The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google — How Platforms Become Power
What happens when convenience, connection, knowledge, and status become inputs to systems that grow stronger every time we use them?
Welcome to Crisis in Perception, where we examine the systems shaping our world.
Using The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway as our lens, this investigation examines how four companies translated technological innovation into extraordinary economic and cultural power.
Writing in 2017, Galloway connects Amazon, Apple, Facebook, and Google to fundamental human drives while also examining the mechanisms that magnify their…
The skinny
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