skinny.

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What it was like to launch a new product line at Navattic

Ben and I discuss our experience launching a new product line at Navattic and going after a new persona as part of the launch. We share how we tried to navigate making a big product bet while still not losing focus on our existing business and customers.

We chat about how the team managed morale during uncertain times, leadership's role of standing firm on strategic decisions, and being honest about resource needs when expanding to new markets.

I drink tea 🍵

Ben drinks coffee ☕

The skinny

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