:34
SPEAKER_01: So, for those who aren't familiar with PodMatch, would you just share with us like how did that start?
3:39
SPEAKER_01: How old is it now?
3:41
SPEAKER_01: Give us the scoop on how it works.
3:43
SPEAKER_00: Yeah, Tracy, thank you so much for having that introduction.
3:45
SPEAKER_00: Like, makes me interested.
3:47
SPEAKER_00: This is actually the first place anyone has ever mentioned Moonstruck being part of like anyway.
3:52
SPEAKER_00: I'm like, wow, this is it sounds very interesting.
3:53
SPEAKER_00: So I'm gonna do my best to like live up to the expectation set here.
3:56
SPEAKER_00: But uh truly honored to be here today.
3:58
SPEAKER_00: Uh to answer your question, podmatch.com service that connects podcast guests and hosts for interviews.
4:02
SPEAKER_00: I always say it like it works very similar to a dating app, but it does not connect you for dates, it connects you for podcast interviews.
4:07
SPEAKER_00: It's how we got here today, right?
4:09
SPEAKER_00: There's many opportunities that have happened like this.
4:11
SPEAKER_00: Uh actually, Tom recording this, nearly 100,000 interviews have happened since we launched, which was June 15th, 2020.
4:17
SPEAKER_00: So uh it's it's been been a great ride, super fun.
4:20
SPEAKER_00: And uh, I don't know if I missed any part of your question, but I I'm like I I'd never like to share too much on it when people give me the context.
4:27
SPEAKER_00: I used to be like, let me talk for an hour about it because I love it so much.
4:29
SPEAKER_00: But uh, so I'll turn it back over to you and let me know if there's any gaps I need to fill in.
4:32
SPEAKER_01: Yeah, so tell us why did you decide to do this?
4:35
SPEAKER_01: First of all, June of 2020.
4:36
SPEAKER_01: That's the pandemic, man.
4:38
SPEAKER_01: That is like it started in March.
4:40
SPEAKER_01: We all thought it was gonna last two weeks, and then by June, you're like, okay, we're not going anywhere for a while.
4:46
SPEAKER_01: And I know you and Alicia dreamt this up.
4:48
SPEAKER_01: Like, tell us about that because I think that's really interesting.
4:51
SPEAKER_01: Like, were you having dinner and you both just said we've got to do this?
4:54
SPEAKER_01: Like, what happened?
4:55
SPEAKER_00: Yeah, so going back to the pandemic, two weeks before the pandemic, I was speaking at a podcasting conference with 2,000 people at it.
5:03
SPEAKER_00: Yeah, and physically on stage, and people were talking about this thing called COVID.
5:07
SPEAKER_00: I'm like, right, what?
5:08
SPEAKER_00: Um, and at that point, I think they're calling it the coronavirus.
5:11
SPEAKER_00: And I was like, does that is that what happens when you drink too much corona?
5:13
SPEAKER_00: I'm like, or corona without lime?
5:15
SPEAKER_00: Like what you know, like it was all a joke, right?
5:17
SPEAKER_00: But I was on that stage and I made a point uh that was the biggest stage I'd ever been on when it comes to podcasting specifically.
5:24
SPEAKER_00: And again, coming from aerospace, like there was other opportunities and stuff, but like this was my big opportunity.
5:29
SPEAKER_00: And I knew that I wanted to get into podcasting full time on the service side of things.
5:34
SPEAKER_00: I had a very successful show at that point that I loved, but I just knew like with my business background, like I actually wanted to do something.
5:40
SPEAKER_00: And so I made a point that when I got off stage, I no matter what, people were nice.
5:44
SPEAKER_00: They're gonna come say, Thank you for being here, great job, or you could have done better, but regardless, they're gonna come talk to you, right?
5:49
SPEAKER_00: And so I just made a point to have pen and paper with me.
5:51
SPEAKER_00: And anyone who would talk to me, I just wanted to know what they were struggling with in podcasting.
5:56
SPEAKER_00: What was the thing that you were struggling with?
5:58
SPEAKER_00: And I think, in many ways, entrepreneur, our job is to solve problems for people, come up with a solution creatively to the problem that people that you care about are struggling with.
6:06
SPEAKER_00: Correct.
6:07
SPEAKER_00: And so for me, I wanted to know what it was.
6:08
SPEAKER_00: And Tracy, I heard all kinds of things that day.
6:11
SPEAKER_00: Um, but the common trend was hey, I'm having trouble finding the right guest for my show.
6:16
SPEAKER_00: No, no one's having trouble finding guests.
6:18
SPEAKER_00: Like my 15-year-old cousin would love to be on any sports podcast.
6:21
SPEAKER_00: Should he be?
6:22
SPEAKER_00: Absolutely not, right?
6:23
SPEAKER_00: But he will reach out and ask to be a guest.
6:25
SPEAKER_00: So no one's having that problem.
6:26
SPEAKER_00: Like, how do I quantify it's a good guest?
6:28
SPEAKER_00: How do I streamline the process?
6:29
SPEAKER_00: These were all the things that were coming up.
6:30
SPEAKER_00: Right.
6:31
SPEAKER_00: And in my lightning fast brain, I went home with not a single clue on what to do.
6:36
SPEAKER_00: Um, so there I was though, a few days later, the world had now officially shut down.
6:40
SPEAKER_00: So I was working out from home.
6:41
SPEAKER_00: I was working from home, a full-time job at that point.
6:44
SPEAKER_00: And it was during like one of my lunch breaks, it was just a workout I was doing, and I just like it, just like totally hit me.
6:49
SPEAKER_00: I was like, I I think I got it.
6:51
SPEAKER_00: I ran inside, I had three whiteboards on my wall, they're like taking up pretty much the whole wall.
6:54
SPEAKER_00: And I just like in a second, it felt like whiteboard out the whole idea.
6:58
SPEAKER_00: Basically, I was like, can we connect podcast guests and host?
7:01
SPEAKER_00: Like dating apps connect people for dates.
7:03
SPEAKER_00: Um, and then uh later, I've been I've been married too long to ever ever use one.
7:07
SPEAKER_00: So like later on found out those things have a lot of they don't have the best reputations.
7:11
SPEAKER_00: So we transcended beyond that.
7:13
SPEAKER_00: We we like to think we actually serve people, but at that point, I was like, Oh, that's how people find dates.
7:17
SPEAKER_00: I it's gotta be right.
7:18
SPEAKER_00: Um and that's where it came from.
7:20
SPEAKER_00: And so that was that was actually March 10th, 2020.
7:23
SPEAKER_00: And that same day I called who became my business partner, Jesse, and then Alicia.
7:28
SPEAKER_00: I also pitched it to her, and the three of us began drafting up drafting up legal uh documentation.
7:33
SPEAKER_00: I I say we it was our lawyer that that we work with, like they draft up the legal documentation, all that.
7:38
SPEAKER_00: So we just created the LLC, started doing everything, and started working.
7:41
SPEAKER_00: And so that was March 10th, 2020, on June 15, 2020.
7:44
SPEAKER_00: So we launched into a very early beta that we presented to the people that gave me their contact information at that conference months before.
7:50
SPEAKER_01: That's wild.
7:51
SPEAKER_01: So within three months, you had a prototype.
7:54
SPEAKER_01: Did you have like is Jesse the the uh are you the the tech genius behind the coding and the software itself and building that out?
8:02
SPEAKER_01: I mean, what does that look like?
8:03
SPEAKER_00: I I almost laugh because when you mentioned me, that's not me.
8:06
SPEAKER_00: Um that is Jesse.
8:07
SPEAKER_00: Yeah, that's my master.
8:09
SPEAKER_00: It's really important that this is a really important point you bring up because it's if you're gonna have co-founders, it's important that there is minimal overlap, right?
8:16
SPEAKER_00: If if if I got into business with another like marketing sales visionary type, like we would butt heads, right?
8:23
SPEAKER_00: Uh Jesse to this day, he's been on one podcast.
8:26
SPEAKER_00: I convinced him to go along with me.
8:27
SPEAKER_00: But like when we started, he's like, hey man, just want to make sure it's okay.
8:29
SPEAKER_00: I've never even listened to a podcast.
8:31
SPEAKER_00: I'm like actually probably better, right?
8:33
SPEAKER_00: Like, and now he's more involved in in the space, but he is a developer, um, very, very well-known developer uh in certain areas, especially when it comes to database management stuff.
8:43
SPEAKER_00: Like he's very good at that.
8:44
SPEAKER_00: Uh Alicia is brilliant when it comes to support operations and for me, sales, marketing, vision, that type of thing.
8:50
SPEAKER_00: And because of that, there's actually very little overlap, but we can cover so much work because there isn't overlap and there's not arguments.
8:57
SPEAKER_00: Like when Jesse's like, hey, this is the best way to develop it.
9:00
SPEAKER_00: I don't have any background in that, Tracy.
9:01
SPEAKER_00: So I'm not like, no, I would do it differently.
9:03
SPEAKER_00: Like, I that's never happened, right?
9:05
SPEAKER_00: Right.
9:05
SPEAKER_00: And same thing when I'm like going out there presenting a new update that we did.
9:08
SPEAKER_00: Jesse's never like, oh man, you really shouldn't say it that way.
9:11
SPEAKER_00: Uh sometimes I ask him, I'm like, hey, am I saying this right?
9:13
SPEAKER_00: But in general, there's again very little overlap.
9:15
SPEAKER_00: And that's how we've been able to run it with, for a lot of term, like a ghost team.
9:19
SPEAKER_00: It's just a very small team.
9:20
SPEAKER_00: And the thing is, we're not working 24-7.
9:22
SPEAKER_00: Like, we have each of us has very good work-life balance, which I'm incredibly thankful for.
9:27
SPEAKER_01: That is amazing, and it's so inspiring to everybody.
9:30
SPEAKER_01: I just want to I want to um hit that again.
9:33
SPEAKER_01: This is a three-person team, you guys, who put together what has literally changed the landscape of podcasting.
9:41
SPEAKER_01: They did it in three months, they bootstrapped it.
9:44
SPEAKER_01: Like you guys were still working your full-time jobs at that time.
9:47
SPEAKER_01: Is that right?
9:48
SPEAKER_00: Correct.
9:48
SPEAKER_00: Yes.
9:48
SPEAKER_00: Yep.
9:49
SPEAKER_01: Yeah.
9:49
SPEAKER_01: And then when did you make the leap and go, okay, this thing has legs, this thing's gonna make money, we're all quitting our jobs.
9:56
SPEAKER_01: When did that happen?
9:58
SPEAKER_00: It was terrifying.
9:59
SPEAKER_03: Um I know, I've been there.
10:02
SPEAKER_00: Yeah, yeah.
10:02
SPEAKER_00: Oh, I know, yeah.
10:03
SPEAKER_00: And and uh Tracy, you've set such a great example.
10:06
SPEAKER_00: Um, I've been listening to your podcast.
10:08
SPEAKER_00: I know it's like early days at even time I was recording this, but you have just you've done so well in business and just do a good job modeling transparently.
10:15
SPEAKER_00: So, for one, thank you for being an encouragement to me along the way.
10:18
SPEAKER_00: I'm I'm a better entrepreneur because of you.
10:20
SPEAKER_00: So thank you for that.
10:21
SPEAKER_03: Thanks.
10:21
SPEAKER_00: Um to answer your question, terrifying.
10:24
SPEAKER_00: Uh, we were actually only about a month and a half in, and Jesse, who had a real he had a job with the DOD.
10:31
SPEAKER_00: I can't share anything beyond that, but he was working a government job as a as a um uh as a civilian and just like a really big job.
10:39
SPEAKER_00: Yeah, and the the guy calls me, he's like, Hey man, I just put in my notice at my work.
10:43
SPEAKER_00: I was like, wait, what?
10:45
SPEAKER_00: And don't get me wrong, we we were monetized at this point, but we were nowhere near even yeah, not even close to livable income.
10:52
SPEAKER_00: Right, not even close.
10:54
SPEAKER_00: The writing was on the wall that this thing had legs, it was going to work, right?
10:56
SPEAKER_00: We could do some projections at this point, but he was ready to go all in.
11:00
SPEAKER_00: He's like, Man, like I need to spend more time developing the the features that we know we need, right?
11:05
SPEAKER_00: The MVP minimum viable product, when you launch, especially in software, it's just to test your theory.
11:10
SPEAKER_00: Like, don't take time if it doesn't work because we didn't know if it was gonna work.
11:12
SPEAKER_00: We thought we might launch and no one would like it, but we realized that.
11:15
SPEAKER_00: So then you start building out the product, it's like, okay, this needs to work for people.
11:18
SPEAKER_00: And he's like, I need to devote the time to it.
11:20
SPEAKER_00: For me, I just didn't have that courage.
11:23
SPEAKER_00: And later on, I learned that the thing that I lacked the most when it came to leaving my corporate job, that the cushiness of it, I've been there for 15 years, love the work I was doing.
11:32
SPEAKER_00: Right.
11:32
SPEAKER_00: And uh what I was missing, I had like all the habits of like a high performer except for courage.
11:38
SPEAKER_00: And to me, courage simply means being afraid, then doing what you have to do anyway.
11:42
SPEAKER_01: Yes, yes, you're exactly right.
11:44
SPEAKER_01: I I believe that too.
11:45
SPEAKER_01: You just gotta hold your nose and do it.
11:48
SPEAKER_00: For me, that's when I finally learned that I I went in.
11:51
SPEAKER_00: Uh well, I was we worked remote all of 2020.
11:54
SPEAKER_00: Uh-huh.
11:54
SPEAKER_00: And uh it's it's interesting because that was my best year I had corporately.
11:58
SPEAKER_00: Uh I had this side hustle, so I was working completely out of balance.
12:02
SPEAKER_00: Granted, there wasn't much to do, so I I guess the the timing was just ideal.
12:06
SPEAKER_00: Uh, but I did go to the office uh to meet with the CEO.
12:10
SPEAKER_00: I I was on the C suite, so I reported directly to him to put in my notice and I I gave them 90 days.
12:15
SPEAKER_00: Uh it was a public company and I was an executive, so they needed for the I don't know, it's all technical, right?
12:20
SPEAKER_00: And like it's anyway.
12:21
SPEAKER_00: So, but I went from like 40 hours to 30 to 20 to 10 to being done.
12:24
SPEAKER_00: Wow.
12:25
SPEAKER_00: It's my last day in corporate was December 7th, 2020.
12:28
SPEAKER_00: And uh wow, I walked out that door uh in tears.
12:31
SPEAKER_00: It like just it was 15 years and it was a job I loved.
12:34
SPEAKER_00: And it's funny, but the the CEO, he's like, Hey man, he goes, I know you're leaving.
12:38
SPEAKER_00: He goes, I just need to voice this.
12:39
SPEAKER_00: He goes, I can't do a big bonus in 2020.
12:41
SPEAKER_00: He goes, but in 2021, he goes, uh, your five divisions of the company outperformed all the rest.
12:45
SPEAKER_00: Oh my god.
12:46
SPEAKER_00: He's like, and there will be a big bonus for you if you can stay.
12:48
SPEAKER_00: And I was just like, I can't, just can't.
12:50
SPEAKER_00: And then that's when he's like, I I knew you were gonna say that.
12:53
SPEAKER_00: And uh anyway, we left on good terms, but uh that that last day was was tough.
12:57
SPEAKER_00: But again, I knew I needed to take that courage and step up because what we were doing in the podcasting space, I could see the impact it was making beyond just a monetary value.
13:06
SPEAKER_00: Sure, I'm thankful for the money.
13:08
SPEAKER_00: I'm more thankful for the opportunity to actually serve and help someone else on their journey as an independent creator, right?
13:13
SPEAKER_01: And to live the life that you guys really want.
13:14
SPEAKER_01: Like because Alicia's full-time now in PodMatch as well.
13:18
SPEAKER_01: Um, okay, I have to ask from a spouse standpoint because my husband is the most precious person you'll ever meet in your entire life, and he's my biggest cheerleader, but he is a W-2 company man all the way.
13:28
SPEAKER_01: He's not entrepreneurial.
13:30
SPEAKER_01: And I had to build alongside my full-time job because I knew he'd tell me that I'd lost my mind if I said, Hey, honey, I'm gonna quit and go make zero dollars.
13:38
SPEAKER_01: So um, was Alicia like fully on board also, or was she kind of like, okay, you go ahead first and I'll watch what happens?
13:46
SPEAKER_00: So uh our our journey was for a while we were both corporate employees and she wanted to start uh a clothing boutique.
13:53
SPEAKER_00: And so she started online, it grew.
13:55
SPEAKER_00: She ended up going full-time having a brick and mortar store as well.
13:57
SPEAKER_00: Wow.
13:58
SPEAKER_00: So we had already kind of done the hey, I'll stabilize us with a job, me, Alex, yeah, while you kind of build this up.
14:04
SPEAKER_00: She built it up and it became a a great business.
14:06
SPEAKER_00: Right.
14:07
SPEAKER_00: Crazy thing is she had the opportunity to sell it in in at the end of the like December 2019.
14:12
SPEAKER_00: A new company came to come by.
14:14
SPEAKER_00: And I was like, we would have no way of knowing that the brick and mortar was not going to do well in 2020.
14:17
SPEAKER_00: Oh, so again, timing and to me, she's like, should I take it?
14:21
SPEAKER_00: And I was like, Would I have a wife on Christmas and New Year's?
14:23
SPEAKER_00: Because if yes, please sell your clothing boutique, right?
14:27
SPEAKER_00: And uh, so and and so we kind of had were familiar with entrepreneurship from her doing that.
14:32
SPEAKER_00: Yeah, and so but I'll be real again, going back to that courage thing.
14:35
SPEAKER_00: I think I was more nervous to tell Alicia I wanted to quit my corporate job than to tell my boss I was leaving.
14:40
SPEAKER_00: Right.
14:41
SPEAKER_00: So uh I I didn't, I must have been so awkward, Tracy.
14:44
SPEAKER_00: Like, because I was just like, I'm sure it was during COVID, so I'm sure she was just sitting on the couch or something like that.
14:49
SPEAKER_00: I sounded like, Hey, right, I wanted to ask you about something.
14:52
SPEAKER_00: I'm sure I was sweating and like super awkward, probably like when I asked her to date me or marry me.
14:57
SPEAKER_03: It's probably very similar.
14:58
SPEAKER_03: When you asked her to marry you, it was probably the similar feeling.
15:01
SPEAKER_03: You're gonna throw up on your shoes and she's over there going, What is wrong?
15:05
SPEAKER_00: Yeah, it was pretty similar to that.
15:07
SPEAKER_00: But I I told her, I'm like, I think I want to quit my job and and do this pod match thing full time.
15:11
SPEAKER_00: And uh I I didn't know what to expect.
15:14
SPEAKER_00: Like that's what that's what scared me was like, is she gonna slap me?
15:16
SPEAKER_00: Is she gonna hug me?
15:17
SPEAKER_00: Is she gonna yell at me?
15:18
SPEAKER_00: Like, what's gonna happen?
15:19
SPEAKER_00: Right.
15:19
SPEAKER_00: Not that she never slapped me or yelled at me.
15:21
SPEAKER_00: Um, but she just goes, Oh, wow, really?
15:24
SPEAKER_00: I was like, Yeah, and she goes, Well, I totally trust you.
15:26
SPEAKER_00: Like, if it's time to do it, then then yeah, do it.
15:28
SPEAKER_00: Nice, and I was like, Okay, like I'm gonna go talk to my boss.
15:30
SPEAKER_00: Like, now I've got the courage I need, right?
15:32
SPEAKER_00: Like, I got that reinforcement.
15:33
SPEAKER_00: So yeah, telling her that was a scary thing, but at that point she'd already been working the business.
15:38
SPEAKER_00: Granted, at that point, we weren't, we didn't have a big business, so it was maybe taking her two hours, not even an hour a day, probably is what she was working.
15:46
SPEAKER_00: So it just didn't feel real to any of us at that point.
15:49
SPEAKER_00: Right.
15:49
SPEAKER_00: But the writing was on the wall, once again.
15:51
SPEAKER_00: So that's yeah, that was my conversation with Alicia, and we both kind of jumped in full force together with it.
15:55
SPEAKER_01: I love it.
15:56
SPEAKER_01: And you know, one of the conversations I have with people when they're when they're thinking about leaving their full-time job or or the stable income or whatever it is, I'm always like, I don't know if this dawned on you, but this is the way I felt.
16:07
SPEAKER_01: I thought, you know what?
16:08
SPEAKER_01: I can always go get another job.
16:10
SPEAKER_01: I am an award-winning salesperson.
16:12
SPEAKER_01: I have been for over 20 years.
16:14
SPEAKER_01: I can always go back.
16:16
SPEAKER_01: You know, did you have that feeling too?
17:00
SPEAKER_00: You know, I I didn't.
17:02
SPEAKER_00: Um, I should have.
17:04
SPEAKER_00: I've said I don't say it to be like, I really should have, because here's the thing there's like two types of decisions open door decision, closed door decision.
17:11
SPEAKER_00: Closed door means you walk through it, closes, you can't go back.
17:14
SPEAKER_00: Open door means you can walk through it and you can go back.
17:16
SPEAKER_00: And for me, going back meant okay, I won't get a job at this company again.
17:19
SPEAKER_00: I'm sure of that.
17:20
SPEAKER_00: Yeah, but I didn't think like if this doesn't work, I could go somewhere else because I don't have all the alkalades and have not accomplished what you have, Tracy.
17:27
SPEAKER_00: But like I did well.
17:28
SPEAKER_00: Like if I called them as my reference, they would leave me a very good reference, right?
17:33
SPEAKER_05: Yeah, yeah.
17:34
SPEAKER_00: The thing is, back then I was like, burn the ships, right?
17:37
SPEAKER_00: Like it's all or nothing.
17:38
SPEAKER_00: Like if I go back to Cortez, uh whole story, right?
17:41
SPEAKER_00: And um I didn't necessarily look at that way, which is probably better for me.
17:45
SPEAKER_00: Yeah, so I feel I didn't have a fallback plan.
17:48
SPEAKER_00: Um, so I'm thankful maybe I didn't have that wisdom at that point to notice that.
17:52
SPEAKER_00: But you're so right.
17:53
SPEAKER_00: If anyone's like, I think I've got something here, but like I just can't do it, give yourself the release to know that, like, you know what, there's other companies looking for great people.
18:00
SPEAKER_00: There's even if like let's just imagine this would uh like be terrible.
18:04
SPEAKER_00: But if like tomorrow pod match crash and burns and it's gone, that is on my resume.
18:09
SPEAKER_00: Like, I did build a company and work it for four years.
18:12
SPEAKER_00: That if I go back to a corporate job, that might look better than my 15-year sprint in a like longer company, right?
18:17
SPEAKER_00: Because now they're like, Okay, this guy has done a lot of things, like right, he's had to like start from nothing.
18:21
SPEAKER_00: We know he's good work ethic, he can build something.
18:24
SPEAKER_00: And so, for what it's worth, it's all part of the journey that that I think should all be taken into consideration.
18:29
SPEAKER_00: And and I'm not even gonna say that I would never go back to corporate, like one day, who knows?
18:34
SPEAKER_00: I might like let's go fast forward many years.
18:36
SPEAKER_00: And I just I like to work and I just want something that's really stable that doesn't have all the pressure on Alex.
18:41
SPEAKER_00: Maybe one day I go out to a corporate job and I enjoyed it.
18:43
SPEAKER_00: So yeah, I'll kind of keep my my my doors open and not burn any bridges along the way.
18:48
SPEAKER_01: Right, right, right.
18:49
SPEAKER_01: So, my audience, and you know this because you listen to my podcast and we've known each other for a while.
18:54
SPEAKER_01: My audience wants to know how to gain visibility for their businesses online and have that visibility lead to email list growth.
19:01
SPEAKER_01: And for me, my podcast is a great top-of-funnel list growth strategy.
19:06
SPEAKER_01: I would love to know, and I know my listeners want to know too from you.
19:10
SPEAKER_01: Could you share how you have seen podcasting become an awesome way to build a brand and a business?
19:17
SPEAKER_00: Yeah, first and foremost, I remember when I got started in podcasting, which was 2015.
19:22
SPEAKER_00: I couldn't convince anyone to be a guest of my show, Tracy.
19:25
SPEAKER_00: Like it wasn't a bad show.
19:27
SPEAKER_00: Like, I want to make sure that people are like, it's just no one saw the value in it.
19:31
SPEAKER_00: And so back then, like, I'd be like, please, I will pay you, right?
19:34
SPEAKER_00: And they're like, No, why would I waste my time doing that?
19:36
SPEAKER_00: Fast forward to now.
19:37
SPEAKER_00: Everyone's like, please, please, please let me on any podcast, right?
19:41
SPEAKER_00: Like because we've seen what it does.
19:43
SPEAKER_00: To me, podcasting is really the most beautiful way to develop no like and trust with somebody.
19:50
SPEAKER_00: Yes, already, Tracy.
19:51
SPEAKER_00: Like, you, you, I am honored to be on this platform with you.
19:54
SPEAKER_00: This is your platform.
19:55
SPEAKER_00: People are automatically that are listening to you, they're listening to this, they automatically have this position to like me more than not like me because you brought me on.
20:03
SPEAKER_00: Because you're already like, okay, if if this is this is Tracy's friend, this is somebody that Tracy has decided that that she trusts.
20:09
SPEAKER_00: So I'm gonna hear what this person has to say.
20:11
SPEAKER_00: Now, at that point on, it's up to me, right?
20:13
SPEAKER_00: But the thing is, if if we stay in flow with uh I respect you, I I speak the way that you that you like to be spoken to on the podcast, right?
20:20
SPEAKER_00: Like all that, it's developing that no like and trust, right?
20:23
SPEAKER_00: And although podcasting doesn't have the audience size or numbers as social media, I find the quality that provides is just so much higher.
20:32
SPEAKER_00: And I'm not saying anything negative or bad about social media, it totally has its place, it's a strategy that should be utilized.
20:37
SPEAKER_00: It's just different.
20:38
SPEAKER_00: And so for me, if somebody hears me on a podcast and reaches out, I already know that most of my work is done because if they spent the 20, 30, 40 minutes or even up to an hour of listening to me, right?
20:48
SPEAKER_00: I don't have to convince them that I'm real anymore.
20:51
SPEAKER_00: Right, and and for me, like that's a great way to just grow your visibility online, even though for the most part it's audio.
20:57
SPEAKER_00: But if you think about when people are listening, they're thinking they're listening when they're on a walk, when they're cooking, when they're cleaning, when they're working out, when they're doing so many other things, right?
21:05
SPEAKER_00: And we retain just human nature is to retain a lot better when you're doing something else while trying to learn something new.
21:11
SPEAKER_01: And so I didn't know that.
21:12
SPEAKER_01: That's interesting.
21:14
SPEAKER_00: Maybe it's not for everybody, but I remember this is a side tangent.
21:17
SPEAKER_00: I'm so sorry, I'll make it very brief.
21:18
SPEAKER_03: No, it's fine.
21:19
SPEAKER_00: When I was a kid, I had some some learning disabilities.
21:22
SPEAKER_00: And uh, one of the a doctor that my mom was taking me to as a little kid, she was complaining that I couldn't remember anything, like trying to teach me some some get me ready for school and stuff like that.
21:31
SPEAKER_00: And she goes, he just can't retain anything.
21:33
SPEAKER_00: And that doctor said, Give him some Legos and let him play with Legos while you speak to him and see if you're members.
21:38
SPEAKER_00: And my retention went from almost zero to uh there was I can't remember the exact percentage, but like over a 90% retention rate.
21:44
SPEAKER_00: Wow.
21:45
SPEAKER_00: If I need to learn something, I learn better while I'm doing something else.
21:49
SPEAKER_00: Or an example, like I have better conversations if I'm on a walk with somebody, just so I can be moving.
21:54
SPEAKER_00: And I can't say that everyone's like that, but I think at this point in the world, especially people that are online creators, we tend to have a lot more spinning around in our head.
22:03
SPEAKER_00: And it's better if we can occupy our body while we're uh trying to retain something.
22:07
SPEAKER_00: So I again I find podcasting to be just a beautiful medium for that.
22:11
SPEAKER_01: I think that is fascinating, and that explains why our son can make such good grades while he's writing a term paper and watching YouTube.
22:19
SPEAKER_01: And I'm over here looking at him going, how can you even concentrate?
22:23
SPEAKER_01: I mean anyway, well, that explains it.
22:25
SPEAKER_01: All right then, cool.
22:27
SPEAKER_01: So, what are some ways?
22:29
SPEAKER_01: Um, I love that we ch we just talked about the no like and trust factor has deepened faster through a podcast than it is meeting somebody online because you really do get a sense of who they are and their character.
22:41
SPEAKER_01: And how much they care, you know, and it just really solidifies that relationship.
22:46
SPEAKER_01: When it comes to a podcast growing our email list, what are some what have you seen any unique and creative ways that podcasters are using their shows to grow their lists?
22:56
SPEAKER_00: I think that showing up transparently is number one on that and not making it sound salesy.
23:02
SPEAKER_00: And um, Tracy, you do a great job at that.
23:04
SPEAKER_00: As a matter of fact, like I'm just gonna call back a previous episode of my show if that's okay.
23:07
SPEAKER_00: Yeah.
23:08
SPEAKER_00: Where Tracy happens to be the guest.
23:09
SPEAKER_00: So for anyone who wants to hear more about that type of thing specifically, podmatch.com forward slash EP forward slash two six one.
23:17
SPEAKER_00: It's Tracy talking about like how she's been able to utilize podcasting, really both sides of the mic to be able to build a list.
23:22
SPEAKER_00: And I so I think first and foremost, to go back to the question, answer it here a little bit today, it it starts with us really just being like authentic with our ask.
23:30
SPEAKER_04: Yeah.
23:31
SPEAKER_00: And and also having an ask because a lot of us are like, oh, there's no one signing up for my email list for my podcast.
23:35
SPEAKER_00: I'm like, well, you've never voiced that that's important to you.
23:38
SPEAKER_00: Right.
23:39
SPEAKER_00: And so, like, we have not because we asked not.
23:41
SPEAKER_00: So, first and foremost, you need to ask, but then don't do it in a salesy way because I've heard some people where they maybe hire someone to do a voiceover for their intro or their advertisement, which is okay.
23:50
SPEAKER_00: But if it like rolls into this music, it's like, hey, to make sure you never miss anything, go sign up for my email list, go to xyz.com and we'll see you there.
23:58
SPEAKER_00: Back to the episode.
23:59
SPEAKER_00: That tells me that like that's not really what Tracy cares about.
24:03
SPEAKER_00: That's what somebody running the business cares about.
24:05
SPEAKER_00: Right.
24:05
SPEAKER_00: You straight up say, hey, listen, I'm giving my best tips, I'm saving them for my email, and that's my tribe, that's my community.
24:12
SPEAKER_00: If you are interested, I'd love to take you along the way with me.
24:14
SPEAKER_00: Just showing up that way to me works so much better than any more formal way of doing it.
24:20
SPEAKER_00: It's just working to the conversation.
24:22
SPEAKER_00: I think what a lot of us forget is that if it's important to us, we repeat it.
24:26
SPEAKER_00: If it's important, it's repeated.
24:28
SPEAKER_00: And I think that many of us were like, Well, I mentioned on episode four, it's like, no, it should be coming up all the time, so much so that your listeners, when they're telling their friends to listen, their friend they should also tell their friend, oh, you also need to sign up for the email list.
24:38
SPEAKER_00: Yeah.
24:39
SPEAKER_00: It's important.
24:39
SPEAKER_00: You repeated it.
24:40
SPEAKER_04: Yeah.
24:41
SPEAKER_00: And I I just find that to be to work so well with anything that I do because I tend to be the guy who's like, I said it once, I don't need to say it again.
24:47
SPEAKER_00: No, no, right.
24:48
SPEAKER_00: I need to say it again.
24:49
SPEAKER_00: I need to repeat it so people remember that's really important to Alex.
24:52
SPEAKER_00: Yeah.
24:52
SPEAKER_00: Anytime I speak, I talk about furthering the development of your why, building community.
24:57
SPEAKER_00: And some of you will laugh, like, dude, every time you talk, those two things come up.
24:59
SPEAKER_00: I'm like, yes, because those are the most important things to me that you understand from anything I'm ever going to share.
25:05
SPEAKER_04: Right.
25:05
SPEAKER_00: And so I think that those are some of the main points.
25:07
SPEAKER_00: And one more tactful one that I've been doing recently, Tracy, it's worked really well.
25:11
SPEAKER_00: Yes.
25:12
SPEAKER_00: On a podcast, if you're the host specifically, uh-huh.
25:14
SPEAKER_00: Um, are you familiar with dynamic insertion?
25:16
SPEAKER_00: Does that term okay?
25:17
SPEAKER_01: Yeah, dynamic audio is what we call it.
25:19
SPEAKER_00: And so what this allows you to do, and this will get just technical for just a second.
25:23
SPEAKER_00: So everyone stick with me for a minute here.
25:25
SPEAKER_00: This allows you to have all of your released episodes get an additional piece of audio content, either somewhere at the beginning, the end, or in the middle of it.
25:33
SPEAKER_00: And you can just push one button, it adds it to every single one of your episodes, and you can push another button, they're all gone.
25:38
SPEAKER_00: I've been toying with having no call to action my podcast at all.
25:42
SPEAKER_00: Yeah, but once a month, I add, or when I have something to bring up, I add a dynamic insertion in front of my introduction.
25:48
SPEAKER_04: Yeah.
25:48
SPEAKER_00: And so because the reason I do that is because if you're listening to my podcast, you're used to the normal introduction.
25:53
SPEAKER_00: You're listening to a podcast to make it simple, there's a little jingle that goes before it.
25:56
SPEAKER_00: So it's like gearing you up for the podcast, right?
25:58
SPEAKER_00: Right.
25:58
SPEAKER_00: And once a month, it starts off saying, Hey, Alex here, no introduction, no nothing.
26:03
SPEAKER_00: If you've been listening to my show and you've not heard that, before you're like, wait a minute, wait, this is not the same.
26:07
SPEAKER_05: Uh-huh.
26:07
SPEAKER_00: It automatically tells you I need to listen to this.
26:09
SPEAKER_00: And at that point, I will mention something very key in action that I want them to take.
26:13
SPEAKER_00: Nice.
26:13
SPEAKER_00: Try to keep it under 20 seconds.
26:15
SPEAKER_00: And then at the end of it, I just say, and now let's get into today's episode.
26:17
SPEAKER_00: Then it rolls in my regular introduction.
26:19
SPEAKER_00: Yeah.
26:19
SPEAKER_00: I remove it after just about a week, but once a month, I'm bringing it back up because again, people are like, wait a minute, this is not what I'm used to hearing.
26:25
SPEAKER_00: There's something here that I need to do.
26:27
SPEAKER_00: It triggers in your mind that don't like, don't just let this go by.
26:30
SPEAKER_00: Let's hear what Alex has to say here.
26:32
SPEAKER_00: And those are some of my tactics for that have worked really well for growing an email list.
26:36
SPEAKER_01: I think that's really smart.
26:38
SPEAKER_01: That um dynamic insertion can be really, really beneficial when you're in launch, like we are, um, or if you're in a launch and representing somebody else's program.
26:48
SPEAKER_01: And then you don't have to go back and try to re-record or cobble together, stitch it together into script or anything like that.
26:54
SPEAKER_01: You can just, like you said, record it, push that one button, it goes in, and then you can remove it.
26:59
SPEAKER_01: That's so smart.
27:01
SPEAKER_01: Um, and I love so my listeners also, in addition to list growth, they love to grow and scale their businesses with ease, which we just gave them a tip on how to do this with ease with a dynamic insertion.
27:14
SPEAKER_01: Um, but I want to dive a little bit deeper into that because I've wanted to create my podcast for several years.
27:20
SPEAKER_01: And every time I thought about it, the tech part was what stumped me.
27:24
SPEAKER_01: I am not a tech person.
27:26
SPEAKER_01: I'm I'm not a math science.
27:28
SPEAKER_01: No, no, no, no, no.
27:29
SPEAKER_01: I am a marketing sales wordie.
27:31
SPEAKER_01: I could write an essay all day, kind of a gal.
27:33
SPEAKER_01: And every time I thought about it, I thought, it actually told myself, you're not going to be able to figure out the tech.
27:38
SPEAKER_01: You're going to have to hire it out.
27:39
SPEAKER_01: It's going to be expensive.
27:40
SPEAKER_01: And I talked myself out of it.
27:42
SPEAKER_01: So I finally just put my big girl pants on this year.
27:45
SPEAKER_01: And I thought, Tracy, you can figure this out.
27:47
SPEAKER_01: You're smart, you've done hard things.
27:49
SPEAKER_01: So for a long time, though, it didn't feel like creating a podcast would be something that I could do with ease.
27:55
SPEAKER_01: Could you share with our audience what are some of the easiest ways if they can get that they can get started with their own podcast?
28:03
SPEAKER_01: Like, what do they really need to get started?
28:06
SPEAKER_01: Um, my son teases me because he keeps saying, I need a studio because this is my studio.
28:11
SPEAKER_01: I'm if anybody's watching the video, I'm in the kitchen.
28:14
SPEAKER_01: Um, this is my favorite place to work in the whole house.
28:16
SPEAKER_01: And then when I go live, I'm over at the other side of the kitchen on the kitchen counter with a stack of coffee table books under my laptop.
28:22
SPEAKER_01: It is not high-tech at all.
28:24
SPEAKER_01: But like a lot of people that I talk to, they think, oh my gosh, I'm gonna have to get a microphone, I'm gonna have to get headphones, I'm gonna have to get this and that.
28:31
SPEAKER_01: What do they need to have to get started?
28:34
SPEAKER_00: Yeah, this is a great question.
28:35
SPEAKER_00: I'm excited to dive into this.
28:36
SPEAKER_00: And Tracy, first and foremost, I actually want to say, great job with your setup.
28:41
SPEAKER_00: Here's the thing: people like you because you're who you are.
28:44
SPEAKER_00: Yeah, if you would have gone with the standard and built like the the like the desk that looks like it's four miles back with all the stuff on, right?
28:52
SPEAKER_00: Like people know you for working in your kitchen.
28:55
SPEAKER_00: That's your favorite place to work.
28:56
SPEAKER_00: I think you're meeting your audience where they are by showing them that.
28:59
SPEAKER_00: And so for me, and a lot of people also say, Okay, I'll just do a virtual background.
29:02
SPEAKER_00: I'm not a fan of virtual backgrounds because to me, it makes me subconsciously feel like maybe you're hiding something.
29:08
SPEAKER_05: Me too.
29:09
SPEAKER_01: And the blurry background, I feel that way too.
29:12
SPEAKER_01: And then also with the virtual background, if you lean too far back, parts of you start to disappear.
29:16
SPEAKER_01: And I'm like, what is happening?
29:18
SPEAKER_00: Yeah, yeah, you have two fingers?
29:20
SPEAKER_00: I didn't know that.
29:20
SPEAKER_00: Like, I feel like that should have come up in the conversation.
29:22
SPEAKER_00: Um, and your other hand has no fingers.
29:24
SPEAKER_00: Uh, how are you doing this?
29:26
SPEAKER_00: Uh and so listen, I I don't say it to paint people be like, Oh, but my my place is a mess.
29:31
SPEAKER_00: It's this like straighten it up, like do whatever you gotta do.
29:34
SPEAKER_00: But the thing is, like, me right now, it if you're just listening to this, I have a gray wall behind me that I use blue LEDs up against.
29:40
SPEAKER_00: It's super minimal.
29:41
SPEAKER_00: And regular people are like, Hey, why don't you like build out like a full studio?
29:45
SPEAKER_00: This is my personality.
29:46
SPEAKER_00: Like, if you look at my house, like I actually don't have paintings on the wall, like I'm just not into that stuff.
29:50
SPEAKER_00: Like, I just kind of like it, like, really simple.
29:53
SPEAKER_00: There is nothing on my desk other than a mouse and a keyboard.
29:55
SPEAKER_00: Yeah, something for water.
29:57
SPEAKER_00: And so, like, this fits who I am, just like that fits who you are.
30:01
SPEAKER_00: So, first and foremost, do not overcomplicate the studio side of things.
30:04
SPEAKER_00: Love it.
30:04
SPEAKER_00: If you're doing daily recordings or something, then you at least have to have a fixed setup where it's like I don't have to touch anything, I can just press record and go sit down and be ready.
30:11
SPEAKER_00: But if it's even just once a week, the extra effort it is to put some books uh on top of each other and set something up is not a problem.
30:18
SPEAKER_02: It's really not.
30:19
SPEAKER_02: And it looks so funny.
30:21
SPEAKER_02: I have to tell.
30:21
SPEAKER_02: I I don't know, my audience knows me so well, but yeah, that stack of coffee table books is really hilarious.
30:26
SPEAKER_00: I I think Tracy, something you should do at some point is take a picture of that and call it behind the scenes and post it just transparently.
30:32
SPEAKER_00: I think people will love it and they'll resonate with it.
30:34
SPEAKER_00: And your audience will also really like that a lot because people know what they get when they're getting you.
30:39
SPEAKER_00: And so I think it's great that you're just showing up authentically.
30:41
SPEAKER_00: And I think that that's the first way I want to answer this question.
30:44
SPEAKER_00: How to get started is show up as you, show up the way that you show up.
30:47
SPEAKER_00: Don't try to mirror some big podcast where, like, well, if I'm you know, example, you and I both uh have a relationship with Amy Porterfield.
30:54
SPEAKER_00: Yes, we're not gonna say, Oh, well, if I can't do it at Amy Porterfield's level, I'm not gonna do it.
30:58
SPEAKER_00: Like, don't.
30:59
SPEAKER_00: You're not Amy Porterfield, she's taken, right?
31:01
SPEAKER_00: Or for me, like a lot of the people I meet, like the younger entrepreneurs are the ones that are just getting started, they're like, How do I become Joe Rogan?
31:06
SPEAKER_00: I'm like, Right, Joe Rogan is taken, right?
31:09
SPEAKER_00: Like, you need to learn to be yourself.
31:10
SPEAKER_00: And who is it that you can really resonate with?
31:13
SPEAKER_00: So uh listen, the gear, I'll go through it really quick.
31:15
SPEAKER_00: Yes, most if you have like a modern, like a brand new MacBook, especially, like or MacBook Pro or something like that.
31:22
SPEAKER_00: If you have, I'm not saying you need it.
31:23
SPEAKER_00: The built-in camera and mic are actually getting really good.
31:26
SPEAKER_00: And I'm not saying don't invest, but like to start to make sure you like it, you're pretty good with that.
31:31
SPEAKER_00: Most of these, even what we're using today, you can actually use if you have an iPhone or a modern Android device, you can use that as your camera, which is better than what I'm using today.
31:39
SPEAKER_00: I'm using a Logitech 4K.
31:41
SPEAKER_00: Uh-huh like a$90 USB thing because uh Tracy, we'll give you some inside information here.
31:45
SPEAKER_00: I'm terrible at the tech stuff, I'm so bad at this.
31:49
SPEAKER_01: You and me both, we're marketing people, right?
31:51
SPEAKER_00: I told somebody, someone's like, Alex, let me build you the best setup ever.
31:53
SPEAKER_00: I'm like, if it's not USB and doesn't plug directly in my laptop, I do not want it.
31:57
SPEAKER_00: I have a USB microphone and a USB camera.
32:00
SPEAKER_00: And some people were like, Alex, how could you?
32:02
SPEAKER_00: We are trying to no one has ever complained about the quality of my audio or my video ever.
32:06
SPEAKER_00: And my my all in investment is between these everything I've got.
32:10
SPEAKER_00: Had you have some lights and stuff.
32:11
SPEAKER_00: I don't know, it's a few hundred dollars.
32:13
SPEAKER_00: And I'm not saying that you should invest in up front, but just take a little bit of pride in the environment you're in and use what you have in front of you.
32:21
SPEAKER_00: Make a small investment.
32:21
SPEAKER_00: There's some very good microphones that you can find, like search for a dynamic microphone specifically, is what it would be called.
32:27
SPEAKER_00: It's just it won't pick up as much background noise.
32:29
SPEAKER_00: Look for a dynamic microphone.
32:31
SPEAKER_00: You can find some really good ones on sites like Amazon for like$40 and$50 that are actually really good.
32:35
SPEAKER_00: Um, that's the tech side of it.
32:37
SPEAKER_00: And listen, it like the actual like, okay, how do I start it?
32:40
SPEAKER_00: If you just go to Google and type in or any search engine, type in how to start a podcast at Buzz Sprout, that's the guide.
32:46
SPEAKER_00: They've been updating it every year for like 10 years.
32:48
SPEAKER_00: That's the guide that taught me how to start a podcast.
32:50
SPEAKER_00: They have a step-by-step, it's actually very easy.
32:53
SPEAKER_00: Uh, and beyond that, it's just figuring out what it is that you're gonna talk about, which I think is probably the hardest part.
32:58
SPEAKER_00: Like, what is it that you're gonna share?
32:59
SPEAKER_00: How you're gonna add value.
33:00
SPEAKER_00: But you don't need all this stuff to get started.
33:03
SPEAKER_00: Like it's it's very simple and straightforward at this point.
33:06
SPEAKER_01: Yeah, I was concerned about being in my kitchen and recording because it's there's a hard table, there's tile floors, there's granite, stone countertops.
33:15
SPEAKER_01: There is nothing soft in there because everybody was saying, well, you'll need to go get in your closet.
33:18
SPEAKER_01: And I'm like, well, that's gonna look great on video, you know, me sitting in my closet.
33:23
SPEAKER_01: Um, but this Samsung QU2 that I have that I got off Amazon for$70 is dynamic and it doesn't pick up a whole lot of other stuff.
33:32
SPEAKER_01: And I was so overjoyed because I thought, well, I could get uh the cushions off the couch and surround myself with them.
33:39
SPEAKER_01: I mean, I was like coming up with all these solutions that were um, you know, using what you had in the house.
33:44
SPEAKER_01: But I think that you just I think I just heard my audience exhale when you said you don't have to have the fancy stuff, use the uh camera that's on your laptop, see how it works.
33:57
SPEAKER_01: Your lighting doesn't have to be perfect, get the USB plug-in stuff like you and I have because tech is not our love language.
34:04
SPEAKER_01: Um yeah, I think I think I just heard them all go, maybe I can do this.
34:10
SPEAKER_00: You know, and I'm glad to hear that.
34:12
SPEAKER_00: At the end of the day, you can focus on continuous improvement as you go along.
34:16
SPEAKER_00: But I'll say this people will forgive you for the lack of quality of the audio and the video.
34:22
SPEAKER_00: They won't forgive you for lack of quality and what it is that you're sharing.
34:25
SPEAKER_00: You can have the nicest studio setup ever.
34:28
SPEAKER_00: If what you're sharing is not helpful, not meaningful, not interesting, just for lack of better term, I don't mean you rude, but like garbage, you could have the best gear in the world.
34:36
SPEAKER_00: You could spend$100,000 in the nicest studio.
34:39
SPEAKER_00: It doesn't make a difference if what you're saying is not adding value in serving the people that you show up to serve.
34:44
SPEAKER_00: The best way to do that is to focus on what it is that you're actually going to share.
34:48
SPEAKER_00: And that message is so important.
34:50
SPEAKER_00: And I find the best way to share it is not to overpolish it, to just show where you are.
34:54
SPEAKER_00: And and real quick, Tracy, on episode 13 of your show, which I recommend everyone go listen to.
34:58
SPEAKER_00: I might bring it up later.
34:59
SPEAKER_00: But listen, episode 13, you had Shannon on who I know is your business bestie, right?
35:04
SPEAKER_00: You all talked about like creating breathing room.
35:06
SPEAKER_00: Yes, and it aired on uh August eight, uh August 15th, 2024.
35:12
SPEAKER_00: I encourage everyone, go back and listen.
35:13
SPEAKER_00: That's a good episode.
35:14
SPEAKER_03: You're so good.
35:15
SPEAKER_03: You know more about my podcast than I do, man.
35:17
SPEAKER_03: I've been listening to it.
35:17
SPEAKER_00: It's it's fresh in my mind.
35:18
SPEAKER_00: But you started off with saying this is the first time I've been able to get going live to work.
35:22
SPEAKER_00: Yeah.
35:22
SPEAKER_00: I think a lot of us had the perfectionist mindset, we'd be like, oh, I gotta edit that out.
35:26
SPEAKER_00: I gotta start over.
35:27
SPEAKER_00: No, here's the thing: people want to hear that you're human, they like hearing your journey as well.
35:30
SPEAKER_00: So don't overthink it, but show up and add value.
35:32
SPEAKER_00: Yeah.
35:33
SPEAKER_00: And that's the that's the end of my rant on this, Tracy.
35:35
SPEAKER_00: Sorry, I got a little passionate about this.
35:37
SPEAKER_01: No, I think what you said was like mic drop moment.
35:41
SPEAKER_01: So, and I want everybody to hear it again.
35:43
SPEAKER_01: You guys, what Alex said was if you are gonna, if you're gonna focus on something and lean into something, it's gotta be your content and what you're delivering to your audience more than spending money and time getting fancy.
35:56
SPEAKER_01: Like even our friend Amy Porterfield, she says, keep it simple, get fancy later.
36:00
SPEAKER_00: Yeah, yeah.
36:02
SPEAKER_00: It's so well said.
36:03
SPEAKER_00: And same like from an email list standpoint, no one has ever been on email list because they like the template.
36:08
SPEAKER_00: Right.
36:09
SPEAKER_00: Right?
36:09
SPEAKER_00: Oh, it's a it's a beautiful template.
36:11
SPEAKER_00: What they say is just not meaningful at all, but the template is beautiful.
36:14
SPEAKER_00: No one ever said that.
36:15
SPEAKER_00: So think about it that way.
36:16
SPEAKER_00: I know we're all looking for that online visibility.
36:18
SPEAKER_00: It's your words, it's the content that makes the most difference.
36:21
SPEAKER_01: Right.
36:21
SPEAKER_01: And it's you showing up as your authentic self.
36:24
SPEAKER_01: It's me making up words and talking with my hands.
36:27
SPEAKER_01: And there was a time I forgot to turn the mic on.
36:29
SPEAKER_01: I went live, delivered my 15-minute training.
36:32
SPEAKER_01: I thought it was epic.
36:34
SPEAKER_01: I and I thought, you know, wow, that was the best I've ever done.
36:37
SPEAKER_01: Look over at the comments and uh nobody could hear me.
36:40
SPEAKER_01: And I was like, okay, well, this is going well.
36:43
SPEAKER_01: Thank goodness.
36:44
SPEAKER_01: They thought it was hysterical.
36:46
SPEAKER_01: And um, I said, okay, here's what we're gonna do.
36:48
SPEAKER_01: Uh, I'm gonna do this over again.
36:49
SPEAKER_01: I'm gonna turn my mic on so you can hear me.
36:53
SPEAKER_01: But you know what?
36:54
SPEAKER_01: You just perfect my mother even says perfection is boring.
36:58
SPEAKER_01: And I'm like, that is true.
37:00
SPEAKER_01: That is true.
37:01
SPEAKER_00: It that is so well said by your mother.
37:03
SPEAKER_00: I I really respect that.
37:04
SPEAKER_00: I'll I'll probably use that.
37:05
SPEAKER_00: I'll give your mother credit.
37:06
SPEAKER_00: That's great.
37:07
SPEAKER_01: Please do.
37:07
SPEAKER_01: All right.
37:08
SPEAKER_01: So let's talk about what I think is on everybody's mind.
37:11
SPEAKER_01: Let's, okay, so we've talked to them about build getting them the courage to make the podcast, just to get the simple equipment, start simple, start where you can.
37:19
SPEAKER_01: We've got them that far, I think.
37:21
SPEAKER_01: I know what's on their mind is how do I get my show to rank?
37:25
SPEAKER_01: How do I get it to be popular?
37:27
SPEAKER_01: What, Alex, based on your years of experience and everything you've seen, what is it that makes some shows seemingly just explode like gangbusters and rise up the rankings?
37:39
SPEAKER_01: I mean, is there any so is there anything there that they're they're doing that I'm not doing?
37:44
SPEAKER_00: This is like gonna be a little bit of a long answer.
37:46
SPEAKER_00: Um there's a lot, there's a lot to cover here.
37:49
SPEAKER_00: So feel free to interject if you feel I'm moving too fast.
37:52
SPEAKER_00: Uh, first and foremost, we have to break this into two categories.
37:54
SPEAKER_04: Okay.
37:55
SPEAKER_00: We we can't look at famous people starting podcasts.
37:59
SPEAKER_00: Okay.
37:59
SPEAKER_00: And and it's not that they're better than us or anything else like that.
38:01
SPEAKER_00: But here's the thing if you've already been on TV for 15 years and have millions of people following you, your show could be a terrible show, and it's going to be bigger than any show that Alex Sanflepo ever makes.
38:11
SPEAKER_04: Yeah.
38:12
SPEAKER_00: Just because of that, right?
38:13
SPEAKER_00: Right.
38:13
SPEAKER_00: When people are like, How do I become the next Joe Rogan?
38:15
SPEAKER_00: I'm like, well, Joe Rogan, I was watching on TV when I was a child, right?
38:18
SPEAKER_00: Like, I have seen that guy on TV forever.
38:20
SPEAKER_00: He's already had tens of millions of people following him, and he's involved in in all kinds of things, right?
38:25
SPEAKER_00: Yeah, yeah.
38:26
SPEAKER_00: For example, now people are talking about like right now the buzz in podcasting is the uh the the Kelsey brothers.
38:31
SPEAKER_00: Yes, yes, the NFL superstars, right?
38:34
SPEAKER_00: First off, one of them happens to date a girl named Taylor Swift.
38:36
SPEAKER_00: If you've not heard of her, go look her up.
38:38
SPEAKER_00: Uh, and that alone is more fame than they could ever get on their own.
38:42
SPEAKER_00: Like that made them go through the roof.
38:43
SPEAKER_00: But also, they're two NFL, two NFL like starting players that have Super Bowl rings.
38:49
SPEAKER_00: Like they already have these massive audiences.
38:51
SPEAKER_00: People are like, Man, how do I build a show like that?
38:52
SPEAKER_00: I'm like, are you good at football?
38:54
SPEAKER_00: And do you date really popular celebrities?
38:56
SPEAKER_00: Because if you don't, you're you've already got the things against you.
38:59
SPEAKER_00: I I think it's so important that we understand is because some people they they they hear what I'm saying, but they it doesn't register.
39:04
SPEAKER_00: Right.
39:04
SPEAKER_00: So you have to put yourself in a different category already.
39:07
SPEAKER_00: And we're now seeing with so many famous people starting podcasts, they really own the charts.
39:12
SPEAKER_00: Yeah, so the top shows are all these individuals, and that is not a bad thing at all, right?
39:17
SPEAKER_00: Like we we don't even need to compare ourselves to that metric, right?
39:21
SPEAKER_00: We're comparing our day one to someone else's year 20 exact in any ways.
39:24
SPEAKER_00: We need to pull ourselves out of that and say, okay, well, what is the definition of a popular show for me?
39:30
SPEAKER_00: I think that that's where it's not, yeah, it's not popular for from the world standpoint, it's what's popular for me.
39:35
SPEAKER_01: I like that.
39:36
SPEAKER_01: What's my measure of success?
39:38
SPEAKER_01: Yeah, I like that.
39:39
SPEAKER_00: To me, the measure of success, and this is where you how you really build a great show, is knowing who you serve and how you serve them.
39:45
SPEAKER_04: Okay.
39:46
SPEAKER_00: And then clearly articulating that through your show.
39:49
SPEAKER_04: Okay.
39:50
SPEAKER_00: An example, I could have named my podcast, which is called Podcasting Made Simple.
39:53
SPEAKER_00: It's about making podcasting simple, right?
39:55
SPEAKER_00: Like I could have named that Alex 2.0.
39:58
SPEAKER_00: Yeah.
39:58
SPEAKER_00: But the thing is, no one who just reads that alone has any idea what it's about.
40:02
SPEAKER_04: True.
40:03
SPEAKER_00: And so I'm not saying to necessarily name your show exactly what it is, although it can help uh I mean, create online business success.
40:10
SPEAKER_00: Tracy, I have a pretty good idea what your show is about.
40:12
SPEAKER_05: Yeah.
40:13
SPEAKER_00: Right.
40:13
SPEAKER_00: Like it's it's almost completely clear to me without even listening to a single word of it, what the show is going to be about.
40:19
SPEAKER_05: Yeah.
40:19
SPEAKER_00: I think that that's how you stand out really well is by again knowing who you serve and how you serve them, and then clearly articulating that in the most organic way possible with as little explanation as possible.
40:29
SPEAKER_00: Right.
40:30
SPEAKER_00: Like whenever I'm speaking on podcast on a podcasting stage, and every time someone's like, What's your podcast?
40:35
SPEAKER_00: I'm like, it's called Podcasting Made Simple.
40:36
SPEAKER_00: I'm like, anyone want to guess what it's about?
40:38
SPEAKER_00: And the whole audience laughs.
40:39
SPEAKER_00: They're like, it's about podcasting made simple.
40:41
SPEAKER_00: It's about making it easier, right?
40:42
SPEAKER_00: And so I think that when we do that, we do really well.
40:45
SPEAKER_00: So those are kind of like the the easy ways to to start positioning yourself properly.
40:51
SPEAKER_00: And I don't know, do you have any fault question on that before I kind of move into another half of that, Tracy?
40:54
SPEAKER_00: I'll make sure I cut it.
40:55
SPEAKER_01: No, no, this is great.
40:56
SPEAKER_01: I I love what you said about not comparing yourself to somebody who's 20 years in and an NFL player.
41:02
SPEAKER_01: Um, and then also what is your own measure of success?
41:06
SPEAKER_01: It and to me, like you said, that's serving your audience.
41:10
SPEAKER_01: That's where my measure of success is gonna be.
41:12
SPEAKER_01: Yeah, give us this, give us part two, because this is good stuff.
41:15
SPEAKER_00: Yeah, serving your audience, I believe, to me, begins with talking to the people that you say you want to serve or that you are serving.
41:22
SPEAKER_05: Yeah.
41:22
SPEAKER_00: What is it that they actually want?
41:23
SPEAKER_00: I did this with my podcast.
41:25
SPEAKER_00: And weirdly enough, I did not get the answer I thought I was gonna get.
41:28
SPEAKER_00: Every podcast host I talk to, you're gonna find this really funny, Tracy.
41:31
SPEAKER_00: I talked to hundreds of podcasters about what they want in a show that they want to listen to.
41:34
SPEAKER_04: Yeah.
41:35
SPEAKER_00: Almost exclusively, the answer I got is I don't have time to listen to podcasts.
41:39
SPEAKER_00: Almost exclusively from podcasters, they're like, I don't have time to listen to podcasts.
41:43
SPEAKER_00: That's really funny.
41:43
SPEAKER_00: And so if I would have just gone there, the answer was, oh, then I can't have a podcast.
41:47
SPEAKER_00: Right.
41:47
SPEAKER_00: But instead I'm like, okay, well, why don't you have time?
41:49
SPEAKER_00: Right.
41:49
SPEAKER_00: Oh, well, introductions are usually too long.
41:52
SPEAKER_00: And like I already know the podcasting people, so I don't need to hear all that.
41:55
SPEAKER_00: And also sometimes it covers like four or five topics, and I just need to know this one thing I'm working on today with my show because I gotta get a hurry up and get back to editing.
42:02
SPEAKER_00: Yeah, these are the things I was hearing.
42:03
SPEAKER_00: So I was like, okay, I'm gonna do a show with no introduction, and I'm not even gonna be on most of the episodes because all they want to know is like the episode I called out of you earlier, is how to grow an email list using podcasting.
42:13
SPEAKER_00: Like that's all that they want to know in this episode.
42:15
SPEAKER_00: And they might not ever listen to another one, but that's the one they want.
42:18
SPEAKER_00: I've gotten amazing feedback because I spent time learning what my audience wanted.
42:23
SPEAKER_05: Yes.
42:23
SPEAKER_00: And I know the number one question in podcasting is how do I get more listeners?
42:26
SPEAKER_04: Right.
42:26
SPEAKER_00: And we understand our role in this, but we don't understand our listeners' role in this.
42:30
SPEAKER_00: Yeah.
42:30
SPEAKER_00: And the thing is, you might be getting more listeners, but if you're not delivering what they want, they're not going to be retained to listeners.
42:35
SPEAKER_00: Yes, they're gonna listen once, leave, and go find what they're looking for.
42:38
SPEAKER_00: So again, going back to like tying this together, the first half of this, once again, knowing who you serve and how you serve them and talking to them and then delivering what ex what it is that they're actually looking for in your content.
42:49
SPEAKER_00: It might be, it's probably very different than when you think it is, but figuring that out, I think is is really the key.
42:55
SPEAKER_00: And the last thing I want to share here is is really standing for something, having a real niche.
42:59
SPEAKER_04: Yes.
43:00
SPEAKER_00: Again, going back to our definition of success, like let's just come with a fictitious idea here.
43:05
SPEAKER_00: Imagine I had a podcast that was titled Um Mindset Shifts for United States billionaires.
43:12
SPEAKER_04: Uh-huh.
43:13
SPEAKER_00: I I know this because I looked this up previously for presentation just recently.
43:16
SPEAKER_00: But there's about 770 billionaires living in the United States.
43:19
SPEAKER_04: Okay.
43:19
SPEAKER_00: If I have 770 people listening to that show that are those billionaires, that's for them.
43:24
SPEAKER_00: My goal is no longer to grow that show, it's to grow in depth with those 770 people.
43:29
SPEAKER_00: That show will never be on any charts of any type ever.
43:32
SPEAKER_00: It won't be big enough for it.
43:34
SPEAKER_00: But does that matter?
43:35
SPEAKER_00: Because I've got all the billionaires in the United States listening to me, wanting to learn from me.
43:40
SPEAKER_00: That seems more valuable than maybe millions of people listening.
43:42
SPEAKER_01: Right.
43:43
SPEAKER_00: And it's a very extreme example.
43:45
SPEAKER_00: But the point is, it looks different for each of us.
43:47
SPEAKER_00: If you are talking to the 50, 100,000 people that are in the one vertical that you're their like real source of, yeah.
43:56
SPEAKER_00: That is what success looks like in my mind.
43:58
SPEAKER_01: Right.
43:59
SPEAKER_01: Gosh, I know I love that example because it also goes to something that I teach, which is um I'm I'm gonna get I'm gonna screw this up, I think.
44:09
SPEAKER_01: Quantity, uh, quality over quantity.
44:12
SPEAKER_01: Because, for example, um I have clients that will have a hundred thousand or more followers on Instagram, but they have zero people on their email list and they're not making any money.
44:22
SPEAKER_01: But then I have um clients that have 500 followers on Instagram, they have 2,000 people on their email list, which is not a huge list, but they have an over six figure a year business.
44:34
SPEAKER_01: And it's because of what you just said.
44:36
SPEAKER_01: They are focused on not the vanity metrics and chasing the numbers.
44:41
SPEAKER_01: But they're focused on going deep with the people that love them.
44:44
SPEAKER_01: And that's where the success, that's where the goal, the income goal that they want to reach happens.
44:49
SPEAKER_01: So, no, I think that's amazing.
44:51
SPEAKER_01: Absolutely.
44:52
SPEAKER_00: Yeah, I love that.
44:53
SPEAKER_00: It's so important we all just come up with that definition of what success looks like for us.
44:58
SPEAKER_04: Right.
44:58
SPEAKER_00: Because you can work backwards from there.
45:00
SPEAKER_00: But if for many people, they don't know the answer to that.
45:02
SPEAKER_00: And they're like, well, to get a bigger audience.
45:03
SPEAKER_00: It's like, okay, well, why?
45:05
SPEAKER_00: Like that's not that that goal could go on forever.
45:07
SPEAKER_00: You will never reach the goal of getting more people to listen to your podcast because it's it's always climbing, right?
45:12
SPEAKER_00: And so we have to have a destination.
45:14
SPEAKER_00: Begin with the end in mind.
45:15
SPEAKER_00: Unspecific goals yield unspecific results.
45:17
SPEAKER_00: We got to get specific.
45:19
SPEAKER_00: We have to know where we're going with it because that's how we can actually define success for us, which again will look very different for each and every one of us.
45:24
SPEAKER_00: And I love that you talk about the quality over quantity.
45:28
SPEAKER_00: I think that's such an important metric to bring up.
45:30
SPEAKER_01: Yeah, thank you for that.
45:31
SPEAKER_01: So I know um we need we probably need to land this plane because my audience is like, oh my gosh, I'm learning so much.
45:37
SPEAKER_01: So I'm gonna have to have you back so we can continue this conversation.
45:40
SPEAKER_01: But real quick, before we wrap up, is there anything else that you want to share for my audience who maybe now is like, okay, Tracy and Alex, you got me.
45:49
SPEAKER_01: I think I can start this podcast thing.
45:51
SPEAKER_01: Or maybe they've had a podcast for a while and they're they're starting to get tired.
45:56
SPEAKER_01: Like, what's a what's one last piece of inspiration or or information you can share that would kind of get them back in the game and get them excited?
46:05
SPEAKER_00: Yeah, there's there's an expert out there named Dr.
46:07
SPEAKER_00: Henry Cloud.
46:09
SPEAKER_00: And in one of his books, uh, he talks about what got you to where you are today won't get you to where you want to go tomorrow.
46:15
SPEAKER_00: What got you here won't get you there.
46:17
SPEAKER_00: And I think for many of us, especially if we've been doing this or we're in the launch phase, whatever got us to where we are today is not going to get us to where we want to go tomorrow.
46:24
SPEAKER_00: And the most simple example I can give, I'm gonna give a gym, uh I feel like workout type of uh example, which is maybe a little of a cliche, but like I feel like they just work really well.
46:31
SPEAKER_03: Yeah, they do.
46:32
SPEAKER_00: If if I want to uh be able to um to put on more muscle, yeah, at some point I can't keep lifting the 20-pound kettlebell.
46:40
SPEAKER_00: At some point, I have to move it up.
46:42
SPEAKER_00: I could I could tell I'm blue in the face be lifting that 20-pound kettlebell and say, what gives?
46:46
SPEAKER_00: Like, why am I not getting bigger?
46:47
SPEAKER_00: Well, it's because what got you to the point you are now where you can do that with that 20-pound kettlebell will not take you and sustain you to where you want to go tomorrow.
46:54
SPEAKER_00: Yeah, and for many of us, we have to step back a little bit and say, Okay, what got me here is not something that is finite and I can just set forever.
47:01
SPEAKER_00: I have to make adjustments and change.
47:03
SPEAKER_00: And we do this through seeking clarity.
47:05
SPEAKER_00: With clarity comes victory.
47:07
SPEAKER_00: We have to be willing to say, okay, let me seek the clarity of what it is I want.
47:11
SPEAKER_00: And maybe like that kettlebell example, maybe, okay, maybe I don't want to get much bigger.
47:14
SPEAKER_00: Maybe I just want to get stronger.
47:15
SPEAKER_04: Right.
47:16
SPEAKER_00: And so maybe I I move away from doing kettlebells and I find another type of workout, right?
47:19
SPEAKER_00: Or maybe with your podcast, it's like, okay, I've kind of plateaued my growth, or I can't seem to figure this out.
47:24
SPEAKER_00: Maybe it's time to hire a coach.
47:26
SPEAKER_00: Uh-may it's time to try changing the name of your show or changing the actual descriptions and the episode titles and descriptions.
47:33
SPEAKER_00: Well, like maybe the simple things like that might work.
47:36
SPEAKER_04: Right.
47:36
SPEAKER_00: But I think it's so important that we step back and we seek clarity because again, we also need clarity once again on what's our goal.
47:42
SPEAKER_00: Because it might shift as our businesses grow and change and our lives evolve.
47:46
SPEAKER_00: Things that we do and the way that we serve others changes.
47:49
SPEAKER_00: And we can't just say, Well, I already did all the vision stuff.
47:52
SPEAKER_00: No, step back, go seek that clarity and think about what are the next steps I need to take to uh to continue to evolve for myself and for those that are trusting me.
48:00
SPEAKER_01: Wow.
48:00
SPEAKER_01: Okay.
48:01
SPEAKER_01: Well, we're gonna end the show right there because that that was amazing.
48:05
SPEAKER_01: I that goes for not only podcasting, but everything we want to do in business and in life.
48:09
SPEAKER_01: What get you got you where you are is not gonna get you to the next goal and the next step and the next level.
48:15
SPEAKER_01: I that that's gonna give me something to chew on for the rest of today as well.
48:19
SPEAKER_01: Um, all right, my friends, you have to check out PodMatch.
48:22
SPEAKER_01: You have to connect with Alex on social media.
48:25
SPEAKER_01: And listen, he is way too humble to tell you to go check out PodMatch.
48:29
SPEAKER_01: So I'm gonna do it for him.
48:30
SPEAKER_01: I am a proud member of the PodMatch legacy team and I'm an affiliate.
48:34
SPEAKER_01: So if you want to check out PodMatch, which again is the easiest platform I have found to navigate the best, not just some guest spots, but the best guest spots and and as a host, the best guest to be on my show, I want you to go to tracybeavers.biz forward slash podmatch and just check it out.
48:53
SPEAKER_01: Alex, thank you so much again for being here, for gifting me and my audience your time.
48:58
SPEAKER_01: I also want to thank you for on behalf of podcasters across the world, thank you for everything you're doing in the industry.
49:05
SPEAKER_01: I see how hard you and your team work.
49:07
SPEAKER_01: And I'm just so happy that we're friends.
49:10
SPEAKER_01: And this interview was so valuable.
49:13
SPEAKER_01: I I'm just I'm so glad that I that I put on my uh brave pants and reached out to Ashki to be my guest.
49:19
SPEAKER_00: Tracy, seriously an honor to be here.
49:21
SPEAKER_00: I I cannot say enough kind things about you because you've just, again, made a profound impact in my life, but I see the impact you have on others as well.
49:26
SPEAKER_00: So, like this was a gift to be here today.
49:28
SPEAKER_00: So thank you so, so much.
49:29
SPEAKER_01: You're so welcome.
49:30
SPEAKER_01: All right, my friends.
49:32
SPEAKER_01: Thank you, Alex.
49:33
SPEAKER_01: Thank you again, and we will talk to y'all soon.
49:36
SPEAKER_01: Hey, thanks for tuning in to create your online business success.
49:40
SPEAKER_01: I hope you found today's episode packed with actionable tips and inspiration.
49:44
SPEAKER_01: And listen, if you want to dive even deeper with me and connect with a community of like-minded entrepreneurs that totally get you and understand what you're building, then join us in my free Facebook group.
49:56
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50:03
SPEAKER_01: Just search for be a confident entrepreneur, get visible, throw your email list and your income over in Facebook.
50:10
SPEAKER_01: Or, if it's easier, just click the link in the show notes.
50:13
SPEAKER_01: We cannot wait to welcome you in.
50:15
SPEAKER_01: Let's stay connected so we can create your online business success together.