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Album 8 Track 20: Unlocking the Predictive Advantage w/Sheldon Poon
Album 8 Track 20: Unlocking the Predictive Advantage w/Sheldon Poon
What happens when you mix a computer science background, a decade teaching high schoolers, and a philosophy degree?
You get today's guest, Sheldon Poon, Founder and CEO of Drive Marketing, a leader driving $10 back for every $1 spent on Meta and Google ad campaigns.
In this episode of Brands, Beats & Bytes, Darryl "DC" Cobbin, Larry Taman, and Sheldon Poon examine why the digital marketing playbook shifted 180 degrees. Sheldon explains how modern ad algorithms use 50,000+ data points to identify deep psychographic patterns…
The skinny
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