Latest / Building Your Sales Engine
Why Sales Teams Fail at Cross-Selling (And How to Fix It) With Matt Martella
Mark McGraw sits down with Matt Martella, a seasoned executive with over 30 years of experience in tech, media, and digital advertising sales. They dive into the real-world challenges and strategies of cross-selling in B2B environments—from compensation misalignment to fear-based mindsets. This episode is a practical deep dive for sales leaders and sellers alike, packed with insights on how to build trust, align sales behavior with corporate strategy, and increase revenue by unlocking the full potential of your portfolio.
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Matt outlines how…
The skinny
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