How Content Pruning Boosted Traffic and Leads for Ahrefs

Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts · Jul 30, 2026 · 5m · transcript

In this episode of Content Marketing with Fexingo, Lucas and Luna dive into the counterintuitive strategy of content pruning—cutting underperforming posts to boost organic traffic and generate more leads. They examine a specific case from Ahrefs, which removed nearly 40% of its blog content and saw a 20% traffic increase alongside a 30% lift in leads from organic search. The hosts break down the audit process, the data criteria Ahrefs used, and the redirect mapping that preserved link equity. They also discuss why this strategy is especially relevant in 2026, as Google's helpful content…