Latest / Best of Business / Adrian Daniel: streetwear influencer on the impact of Nike falling out of the S&P 100

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Adrian Daniel: streetwear influencer on the impact of Nike falling out of the S&P 100 · Best of Business

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  Speaker 1: You're listening to a podcast from Newstalk ZB. Follow this
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  Speaker 2: Now Nike has fallen out of the S & P
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  Speaker 2: 100 for the first time in almost 18 years. The
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  Speaker 2: sportswear giant has had its fair share of challenges recently,
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  Speaker 2: including losing the star footballer Killian Mbappe to the rival
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  Speaker 2: brand on. Streetwear influencer Adrian Daniel runs the My Wife
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  Speaker 2: and Kicks Instagram account and he's with us. Hey Adrian.
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  Speaker 3: Hi, Heather. How are you?
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  Speaker 2: I'm well, thanks, mate. Is Nike not cool anymore?
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  Speaker 3: Oh, is Nike not? That's a great question, Heather. Well, apparently,
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  Speaker 3: according to share market, it's not, is it?
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  Speaker 2: What do you think? Would you go out in a
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  Speaker 2: pair of Nike kicks or would you choose something else?
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  Speaker 3: I mean, I still have a few pairs of Nikes
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  Speaker 3: in my closet in rotation, I guess. I guess this
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  Speaker 3: is the thing with fashion, right, and trends is that
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  Speaker 3: every kind of brand often has its time in the
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  Speaker 3: sun and then it's cool and then it's not cool and,
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  Speaker 3: you know, like, But I guess the thing that's surprising
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  Speaker 3: everyone is the size of the downfall with Nike. You
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  Speaker 3: kind of wouldn't expect it from a giant like they are.
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  Speaker 2: Is the problem that people are giving up just on
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  Speaker 2: Nike or are they giving up on sportswear altogether? Is
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  Speaker 2: that kind of go out to brunch in your Lululemon
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  Speaker 2: and your activewear thing over?
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  Speaker 3: Yeah, that's an interesting question.
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  Speaker 1: I don't know.
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  Speaker 3: I mean, from, I guess, my perspective, what I found
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  Speaker 3: interesting is is kind of Nike's marketing strategy, very much
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  Speaker 3: trying to go direct to consumer and cutting up the middleman,
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  Speaker 3: you know, getting rid of, you know, their product and
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  Speaker 3: boutiques and kind of supporting the kind of grassroots, which
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  Speaker 3: I think is still really important. And I think, especially
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  Speaker 3: in the sneaker community, people have, you know, a local
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  Speaker 3: sneaker store, they go and, you know, support and it's
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  Speaker 3: the kind of like his community around that. And I
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  Speaker 3: think some other brands have probably just done a better
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  Speaker 3: job of, gaining that credibility by collaborating with the right
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  Speaker 3: people and that kind of thing.
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  Speaker 1: Yeah.
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  Speaker 2: Now, all the girls are wearing the Adidas Sambas, aren't they,
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  Speaker 2: at the moment?
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  Speaker 3: 100%.
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  Speaker 2: What are you wearing?
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  Speaker 3: What am I wearing? I do not own a pair
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  Speaker 3: of Sambas, Heather.
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  Speaker 2: Too cool for that kind of nonsense.
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  Speaker 3: Currently, I'm at work, so I'm wearing some kind of
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  Speaker 3: more dressy kind of shoes, some loafers. um but what
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  Speaker 3: am i wearing on the week i still love new
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  Speaker 3: balance so you know a good old pair of gray
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  Speaker 3: made in the usa new balance kind of just doesn't
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  Speaker 3: really go out of fashion for me um but yeah
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  Speaker 3: i mean before the samba it was the dunk so
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  Speaker 3: nike had a moment with the dunk and um now
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  Speaker 3: it's the sambas and i guess the sambas is probably
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  Speaker 3: kind of gone a little bit what's the next thing
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  Speaker 3: i don't know but I'm sure Nike will come back
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  Speaker 3: around and their archive is just far too deep for
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  Speaker 3: them not to have another moment.
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  Speaker 2: Yeah, they just need another retro moment and they'll be
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  Speaker 2: all over it. Hey, Adrian, thanks very much, mate. Look
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  Speaker 2: after yourself. Adrian Daniels, Streetwear Influencer. Actually, I'd like to
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  Speaker 2: know what comes after the Samba because I thought about
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  Speaker 2: buying it and then I was like, no, don't buy
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  Speaker 2: the thing that everybody's been wearing for a year because
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  Speaker 2: then you're going to have to just upgrade real quick.
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  Speaker 2: So if you know what comes next, let me know.
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  Speaker 2: Thanks very much.
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