Latest / Crafted Clarity: Distilling the Tension Between Success and Significance
Someone Else Decided Your Price | The Whiskey Crash
Someone else just decided what you're worth.
You didn't get a vote.
That's what's happening in the whiskey industry right now, where barrels worth a fortune two years ago are worth a fraction of that today, even though the whiskey inside hasn't stopped becoming exactly what it was crafted to become.
Steve Muscato uses that strange moment — and a rickhouse full of barrels with no idea the market changed its mind about them — to ask a harder question: when someone else changes the number, how much of it do we quietly let become the truth about ourselves?
This one's for leaders who've felt a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.