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Inside the Playbook: David Dollimore on How To Start A Record Label

In this clip from The Manager’s Playbook, David Dollimore breaks down what it really takes to build a modern independent label.

From funding and A&R to marketing, distribution, legal costs, partnerships, and staffing, David explains why building a label properly requires more than just taste. He also gets into Disorder Records, the partnership with The Warehouse Project, signing new talent like Lex Armani, and using real data signals from TikTok, Reels, SoundCloud, YouTube, and streaming to find and amplify breakout records.

A practical conversation for independent artists, managers, A&Rs…

The skinny

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