Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Tea Brand Uses Email and SMS to Retain Through Subscription Rituals
Episode 170 of The Retention Marketing Podcast dives into how a specialty tea brand, Steep & Co., uses email and SMS to build a retention engine around the ritual of daily tea drinking. Hosts Lucas and Luna explore the brand's 'Brew Again' campaign, which sends a personalized email at the exact moment a customer's tin is likely running low, based on their brewing frequency data. They break down how a simple post-purchase survey ('How many cups a day?') powers a predictive reorder email that feels less like a sales pitch and more like a helpful nudge. Lucas digs…
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