Latest / Leaders on Shopify with John Readman
Forget TikTok Shop: Go live on Shopify instead
Live shopping is working, but you don't need TikTok to do it. More Shopify brands are now streaming live sales directly from their own stores, keeping the customer, the data and the checkout for themselves.
Sharon Lee Thony runs SLTC, a Shopify-first agency working mostly with fast-growing beauty, health and wellness brands. She joins John to share what's actually driving results right now: how live shopping on Shopify works in practice, why Meta's returns have quietly slipped for a lot of brands, and why Reddit ads are converting far better than their tiny ad spend suggests they should…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.