E145. Abbi Perets: How Essential Is Copywriting To Content Creation?
Copywriting goes beyond pretty words. It is about the principles that drive people to action. It is a great force that can be used both for good or bad.
Our guest, Abbi Perets, is a self-taught copywriter that evolved from freelancer to business owner. This has come with a series of challenges that she shared during the conversation.
Abbi mentions that copywriting is not about writing to convince people to buy. It is about listening and understanding, to the deepest level, the audience you seek to serve.
Listening and writing should be a consistent practice when looking to become a better…
The skinny
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