Stop Owning Marketing: Build This Role Instead
In this episode, Dr. Tara Vossenkemper is working through something that’s very alive for her right now:
What if inconsistent or unclear marketing in your practice isn’t a strategy problem… but an ownership problem?
She walks through what happens when marketing is shared across roles — how responsibility fragments, results become inconsistent, and the owner becomes the default bottleneck.
Even if the owner isn’t supposed to be doing the marketing, it still routes back through them — decisions, direction, and accountability — which slows everything down and turns marketing reactive.
This…
The skinny
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