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S02E22: Make it Black: How the World Got Optimized Into One Color
S02E22: Make it Black: How the World Got Optimized Into One Color
Description:
Henry Ford said you could have a Model T in any color you liked, so long as it was black. The reason you were taught, that black paint dried faster, is mostly a myth. The real reason is the one that runs this whole episode: one color means the line never has to stop.
This bonus episode starts with a man in a good suit standing very still at the 1923 New York Auto Show, watching seven blue cars stop a crowd in its tracks. That man is Alfred Sloan, and his bet against Ford was that ordinary people would pay real…
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