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Price tags and policy shifts: Adidas’s legal response to US tariffs | Commercial Awareness Compass #44
Adidas has announced it will raise prices for U.S. consumers after new tariffs imposed by the Trump administration increased its supply chain costs by €200 million. This steep increase is owed to the fact that nearly half of Adidas’s production is based in Vietnam and Indonesia, two regions now facing higher import taxes when goods enter the U.S. The market’s reaction was immediate: Adidas shares dropped sharply, underscoring how trade policy can instantly affect global brands.
But this is more than just a story about rising prices. Legal teams are being pulled into urgent strategy meetings…
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