Latest / Scrappy but Successful [Consultant's Personalities When No One's Watching]
64. How a Marketer Ended Up Selling Spray Drones to NASA with Aruna Inalsingh
Is Aruna Inalsingh successful because she's sophisticated or because she's a little bit scrappy? Jack sits down with the fractional CMO and founding member of TerraNav Spray Drones to find out. Her first answer is that it's all relative, which fits a conversation that ends up on the moon.
Aruna explains what a spray drone actually is, how an engineer turned marketer ended up in agriculture, and what she saw at a NASA conference about drones built for moon base operations. She also shares why she puts process ahead of strategy, how she keeps several businesses moving at once (including a…
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