3 in 15: Working with creators

The WARC Podcast · May 23, 2023 · 15m

This week, Lena Roland, Head of Content for WARC Strategy talks to Catherine Driscoll, Commissioning Editor for EMEA, about the latest WARC Guide to working with creators. They discuss new dynamics in the creator-brand partnership, why creators are beginning to challenge legacy brands in their own categories and how marketers can measure the impact of influencer campaigns. Stay up-to-date with the latest marketing and advertising news with our ⁠free daily newsletter⁠. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness…