Latest / Investor Connect Podcast
Startup Funding Espresso – How To Close a Soft Commitment
How To Close a Soft Commitment Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Founders raising funding often ask for general interest first with no commitment. A soft commitment is an interest from an investor just short of a commitment. Investors use this to maintain the dialog with the founder as they learn more about the deal. Some use this as a bargaining chip to gain more favorable terms. As a founder, here's how to close a soft commitment. Create a deadline and start driving investors towards it. The amount of funds…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.