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AI Agents, Governance, and ROI: How Marketers Can Win in the Age of AI 🤖📈
Episode Overview
In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Sparsh Agarwal, Director of Product Management at Salesforce, to explore how businesses can adopt AI responsibly while driving real ROI.
The conversation goes beyond hype to examine AI agents, governance, personalization, data strategy, and change management, with practical insights for SMBs and enterprise leaders alike. From regulated industries to scalable personalization, this episode breaks down what actually works in today’s AI-driven marketing era.
What You’ll Learn
Why “adapt or die” is…
The skinny
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