195. How to Build a Business People Remember, Trust & Buy From with Pat Flynn & Liz Wilcox

Call Her Creator with Katelyn Rhoades · Sep 17, 2026 · 58m

What actually happens when more people know your name? In this episode, I sit down with Pat Flynn, founder of Smart Passive Income, and Liz Wilcox, email marketing expert and new owner of SPI, to talk about what visibility does for a business, why the right audience matters more than a massive audience, and how to build a business that thrives beyond its founder. We talk about starting with almost nothing, why connections can matter more than cash, what Liz learned from being watched by millions on Survivor, and the surprising ways massive visibility can help and hurt your business. Get ready…