Latest / En Roue Libre Podcast avec Antoine Taillefer
#98 | Trek celebrates 50 years | John Burke, Its president opens up
John Burke has been leading Trek for over 40 years. His father founded the company in 1976 in a barn in Wisconsin alongside Bevil Hogg. Today, Trek celebrates its 50th anniversary with a 96% customer satisfaction score — the highest John has ever seen, across any industry. His secret? His personal email is in every bike's owner's manual.
In this episode, John Burke opens up about Trek's family DNA, his vision for customer service, the 4 crises he's weathered in 42 years, competition from Chinese manufacturers, Trek's commitment to women's cycling (the Lizzie Deignan story is remarkable)…
The skinny
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