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Building a Category Then Challenging It: Alli Webb’s New Vision for Hair

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In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Alli Webb, the founder of Drybar and creator of Messy, for a candid conversation about entrepreneurship, innovation, and the evolving relationship people have with their hair. Best known for transforming the blowout into a category-defining experience, Alli reflects on the journey from launching a mobile styling business to building one of the most recognizable brands in beauty.

What emerges is a powerful lesson in how great businesses are built. Drybar didn’t succeed because it invented something new—it succeeded…

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