Inside Rituals’ New Oxford Street Flagship: Design, Mind Oasis & Retail Innovation
@RitualsCosmeticsGlobal has opened its newest flagship at 297 Oxford Street, London. And it’s unlike anything the brand has built before. In this exclusive tour and interview, Alex Rezvan sits down with: • Annemarie Forsyth — Managing Director UK & Ireland • Richard Lems — Executive Director Format & Design Together, they reveal the design philosophy, customer-experience thinking, community strategy and the technology mindset that shaped this extraordinary store. You’ll hear the story behind removing an entire floor to create a soaring atrium, how the Water Island anchors the brand…
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