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How Dick’s Sporting Goods Hit #3 On The App Store | Fast Five Shorts · Omni Talk Retail

• 0:00
  Dick's
• 0:00
  Sporting
• 0:00
  Goods
• 0:01
  unexpectedly
• 0:02
  crashed
• 0:02
  the
• 0:03
  top
• 0:03
  of
• 0:03
  the
• 0:03
  Apple
• 0:04
  App
• 0:04
  Store's
• 0:04
  free
• 0:05
  download
• 0:05
  chart
• 0:05
  last
• 0:06
  weekend,
• 0:06
  landing
• 0:07
  at
• 0:07
  number
• 0:07
  three,
• 0:07
  right
• 0:07
  between
• 0:08
  Anthropic's
• 0:08
  cloud
• 0:09
  and
• 0:09
  Google's
• 0:09
  Gemini.
• 0:10
  And
• 0:10
  the
• 0:10
  reason
• 0:10
  has
• 0:11
  almost
• 0:11
  nothing
• 0:11
  to
• 0:11
  do
• 0:12
  with
• 0:12
  shopping.
• 0:13
  According
• 0:13
  to
• 0:13
  Inc.
• 0:14
  The
• 0:14
  catalyst
• 0:14
  was
• 0:14
  Anthropic's
• 0:15
  refusal
• 0:15
  to
• 0:15
  allow
• 0:16
  unrestricted
• 0:17
  government
• 0:17
  use
• 0:17
  of
• 0:17
  its
• 0:17
  AI
• 0:18
  for
• 0:18
  surveillance
• 0:18
  and
• 0:19
  autonomous
• 0:19
  weapons,
• 0:20
  which
• 0:20
  drove
• 0:21
  a
• 0:21
  surge
• 0:21
  of
• 0:21
  Claude
• 0:22
  downloads,
• 0:22
  inadvertently
• 0:23
  pulling
• 0:23
  the
• 0:24
  Dick's
• 0:24
  app
• 0:24
  into
• 0:25
  the
• 0:25
  spotlight
• 0:25
  right
• 0:25
  alongside
• 0:26
  it.
• 0:26
  The
• 0:27
  Dick's
• 0:27
  App
• 0:27
  feature
• 0:28
  behind
• 0:28
  the
• 0:28
  buzz
• 0:29
  is
• 0:29
  called
• 0:29
  Move.
• 0:30
  It
• 0:30
  lets
• 0:30
  users
• 0:30
  sync
• 0:31
  a
• 0:31
  fitness
• 0:31
  Tracker
• 0:31
  and
• 0:32
  earn
• 0:32
  three
• 0:32
  scorecard
• 0:33
  points
• 0:33
  for
• 0:34
  every
• 0:34
  day
• 0:34
  they
• 0:34
  hit
• 0:35
  10,000
• 0:35
  steps,
• 0:36
  walk
• 0:36
  three
• 0:36
  miles,
• 0:37
  or
• 0:37
  complete
• 0:38
  30
• 0:38
  minutes
• 0:38
  of
• 0:38
  physical
• 0:39
  activity.
• 0:40
  Social
• 0:40
  media
• 0:40
  lit
• 0:41
  up
• 0:41
  with
• 0:41
  posts
• 0:41
  from
• 0:41
  people
• 0:42
  who
• 0:42
  hadn't
• 0:42
  thought
• 0:42
  about
• 0:43
  Dicks
• 0:43
  in
• 0:43
  years
• 0:43
  and
• 0:44
  suddenly
• 0:44
  downloaded
• 0:45
  the
• 0:45
  app
• 0:45
  specifically
• 0:46
  to
• 0:46
  get
• 0:46
  paid
• 0:46
  for
• 0:47
  going
• 0:47
  for
• 0:47
  a
• 0:47
  walk,
• 0:48
  an
• 0:48
  incentive
• 0:49
  described
• 0:49
  as
• 0:50
  roughly
• 0:50
  the
• 0:50
  equivalent
• 0:51
  of
• 0:51
  10
• 0:51
  cents
• 0:52
  a
• 0:52
  day.
• 0:53
  Whoa,
• 0:53
  Jen,
• 0:54
  what
• 0:55
  stands
• 0:55
  out
• 0:55
  to
• 0:55
  you,
• 0:55
  if
• 0:56
  anything,
• 0:56
  about
• 0:56
  Dick's
• 0:57
  mobile
• 0:57
  app
• 0:58
  suddenly
• 0:58
  rocking,
• 0:59
  rocketing
• 1:00
  up
• 1:00
  the
• 1:00
  charts?
• 1:01
  Well,
• 1:01
  I
• 1:01
  will
• 1:02
  say
• 1:03
  I
• 1:03
  am
• 1:03
  going
• 1:03
  to
• 1:03
  download
• 1:04
  the
• 1:04
  app
• 1:04
  because
• 1:04
  I'm
• 1:05
  going
• 1:05
  for
• 1:05
  those
• 1:05
  watches
• 1:06
  anyways.
• 1:06
  I'm
• 1:06
  taking
• 1:06
  my
• 1:07
  10
• 1:07
  cents,
• 1:07
  so
• 1:08
  it's
• 1:08
  working
• 1:09
  for
• 1:09
  me
• 1:09
  just
• 1:09
  hearing
• 1:10
  about
• 1:10
  it
• 1:10
  now.
• 1:11
  So
• 1:11
  if
• 1:11
  I
• 1:11
  understand
• 1:12
  it
• 1:12
  correctly,
• 1:13
  Claude's
• 1:14
  team
• 1:14
  posted
• 1:15
  a
• 1:15
  screenshot
• 1:16
  of
• 1:16
  the
• 1:16
  top
• 1:16
  downloaded
• 1:17
  apps
• 1:18
  and
• 1:18
  they
• 1:18
  were
• 1:18
  all
• 1:18
  AI
• 1:19
  driven,
• 1:19
  but
• 1:19
  somehow
• 1:20
  Dick's
• 1:20
  Sporting
• 1:20
  Goods
• 1:21
  was
• 1:21
  in
• 1:21
  the
• 1:21
  mix.
• 1:22
  Am
• 1:22
  I
• 1:22
  correct?
• 1:23
  Yeah,
• 1:24
  I
• 1:24
  guess
• 1:24
  so.
• 1:24
  That
• 1:24
  part's
• 1:24
  a
• 1:24
  little
• 1:25
  unclear
• 1:25
  and
• 1:25
  fuzzy
• 1:25
  to
• 1:25
  me
• 1:26
  too.
• 1:26
  Yeah.
• 1:26
  Yeah.
• 1:27
  Okay,
• 1:27
  so
• 1:27
  the
• 1:28
  comment
• 1:28
  section
• 1:28
  took
• 1:29
  off
• 1:29
  as
• 1:29
  one
• 1:30
  does,
• 1:31
  and
• 1:31
  then
• 1:31
  it
• 1:32
  caused
• 1:32
  even
• 1:32
  more
• 1:33
  buzz
• 1:33
  around
• 1:33
  why
• 1:34
  it's
• 1:34
  being
• 1:34
  downloaded
• 1:35
  and
• 1:35
  the
• 1:35
  features
• 1:35
  that
• 1:36
  people
• 1:36
  love,
• 1:36
  et
• 1:37
  cetera.
• 1:38
  And
• 1:38
  people
• 1:38
  went
• 1:39
  to
• 1:39
  download
• 1:39
  even
• 1:40
  more,
• 1:40
  as
• 1:40
  I
• 1:40
  will
• 1:41
  do
• 1:41
  after
• 1:41
  we
• 1:41
  finish
• 1:42
  the
• 1:42
  recording
• 1:42
  for
• 1:43
  this
• 1:43
  show.
• 1:43
  So
• 1:44
  what
• 1:44
  happens
• 1:44
  here
• 1:44
  in
• 1:45
  my
• 1:45
  mind
• 1:45
  is
• 1:45
  this
• 1:45
  is
• 1:46
  really
• 1:46
  just
• 1:46
  about
• 1:46
  consumer
• 1:47
  behavior,
• 1:47
  right?
• 1:47
  Curiosity
• 1:48
  creeps
• 1:49
  in
• 1:49
  from
• 1:49
  the
• 1:49
  masses.
• 1:51
  Everyone
• 1:51
  wants
• 1:52
  to
• 1:52
  know,
• 1:52
  why
• 1:53
  is
• 1:53
  a
• 1:53
  sporting
• 1:54
  goods
• 1:54
  store
• 1:54
  in
• 1:54
  the
• 1:55
  top
• 1:55
  Downloads
• 1:55
  with
• 1:56
  all
• 1:56
  LLMs
• 1:57
  outside
• 1:58
  of
• 1:58
  that,
• 1:58
  right?
• 2:00
  Everyone
• 2:00
  wants
• 2:01
  to
• 2:01
  be
• 2:01
  part
• 2:01
  of
• 2:02
  what's
• 2:02
  trending
• 2:02
  and
• 2:02
  then,
• 2:03
  voila,
• 2:03
  even
• 2:03
  more
• 2:04
  downloads.
• 2:05
  So
• 2:05
  the
• 2:05
  cool
• 2:06
  thing
• 2:06
  to
• 2:06
  me
• 2:06
  about
• 2:06
  this
• 2:06
  headline
• 2:07
  is
• 2:07
  it
• 2:07
  sounds
• 2:07
  like
• 2:08
  the
• 2:08
  quiet,
• 2:08
  sort
• 2:09
  of
• 2:09
  unsexy
• 2:10
  work
• 2:10
  that's
• 2:10
  being
• 2:10
  done
• 2:11
  behind
• 2:11
  the
• 2:11
  scenes
• 2:12
  at
• 2:12
  Dick's
• 2:12
  to
• 2:12
  enhance
• 2:13
  their
• 2:13
  app
• 2:14
  drive.
• 2:14
  Their
• 2:14
  downloads,
• 2:16
  happen
• 2:16
  to
• 2:16
  meet
• 2:17
  one
• 2:17
  of
• 2:17
  those
• 2:17
  magical
• 2:18
  opportunity
• 2:18
  moments
• 2:20
  of
• 2:20
  a
• 2:20
  viral
• 2:21
  post,
• 2:21
  and
• 2:21
  then
• 2:22
  bam,
• 2:22
  they're
• 2:23
  even
• 2:23
  more
• 2:23
  popular.
• 2:24
  They
• 2:24
  were
• 2:24
  already
• 2:24
  in
• 2:25
  the
• 2:25
  top
• 2:25
  five.
• 2:25
  And
• 2:25
  we'll
• 2:26
  see
• 2:26
  what
• 2:26
  happens
• 2:26
  when
• 2:26
  we
• 2:27
  all
• 2:27
  start
• 2:27
  being
• 2:28
  paid
• 2:28
  for
• 2:28
  our
• 2:28
  walks.
• 2:29
  So,
• 2:29
  yeah,
• 2:30
  I
• 2:30
  like
• 2:30
  it.
• 2:31
  I
• 2:31
  think
• 2:31
  it's
• 2:31
  a
• 2:31
  fun
• 2:31
  story.
• 2:32
  Yeah.
• 2:33
  10
• 2:33
  cents
• 2:33
  a
• 2:34
  day,
• 2:34
  man.
• 2:34
  I'm
• 2:34
  all,
• 2:34
  I'm,
• 2:35
  you
• 2:35
  know,
• 2:35
  I'm,
• 2:36
  I'm
• 2:36
  a
• 2:36
  frugal
• 2:36
  guy,
• 2:37
  Jen.
• 2:37
  I'm
• 2:37
  all
• 2:37
  about
• 2:38
  getting
• 2:38
  $36
• 2:39
  a
• 2:39
  year
• 2:39
  for
• 2:40
  recording
• 2:40
  my
• 2:40
  fitness
• 2:41
  activities.
• 2:41
  Sure,
• 2:41
  why
• 2:42
  not?
• 2:42
  You
• 2:42
  know,
• 2:42
  of
• 2:42
  course,
• 2:42
  that
• 2:42
  assumes
• 2:43
  I'm
• 2:43
  doing
• 2:43
  it
• 2:43
  every
• 2:43
  day,
• 2:44
  which
• 2:44
  is
• 2:45
  a
• 2:45
  high,
• 2:46
  which
• 2:46
  is
• 2:46
  a
• 2:47
  not
• 2:47
  very
• 2:47
  likely
• 2:48
  thing
• 2:48
  to
• 2:48
  happen
• 2:49
  in
• 2:49
  my
• 2:49
  life.
• 2:49
  But.
• 2:50
  But
• 2:50
  yeah,
• 2:50
  the
• 2:50
  other
• 2:50
  thing
• 2:51
  that
• 2:51
  stands
• 2:51
  out
• 2:51
  for
• 2:51
  me
• 2:51
  too,
• 2:51
  Jen,
• 2:52
  is
• 2:52
  the
• 2:52
  data.
• 2:52
  You
• 2:53
  know,
• 2:53
  this
• 2:53
  is
• 2:53
  a
• 2:53
  great
• 2:53
  data
• 2:54
  play
• 2:54
  for
• 2:54
  Dick's
• 2:55
  Sporting
• 2:55
  Goods,
• 2:55
  particularly
• 2:56
  for,
• 2:56
  like
• 2:56
  we
• 2:57
  talked
• 2:57
  about,
• 2:57
  we
• 2:57
  talked
• 2:58
  about
• 2:58
  two
• 2:58
  headlines
• 2:58
  ago,
• 2:58
  retail
• 2:59
  media.
• 2:59
  You
• 2:59
  know,
• 3:00
  adding
• 3:00
  this
• 3:00
  kind
• 3:00
  of
• 3:00
  data
• 3:01
  from
• 3:01
  consumers
• 3:02
  gives
• 3:02
  Dick's
• 3:03
  even
• 3:03
  more
• 3:03
  data
• 3:04
  to
• 3:04
  refine
• 3:04
  their
• 3:04
  advertisements
• 3:05
  in
• 3:05
  what
• 3:05
  is
• 3:06
  quickly
• 3:06
  becoming,
• 3:06
  as
• 3:07
  you
• 3:07
  described
• 3:07
  it
• 3:07
  very
• 3:08
  well,
• 3:08
  the
• 3:08
  most
• 3:09
  important
• 3:09
  additional
• 3:10
  revenue
• 3:10
  stream
• 3:10
  for
• 3:11
  traditional
• 3:11
  bricks
• 3:11
  and
• 3:12
  mortar
• 3:12
  retailers
• 3:12
  to
• 3:12
  capitalize
• 3:13
  on.
• 3:13
  And,
• 3:13
  and
• 3:13
  so
• 3:14
  that's
• 3:14
  the
• 3:14
  real
• 3:15
  crux
• 3:15
  of
• 3:15
  what's
• 3:15
  going
• 3:16
  on
• 3:16
  here,
• 3:16
  is
• 3:16
  the
• 3:16
  data
• 3:17
  play.
• 3:17
  And
• 3:17
  getting
• 3:18
  people
• 3:18
  like
• 3:18
  yourselves,
• 3:19
  like
• 3:19
  me,
• 3:19
  to
• 3:20
  now
• 3:20
  be
• 3:20
  interested
• 3:21
  in
• 3:21
  the
• 3:21
  Dick's
• 3:21
  app
• 3:22
  and
• 3:22
  downloading
• 3:22
  it
• 3:22
  and
• 3:23
  potentially
• 3:23
  correlating
• 3:24
  it
• 3:24
  to
• 3:24
  our
• 3:25
  workout
• 3:25
  data
• 3:26
  is
• 3:27
  very,
• 3:27
  very
• 3:27
  valuable
• 3:28
  in
• 3:28
  the
• 3:28
  long
• 3:29
  run.