Latest / The Empire of Wealth / Why A Boring Lifestyle Makes Billionaires Disgustingly Rich

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Why A Boring Lifestyle Makes Billionaires Disgustingly Rich · The Empire of Wealth

• 0:00
  Speaker 1: Becoming a billionaire has nothing to do with luck or talent.
• 0:02
  Speaker 1: It's all about the habits you live by. There are
• 0:04
  Speaker 1: only 152 billionaires in the UK, and John Caldwell is
• 0:08
  Speaker 1: one of them. He turned a tiny phone business into
• 0:11
  Speaker 1: a $ 4 billion tech empire. Today, he's worth over $ 3. 4 billion.
• 0:15
  Speaker 1: And in this video, he's going to reveal his seven
• 0:18
  Speaker 1: habits to go from nothing to everything. But if you
• 0:20
  Speaker 1: can't sit down, grab a notepad and listen, I'm sorry,
• 0:23
  Speaker 1: you're probably not going to make it. What's the first
• 0:25
  Speaker 1: we're going to learn, John?
• 0:25
  Speaker 2: Healthy eating and fasting. I'm absolutely passionate about this. And
• 0:30
  Speaker 2: everybody should be. Let me just give you one bit
• 0:32
  Speaker 2: of information. Within the next 15 years, the entire budget
• 0:36
  Speaker 2: of the national health will be spent on diabetes. Absolute
• 0:40
  Speaker 2: obesity crisis down the road. And it's as a result
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  Speaker 2: of all the dreadful food we eat, all the sugar,
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  Speaker 2: all the cakes, everything everybody likes, actually, all the biscuits.
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  Speaker 2: It's not just sugar. It's high carbohydrate foods create obesity.
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  Speaker 2: create visceral fat, which is the fat within the organs.
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  Speaker 2: It's a big passion of mine to try and make
• 1:01
  Speaker 2: people understand that if you want to live longer and healthier,
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  Speaker 2: you must take your diet into account. And of course,
• 1:09
  Speaker 2: alongside that fitness, because the fitness and the diet and
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  Speaker 2: the healthy lifestyle all go hand in hand.
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  Speaker 1: I just think when people are listening to this, I mean,
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  Speaker 1: it all makes sense. But of course, with the cost
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  Speaker 1: of food, like I go into an organic shop, I
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  Speaker 1: can afford this stuff. I'm still like, it's crazy expensive.
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  Speaker 1: To buy food that doesn't have this crap in it.
• 1:27
  Speaker 2: Well, I'm going to challenge that, Simon. I'm going to
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  Speaker 2: challenge that because the healthiest thing on earth you can
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  Speaker 2: eat is organic vegetables like Brussels sprouts, cauliflower, and kale, spinach.
• 1:41
  Speaker 2: They are packed full of vitamins and incredibly healthy. It
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  Speaker 2: costs nothing to eat those. If you want an organic
• 1:48
  Speaker 2: ribeye steak, yeah, okay. Puts the price up. If you
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  Speaker 2: want to go even to McDonald's or whatever, you're spending.
• 1:54
  Speaker 2: I don't think for the vast majority of people, there
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  Speaker 2: is an excuse to eat rubbish because you can eat
• 2:00
  Speaker 2: really great food much more cheaply. Let's go a stage further.
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  Speaker 2: Let's talk about fasting. People are horrified when I say
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  Speaker 2: I fast for five days. Now, the benefits of fasting
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  Speaker 2: are huge. And this is scientifically proven. First of all,
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  Speaker 2: after about 48 hours, your body goes into autophagy. And
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  Speaker 2: autophagy is the body's ability to take all nutrients. of
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  Speaker 2: the bad cells, including potential cancer cells, out of the
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  Speaker 2: body and turn them into glucose. Now, I know most
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  Speaker 2: of the listeners to this will think, it's crazy, five days,
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  Speaker 2: I could never do it. Try it before you make
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  Speaker 2: a judgment. But we can do it. You can do
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  Speaker 2: it and you get less hungry after day one or two.
• 2:34
  Speaker 1: How old are you, John? 72. Honestly, guys, I mean,
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  Speaker 1: if you could probably pick up the energy, if I've
• 2:39
  Speaker 1: got your energy at 72, you know, they always take
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  Speaker 1: advice from people whose life you want. At 72, you've
• 2:44
  Speaker 1: got the energy of someone much, much younger. Adventure mindset.
• 2:47
  Speaker 1: Can you share a little bit about that?
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  Speaker 2: That comes back to adventure in everything. Adventure in business,
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  Speaker 2: adventure in life. One thing, and I'm quite lucky because
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  Speaker 2: I'm not fearful of anything, really. Only failure.
• 3:00
  Speaker 1: Right. You still fear failure?
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  Speaker 2: Yeah. Yeah. You know, in anybody's life, All of your
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  Speaker 2: listeners should be motivated by a carrot and stick. The
• 3:09
  Speaker 2: stick up the backside if you don't perform and the
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  Speaker 2: carrot if you do perform. For me, the carrot and
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  Speaker 2: stick has always been one of the characters of success
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  Speaker 2: and achieving the goals and ambitions that I've got. And
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  Speaker 2: of course, the stick is the failure. Which one of
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  Speaker 2: any of your listeners wants to be a failure? Nobody
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  Speaker 2: wants to be a failure.
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  Speaker 1: Of course not.
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  Speaker 2: Everybody wants that joy of success. Some people fear failure
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  Speaker 2: more than others. And I hated the idea of failure.
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  Speaker 2: I don't mind failing at some things, you know, but
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  Speaker 2: I love adventure. I love adventure all the time. It's
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  Speaker 2: almost the elixir of life. And it was the same
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  Speaker 2: in business. How can I grow the business through the roof?
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  Speaker 2: That's an adventure. Fantastic adventure.
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  Speaker 1: I want people to feel what you're telling me here.
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  Speaker 1: I want people to feel what you're talking about. Because
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  Speaker 1: I'd say I sold my business at 40. I retired,
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  Speaker 1: took two years off.
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  Speaker 2: I was bored.
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  Speaker 1: I came back. This feeling of doing something, this adventure.
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  Speaker 2: How old are you now?
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  Speaker 1: I'm 51. Well, you're not doing bad, are you? Yeah,
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  Speaker 1: I'm doing all right. I've retrained myself in the TikTok world.
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  Speaker 1: But we're talking about something I want people to feel.
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  Speaker 2: I think today, certainly in business, it's easier to be
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  Speaker 2: super wealthy than ever before in history. That's true. Because
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  Speaker 2: you've got all this globalization of media. I had to
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  Speaker 2: graphite fury to make my first few thousand pounds. To
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  Speaker 2: make 10,000 pounds took me eight years. Eight years to
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  Speaker 2: make £ 10, 000. Admitted it was worth a bit more then
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  Speaker 2: in those days, but it was still only maybe £ 60, 000, £ 70, 000
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  Speaker 2: by today's money. And it took me eight years.
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  Speaker 1: Tell us a little bit about how you view the
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  Speaker 1: world as far as people is concerned.
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  Speaker 2: You always aim to recruit somebody with a specialism that
• 4:41
  Speaker 2: is better than your own. Now, I speak about that
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  Speaker 2: as a founder who did every single specialism, everything from
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  Speaker 2: finance to marketing, sales. So you do everything. You do
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  Speaker 2: every mortal thing. And so you develop a lot of specialisms,
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  Speaker 2: some of which you're good at, some of which you're
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  Speaker 2: not good at. But even those that you're good at,
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  Speaker 2: you'll look for somebody that's better than you. If you're
• 5:02
  Speaker 2: the entrepreneur that created the business, you're probably never going
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  Speaker 2: to find anybody better than you that can do everything.
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  Speaker 2: But you can definitely find somebody that's better than you
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  Speaker 2: at each specialism. And that's what you have to find.
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  Speaker 2: When you've got that person, the difficulty is keeping the
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  Speaker 2: feet on the ground, keeping them loyal. And people that
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  Speaker 2: work for me, This is not a characteristic that I
• 5:23
  Speaker 2: advocate to your listeners. This is just my characteristic. They
• 5:27
  Speaker 2: used to say, you know, I've just built you the
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  Speaker 2: most amazing house that I could ever build you. And
• 5:33
  Speaker 2: you have a habit of spotting the one tile on
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  Speaker 2: the roof that's just not quite parallel. That's your skill.
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  Speaker 2: And I am ultra critical. I try to be fair
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  Speaker 2: with it, but I'm ultra critical. When things are really good,
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  Speaker 2: people know it, but it has to be really good.
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  Speaker 2: I'm never one that says oh thank you well done
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  Speaker 2: well done well done because I tell you what happens
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  Speaker 2: when you do that people become complacent and they might
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  Speaker 2: like it for a short space of time but it
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  Speaker 2: becomes facile and meaningless when I tell people they've done
• 6:03
  Speaker 2: well they rise a thousand feet off in the air
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  Speaker 2: because they know they've done well so part of my
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  Speaker 2: management style is being very level-headed about things and very
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  Speaker 2: objective and not just praising people for nothing but expecting
• 6:21
  Speaker 2: phenomenal performance because I've always paid very good money and
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  Speaker 2: given people a great career with Phantom Shares and the
• 6:29
  Speaker 2: business and so on, you know, so they've always been
• 6:31
  Speaker 2: extremely well rewarded. When you do all that, people get
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  Speaker 2: really motivated.
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  Speaker 1: 100%.
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  Speaker 2: And they really want to shoot the lights out.
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  Speaker 1: Flipping it the other way for people listening to, I
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  Speaker 1: think there's something really good. I ask my team every week,
• 6:45
  Speaker 1: how can I be better on what I'm doing? How
• 6:46
  Speaker 1: can I be a better interviewer? How can I inspire people?
• 6:48
  Speaker 1: What can I be doing better at this craft? And
• 6:50
  Speaker 1: I love it when they find something that's wrong. That
• 6:51
  Speaker 1: thing you're talking about, that little thing that you've noticed,
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  Speaker 1: to me, that's a chance to improve.
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  Speaker 2: Back to this subject of people. There's nothing more complex.
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  Speaker 2: I've managed everybody from the person that needs 90% stick
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  Speaker 2: to 10% carrot to the person that needs 100% carrot,
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  Speaker 2: no stick. And the carrot actually isn't even motivation or incentive.
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  Speaker 2: It's their own pride. The pride is the carrot. And
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  Speaker 2: if you try and put a stick in there for
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  Speaker 2: that person, they're offended. Even if you put a financial
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  Speaker 2: motivation in, they're offended. And I think the message to
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  Speaker 2: your listeners is that everybody's different. You can subdivide them
• 7:26
  Speaker 2: into various categories, but they're all different. And if you're
• 7:30
  Speaker 2: going to manage your people properly, you've got to understand
• 7:33
  Speaker 2: those categories and what each individual is motivated by and
• 7:37
  Speaker 2: how they receive things.
• 7:39
  Speaker 1: As I'm just discussing with John, one of the things
• 7:41
  Speaker 1: you've got to do is learn to outsource the things
• 7:44
  Speaker 1: you're not good at. Even if you think, for example,
• 7:46
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• 7:50
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• 7:54
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• 7:56
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• 8:23
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• 8:26
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• 8:29
  Speaker 2: Let's go.
• 8:30
  Speaker 1: Let's go make your dreams happen. I know you're very
• 8:32
  Speaker 1: big into philanthropy. And so maybe we can talk about
• 8:35
  Speaker 1: that a little bit.
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  Speaker 2: Sure.
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  Speaker 1: I'll just say from my side, I really believe now
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  Speaker 1: for profit for good businesses are the future. Business needs
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  Speaker 1: to also step up and take a little bit more
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  Speaker 1: of a lead. We blame governments and they have a
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  Speaker 1: lot to be blamed for, for the debt they got
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  Speaker 1: us into and the things they don't do. But I
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  Speaker 1: also do think that corporations and businesses, people like Starbucks
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  Speaker 1: not paying their tax in this country for example.
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  Speaker 2: Well, look at Ireland. Ireland's made a really prosperous economy
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  Speaker 2: sheltering these international companies from taxation.
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  Speaker 1: Companies like Starbucks, they should not want to operate in
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  Speaker 1: a country where they make profit without distributing that profit
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  Speaker 1: to support the country that makes them successful.
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  Speaker 2: About 10 years ago, I somewhat at the time famously
• 9:15
  Speaker 2: asked the whole of society to boycott Apple, Starbucks, the
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  Speaker 2: big corporates who were paying At that time, almost zero
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  Speaker 2: corporation tax anywhere in the world. And meanwhile, you've got
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  Speaker 2: these huge, huge tens of billions of pounds being made
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  Speaker 2: and people around the world suffering. starvation deprivation disaster you
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  Speaker 2: know and it's so immoral to me and if they
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  Speaker 2: paid that tax they'd still be super successful the shareholders
• 9:44
  Speaker 2: would still be phenomenally well.
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  Speaker 1: Ironically they're very their own customers would be a little
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  Speaker 1: wealthier you you are a big into the philanthropy side
• 9:51
  Speaker 1: you do a lot in that space so what's your
• 9:53
  Speaker 1: experience with philanthropy and what's your view on this kind
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  Speaker 1: of profit for good model.
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  Speaker 2: I absolutely agree with that but i think we have
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  Speaker 2: to be people and if we look at a simple
• 10:03
  Speaker 2: statistic which is that the giving pledge that that was
• 10:06
  Speaker 2: founded as you know by gates and buffett and it
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  Speaker 2: was founded on the basis that billionaires give 50 of
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  Speaker 2: their wealth away during or after the lifetime there's there's
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  Speaker 2: three and a half thousand known billionaires but there's a
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  Speaker 2: lot more i think that are Unknown yet.
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  Speaker 1: Are they all in your phone? You've got a little
• 10:22
  Speaker 1: WhatsApp group?
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  Speaker 2: I wish. Well, I wish, because I'd be pestering them
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  Speaker 2: to join the Giving Pledge. But there's probably, in my view,
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  Speaker 2: just to guess, 4,000 to 5,000 billionaires on the planet.
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  Speaker 2: How many of those do you think are in the
• 10:34
  Speaker 2: Giving Pledge?
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  Speaker 1: I actually don't know, but it's going to be low,
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  Speaker 1: isn't it?
• 10:37
  Speaker 2: It is. Yeah.
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  Speaker 1: 250. Right. why i don't know if they trust anybody
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  Speaker 1: else to do anything with the money maybe there's an element.
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  Speaker 2: They can do it themselves during or after the lifetime
• 10:46
  Speaker 2: right or they can leave it to the children which
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  Speaker 2: is what i'm doing i mean i'll do as much
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  Speaker 2: as i can within my lifetime but then my children
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  Speaker 2: will run the foundation with a very clear set of
• 10:55
  Speaker 2: objectives they'll run the foundation to make other people's lives
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  Speaker 2: better after i've gone interesting isn't that a much better
• 11:03
  Speaker 2: legacy to leave your children than giving them hundreds of
• 11:06
  Speaker 2: millions of pounds.
• 11:07
  Speaker 1: What's the next thing people need to learn?
• 11:09
  Speaker 2: Fitness, as we all know, is vital for lots and
• 11:12
  Speaker 2: lots of reasons. Fitness gives you VO2 max if you
• 11:16
  Speaker 2: do it properly. There's a correlation between VO2 max and
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  Speaker 2: useful life. So if you exercise at huge intensity, only
• 11:25
  Speaker 2: maybe twice a week for half an hour each time,
• 11:28
  Speaker 2: that increases your VO2 max and there's a correlation between
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  Speaker 2: VO2 max and lifespan and healthy lifespan. And let's face it,
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  Speaker 2: we might not want to live to be 80 or
• 11:40
  Speaker 2: 90 or 100. I don't know what I want to
• 11:42
  Speaker 2: live to, but what I do know is while I'm alive,
• 11:45
  Speaker 2: I want to be useful and healthy and able to
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  Speaker 2: enjoy the things in life that motivate me. So that's
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  Speaker 2: one correlation. There's another correlation that's really important. The bigger
• 11:55
  Speaker 2: your waistline, and especially as a man, the more likely
• 11:58
  Speaker 2: you are to have heart attacks, strokes, and cancer. And
• 12:00
  Speaker 2: there's a reason for that because a bigger waistline suggests
• 12:04
  Speaker 2: visceral fat visceral fat is the fat that sits in
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  Speaker 2: your body cavity so it's under your stomach muscles not
• 12:10
  Speaker 2: above it so it's not this loose fat here it's
• 12:12
  Speaker 2: the fat that sits inside and that releases toxicity in
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  Speaker 2: the body and that toxicity provides inflammation which makes you
• 12:20
  Speaker 2: more likely to get.
• 12:21
  Speaker 1: Cancer people listening to this i guess you know normally
• 12:24
  Speaker 1: we talk a lot about business and we talk about
• 12:26
  Speaker 1: how to make money But if you haven't got your health,
• 12:28
  Speaker 1: what's the point?
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  Speaker 2: You can't make money without health. And I'm pretty fortunate, really,
• 12:32
  Speaker 2: because I've been able to work very long hours my
• 12:34
  Speaker 2: entire life. My mental health, it was a little bit
• 12:37
  Speaker 2: of a problem in my teens. Since then, I've had
• 12:39
  Speaker 2: no mental health issues. And I am lucky in that way.
• 12:42
  Speaker 2: I'm just quite robust for it. But you've got to
• 12:44
  Speaker 2: be robust. And what you can do to help your
• 12:47
  Speaker 2: mental health, for sure, is exercise. It releases dopamine. Dopamine
• 12:51
  Speaker 2: feeds the brain with positive neurons. It makes you feel better.
• 12:55
  Speaker 2: So everybody really... has to find the time to be
• 13:00
  Speaker 2: as healthy as they can from a dietary point of
• 13:02
  Speaker 2: view and from an exercise point of view in order
• 13:05
  Speaker 2: to shoot the lights out in business because once you
• 13:07
  Speaker 2: get a health problem that will slow you down it
• 13:11
  Speaker 2: will divert you away from that success that enables you
• 13:15
  Speaker 2: to make the money and succeed.
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  Speaker 1: Change comes from personal desire agency over your own life
• 13:19
  Speaker 1: so When you were young, something horrific happened to you.
• 13:23
  Speaker 1: You saw someone you love have this stroke. That sat
• 13:25
  Speaker 1: with you. And that meant you didn't want to follow
• 13:27
  Speaker 1: the same path. My father died of a heart attack
• 13:29
  Speaker 1: in front of me. So I have a similar thing.
• 13:31
  Speaker 1: It's bad luck that we had those experiences. But weirdly,
• 13:34
  Speaker 1: it turns into good luck over time.
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  Speaker 2: It does, yeah. Every bit of bad luck you have,
• 13:37
  Speaker 2: you can turn into good luck. Because there's a lesson
• 13:40
  Speaker 2: in everything in life. Every time I've had bad luck,
• 13:42
  Speaker 2: my absolute motto is to turn the bad luck into
• 13:45
  Speaker 2: good luck. I had testicular cancer. So I went on
• 13:49
  Speaker 2: a campaign about that to tell people about testicular cancer
• 13:53
  Speaker 2: and to try and motivate them to think about the
• 13:56
  Speaker 2: symptoms of it and what to do about it. Whatever
• 13:58
  Speaker 2: you have in life, you can usually fix it. Not always,
• 14:01
  Speaker 2: of course. I mean, some things just end up being terminal.
• 14:04
  Speaker 2: But we can do so much for ourselves that we
• 14:08
  Speaker 2: owe it to ourselves to do so. Every single person
• 14:10
  Speaker 2: on this planet can be a much better version of
• 14:13
  Speaker 2: themselves just by really wanting to. And perhaps being inspired
• 14:18
  Speaker 2: by being inspired by what you do with what's your dream.
• 14:22
  Speaker 2: It will leverage people into being inspired and doing something
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  Speaker 2: for themselves.
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  Speaker 1: I just want people to because I worry if people
• 14:29
  Speaker 1: hear that you were born with it, they'll think they
• 14:31
  Speaker 1: can't teach themselves it and they'll give up on having
• 14:33
  Speaker 1: agency over their life.
• 14:35
  Speaker 2: Right.
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  Speaker 1: Because I wasn't born like I am now. I had
• 14:37
  Speaker 1: a pretty middle class upbringing. I didn't have any pain.
• 14:39
  Speaker 1: I wasn't selling lemonade and selling toys at eight. I wasn't.
• 14:43
  Speaker 1: But at 15, my father died. My mum kicked me
• 14:46
  Speaker 1: out of home. I was homeless. And I had no
• 14:49
  Speaker 1: choice but to make it work. And I couldn't get
• 14:50
  Speaker 1: a job. I tried to, because that's the only thing
• 14:52
  Speaker 1: a school teaches you, to get a job. And then
• 14:53
  Speaker 1: I went to social services and asked for help. And
• 14:55
  Speaker 1: they said, we've got three single mothers in front of you.
• 14:57
  Speaker 1: If there's accommodation tonight, we'll give it to you. But
• 14:58
  Speaker 1: probably not these three single mothers. And I was like,
• 15:00
  Speaker 1: fair enough. They've got a child. They need it. I
• 15:02
  Speaker 1: was a 15-year-old man. Because of that, My brain changed
• 15:07
  Speaker 1: and I had to do what you're talking about.
• 15:08
  Speaker 2: And when I say I was lucky because genetically I
• 15:10
  Speaker 2: was born like that, it might make people think that
• 15:12
  Speaker 2: they can't do it. But I refer back to what
• 15:15
  Speaker 2: I said in the beginning. Everybody can be a much
• 15:17
  Speaker 2: better version of what they were bound to be. If
• 15:21
  Speaker 2: you take Olympic champions, they were born with that ability.
• 15:26
  Speaker 2: You can't create that out of nothing. So you've got
• 15:28
  Speaker 2: to have the genetic disposition, but then you've got to
• 15:30
  Speaker 2: have a huge amount of effort and work. And it's
• 15:34
  Speaker 2: the effort and work. You know, there's that old adage,
• 15:36
  Speaker 2: isn't there? The harder I work, the luckier I get.
• 15:39
  Speaker 2: And this is absolutely true. So all of your listeners
• 15:42
  Speaker 2: out there, look, the harder you work, the luckier you'll get.
• 15:44
  Speaker 1: I think it's more risk you take, the luckier you get.
• 15:47
  Speaker 2: To an extent. I give you that, but I wouldn't
• 15:50
  Speaker 2: agree with it entirely because you've got to balance the risk-reward.
• 15:54
  Speaker 2: Let's say I went out now and I wanted to
• 15:55
  Speaker 2: buy 10 businesses and they were all risky. But one
• 15:58
  Speaker 2: of them could make 100x and one of them was
• 16:01
  Speaker 2: almost bound to succeed. Now, buy 10. And nine fail,
• 16:04
  Speaker 2: but the one makes 100x. That's a calculated risk-reward equation.
• 16:10
  Speaker 2: Too many people take risks that are not likely to
• 16:13
  Speaker 2: pay off. And I take one or two of those,
• 16:16
  Speaker 2: but they're always in relationship to my overall wealth. We
• 16:20
  Speaker 2: have to take some risks to do the things, but
• 16:23
  Speaker 2: then it has to be risk-reward adjusted.
• 16:27
  Speaker 1: Well, again, that is a skill you can fine-tune as well.
• 16:30
  Speaker 1: But I think, again, luck is, to me, something... I
• 16:32
  Speaker 1: see luck in people when they're persistent, when they have
• 16:34
  Speaker 1: a clear direction of where they're going, and when they
• 16:37
  Speaker 1: take risk. Those three things together, that's when you hack luck.
• 16:40
  Speaker 1: So I think luck isn't as simple as you take
• 16:43
  Speaker 1: just the working hard piece. Radical thinking and no excuses mentality.
• 16:48
  Speaker 1: Let's just talk about those two things to close off.
• 16:49
  Speaker 1: What's your view on those things?
• 16:51
  Speaker 2: Radical thinking. Well, of course, that's thinking outside the box.
• 16:54
  Speaker 2: And people... all the way through my business career, have
• 16:57
  Speaker 2: come to me with issues that, well, this is what's happening,
• 17:01
  Speaker 2: so we need to do this, this, and this. And always,
• 17:04
  Speaker 2: I would say, just to many, why are we doing
• 17:06
  Speaker 2: this to begin with? Why are we doing this, that
• 17:08
  Speaker 2: you need to do this, this, and this to fix it?
• 17:10
  Speaker 2: Do we need to do it at all? I'll give
• 17:12
  Speaker 2: you an example of that. Emails. Famously, 20 years ago,
• 17:17
  Speaker 2: I banned emails entirely from my whole business. There were
• 17:21
  Speaker 2: thousands that I banned.
• 17:22
  Speaker 1: How many years of people's lives have you saved doing that?
• 17:24
  Speaker 2: I banned it. Totally. I did a lot of other
• 17:27
  Speaker 2: things at the same time that were very radical. But
• 17:30
  Speaker 2: all my board of directors said, we can't do that.
• 17:32
  Speaker 2: It'd be a catastrophe. How are we going to liaise
• 17:34
  Speaker 2: with the shop managers? How are we going to liaise
• 17:36
  Speaker 2: with the area managers, the directors, the area directors and
• 17:39
  Speaker 2: so on? I said, we're a mobile phone business. We
• 17:42
  Speaker 2: pick up the phone and we speak. We don't... I
• 17:45
  Speaker 2: wish that.
• 17:45
  Speaker 1: Training caught on because I have responded and been involved
• 17:48
  Speaker 1: in a lot of emails I didn't need to get.
• 17:50
  Speaker 2: Yeah.
• 17:50
  Speaker 1: So I wish that had become a real... That should
• 17:52
  Speaker 1: have been like a.
• 17:53
  Speaker 2: Well, I actually... Do you know, I even had... I
• 17:56
  Speaker 2: even had FTSE companies, the chairman, ringing me up, trying
• 18:00
  Speaker 2: to get in touch with me to see, did I
• 18:02
  Speaker 2: think it would work, banning emails on a Wednesday afternoon?
• 18:06
  Speaker 2: I thought, oh my God, you know, this is a
• 18:09
  Speaker 2: culture thing. It either works for you or it doesn't.
• 18:13
  Speaker 2: You know, if you're one man band and architect or whatever,
• 18:16
  Speaker 2: liaising by email all the time with drawings and stuff.
• 18:18
  Speaker 2: course it won't work we're in my business we're a
• 18:21
  Speaker 2: communications company that's talking to people and driving and motivating
• 18:25
  Speaker 2: my shop manager was spending five hours a day answering
• 18:27
  Speaker 2: emails wow and they were all proliferating they were all
• 18:30
  Speaker 2: copies of copies of copies of copies it was madness
• 18:34
  Speaker 2: and as a result they never sold a phone that
• 18:36
  Speaker 2: was radical nobody agreed with it at all you don't
• 18:40
  Speaker 2: want to keep things in place in business that are
• 18:43
  Speaker 2: not providing benefit. Everything you look at should be, well,
• 18:47
  Speaker 2: do I need that? Do I need that process? Do
• 18:49
  Speaker 2: I need that step? Can I get rid of it?
• 18:51
  Speaker 2: And another thing I used to indoctrinate people with, and
• 18:53
  Speaker 2: this is going to sound counterintuitive until I've explained it,
• 18:58
  Speaker 2: which is change is the death of business and lack
• 19:02
  Speaker 2: of change is the death of business. And what I
• 19:04
  Speaker 2: meant by that is a lot of managers, especially new
• 19:07
  Speaker 2: ones coming in, will want to make change to put
• 19:10
  Speaker 2: their stamp of authority on the business. Most of the
• 19:13
  Speaker 2: time they make these changes and they're counterproductive because it's
• 19:16
  Speaker 2: a change that probably delivers either none or very little value.
• 19:20
  Speaker 2: But there's a negative value because every time you make
• 19:22
  Speaker 2: a change, all your employees have to try and adopt
• 19:25
  Speaker 2: to that new change, understand it, not make mistakes. So
• 19:28
  Speaker 2: we don't make changes for change's sake. We don't make
• 19:30
  Speaker 2: changes unless they're quantum. But we have to make change.
• 19:33
  Speaker 2: We have to evolve. We have to make change. But
• 19:37
  Speaker 2: every time we make a change, it's got to be
• 19:38
  Speaker 2: a quantum leap forward that we can train every person
• 19:42
  Speaker 2: in the business to understand and to adopt that change,
• 19:45
  Speaker 2: and it will be a guaranteed leap forward.
• 19:48
  Speaker 1: Thank you so much for your time. everybody should buy
• 19:50
  Speaker 1: your book it's brilliant plus i think it's amazing all
• 19:54
  Speaker 1: the profit from this book goes towards supporting the charities
• 19:57
  Speaker 1: that you support we're off to have some chicken now
• 19:58
  Speaker 1: guys go subscribe see ya