Latest / Healing Her Story with Riva Jean-Paul / **BONUS EPISODE** Low-Tox Living, Fertility, and the Hidden Impact of Plastics with Alisha Lee, Co-Founder of Nudge Eco Store
Transcript
- 1:39SPEAKER_01: Hello everyone.
- 1:40SPEAKER_01: Welcome to today's episode of the Healing Her Story podcast.
- 1:45SPEAKER_01: I am really excited today to be meeting another lovely guest for a guest interview today.
- 1:52SPEAKER_01: And this was an episode that I sort of like not last minute, but I had been wanting to have this conversation during Taurus season, as we've kind of been moving through Taurus season.
- 2:03SPEAKER_01: And we're right on the cusp now.
- 2:05SPEAKER_01: We're sort of like transitioning from Torah season to Gemini season.
- 2:09SPEAKER_01: And I feel that this conversation is still really relevant because Gemini is all about connections and exploring new topics.
- 2:16SPEAKER_01: And this is something we haven't discussed on the show yet.
- 2:20SPEAKER_01: But I do feel that it's important.
- 2:22SPEAKER_01: And I do try to weave in this connection to nature and the earth quite a bit.
- 2:28SPEAKER_01: And so when I was sort of like going through my uh my files that I have in the back of my brain of people who I thought could be a good fit for this conversation, Alicia was one of the first women that I thought of.
- 2:40SPEAKER_01: And for those of you who live locally in Sacramento, uh Alicia is a local here in Sacramento, and she's got a wonderful little store downtown.
- 2:48SPEAKER_01: So I really invite you today to not just get to know Alicia and her work, but to also maybe go visit her store downtown if you're local here in Sacramento, because I know many of our listeners are.
- 3:00SPEAKER_01: And I'll give the chance for Alicia to share a little bit more here in a moment, but I'll share a little bit about uh Nudge, her store that she's got here in Sacramento.
- 3:11SPEAKER_01: At Nudge, we believe everyday items should be beautiful, functional, and earth-friendly.
- 3:17SPEAKER_01: Nudge offers everything you need to start living a natural, low-waste lifestyle, and it is our goal to make you light up with excitement at what impact you can make.
- 3:26SPEAKER_01: While zero waste is not completely possible, which I greatly appreciate saying, we strive to be the zero waste headquarters for Sacramento and beyond.
- 3:35SPEAKER_01: When we started Nudge, it was our deep desire to leave the world a better place for our children and to teach them the love and the respect for the world before we ask them to fix the problems in it.
- 3:46SPEAKER_01: Through Nudge, you can practice sustainable living, promote the health of your family, and bring simplicity to your home environment.
- 3:53SPEAKER_01: Love that.
- 3:54SPEAKER_00: Welcome to the show, Alicia.
- 3:56SPEAKER_00: Thank you.
- 3:56SPEAKER_00: I appreciate you having me.
- 3:58SPEAKER_00: Um, and just for clarity, my name is Alicia.
- 4:02SPEAKER_03: Alicia, oh my goodness, I'm so sorry.
- 4:05SPEAKER_00: It's funny.
- 4:06SPEAKER_00: Um, it happens all the time, so don't worry about it.
- 4:08SPEAKER_00: Um I just wanted to make sure um it was out there.
- 4:12SPEAKER_00: Um, because funny story, my husband Nick and I, when we met, he actually thought my name was also Alicia.
- 4:18SPEAKER_00: He said, Who told me my name your name was Alicia?
- 4:20SPEAKER_00: I was like, no, I didn't.
- 4:22SPEAKER_01: Okay, Alicia, thank you for clarifying.
- 4:25SPEAKER_00: Yeah, so I'm so happy to be here today.
- 4:27SPEAKER_00: I'm really excited to um spend some time with you.
- 4:30SPEAKER_00: I um I think we go way back if we met like a long time ago at some event ages ago.
- 4:36SPEAKER_00: Um and yeah, I really appreciate you um, you know, reading that thoughtful thing that's on our website.
- 4:43SPEAKER_00: Um it's interesting to revisit it after so long ago that we put that up there and just kind of uh yeah, taking a minute to really um look at what am I doing and what is happening in uh my life with Nudge Eco Store.
- 5:00SPEAKER_01: Yeah, yeah, I really hear that.
- 5:02SPEAKER_01: I I love being able to reflect back to people and sort of starting off in that way because I think it can just really be a nice way to kind of like drop into your your heart and your purpose for um yeah, the work that you do in the world.
- 5:16SPEAKER_00: Yeah, yeah.
- 5:17SPEAKER_00: It's a small um piece of the bigger, broader picture.
- 5:22SPEAKER_00: You know, I think that's one of the beautiful things about our human connectedness is that like we are just a bit of you know, so many stories in the fabric of what it is to be human, especially um in the world right now.
- 5:35SPEAKER_00: I love this connectedness with technology and AI.
- 5:39SPEAKER_00: There's all these new things kind of coming into the world, and I can really feel just how uh dramatically things have shifted.
- 5:47SPEAKER_00: Uh, even in the eight years that we've been, you know, my husband and I have been running Nudge EcoStore.
- 5:52SPEAKER_00: It's it's amazing how much change has come along.
- 5:55SPEAKER_01: Yeah, yeah, it it has.
- 5:57SPEAKER_01: Like the world is just constantly and quickly uh shifting and evolving and maybe uh de-evolving in some ways.
- 6:07SPEAKER_01: Yeah, conversations like these are really important.
- 6:10SPEAKER_01: So yeah, thank you again for being here to have it.
- 6:13SPEAKER_00: Yeah, I'm excited.
- 6:14SPEAKER_00: Yeah, I appreciate you having me on today.
- 6:16SPEAKER_01: Yeah.
- 6:17SPEAKER_01: Well, Alicia, we always have our guests start with sharing their story.
- 6:22SPEAKER_01: So I'll invite you to do the same here.
- 6:24SPEAKER_01: Maybe you could give us a little insight as to what brought you to where you are now and how Nudge Eco Store came into existence.
- 6:35SPEAKER_00: Ah, that is a really fun question.
- 6:38SPEAKER_00: So, yeah, it's really interesting.
- 6:39SPEAKER_00: So, first off uh and foremost, I am a mother, I'm a wife, I am a sister, I am a daughter, um, and a friend to very, very many people, and I have um really full and big life.
- 6:56SPEAKER_00: And one of the things that I think um has become very apparent was that Nudge EcoStore was born of um some frustration on my part uh because I'm uh a registered nurse, um, you know, went to college, got this great degree, went out, got my job, did the things uh kind of according to some predetermined path that I guess we kind of believe when we're little.
- 7:22SPEAKER_00: Like, oh, I'm gonna grow up, I'm gonna get married, I'm gonna do these things.
- 7:25SPEAKER_00: Um, and it's really interesting.
- 7:27SPEAKER_00: I never saw myself as an entrepreneur.
- 7:29SPEAKER_00: Um, I never saw myself as a creative person.
- 7:32SPEAKER_00: Uh, I did not see myself as someone who would um stray from my career path.
- 7:38SPEAKER_00: And it's been very interesting to me uh because Ned Gico Store, like I said, was born of uh frustration.
- 7:45SPEAKER_00: Um and, you know, just to kind of take it to a personal note, uh Nick and I have two children.
- 7:51SPEAKER_00: We had great, wonderful pregnancies.
- 7:53SPEAKER_00: I had natural deliveries, uh, you know, really pretty picture picture perfect real world sense of things.
- 8:01SPEAKER_00: But um we also uh tried to have a third child and we were unable to have a third child.
- 8:09SPEAKER_00: We had um five pregnancy losses, wow, uh, which a lot of people don't um know about us, but it was something that we suffered through in silence.
- 8:20SPEAKER_00: And uh one of the things that we were, you know, kind of grappling with in all honesty was like, well, why?
- 8:28SPEAKER_00: Why did this happen to us?
- 8:30SPEAKER_00: And why are two you know seemingly healthy people who eat organic food and grow a garden and have you know not been exposed to you know cancer-causing chemicals that you're aware of, you know, or infertility causing things like we weren't really aware of that.
- 8:51SPEAKER_00: And I guess uh one of the things that started Nudge was really realizing like, oh wait, we are being exposed to a lot of chemicals and a lot of things in our environment.
- 9:02SPEAKER_00: And as a nurse in particular in the hospital, there's a ton of um like pollutants that come through in the hospital environment.
- 9:13SPEAKER_00: Uh, and so for me, I definitely had um an experience of uh raising children and having them putting things in their mouths, like you know, eating off of plastic cups.
- 9:26SPEAKER_00: Uh just really like once I saw what was happening with plastics in our environment, I was like, oh my God.
- 9:35SPEAKER_00: Like this is crazy and it's everywhere, and it's poisoning people.
- 9:43SPEAKER_00: Um and you know, you can do the best you can to eliminate those things, but Nudge was really born of that frustration of like, okay, why is this happening to us?
- 9:52SPEAKER_00: And um starting just to eliminate one plastic item at a time.
- 9:58SPEAKER_00: So Nudge was born of that frustration and that irritation of like, okay, well, I'm not gonna eat off of plastic, and I'm not gonna have my cooking wear be plastic, and I'm not gonna have my deodorant and my uh laundry detergents and the things that I'm putting in my home environment.
- 10:15SPEAKER_00: Um, I'm gonna try to clean those up as best as possible.
- 10:18SPEAKER_00: So there you have it.
- 10:19SPEAKER_00: We started Nudge EcoStore.
- 10:21SPEAKER_00: Uh and it started really with us just kind of, you know, laying awake at night, being like, you know, also the oceans are for full of plastic.
- 10:30SPEAKER_00: And what kind of a legacy are we leaving for our children?
- 10:35SPEAKER_00: Um, which was a pretty sobering question and still one that we're grappling with today, you know, it's not perfect, which is one of our mottos at Nudge EcoStore is that um sustainability is a lifestyle.
- 10:49SPEAKER_00: It's um something to strive for, but it's not necessarily like a destination, if that makes sense.
- 10:58SPEAKER_00: Uh it's not like you one day arrive and have it all right and it's all perfect, and you know, going back to the land and you know, as dreamy as that sounds.
- 11:08unknown: Yeah.
- 11:09SPEAKER_01: Wow, thanks so much for everything that you've shared there.
- 11:11SPEAKER_01: And I first really want to acknowledge this personal element that you've named with the fertility challenges that you experienced.
- 11:18SPEAKER_01: And I know you're not alone in that.
- 11:20SPEAKER_01: And our show is really focused on the lived experiences, women.
- 11:23SPEAKER_01: So I'm sure other women listening can, yeah, maybe sense or um yeah, kind of resonate with that as well.
- 11:31SPEAKER_01: Because I don't think it's something that people are aware of, uh, which is quite unfortunate.
- 11:38SPEAKER_01: And from what I understand, I haven't dove too deep into the research, but its impact is pretty significant on the um the ecosystem of the menstrual cycle.
- 11:48SPEAKER_01: Yeah.
- 11:49SPEAKER_01: Yeah, the whole thing.
- 11:51SPEAKER_01: Yeah.
- 11:51SPEAKER_01: Yeah, there's a documentary.
- 11:52SPEAKER_01: I haven't watched it yet on Netflix.
- 11:54SPEAKER_00: Um, plastic detox.
- 11:56SPEAKER_00: Yes, yes.
- 11:57SPEAKER_00: Have you watched it?
- 11:58SPEAKER_00: You know, it's funny, I have not.
- 12:01SPEAKER_00: Um it is also on my to-do list, but it's funny because I'm like, well, yeah, this is my story on display.
- 12:08SPEAKER_00: Um Nick and I have, you know, our daughter is 15.
- 12:13SPEAKER_00: Um 11 years actually, almost since we started down that journey of trying to have a third child and not being able to.
- 12:22SPEAKER_00: Um, and Nudge, you know, is about eight, nine years old.
- 12:27SPEAKER_00: So for me, I feel like that movie is um, I'm really happy that someone has put it together because I feel like it's a knowledge base that we're aware of now, and we're making some changes, and we're aware of how plastics are harmful to the endocrine system and harmful to your body.
- 12:46SPEAKER_00: Um, and I I am grateful that that is out there, but no, I have not watched it yet.
- 12:51unknown: That's okay.
- 12:51SPEAKER_01: We can we can both get to it in our right time and way.
- 12:55SPEAKER_01: Yeah.
- 12:55SPEAKER_01: Um, yeah, and I also love what you said about replacing one plastic item at a time, which like I just felt myself uh kind of soften as you said that, and I can kind of feel into the potential more as opposed to kind of thinking that okay, I need to replace every single item in my home.
- 13:15SPEAKER_01: Like, because that sounds really overwhelming.
- 13:18SPEAKER_01: Yeah.
- 13:18SPEAKER_00: It is.
- 13:19SPEAKER_00: We we have you know a term that we use called eco anxiety.
- 13:23SPEAKER_00: Um and eco-anxiety is a very real thing, particularly uh, you know, in my case, um the mental health aspects of struggling through something like this and realizing like, okay, when you feel like your environment is poisoning you or causing harm to you, how anxiety-provoking that can be.
- 13:47SPEAKER_00: Um and, you know, when you bring it to a more personal level of like yeah, the assault that we're under on some levels from are the systems that exist in the world and the corporate greed and the you know, that plastic production just keeps kind of chugging along and oil use and all of these other things.
- 14:10SPEAKER_00: Um there's a lot of me that, yeah, you can get very, very anxious about it.
- 14:16SPEAKER_00: And for myself, it's been very helpful to bring it down a nudge.
- 14:24SPEAKER_00: One thing at a time.
- 14:25SPEAKER_00: We call them one little nudge.
- 14:26SPEAKER_00: It's just one small change at a time.
- 14:29SPEAKER_00: And a lot of people ask us, you know, like where did you come up with the name nudge?
- 14:32SPEAKER_00: And it's actually a statistical theory that people are more uh effective when changes are small and incremental.
- 14:42SPEAKER_00: And so larger change is created uh not through, you know, jumping from point A to point D, you know, you actually have to go through all the little pieces in between.
- 14:53SPEAKER_00: So one tiny step at a time.
- 14:55SPEAKER_01: Yes, yes, that is very much um in alignment with the ethos of the work that we're doing here on the show, um, specifically through the lens of like trauma-informed care.
- 15:06SPEAKER_01: And there's a word called titration, and it's about you know, doing a little putting a little drop-in and stepping back and seeing what happens, and then putting another little drop in, stepping back and seeing what happens.
- 15:17SPEAKER_01: And so it sounds like you've got a similar sort of approach, just a little bit at a time.
- 15:21SPEAKER_00: Yeah, yeah.
- 15:22SPEAKER_00: And I love um trauma-informed care, just FYI in my nursing world.
- 15:28SPEAKER_00: I do lactation consulting, I work with women, I've been in women's healthcare birth centers, you know, babies, all that stuff for most of my career.
- 15:37SPEAKER_00: Um, and it's so wildly important uh to acknowledge our human experience, um, lived experiences and how we land where we are, you know?
- 15:50SPEAKER_00: Um part of the story of getting where you are, and you know, again, like looking at the anxiety or the things that are weighing on your heart and your mind and um being able to actually take little tiny steps um to change towards change and um yeah, it's just really like seeing yourself as a whole.
- 16:12SPEAKER_01: Yes.
- 16:13SPEAKER_00: And uh close your environment, your family, you know, it's not just uh we are we are all connected.
- 16:22SPEAKER_00: That's something that keeps coming up for me over and over again.
- 16:25SPEAKER_00: It's like we are really all interconnected, and our choices and the ways that we live and how we interact with one another and our environment, uh, they really do matter.
- 16:35SPEAKER_01: Yeah, yeah, I agree.
- 16:37SPEAKER_01: And like you said, we are all connected and like it is all connected.
- 16:41SPEAKER_01: And so I love the the background that you bring in here too uh as a nurse and all of the work that you've done with women, which makes sense why I was gravitating towards you.
- 16:50SPEAKER_01: But I'm like, oh yeah, there you go.
- 16:52SPEAKER_01: We're on the same path.
- 16:54SPEAKER_00: Yeah, I mean, it's a really unique and special place to be um to be in service.
- 17:01SPEAKER_00: And I think that's it's you know, it's it is hard for me to actually go to the hospital.
- 17:05SPEAKER_00: Um yeah, I still do uh hospital shifts every week and uh yeah, it's interesting.
- 17:12SPEAKER_00: I'm running a store, raising teenagers, and wow, and I work at the hospital in a very um in the NICU at UC Davis.
- 17:22SPEAKER_00: So it's a very intense work environment.
- 17:25SPEAKER_00: Yeah.
- 17:26SPEAKER_00: Um and it's interesting though, because every time I march in there, I'm like, I'm here being of service today.
- 17:34SPEAKER_02: Yeah.
- 17:34SPEAKER_00: Like kind of like check the box being of service today.
- 17:39SPEAKER_00: Even if it's a little hard.
- 17:40SPEAKER_01: I was gonna say, does that sort of help you sort of like kind of I I don't want to use the term get through it, but maybe there is a degree of that because it seems like there's probably some friction with like your values, yeah, and then what actually is valued in the hospital setting, which you know, maybe you're maybe not, doesn't match up.
- 17:59SPEAKER_00: Yeah, there's a very big disconnect there.
- 18:01SPEAKER_00: But you know, again, I I feel like um kind of viewing myself as a whole person and that like um not showing up differently in different places.
- 18:11SPEAKER_03: Yeah, show up as the same.
- 18:13SPEAKER_00: It's like, okay, like I'm gonna be my authentic self here and I'm gonna let that light shine.
- 18:18SPEAKER_00: Or um, you know, sometimes it's not so shiny as well.
- 18:21SPEAKER_00: Um just honestly, bad days do happen, but I feel like that's part of the human experience is really just allowing yourself to feel the feels when they're coming up and to give um your fullest and show up authentically with the people that you're with.
- 18:38SPEAKER_00: Which, you know, at Nudge Eco Store we do a lot.
- 18:41SPEAKER_00: Um when we opened it in 2021, we opened our brick and mortar, and it's like the heat of the pandemic, you know.
- 18:49SPEAKER_00: Yeah, markets had dried up.
- 18:52SPEAKER_00: We weren't able to kind of just do the weekend thing when I was like sitting here with a bunch of product, being like, how am I gonna get this out in the world?
- 19:01SPEAKER_00: And also feeling really isolated and really lonely and going through that hospital experience of you know, kind of like that disconnect from other humans that happened.
- 19:12SPEAKER_00: And um, I really found that when we opened the brick and mortar, people would come and they were just there to talk.
- 19:21SPEAKER_00: You know, they were just there to connect, they were lonely too.
- 19:24SPEAKER_00: And you know, they might want to talk to me about their deodorant for half hour, you know.
- 19:32SPEAKER_00: We're not really talking about deodorant, you know.
- 19:37SPEAKER_00: We're talking about your experience and lived things that people are going through.
- 19:43SPEAKER_00: And I mean, honestly, I felt sometimes like I was like, okay, I'm here, almost in like a therapy kind of sense, and what people are pr bringing in and what I'm getting back was just this like ebb and flow of information.
- 19:57SPEAKER_00: It was really, I mean, it was really beautiful and connected, and I think that's what people were looking for for post-pandemic, which is part of the reason why I think honestly Nudge has been um as successful as it has been.
- 20:11SPEAKER_01: Um yeah, that's beautiful.
- 20:13SPEAKER_01: I can really hear that um communal aspect kind of weaved into yeah, what you're doing.
- 20:19SPEAKER_01: And you know, it makes a lot of sense that people were were drawn to your store during that time.
- 20:25SPEAKER_01: I think a lot of us were becoming more aware.
- 20:27SPEAKER_01: I mean, I guess I'll speak for myself, had a lot of chance uh to reflect on things in my life that, you know, maybe weren't um true to my values and how I might be able to um create a life in a way that is more sustainable.
- 20:44SPEAKER_01: So I think you probably like there was a really interesting intersection there for you, an interesting opportunity with kind of like that shift that people were experiencing during that time.
- 20:55SPEAKER_03: Yeah.
- 20:56SPEAKER_01: I think it also speaks to you opening um like an in-person store versus like an online store.
- 21:02SPEAKER_01: Because right, if you don't have that in-person opportunity to connect and converse and yeah, really get to know people, then you you kind of miss something sometimes, I think.
- 21:14SPEAKER_00: Yeah, you do.
- 21:15SPEAKER_00: You definitely do.
- 21:16SPEAKER_00: And I think that's what is so funny about our current um online world.
- 21:22SPEAKER_00: Yeah.
- 21:23SPEAKER_00: Uh and you know, I I do think a lot of us are struggling with kind of like these um altered perceptions of reality.
- 21:30SPEAKER_00: Totally.
- 21:31SPEAKER_00: Um because what's happening on uh sorry about that if it's binging at you.
- 21:39SPEAKER_00: Um the altered perceptions of like who we are online, how we present ourselves, the things that we say, the things that we buy, the ways that we interact with something, and it's very like feeling.
- 21:52SPEAKER_00: It's like, you know, you're purchasing something online and you're like, but this is bringing me this feeling, this dopamine, this release of like, oh, I'm feeling so good because I just bought this cute outfit online.
- 22:06SPEAKER_00: And it was so easy.
- 22:07SPEAKER_00: I didn't have to go anywhere.
- 22:09SPEAKER_00: And then I think to myself, like, you know, the what's lost with that?
- 22:14SPEAKER_00: Like, I love going down to shops in Midtown, uh, you know, uh Crazy Marys and Sugar Shack, yeah, uh, and really just connecting with the people down there.
- 22:23SPEAKER_00: And they give you clothes that feel good and they put them on your body and they help you, you know.
- 22:29SPEAKER_00: They don't put them on your body, I put them on my body, but they're like, here's this thing and here's that.
- 22:35SPEAKER_00: And it just is such a like more connected experience.
- 22:38SPEAKER_03: Yeah.
- 22:38SPEAKER_00: And I think that's one of the things that I love about our store also is that like you get to smell, you get to try the sample, you get to put it on your skin, you get to see if it works for you.
- 22:51SPEAKER_00: And um, you know, one thing that's really special about Nudge Eco Store also is that we actually support quite a few local makers here in Sacramento.
- 22:59SPEAKER_03: Yeah.
- 22:59SPEAKER_00: Um, so you know, other uh women and primarily women actually who are running their own businesses.
- 23:08SPEAKER_00: For me, I'm like, if I can support another woman who is doing such beautiful and wonderful work in the world, like that to me is just like gold, you know, um, to be able to uplift an entire community of people who wouldn't have an avenue to sell in unless I had the space, you know?
- 23:30SPEAKER_00: Uh and what that means when they stop in to drop off their goods, you know.
- 23:35SPEAKER_00: And some of these people are mothers with new.
- 23:37SPEAKER_00: Babies.
- 23:38unknown: Yeah.
- 23:38SPEAKER_00: Some of them are, you know, heading towards retirement and just like fiddling with making steamers and stuff like that, you know, for your shower.
- 23:48SPEAKER_00: But like for them to have a place to go and a person to talk to and a purpose.
- 23:54SPEAKER_00: Um, there's just so much that I think as women we create in a space like nudge.
- 24:02SPEAKER_00: Like you put a woman in a space and give her free reign, like, oh my goodness, like what will she do?
- 24:09SPEAKER_03: Yeah, totally.
- 24:11SPEAKER_03: It's so exciting.
- 24:13SPEAKER_00: You know what I mean?
- 24:14SPEAKER_00: It's so exciting.
- 24:15SPEAKER_00: Yeah.
- 24:16SPEAKER_00: I love that about, you know, I think that's one of the things, just kind of again tying this into the infertility piece for me.
- 24:24SPEAKER_00: I felt really uh, you know, they talk about being demasculinated, but I felt de, I don't know what you would call it, like uh womanized.
- 24:34SPEAKER_00: Like I felt like, okay, my uterus is not working.
- 24:39SPEAKER_00: Totally.
- 24:39SPEAKER_00: And this is something that I was supposed to be really good at.
- 24:42SPEAKER_00: Yeah.
- 24:43SPEAKER_00: And I was really good at, you know?
- 24:45SPEAKER_00: Um, and it was a whole, like, honestly, a whole couple years process for me.
- 24:52SPEAKER_00: I'm sure, yeah.
- 24:54SPEAKER_00: To take that woman energy that we carry in our wombs.
- 24:59SPEAKER_00: And I watch people birth life every week, you know, like create.
- 25:04SPEAKER_00: But what happens when you're not creating and you're not putting that energy toward child rearing or home making or other things?
- 25:14SPEAKER_00: And it's interesting for me, it's it's business making now.
- 25:17SPEAKER_01: Yeah.
- 25:20SPEAKER_01: Yeah.
- 25:21SPEAKER_01: I was kind of sensing nudge being like your third baby.
- 25:24SPEAKER_00: It's my third baby.
- 25:25SPEAKER_00: I do call it that.
- 25:27SPEAKER_00: Yeah, I have I have called it that, which has actually been somewhat of a detriment to like, you know, there's been moments when I was like, this business is uh not flowing as quickly or as the money is not coming, you know, you're feeling like it's dead and dying, and you're not sure how to pivot and make it continue to grow.
- 25:50SPEAKER_02: Yeah.
- 25:50SPEAKER_00: Um, but realistically, like I think one of the things that I'm surrendering to is kind of like there there is a a peace in surrender of letting go of an expectation and just allowing something to be what it is.
- 26:11SPEAKER_00: Isn't that beautiful?
- 26:12SPEAKER_00: I mean, like honestly, this is like tourist season, right?
- 26:16SPEAKER_00: Yeah, totally.
- 26:17SPEAKER_00: Does it feel that way like that?
- 26:18SPEAKER_00: Like just allow the universe to provide you with abundance, like just allow whatever needs to come through to come through.
- 26:27unknown: Yeah.
- 26:28SPEAKER_00: And sometimes that isn't clear until you are in the middle of doing it.
- 26:35SPEAKER_01: Yeah, yeah, 100%.
- 26:38SPEAKER_01: Yeah, there is a degree of uh of trust that kind of comes with the entrepreneurial path, and I think the healing path and just like just the the journey of being human, period.
- 26:49SPEAKER_01: There is a certain degree of sort of like letting go and allowing that.
- 26:53SPEAKER_01: Surrender.
- 26:54SPEAKER_01: Yeah.
- 26:55SPEAKER_01: Yeah.
- 26:56SPEAKER_01: Otherwise, if we're trying to control and hold on really tightly, and we have these, you know, expectations of how things should be happening.
- 27:04SPEAKER_01: Yeah, we don't really give things life the opportunity to unfold.
- 27:09SPEAKER_01: And you know, life is so beautiful, like life will always find a way.
- 27:13SPEAKER_01: It won't be like the way we think it's supposed to be.
- 27:17SPEAKER_01: Yeah, but it is a way, and that is life, and and she will find a way.
- 27:22SPEAKER_00: Yeah, yeah.
- 27:23SPEAKER_00: And I think, you know, I think that's also been really, you know, for our entrepreneurial journey, you know, it's it's interesting working with my partner, uh, because we do have very differing uh personality types, and you know, I feel like I'm I'm a vision dreamer.
- 27:43SPEAKER_00: Like I wake up with dreams.
- 27:45SPEAKER_00: Yeah, I wake up with dreams, and I'm like, no, like this is the way it has to be.
- 27:51SPEAKER_00: I saw it.
- 27:53SPEAKER_00: It's like I don't know, like I don't know how to describe that um kind of like clairvoyance sometimes.
- 28:00SPEAKER_00: Yeah.
- 28:01SPEAKER_00: And when you feel like something, I don't know.
- 28:04SPEAKER_00: I think this also like the infertility piece of like not being able to bring something to fruition that you really um can envision um and realizing yeah, all of that energy and the universe and the way that it just kind of like has taken for me all of that and just kind of like eased it into a different way.
- 28:30SPEAKER_00: You know, and I had to kind of just again surrender with that of allowing um what comes through to come through.
- 28:39SPEAKER_00: And with my um partner and I, the ways that he does things, he's so practical and pragmatic.
- 28:50SPEAKER_00: Yes, he is, and it's like he just he does so beautifully, and then also I it's hard to convey that message of vision or you know, and I I think that is one of the things that's very feminine and um wonderful, and something that I really like I said, I didn't see myself as a creative person when I was younger, but um yeah, like coming to terms with you know, some maybe neurodivergence or uh allowing yourself to just be more creative in the world, yeah.
- 29:25SPEAKER_00: Um and realizing that there's lots of different ways to do things.
- 29:30SPEAKER_00: Totally, yeah.
- 29:31SPEAKER_00: And there isn't one way to, you know, this is something we do in the store all the time.
- 29:37SPEAKER_00: Like, there isn't one way to display an item.
- 29:40SPEAKER_00: Like there isn't one way to talk about an item.
- 29:42SPEAKER_00: Like you're just gonna, you know, meet the person where they're at and talk to them about their lifestyle and where they're ready to make some changes.
- 29:51SPEAKER_01: Yeah, beautiful.
- 29:53SPEAKER_01: Yeah, that might be a nice segue into yeah, kind of talking about some of these lifestyle changes that maybe we can make, maybe that listeners can make.
- 30:02SPEAKER_01: And um, I was kind of perusing on your your website and I was so surprised to find some items that I didn't even know existed.
- 30:10SPEAKER_01: Um dental floss.
- 30:12SPEAKER_01: I was like, what?
- 30:13SPEAKER_01: Like dental floss.
- 30:15SPEAKER_01: There are things I look at in the garbage can.
- 30:18SPEAKER_01: I'm like, man, like there's gotta be a better way.
- 30:22SPEAKER_01: So dental floss, um, the lint roller, too.
- 30:25SPEAKER_01: Yeah, I use a lint roller like almost every day, and that one really stood out to me.
- 30:30SPEAKER_01: Yeah, and then the the ear cleaners too.
- 30:33SPEAKER_01: I didn't even know they made usable ear cleaners.
- 30:35SPEAKER_01: So can you talk to us about like um maybe some other products that people don't realize are causing a significant significant amount of waste and um kind of what that shift looks like to replace these items one by one?
- 30:51SPEAKER_00: Yeah, I love that question.
- 30:52SPEAKER_00: And I'm so happy that you perused the website because um yeah, some of these products are um I think kind of revolutionary in a lot of ways.
- 31:03SPEAKER_00: Um, you know, I didn't create them, but um, I do really appreciate them.
- 31:08SPEAKER_00: And I think that's again one of the things that we talked about or that you read on the website.
- 31:12SPEAKER_00: Like, I love practicality.
- 31:14SPEAKER_00: I have a Virgo moon.
- 31:15SPEAKER_00: Um, and I'm like, yes, this is practical.
- 31:19SPEAKER_00: This makes sense.
- 31:20SPEAKER_00: Let's like put that in its place and make it work.
- 31:23SPEAKER_00: Um and the lint roller was actually a thing for me too, because I have kitty cats, and um, I would go to a you know, my professional job and I would be covered in kitty cat hair and I'm holding people's babies, and I was like, this does not feel good.
- 31:38SPEAKER_00: Um and so yeah, like just getting something that is made of metal and wood, it collects the lint and is does not uh leave a single U sheet behind.
- 31:51SPEAKER_00: Um so like dryer balls, we sell a ton of dryer balls.
- 31:55SPEAKER_00: Um, and dryer balls help eliminate static in your dryer.
- 32:00SPEAKER_00: They collect the little bits of lint, they help reduce your dry time, and they're cute and they're 100% wool.
- 32:07SPEAKER_00: They're gonna last for a couple years or more.
- 32:10SPEAKER_00: Um, you know, they're practical, they're gonna last for a long time.
- 32:13SPEAKER_00: Uh the bamboo swabs are, I love them because you can use them for makeup, you can use them for cleaning your ears.
- 32:18SPEAKER_00: And I always tell people, I have a leaky ear, okay?
- 32:21SPEAKER_00: It sucks, it's always itchy, it's irritated all the time.
- 32:25SPEAKER_00: I've been to the doctor, I've seen the ENT.
- 32:27SPEAKER_00: I still am not gonna put cotton in my earb anymore because those things leave behind little bits of um cotton in your ears, and then it just perpetuates the problem.
- 32:39SPEAKER_02: Wow.
- 32:39SPEAKER_00: So using a silicone swab that's washable, you can get in, kind of clean out some of the uh goo, not go too deep, obviously, because you're not supposed to do that, but you can clean out the gunk and then wash it away, wipe it down um with some soap and water, and reuse it.
- 32:56SPEAKER_00: And you're not leaving behind a Q tip, which is you know, this is this is actually a personal story of the Q-tips.
- 33:02SPEAKER_00: My mother also has a leaky ear.
- 33:07SPEAKER_00: And it's so funny, but like she leaves q-tips everywhere.
- 33:12SPEAKER_00: Oh my goodness.
- 33:13SPEAKER_00: Paper towels everywhere, not because of the leaky ear, but just because people and paper when you watch people with paper towels, it's irksome because they grab one, they you know, wipe off whatever's on the hands and they just throw it away, and then they get another, and they at a barbecue, like people go through an entire roll of paper, cut down, you know, an entire tree to make, and went through the water process of having, you know, it's just a lot of waste, and you can just use a non-paper towel, which is made of flannel and reusable for multiple years.
- 33:47SPEAKER_00: Yeah, you know.
- 33:48SPEAKER_00: Um I think doing things one of the things that nudge is like doing things a little bit smarter.
- 33:54SPEAKER_00: Um, and with that, you just produce less waste.
- 33:58SPEAKER_00: Um, you know, we have water balloons that are uh refillable, and so they clasp together and you can fill them up with water and chuck them and throw them at somebody and then reuse them again.
- 34:09SPEAKER_00: Nice multiple times, and there's no little bits of microplastics all over your yard.
- 34:15SPEAKER_03: Yeah.
- 34:15SPEAKER_00: Um, or in your, you know, if your kids are playing with them in the bathtub or whatever, you know, like it's not a choking hazard.
- 34:21SPEAKER_00: Right.
- 34:21SPEAKER_00: There's just a lot of things that I think we use in our homes, these products that were produced, you know, starting in the 1950s, and they're not meant for today, you know, in all honesty, they're not, and they're not meant to be used by millions of people and then thrown away.
- 34:38SPEAKER_03: Yeah.
- 34:38SPEAKER_00: Um, it just doesn't make any sense.
- 34:41SPEAKER_00: Um, so I think that's one thing that you know, when you're looking at your lifestyle and people, you know, where do you start, right?
- 34:49SPEAKER_00: So many places, huh?
- 34:51SPEAKER_01: As in so many places, usually for for especially if you're just getting started on this journey.
- 34:57SPEAKER_00: Yes.
- 34:57SPEAKER_00: Yeah, if you're just getting started and you're like, okay, well, you know, like you said with the dental floss, one tip I want to say about the dental floss is that like most dental floss is actually made with plastic.
- 35:08SPEAKER_00: So you're going through and you're putting that in your teeth.
- 35:11SPEAKER_00: Wow.
- 35:12SPEAKER_00: And then you're swallowing it into your uh every single night if you're a good flosser and you take good care of your teeth.
- 35:20SPEAKER_02: That's what I've been trying to do.
- 35:22SPEAKER_00: Yeah.
- 35:23SPEAKER_00: And you know, these companies are sneaky, and I'll tell you, like, even some of the zero waste ones that we've worked with, they you'll get a package update and they're like, we put 20% polyester in it.
- 35:35SPEAKER_00: You know, and you're like, Well, why did you take a plastic-free product and put plastic in it?
- 35:40SPEAKER_00: Yeah, you know, like it doesn't make any sense, especially when there are, you know, bamboo alternatives.
- 35:47SPEAKER_00: And uh, you know, you can use like wax and stuff instead, which is not toxic.
- 35:54SPEAKER_00: Um, and you know, same with like candles and things like that, like the things that you're burning in your home, it's going into your air.
- 36:01SPEAKER_00: Um, I hate my neighbors' dryer sheets because I can smell them.
- 36:08SPEAKER_00: And I always am like I tease, but I'm like, those are volatile organic chemicals and they are floating around in the air.
- 36:15SPEAKER_00: And everybody in that proximity of that, if you're using that in your home, your pets, you, your children, your neighbors are gonna smell that.
- 36:25SPEAKER_00: And that can all be eliminated just by using some essential oils on dryer balls.
- 36:30SPEAKER_02: Wow.
- 36:30SPEAKER_02: Yeah.
- 36:31SPEAKER_00: Yeah.
- 36:32SPEAKER_01: So I'm I get really curious about like what you feel is that disconnect with people.
- 36:38SPEAKER_01: Like, why are people um seem to be more quick?
- 36:45SPEAKER_01: And I can reflect on this for myself too, but I it's like it's about convenience, right?
- 36:50SPEAKER_01: But I also feel like there's like a disconnection there too, just with like our fast-paced world and you know, Amazon, and you can get things so instantly.
- 36:59SPEAKER_01: And I think in that culture, we've lost our connection to the earth, to ourselves, even sometimes, to the environment.
- 37:09SPEAKER_01: And that disconnection causes us to sort of make these changes that or to make these decisions that are just out of convenience and not necessarily out of what's right.
- 37:19SPEAKER_00: Yeah.
- 37:20SPEAKER_00: Um, I'm so glad you brought that up because um when we first started selling things at Nudge, um, I actually had a lot of guilt around it.
- 37:30SPEAKER_02: Okay.
- 37:31SPEAKER_00: Um, like I'm making people feel bad about their choices.
- 37:35SPEAKER_00: Yeah.
- 37:36SPEAKER_00: You know, I'm making people feel shame around their um lack of ability to choose better.
- 37:45SPEAKER_00: Um and it was an interesting place to live in because I was I was like toiling around in it, and my husband and I would be like, oh my God, we're making people feel crappy, and we just made them leave our booth because we said something mean to them.
- 37:59SPEAKER_00: And we're judgy.
- 38:00SPEAKER_00: We're judging.
- 38:01SPEAKER_03: Yeah.
- 38:01SPEAKER_00: Um, and we landed at nudge, don't judge, um, which I think has really been helpful.
- 38:10SPEAKER_00: That when people come in with their boba and their you know, container with plastic, that's dry, and they say to me, Can you throw this away for me?
- 38:19SPEAKER_01: Oh goodness gracious.
- 38:21SPEAKER_00: Yeah, sure.
- 38:22SPEAKER_00: I would love to take your plastic and find some place for it to be.
- 38:26SPEAKER_03: Yeah.
- 38:27SPEAKER_00: Um, have you seen our mason cups?
- 38:30SPEAKER_00: Have you seen our mason jars?
- 38:31SPEAKER_00: You know, like they're refillable.
- 38:33SPEAKER_00: You put a lid on, you can take it to your boba place and have them fill it.
- 38:37SPEAKER_03: Yeah, you know.
- 38:38SPEAKER_00: Um, I think, you know, the disconnect is and for me when I went, I I actually spent some time with all of this eco-anxiety for a couple of years um trying to eliminate all plastic, uh, which was really difficult.
- 38:55SPEAKER_00: I would spend, you know, two and a half to three hours doing my grocery shopping.
- 39:01SPEAKER_00: Um taking my mason jars in a basket to the co-op.
- 39:05SPEAKER_00: And literally they wrote an article about me in the co-op.
- 39:11SPEAKER_00: Because I was like that lady.
- 39:14SPEAKER_01: I mean, I I go to the book section a lot, so I know exactly what you're talking about.
- 39:17SPEAKER_00: Yeah, but like I had a whole process and I I I had my jars, I had my things, I would fill this and that and the other thing, and I was really diligent and good about it.
- 39:27SPEAKER_00: Um and that was before I started nudge.
- 39:29SPEAKER_03: Yeah.
- 39:30SPEAKER_00: I haven't been able to keep up with that lifestyle since it's hard.
- 39:33SPEAKER_03: Yeah.
- 39:34SPEAKER_00: Yeah, it's hard.
- 39:35SPEAKER_00: And I think that that's the disconnect is that you know, um, in our society, we are um taught to get it done fast, finish up, get the right answer, do the thing.
- 39:48SPEAKER_00: You know, even what I was talking to earlier, like grow up, get married, have kids, yes, work the job, do the thing, be productive, be independent, don't lean on anybody, you know, that's the disconnect.
- 40:03unknown: Yeah.
- 40:04SPEAKER_00: Like that's the disconnect.
- 40:05SPEAKER_00: It's not going over to your grandma's house and having this sweet, slow, homemade meal and taking your time.
- 40:11SPEAKER_00: And it's not going to the grocery store and taking your time and enjoying the experience.
- 40:16SPEAKER_00: And again, that Taurus experience of like sensuality.
- 40:19SPEAKER_00: Like, I love sensuality.
- 40:21SPEAKER_00: I love enjoying some good food, you know, homemade food, organic food, like where it comes from, how it's made.
- 40:29SPEAKER_00: Like we're taking that breath, that out breath, and like slowing fuck down.
- 40:36SPEAKER_00: You know, like we just have to slow down.
- 40:39SPEAKER_00: And I think a lot of people don't have that luxury because they're surviving.
- 40:44SPEAKER_00: You know, what I see in the hospital, in particular with my NICU families, is like they don't have rides to the hospital.
- 40:52SPEAKER_00: They have a brand new baby that is in critical care, you know, like they can't afford that.
- 40:59SPEAKER_00: They don't have the resources, they don't have a proper home sometimes.
- 41:03SPEAKER_00: There are so many people in this world that are hurting.
- 41:07SPEAKER_00: And, you know, for me, it's, you know, this idyllic lifestyle that I've been able to enjoy is really it's a luxury.
- 41:17SPEAKER_00: It is and has been.
- 41:19SPEAKER_00: Um and I think it's really important to acknowledge that.
- 41:24SPEAKER_00: Uh, the disparities that go on um all around, I feel like that disconnect, you know, one of the things that we really quickly came to is that not everyone can afford our products.
- 41:38SPEAKER_00: Um and that hurts me.
- 41:41SPEAKER_00: It really does.
- 41:43SPEAKER_00: Um, because we, you know, I would love for this to be accessible to everyone.
- 41:50SPEAKER_00: I would love to see, you know, handmade products, locally done soaps, you know, things like that that are not costing people tons of money.
- 41:58SPEAKER_00: And, you know, it's interesting because I will say buying one roll of paper towels instead of 15 rolls of paper towels and throwing all of those away, you're you're gonna save money on the one, you know,$32 thing of flannel.
- 42:16SPEAKER_00: And um, same with your razor.
- 42:19SPEAKER_00: Like these companies out there are raping and pillaging the American people and people at large.
- 42:27SPEAKER_00: They are they really are.
- 42:28SPEAKER_00: And the conversation that I have with people often in the store is that this is accessible and it takes planning, it takes slowing down and doing one thing at a time.
- 42:41SPEAKER_00: So, yeah, change out your toothbrush.
- 42:43SPEAKER_00: It's a five-dollar toothbrush, you know.
- 42:46SPEAKER_00: Like instead of buying a$2 toothbrush that's plastic, get one that's five dollars and is kinder to the earth, you know, and it does last as long, you know, but not forever.
- 42:58SPEAKER_00: And I think that's the thing.
- 43:00SPEAKER_00: Like, I I every toothbrush that you've ever used still exists.
- 43:04SPEAKER_01: Wow.
- 43:05SPEAKER_00: Every plastic item that you have ever used still exists somewhere on this planet, which is sobering.
- 43:13SPEAKER_01: It is, yeah.
- 43:14SPEAKER_01: There's this woman I follow online, um, her name's Mia uh I forget, she's a witch, she's awesome.
- 43:21SPEAKER_01: She's very proud of Earth, and she has this saying, uh, there is no away.
- 43:26SPEAKER_01: Like when you throw something away, yeah, there is no away.
- 43:29SPEAKER_00: Yeah, I'll tell you where a way is.
- 43:32SPEAKER_01: Yeah.
- 43:32SPEAKER_00: Um, and I'm from Montana.
- 43:35unknown: Okay.
- 43:36SPEAKER_00: You know what they're doing?
- 43:37SPEAKER_00: They are shipping trash into places like Nevada, Wyoming, Montana, and they're I've I've seen it when they're out driving.
- 43:46SPEAKER_00: I've seen the garbage trucks and they're burying it in a way on sacred land that belonged to native people.
- 43:54SPEAKER_00: They're just burying it out there.
- 43:57SPEAKER_01: Wow.
- 43:57SPEAKER_00: It's crazy.
- 43:59SPEAKER_01: It is, yeah.
- 44:00SPEAKER_01: It is crazy.
- 44:02SPEAKER_01: Yeah, it's it's can be quite disturbing, kind of um, and like you said, sobering once you kind of like take the the rose-colored glasses off and see the reality of the world in which we're actually living in.
- 44:15SPEAKER_01: And I really appreciate what you said about you know, being able to even reflect on these things and start to make these choices.
- 44:22SPEAKER_01: There is an inherent degree of sort of like privilege that comes with that because you're right, a lot of people are just surviving and they're not thinking about um their their thoughts, you know.
- 44:34SPEAKER_01: And so it is a privilege to be able to be able to consider those things.
- 44:38SPEAKER_01: Um, and you know, what if it wasn't?
- 44:40SPEAKER_01: What if this was just like a way that we all sort of um thought and approached our lives?
- 44:46SPEAKER_00: Yeah, yeah.
- 44:47SPEAKER_00: Well, and you know, I think that is something um I'm really happy to be having this conversation today because I am in one of those spots in life where I'm like, okay, is Nudge like where is nudge going?
- 44:58SPEAKER_00: You know, um, you build a business plan, you lay it out, you say, like, I'm gonna do this, I'm gonna do this, I'm gonna do this, and then like I did it.
- 45:08SPEAKER_00: Like we did it.
- 45:09SPEAKER_00: Nick and I did it.
- 45:11SPEAKER_00: And we now have a choice as to what comes next.
- 45:15SPEAKER_00: And I feel like this is um, yeah, I mean, I I will say I wish I had the privilege of tons of money to be able to just like change some things.
- 45:27SPEAKER_03: Yeah.
- 45:27SPEAKER_00: Um, and you know, maybe that's just what I'm willing.
- 45:32SPEAKER_00: If I, you know, I think that's one of the things too, like in order to manifest.
- 45:37SPEAKER_00: As something you have to actually be able to somewhat see it before.
- 45:41SPEAKER_00: And being able to understand that like making this accessible to everyone and being able to change uh lifestyle.
- 45:54SPEAKER_00: One of the things that I do a ton of um is that I'm an educator.
- 45:58SPEAKER_00: Um I spend a lot of time educating our customers about, you know, some of the things that we were talking about earlier, that like, you know, you can buy one product that's gonna last you multiple years and save yourself this amount of money over the course of time.
- 46:13SPEAKER_00: Um, I think we don't spend enough time talking about um like our future selves, yeah um and things that you can do to set yourself up well.
- 46:26SPEAKER_00: Um, and I think a lot of times, you know, one of the things that I know I struggled with was like a poverty mentality that went on for a long time, where you know, and I still sometimes grapple with it because I did grow up poor.
- 46:38SPEAKER_00: Um I'm one of seven kids, like grew up in a trailer house, you know, like in the woods.
- 46:47SPEAKER_00: And it's kind of funny to look back on those days because they're so formative.
- 46:51SPEAKER_03: Yeah.
- 46:52SPEAKER_00: But um we were frugal.
- 46:56SPEAKER_03: We were makes sense, yeah.
- 46:58SPEAKER_00: Um able to take what we had and make it work.
- 47:01SPEAKER_00: And I think that you know, I am somebody who would fix a sock, you know.
- 47:06SPEAKER_00: Um, I am somebody who believes that the repair of old items is key to a saving you money, and B, um making it so that you don't have to feed that beast of constantly buying something new.
- 47:22SPEAKER_01: Yeah, yeah.
- 47:23SPEAKER_01: Yeah, because it's it's endless, right?
- 47:25SPEAKER_01: Like there can always be um new items that need to be purchased and replaced, and I think it can be um sort of kind of non-stop if if you let it.
- 47:35SPEAKER_00: Yeah, well, and I think a lot of you know what I see because I I do have friends and family and people that live very standard American lives.
- 47:43SPEAKER_00: Yeah.
- 47:44SPEAKER_00: Um, and it's it is kind of a weird place for Nick and I to be sometimes because people are like, oh, you know, I have I have a plastic bottle today, you know.
- 47:51SPEAKER_00: And I'm not judging you.
- 47:54SPEAKER_00: Sometimes we use plastic too, and sometimes we have things that we're not perfect at all.
- 47:59SPEAKER_00: I mean, honestly, I I actually feel like we've gone backwards from where we were before starting nudge because I have a lot more clutter than I used to have because I have store clutter and display things, and I try to repurpose, I try to reuse, um, and I think we do a pretty good job um minimizing the amount of trash that we throw away um at nudge and you know being mindful about who we order from and you know things like that, um, which I do think is you know, going back to the beast of Amazon, um they are not our friends.
- 48:31SPEAKER_03: Yeah.
- 48:32SPEAKER_00: They are not people that are out there rooting for the American people.
- 48:37SPEAKER_00: And the more you vote with your dollars, the better, you know.
- 48:42SPEAKER_01: Yeah, 100%.
- 48:44SPEAKER_01: Yeah, and that's that's kind of a good segue, I think, too.
- 48:48SPEAKER_01: Um something that I get curious about because you said that you know, you have, you know, friends who, you know, maybe don't share these same values, not to say that they don't care, but you know, they're not um consciously sort of making these choices.
- 49:01SPEAKER_01: So I'm I'm wondering for someone who says, um, you know, I'm gonna use my husband for an example.
- 49:07SPEAKER_01: Okay, okay.
- 49:08SPEAKER_01: Because I'm like, oh, like we need to replace all these items.
- 49:11SPEAKER_01: And for the most part, he's he's pretty um open to it.
- 49:14SPEAKER_01: Um, and then there's also like these moments where like, well, it's it's already made.
- 49:20SPEAKER_01: So if it's already made, and then like what does it matter if I've I'm not buying it?
- 49:26SPEAKER_01: Because it's already made, so it's just gonna be like sitting there, right?
- 49:29SPEAKER_01: So what would you say to someone like that?
- 49:32SPEAKER_00: Oh, that's a great question.
- 49:34SPEAKER_00: So I mean, I do um I use my pot scraper as an example.
- 49:40SPEAKER_02: Yeah.
- 49:41SPEAKER_00: For a long time, I had a plastic pot scraper in my kitchen.
- 49:45SPEAKER_00: Um, it was already made.
- 49:47SPEAKER_00: I already had it.
- 49:48SPEAKER_00: I had purchased it uh probably literally when Nick and I first got married or something, you know, like we had a lot of things that were gifted to us for our wedding, um, including dishes and you know things.
- 50:01SPEAKER_00: Um I'm so sorry about the beeping.
- 50:04SPEAKER_00: I don't know how to turn it off.
- 50:08SPEAKER_01: Every day.
- 50:09SPEAKER_00: Um mommy threads, they're the worst.
- 50:14SPEAKER_00: Um but no, those things that exist, you know, like use the thing that you have until it's, you know, and and for me, like with the pot scraper, when I finally decided to throw it away and get a wooden one.
- 50:27SPEAKER_01: Yeah.
- 50:32SPEAKER_00: And I thought about the water and I thought about the impact of that potentially going into our food in my kitchen.
- 50:40SPEAKER_00: And I was like, you know, do I really need this thing?
- 50:42SPEAKER_00: Um, I don't want that in my life.
- 50:46SPEAKER_00: And I think, you know, that little bit of clarity comes sometimes too with like, okay, like, is it purposeful?
- 50:54SPEAKER_00: Am I using it?
- 50:56SPEAKER_00: Is it non-toxic?
- 50:58SPEAKER_00: Is it, you know, um cluttering up my space?
- 51:02SPEAKER_00: You know, like I think there's a fine line between hoarding and zero wasting, honestly.
- 51:06SPEAKER_00: Uh a lot of people I talk to are like, you know, I've spent, I don't throw away anything.
- 51:13SPEAKER_00: I keep every jar, every lid, you know, whatever it happens to be, like um, at some point you have to go through and you have to like let go of things that are broken.
- 51:24SPEAKER_02: Yeah.
- 51:24SPEAKER_00: And if you cannot fix them and you cannot repurpose them and you cannot um turn it into something else, um, you know, back to the pot scraper story, you know, like it is wonderful for like scraping dog poo off of your shoe.
- 51:41SPEAKER_00: You know?
- 51:42SPEAKER_00: Like you can repurpose that.
- 51:45SPEAKER_00: Like my vegetable brushes that I use in the kitchen, uh, they're made of wood.
- 51:49SPEAKER_00: I scrub, scrub, scrub with until they're, you know, getting yucky and nasty, and then they become laundry brushes, you know, and same with toothbrushes.
- 51:58SPEAKER_00: You can use toothbrushes that are old, and I label them and they're wood, so you can write on them.
- 52:04SPEAKER_00: Um, yeah.
- 52:05SPEAKER_00: So you can just say, like, this is the you know, dirty scrubbing brush um and put it in your laundry room.
- 52:11SPEAKER_00: Um, I know that seems weird, but you know, you there's a lot of things that people um I think used to do back in the olden days that um we don't do frequently now.
- 52:23SPEAKER_00: Yeah.
- 52:24SPEAKER_00: I watch, you know, people I love and know throw perfectly good towels away because they have a stain on them.
- 52:31SPEAKER_03: Oh my goodness gracious.
- 52:33SPEAKER_00: Yeah.
- 52:34SPEAKER_00: I mean, or perfectly good uh clothing away because it has a tear, or you know, things like that.
- 52:42SPEAKER_00: I feel um my my daughter is wonderful at repurposing.
- 52:46SPEAKER_00: She's sewing, she's making her own clothing.
- 52:48SPEAKER_00: She loves a garment that's being thrown away.
- 52:51SPEAKER_00: Because you can turn it into all sorts of things.
- 52:54SPEAKER_00: Um, and you know, eventually those items are gonna see their life cycle end.
- 53:00SPEAKER_00: But I do think that the less we can purchase and the more you can create um the better.
- 53:07SPEAKER_01: Yeah, that's kind of what I was just picking up on is like this element of creativity that can also be really supportive in sort of making these changes as well, getting creative about how you can repurpose items in your home.
- 53:20SPEAKER_01: And then I also like what you said too about using what you have.
- 53:24SPEAKER_01: Yeah.
- 53:25SPEAKER_01: So not necessarily just like throwing everything out, because I know I I can be like that, especially once I like really get inspired and I first learn about something and like, okay, I'm gonna throw away all of my plastic containers.
- 53:37SPEAKER_01: But what you're suggesting is that I actually use my plastic containers until they've, you know, maybe not until they're maybe not so useful for their original purpose.
- 53:48SPEAKER_00: They're great in the garage.
- 53:50SPEAKER_01: Yeah, and then for another purpose.
- 53:53SPEAKER_00: Yeah, they're great for storing crafting items, like they're great for other things, um, which you know, but there is there is a line, you know, and I will say we have landfills and we have recycling facilities, and they are not doing a very good job, honestly.
- 54:11SPEAKER_00: Only like 9% of plastics get recycled.
- 54:14SPEAKER_00: Um, so I kind of go back to like just not purchasing it in the first place.
- 54:19SPEAKER_00: Um, you know, if and obviously like there's to go containers, like the pandemic was terrible for that.
- 54:26SPEAKER_00: Like honestly, it was very hard for me.
- 54:28SPEAKER_00: I had like an existential crisis during because the co-op bulk the co-op bulk thing closed down, they wouldn't let me do the thing, the crazy things that I was doing.
- 54:40SPEAKER_00: Wow, okay.
- 54:41SPEAKER_00: Um and the to-go containers and the, you know, um, yeah, there was a point where I was like, okay, like what are we gonna do with all this waste?
- 54:52SPEAKER_00: And it is waste.
- 54:53SPEAKER_00: Um, and at some point you do have to let it go.
- 54:55SPEAKER_00: But I think the thing is, is again, not holding yourself to that perfect standard of, you know, it has to be like Marie, what's her in a condo or whatever, like everything decluttered and totally, I don't know, I feel like that's fairly unrealistic for most people.
- 55:11SPEAKER_01: Yeah, yeah.
- 55:12SPEAKER_01: I appreciate you saying that.
- 55:13SPEAKER_01: I think that's important to acknowledge too, is just being really honest about the expectations and real about the expectations that we have for ourselves and for other people too.
- 55:22SPEAKER_01: And just kind of doing the best we can with with where we're at.
- 55:25SPEAKER_01: Yeah.
- 55:26SPEAKER_00: Yeah.
- 55:27SPEAKER_00: Yeah.
- 55:27SPEAKER_00: I mean, and meeting people, you know, I think that's one of the things you were talking about earlier was that like, where's that disconnect?
- 55:36SPEAKER_00: Um, people are only willing to meet themselves as far as they know themselves, you know?
- 55:42SPEAKER_00: And one of the things that I find really interesting is that a lot of people are not interested in being self-reflective about their waste.
- 55:49SPEAKER_01: Yeah, it's hard, it's uncomfortable, right?
- 55:51SPEAKER_00: It's uncomfortable.
- 55:52SPEAKER_00: Yeah.
- 55:53SPEAKER_00: Like put that mirror up and be like, I did that.
- 55:55SPEAKER_00: Like I created that, I made that mess.
- 55:58SPEAKER_00: Like, um, you know, even just uh recently I saw something online about like cloth diapers versus um regular diapers and the amount of waste that one baby creates in diapers over the course of their lifetime is also very sobering.
- 56:18SPEAKER_00: Like when you see the uh the picture of you know six thousand diapers piled up.
- 56:25SPEAKER_00: Um and that's for one child.
- 56:29SPEAKER_00: Um when sustainable alternatives exist that are a fraction of the price.
- 56:35SPEAKER_00: I mean, that's the other thing.
- 56:36SPEAKER_00: Like yeah, to diaper one baby is like$2,000 in a year.
- 56:41SPEAKER_01: Wow.
- 56:42SPEAKER_00: And to buy cloth diapers is$350 to$500.
- 56:46SPEAKER_01: Wow.
- 56:46SPEAKER_01: So then in that situation, you can't even say it's about it being cheaper because it's actually not cheaper.
- 56:52SPEAKER_00: It's maybe more than it's about convenience.
- 56:54SPEAKER_00: Yeah, it's it's about not wanting to do laundry, it's about not wanting to deal with poo-poo.
- 57:00SPEAKER_00: Um, you know, and I think I'm a nurse, so I don't have qualms about weird stuff like that.
- 57:05SPEAKER_00: But like we just do.
- 57:07SPEAKER_00: I am, but it's so funny how many people are not okay with some of our own basic humanness as well, you know.
- 57:15SPEAKER_03: Yeah.
- 57:16SPEAKER_00: Um, but I will say, you know, one thing that I see online a lot is that like, you know, when people are unreflective, unconscious, and continue to excessively use single-use items, we all know what the consequences of that are.
- 57:33unknown: Yeah.
- 57:34SPEAKER_00: So at some point, we're all gonna have to look in the mirror and say it it's not a choice any longer because it will spill over into every area of our society.
- 57:48SPEAKER_00: And it I feel like we're already kind of, yeah.
- 57:51SPEAKER_00: Yeah, we're hitting that tipping point already.
- 57:53SPEAKER_00: We're seeing, you know, whales die and the amount of plastics that are washing into the ocean and things like that.
- 58:02SPEAKER_00: Like for me, I feel like policy and changing some of these things on a bigger, broader level.
- 58:08SPEAKER_00: Like, if there are people listening to this and you are out there, like, yeah, yes, we need you to make differences at the state level and at the you know, federal levels to change some of these things.
- 58:20SPEAKER_01: Yeah, because it's systemic, right?
- 58:23SPEAKER_01: It's systemic, yeah.
- 58:24SPEAKER_00: Yeah, it is.
- 58:25SPEAKER_00: And I think that's one thing about you know, again, going back to that shame, it doesn't have to be about an individual's habits and the ways that they live.
- 58:37SPEAKER_00: Like it's systemic, it's what we were taught.
- 58:39SPEAKER_00: It's like generational trauma.
- 58:41SPEAKER_00: Yeah, it really is the same thing.
- 58:44SPEAKER_01: You know, it's like a trauma we're kind of putting onto the earth in a way.
- 58:49SPEAKER_01: Yeah.
- 58:50SPEAKER_00: Yeah.
- 58:50SPEAKER_00: Yeah, 100%.
- 58:53SPEAKER_00: Yeah, no, we didn't.
- 58:55SPEAKER_00: And sometimes it's it's just the legacy of what's been given to us.
- 58:58SPEAKER_00: And I think honestly, like when you look at what our grandparents in the 1950s were doing, and you know, some of these people passed these things along and they thought they were great.
- 59:09SPEAKER_00: They thought they were great ideas, they were novel, they were wonderful, they were, you know, but it's we live, we learn, and we change as a society, and we have to embrace that change.
- 59:20SPEAKER_00: And that I think that's one of the things with Nudge that I'm really working hard towards is yeah, like a legacy for our children.
- 59:28SPEAKER_00: Um, because I really can't look them in the face and tell them that we did nothing.
- 59:32SPEAKER_01: Yeah.
- 59:34SPEAKER_01: Yeah.
- 59:35SPEAKER_01: Really kind of um, yeah, using that ripple effect as part of your why.
- 59:41SPEAKER_01: Yeah.
- 59:41SPEAKER_01: And you know, maybe we don't live to see the full impact of like what these changes now could be, but we can maybe trust and um kind of hold space in our hearts and our minds for a world that maybe looks different than the one we're in now.
- 59:56SPEAKER_00: Yeah, I mean, I absolutely um I think that's one thing that drives me every day, honestly, um, is that dream of a more sustainable experience for um future generations.
- 1:00:11SPEAKER_00: You know, like I do have grandnieces and nephews.
- 1:00:15SPEAKER_00: And um yeah, just to imagine um their experience on this planet and what that's gonna be like in another 50 years.
- 1:00:26SPEAKER_00: Um, I do feel like there are a lot of change makers out there and there are a lot of people who are making a difference every single day.
- 1:00:33SPEAKER_01: Yeah.
- 1:00:34SPEAKER_01: Well, I'm really holding that vision with you, Alicia.
- 1:00:38SPEAKER_00: Yeah, me too.
- 1:00:39SPEAKER_00: This has been so fun.
- 1:00:41SPEAKER_01: Yeah, this has been a really juicy conversation and I was delighted, yeah, to see kind of where we ended up.
- 1:00:48SPEAKER_01: It wasn't anywhere that I had um thought, which just really speaks to the magic of just kind of stepping into the unknown and and letting what wants to come through come through.
- 1:00:57SPEAKER_01: Um I do have like just maybe one or two final questions.
- 1:01:01SPEAKER_01: My first one being if there, and you may not know the answer to this, but maybe it's just a sense or something that you can guess.
- 1:01:09SPEAKER_01: But if there were to be like a percentage of people in the world or in our culture that like if we could get a certain percentage of people bought in, could that like start to actually create that shift that we're wanting?
- 1:01:25SPEAKER_01: Like what that percentage might be if you've like come across that in your your learnings, or if that there's like a part of you that just kind of intuitively senses, like, you know, it would only take this amount of people to really actually start making that change or that difference.
- 1:01:42SPEAKER_00: Yeah, well, that's a great question.
- 1:01:44SPEAKER_00: And just um I'm gonna base it off of my personal experience with Nudge over the last decade.
- 1:01:49SPEAKER_02: Yeah, please.
- 1:01:51SPEAKER_00: So when we first started, um, we went and put up our booth and we'd be talking to people and they'd look at us like non-paper towels?
- 1:01:59SPEAKER_00: Really?
- 1:02:00SPEAKER_00: Dryer balls?
- 1:02:01SPEAKER_00: What is that?
- 1:02:02SPEAKER_00: Um and the shift that I've seen in eight years is people now know what dryer balls are.
- 1:02:10SPEAKER_00: People now know what non-paper towels are.
- 1:02:12SPEAKER_00: Like people now know um about you know, more sustainable razors and deodorants and lip balms and all sorts of stuff.
- 1:02:22SPEAKER_00: Um it's it's pretty remarkable, actually.
- 1:02:26SPEAKER_00: And it started with um Lauren Singer.
- 1:02:29SPEAKER_00: Are you familiar with her?
- 1:02:30SPEAKER_00: I'm not no um, she started a whole zero waste movement.
- 1:02:34SPEAKER_00: I mean, there was like a there's a small group of people that did start this whole zero waste movement.
- 1:02:39SPEAKER_00: Yeah.
- 1:02:39SPEAKER_00: And they were originators of an idea and a concept, and I think things that um, you know, that percentage, if I were to say back then, it was probably like three percent of the population knew what this was about.
- 1:02:55SPEAKER_00: Um and I would say now 30 to 50 percent are probably aware, at least it's like in the consciousness.
- 1:03:03SPEAKER_03: Yep.
- 1:03:04SPEAKER_00: And truthfully, I believe once we hit 60 percent, like and this is what I find with breastfeeding uh in the hospital as well.
- 1:03:13SPEAKER_00: Yeah, like if we're not hitting 60%, we're doing a really bad job.
- 1:03:19SPEAKER_00: You know, uh, because really our goal is 80 to 90 percent of people uh to be doing this type of living.
- 1:03:26SPEAKER_00: And I think uh at the moment, I think we're about you know 20 to 30 percent um are aware.
- 1:03:34SPEAKER_01: Okay.
- 1:03:35SPEAKER_00: We really have some work to do to get to that 80 to 90, but where you find that sweet spot is with the education, with the knowledge, with sharing, um, you know, sharing the website, sharing with your friends, like just reaching out.
- 1:03:49SPEAKER_00: So if you're out there listening to this, do please share because it does make a difference and um it is exponential.
- 1:03:57SPEAKER_00: I mean, I really feel like you know, sharing with five friends, it's like it just goes.
- 1:04:02SPEAKER_00: Um it's like those chain letters we did in the 80s.
- 1:04:08SPEAKER_00: Did you ever do those?
- 1:04:09SPEAKER_01: I did.
- 1:04:10SPEAKER_01: I mean, I wasn't in the 80s, the 90s.
- 1:04:12SPEAKER_01: We did have some version of it, I think.
- 1:04:14SPEAKER_00: Yeah, I'm I'm not that old.
- 1:04:16SPEAKER_00: I'm not that old.
- 1:04:16SPEAKER_00: I was born in the 80s, but you know, those chain letters that we used to do, um the ripple effect is there.
- 1:04:24SPEAKER_00: Yes.
- 1:04:24SPEAKER_00: Um, so yeah, that's my answer to that question.
- 1:04:27SPEAKER_01: Yeah, I love that answer.
- 1:04:28SPEAKER_01: So you're already kind of seeing the change happen in real time here in our local community.
- 1:04:33SPEAKER_00: Yeah.
- 1:04:33SPEAKER_01: Yep.
- 1:04:34SPEAKER_01: And then also um the awareness is there for people, which you know, maybe they're not making the changes yet, but you know, as we, you know, maybe know, I know, I know, maybe you know too, that you know, behavior change usually starts with an awareness, and just that awareness creates space for change to start actually happening.
- 1:04:53SPEAKER_00: Yeah.
- 1:04:53SPEAKER_00: Yep.
- 1:04:54SPEAKER_00: And and I think that's what we call them light bulb moments in the store.
- 1:04:58SPEAKER_00: Like I love watching people walk around our store and just think, oh, that makes so much sense.
- 1:05:05SPEAKER_00: I never thought of that.
- 1:05:06SPEAKER_00: I didn't know that existed.
- 1:05:08SPEAKER_00: You know, um, those light bulb moments are they they burrow in and then and uh all of a sudden, once it's somebody else's like original idea, you know, like it's now theirs.
- 1:05:19SPEAKER_00: They own it.
- 1:05:20SPEAKER_03: Yes.
- 1:05:20SPEAKER_00: Uh and they take off of it because they're like, you know, I saw this thing and it was really remarkable.
- 1:05:26SPEAKER_00: Um that's where it all begins.
- 1:05:29SPEAKER_01: Yeah, love that.
- 1:05:30SPEAKER_01: Yeah.
- 1:05:31SPEAKER_01: Well, Alicia, where could people come visit the Nudge Eco Store?
- 1:05:35SPEAKER_01: Can you tell us where it's at and um yeah, maybe where people can learn more or shop?
- 1:05:39SPEAKER_00: Yeah, so um, if you're here in Sacramento or visiting, uh, you can come to the store um at 22nd in uh K Street.
- 1:05:48SPEAKER_00: Uh it's 2131 uh K Street, right across from Temple Coffee downtown.
- 1:05:53SPEAKER_00: Um and it's uh easily accessible from Highway 80.
- 1:05:59SPEAKER_00: Uh pretty, you know, if you're afraid of midtown driving, it's not that bad.
- 1:06:02SPEAKER_00: Uh we have plenty of parking next door and our website, everything is online.
- 1:06:07SPEAKER_00: So it's www.nudgeore.com.
- 1:06:12SPEAKER_00: Um, and we're on Instagram at nudge.eco.store.
- 1:06:19SPEAKER_00: Um, so um you can find us all there.
- 1:06:23SPEAKER_01: Wonderful.
- 1:06:24SPEAKER_01: Yeah, I'll link all of that in the show notes, and I'll definitely be stopping by the store sometime soon.
- 1:06:29SPEAKER_01: And what I'm gonna invite our listeners to do is to, after hearing this episode, to maybe choose uh one item, kind of in the spirit of what we talked about here today, to nudge, to replace, yeah, to nudge.
- 1:06:43SPEAKER_01: And um, I'll have to feel into like what items I'm almost out of.
- 1:06:48SPEAKER_01: Um, I did just replace my my blush actually just this past week.
- 1:06:53SPEAKER_01: Um, I'd been shopping some makeup brands and kind of had my eye on one for a while.
- 1:06:57SPEAKER_01: And I noticed you have makeup too.
- 1:06:59SPEAKER_01: So it's definitely an interest of mine as well.
- 1:07:02SPEAKER_01: Um, but yeah, maybe listeners and I know I'm gonna do it myself could maybe choose one item to replace after listening to this episode, after they've used what they have, of course.
- 1:07:14SPEAKER_00: Yes, and you know, as looking at those items, I think the other thing to remember is yeah, do what feels good for you, be authentic with your choices, and shop local, honestly.
- 1:07:25SPEAKER_00: Uh there's a lot of beauty to shopping in a small business that has been curated and with love for you.
- 1:07:32SPEAKER_01: Yeah, wonderful.
- 1:07:34SPEAKER_01: Yeah.
- 1:07:34SPEAKER_01: Well, thank you so much for your time today again, Alicia.
- 1:07:37SPEAKER_01: This has been really wonderful.
- 1:07:38SPEAKER_01: Thank you.
- 1:07:39SPEAKER_00: Oh, so much fun.
- 1:07:40SPEAKER_00: I really enjoyed it too.
- 1:07:41SPEAKER_00: Thank you so much for having me on today.
- 1:07:43SPEAKER_01: Yeah, you're welcome.
- 1:07:44SPEAKER_00: All right.