E031 - Income Verification, With Kirill Klokov, CEO at Truv

Affiliate Marketing For Lenders · Jul 30, 2025 · 33m

We sit down with Kirill Klokov, CEO of Truv, to break down everything lenders need to know about income verification providers.

Vetting Income Verification Vendors

Why most providers use the same underlying data sources

The power of back-testing analysis on your own data

Smart questions sophisticated lenders ask during RFPs

The Consumer Experience

Why 35% of users drop off at bank login screens

How to build a smart "waterfall" approach (spoiler: start cheap, then hit instant databases)

The messaging that actually works with borrowers

Beyond Basic Income Verification

Why a "complete product"…