Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How To Build A Customer Journey That Adapts
We explore the 'adaptive journey' concept used by major retailers to replace static maps with real-time behavioral triggers. Lucas and Luna examine how a specific mid-market grocery chain shifted from fixed channel handoffs to dynamic, data-driven touchpoints in Q3 2026. You will learn why the old linear funnel is dead, how to identify the 'micro-decisions' that matter most, and one concrete framework for mapping customer behavior across mobile, physical, and social channels without creating a data silo.
#CustomerJourney #MarketingStrategy #FexingoBusiness #BusinessPodcast…
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