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Episode 160: What is a Niche Book?
Most inquiries seem to believe that the most successful titles are the ones with the broadest appeal, like "anyone could love this book!" but in reality, those books are mythological. To have any appeal, a book must have a concerted audience. When we try to be for everybody, it's hard for anybody to be excited about it. This week, we look at our most specific titles and how they are bestsellers.
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