How to Build a Winning Brand in the Era of AI Search with Kevin White Head of Marketing at Scrunch
Your brand content isn’t “showing up.” It’s getting summarized, re-ranked, and sometimes straight-up misrepresented by AI—and your pipeline won’t tell you why. In a world where buyers ask ChatGPT first, the homepage isn’t your front door anymore. The chat box is.
In this episode, Kevin White (Head of Marketing at Scrunch) delivers a much-needed reality check on AI Search: there are no true “experts” yet, the platforms are a black box, and anyone selling guaranteed hacks is basically selling essential oils for your funnel.
We also explore:
The one metric that matters first: “brand presence”…
The skinny
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