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Should my wedding business use paid ads? With Mark Chapman · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Using
• 0:00
  your
• 0:00
  ads
• 0:01
  to
• 0:01
  get
• 0:02
  people
• 0:02
  excited
• 0:02
  about
• 0:03
  your
• 0:03
  business
• 0:03
  and
• 0:03
  build
• 0:04
  trust
• 0:04
  with
• 0:04
  them
• 0:04
  so
• 0:05
  that
• 0:05
  they
• 0:05
  just
• 0:05
  reach
• 0:05
  out
• 0:06
  and
• 0:06
  ask
• 0:06
  you
• 0:06
  a
• 0:06
  question.
• 0:07
  Advertising
• 0:07
  is
• 0:08
  not
• 0:08
  about
• 0:08
  closing
• 0:08
  a
• 0:09
  deal.
• 0:45
  I'm
• 0:45
  Becca
• 0:46
  Pountney,
• 0:46
  wedding
• 0:47
  business
• 0:47
  marketing
• 0:47
  expert,
• 0:48
  speaker
• 0:48
  and
• 0:48
  blogger
• 0:49
  and
• 0:49
  you're
• 0:49
  listening
• 0:50
  to
• 0:50
  the
• 0:50
  Wedding
• 0:50
  Pros
• 0:50
  who
• 0:51
  Are
• 0:51
  Ready
• 0:51
  to
• 0:51
  Grow
• 0:51
  podcast.
• 0:53
  I'm
• 0:53
  here
• 0:53
  to
• 0:53
  share
• 0:54
  with
• 0:54
  you
• 0:54
  actionable
• 0:54
  tips,
• 0:55
  strategies
• 0:56
  and
• 0:56
  real
• 0:56
  life
• 0:56
  examples
• 0:57
  to
• 0:57
  help
• 0:57
  you
• 0:58
  take
• 0:58
  your
• 0:58
  wedding
• 0:58
  business
• 0:58
  to
• 0:59
  the
• 0:59
  next
• 0:59
  level.
• 1:00
  If
• 1:00
  you
• 1:00
  are
• 1:00
  an
• 1:01
  ambitious
• 1:01
  wedding
• 1:01
  business
• 1:02
  owner
• 1:02
  that
• 1:02
  wants
• 1:03
  to
• 1:03
  take
• 1:03
  your
• 1:03
  passion
• 1:03
  and
• 1:04
  use
• 1:04
  it
• 1:04
  to
• 1:04
  build
• 1:04
  a
• 1:05
  profitable,
• 1:05
  sustainable
• 1:06
  business,
• 1:06
  do
• 1:07
  doing
• 1:07
  what
• 1:07
  you
• 1:07
  love,
• 1:07
  then
• 1:08
  you're
• 1:08
  in
• 1:08
  the
• 1:08
  right
• 1:08
  place.
• 1:09
  Let's
• 1:09
  get
• 1:09
  going
• 1:10
  with
• 1:10
  today's
• 1:10
  episode.
• 1:11
  Today
• 1:12
  I'm
• 1:12
  chatting
• 1:12
  with
• 1:12
  Mark
• 1:13
  Chapman
• 1:13
  from
• 1:13
  the
• 1:14
  I
• 1:14
  Do
• 1:14
  Society.
• 1:15
  Having
• 1:15
  spent
• 1:16
  time
• 1:16
  working
• 1:16
  in
• 1:16
  his
• 1:16
  family's
• 1:17
  wedding
• 1:17
  business
• 1:17
  trying
• 1:18
  to
• 1:18
  get
• 1:18
  couples
• 1:18
  through
• 1:19
  the
• 1:19
  door,
• 1:19
  he
• 1:19
  came
• 1:20
  across
• 1:20
  Google
• 1:20
  Ads
• 1:21
  and
• 1:21
  became
• 1:21
  fascinated
• 1:22
  by
• 1:22
  them.
• 1:23
  Now
• 1:23
  his
• 1:23
  team
• 1:23
  specialize
• 1:24
  in
• 1:24
  helping
• 1:24
  wedding
• 1:24
  clients
• 1:25
  find
• 1:25
  the
• 1:25
  same
• 1:25
  success
• 1:26
  with
• 1:26
  paid
• 1:26
  advertising,
• 1:27
  working
• 1:27
  with
• 1:28
  Google
• 1:28
  Ads,
• 1:28
  meta
• 1:29
  ads,
• 1:29
  and
• 1:29
  Even
• 1:30
  everyone's
• 1:30
  favorite
• 1:31
  TikTok.
• 1:32
  It's
• 1:32
  an
• 1:32
  area
• 1:32
  that
• 1:33
  many
• 1:33
  of
• 1:33
  you
• 1:33
  find
• 1:33
  a
• 1:34
  mystery,
• 1:34
  so
• 1:34
  I
• 1:35
  cannot
• 1:35
  wait
• 1:35
  to
• 1:35
  get
• 1:36
  into
• 1:36
  it
• 1:36
  with
• 1:36
  Mark
• 1:36
  today.
• 1:37
  Mark.
• 1:37
  Mark,
• 1:37
  welcome
• 1:38
  to
• 1:38
  the
• 1:38
  podcast.
• 1:39
  Thank
• 1:39
  you
• 1:39
  so
• 1:40
  much.
• 1:40
  I'm
• 1:40
  so
• 1:40
  excited
• 1:40
  to
• 1:41
  be
• 1:41
  here.
• 1:41
  I
• 1:42
  have
• 1:42
  listened
• 1:42
  to
• 1:43
  your
• 1:43
  podcast
• 1:43
  and
• 1:43
  I
• 1:43
  fell
• 1:44
  in
• 1:44
  love
• 1:44
  with
• 1:44
  you
• 1:44
  when
• 1:44
  I
• 1:44
  heard
• 1:45
  about
• 1:45
  the
• 1:45
  marketing
• 1:45
  theme
• 1:46
  park
• 1:46
  concept,
• 1:47
  which
• 1:48
  I
• 1:48
  am
• 1:49
  so
• 1:49
  excited
• 1:49
  to
• 1:49
  like
• 1:50
  talk
• 1:50
  to
• 1:50
  you.
• 1:50
  And
• 1:51
  we
• 1:51
  could
• 1:51
  probably
• 1:51
  talk
• 1:51
  for
• 1:51
  hours.
• 1:52
  We're
• 1:52
  going
• 1:52
  to
• 1:52
  talk
• 1:52
  about
• 1:52
  ads
• 1:53
  and
• 1:53
  focus
• 1:53
  on
• 1:53
  that.
• 1:54
  We
• 1:55
  are
• 1:55
  going
• 1:55
  to
• 1:55
  talk
• 1:55
  about
• 1:55
  ads,
• 1:56
  but
• 1:56
  I
• 1:56
  also
• 1:57
  like
• 1:57
  talking
• 1:57
  about
• 1:57
  the
• 1:57
  marketing
• 1:58
  theme
• 1:58
  park
• 1:58
  and
• 1:58
  how
• 1:58
  marketing
• 1:59
  has
• 1:59
  changed.
• 2:00
  So
• 2:00
  I'm
• 2:00
  sure
• 2:00
  it
• 2:01
  will
• 2:01
  come
• 2:01
  up
• 2:01
  in
• 2:02
  our
• 2:02
  conversation
• 2:03
  because
• 2:03
  paid
• 2:03
  ads,
• 2:04
  free
• 2:04
  ads,
• 2:05
  content,
• 2:05
  it
• 2:06
  all
• 2:06
  fits
• 2:06
  in
• 2:07
  to
• 2:07
  the
• 2:07
  idea
• 2:07
  of
• 2:07
  the
• 2:07
  theme
• 2:08
  park.
• 2:08
  And
• 2:08
  as
• 2:09
  we
• 2:09
  all
• 2:09
  know,
• 2:09
  we're
• 2:10
  bombarded
• 2:10
  with
• 2:10
  ads
• 2:11
  all
• 2:11
  of
• 2:11
  the
• 2:12
  time.
• 2:12
  And
• 2:13
  so
• 2:13
  just
• 2:13
  like
• 2:13
  in
• 2:13
  the
• 2:13
  marketing
• 2:14
  theme
• 2:14
  park,
• 2:14
  we
• 2:14
  need
• 2:14
  to
• 2:15
  make
• 2:15
  our
• 2:15
  ads
• 2:15
  stand
• 2:15
  out
• 2:16
  and
• 2:16
  we'll
• 2:16
  get
• 2:16
  into
• 2:17
  a
• 2:17
  bit
• 2:17
  more
• 2:17
  of
• 2:17
  the
• 2:17
  detail
• 2:18
  on
• 2:19
  that
• 2:19
  in
• 2:20
  a
• 2:20
  little
• 2:20
  while.
• 2:20
  But
• 2:21
  before
• 2:21
  that,
• 2:21
  whenever
• 2:21
  I
• 2:22
  have
• 2:22
  a
• 2:22
  guest
• 2:22
  on
• 2:22
  my
• 2:22
  podcast,
• 2:23
  I
• 2:23
  always
• 2:23
  like
• 2:23
  to
• 2:23
  get
• 2:24
  to
• 2:24
  know
• 2:24
  them
• 2:24
  a
• 2:24
  little
• 2:24
  bit
• 2:25
  to
• 2:25
  make
• 2:25
  sure
• 2:25
  my
• 2:25
  listeners
• 2:26
  get
• 2:26
  to
• 2:26
  know
• 2:26
  them
• 2:26
  a
• 2:26
  little
• 2:26
  bit
• 2:27
  so
• 2:27
  they
• 2:27
  understand
• 2:28
  why
• 2:28
  they
• 2:28
  should
• 2:29
  listen
• 2:29
  to
• 2:29
  what
• 2:29
  you
• 2:29
  have
• 2:30
  to
• 2:30
  say.
• 2:30
  So
• 2:31
  I
• 2:31
  mentioned
• 2:31
  it
• 2:31
  in
• 2:32
  the
• 2:32
  intro
• 2:33
  at
• 2:33
  the
• 2:33
  beginning,
• 2:34
  but
• 2:34
  I
• 2:34
  believe
• 2:35
  you
• 2:35
  got
• 2:35
  into
• 2:35
  the
• 2:35
  world
• 2:35
  of
• 2:36
  weddings
• 2:36
  through
• 2:37
  a
• 2:37
  family
• 2:37
  business.
• 2:37
  So
• 2:38
  tell
• 2:38
  me
• 2:38
  a
• 2:38
  little
• 2:39
  bit
• 2:39
  about
• 2:39
  what
• 2:39
  that
• 2:40
  was,
• 2:40
  how
• 2:40
  that
• 2:40
  happened.
• 2:41
  Yes.
• 2:41
  Picture
• 2:42
  this.
• 2:42
  It
• 2:42
  was
• 2:42
  the
• 2:43
  year
• 2:43
  2008.
• 2:44
  2009.
• 2:46
  I
• 2:46
  was
• 2:47
  a
• 2:47
  wedding
• 2:47
  photographer
• 2:47
  with
• 2:48
  my
• 2:48
  sister
• 2:49
  and
• 2:49
  at
• 2:49
  the
• 2:49
  Time
• 2:50
  we
• 2:50
  were
• 2:50
  doing
• 2:51
  all
• 2:51
  the
• 2:51
  things.
• 2:51
  Like
• 2:53
  in
• 2:53
  the
• 2:53
  States
• 2:53
  there's
• 2:53
  like
• 2:54
  Chamber
• 2:54
  of
• 2:54
  commerce,
• 2:55
  there's
• 2:55
  like
• 2:55
  a
• 2:55
  networking
• 2:56
  group
• 2:56
  called
• 2:56
  bni.
• 2:57
  There's
• 2:57
  all
• 2:57
  these
• 2:57
  like
• 2:57
  networking
• 2:58
  things.
• 2:58
  And
• 2:58
  I
• 2:58
  was
• 2:58
  like
• 2:59
  working
• 2:59
  my
• 2:59
  butt
• 2:59
  off
• 3:00
  during
• 3:00
  the
• 3:00
  week
• 3:00
  to
• 3:01
  network
• 3:01
  our
• 3:01
  family's
• 3:02
  business
• 3:02
  and
• 3:03
  try
• 3:03
  to
• 3:03
  get
• 3:03
  people
• 3:03
  to
• 3:03
  hire
• 3:04
  us.
• 3:04
  And
• 3:05
  we
• 3:05
  were
• 3:05
  really
• 3:05
  good
• 3:06
  photographers
• 3:06
  and
• 3:07
  it
• 3:07
  was
• 3:07
  really
• 3:07
  fun.
• 3:07
  I
• 3:08
  really
• 3:08
  loved
• 3:08
  that
• 3:08
  part
• 3:08
  of
• 3:08
  it.
• 3:09
  But
• 3:09
  I
• 3:09
  was
• 3:09
  just
• 3:09
  exhausted.
• 3:10
  I
• 3:10
  was
• 3:10
  working
• 3:10
  seven
• 3:11
  days
• 3:11
  a
• 3:11
  week
• 3:11
  all
• 3:11
  the
• 3:12
  time.
• 3:12
  And
• 3:12
  someone
• 3:13
  actually
• 3:13
  in
• 3:13
  passing
• 3:14
  mentioned
• 3:14
  Google
• 3:14
  Ads
• 3:15
  and
• 3:15
  she
• 3:15
  had
• 3:15
  a
• 3:15
  printing
• 3:15
  company
• 3:16
  and
• 3:16
  she's
• 3:16
  like,
• 3:16
  yeah,
• 3:16
  when
• 3:16
  I
• 3:16
  turn
• 3:17
  my
• 3:17
  Google
• 3:17
  Ads
• 3:17
  on,
• 3:17
  my
• 3:18
  phone
• 3:18
  rings
• 3:18
  and
• 3:18
  when
• 3:19
  I
• 3:19
  turn
• 3:19
  them
• 3:19
  off,
• 3:19
  it
• 3:19
  doesn't.
• 3:20
  And
• 3:20
  I
• 3:20
  was
• 3:20
  like,
• 3:20
  that's
• 3:21
  bullshit.
• 3:21
  Like,
• 3:22
  I
• 3:22
  don't
• 3:22
  believe
• 3:23
  you.
• 3:24
  But
• 3:24
  I
• 3:24
  was
• 3:25
  like,
• 3:25
  whatever.
• 3:25
  I
• 3:25
  was
• 3:25
  really
• 3:26
  tired
• 3:26
  and
• 3:26
  so
• 3:26
  I,
• 3:26
  so
• 3:27
  I
• 3:27
  actually
• 3:27
  like
• 3:27
  got
• 3:28
  to
• 3:28
  learn
• 3:28
  Google
• 3:28
  Ads
• 3:28
  for
• 3:29
  our
• 3:29
  own
• 3:29
  photography
• 3:29
  studio.
• 3:30
  And
• 3:30
  I'll
• 3:31
  forget
• 3:31
  when
• 3:31
  the
• 3:31
  phone
• 3:31
  rang
• 3:32
  for
• 3:32
  the
• 3:32
  first
• 3:32
  time
• 3:32
  and
• 3:33
  someone
• 3:33
  and
• 3:33
  I
• 3:33
  asked
• 3:33
  them
• 3:33
  how
• 3:34
  they
• 3:34
  heard
• 3:34
  about
• 3:34
  us
• 3:34
  because
• 3:34
  I
• 3:35
  didn't
• 3:35
  know
• 3:35
  them,
• 3:35
  they
• 3:35
  weren't
• 3:35
  a
• 3:35
  referral.
• 3:36
  And
• 3:36
  I
• 3:36
  like
• 3:37
  almost
• 3:37
  dropped
• 3:37
  the
• 3:38
  phone,
• 3:39
  my
• 3:39
  flip
• 3:39
  phone
• 3:40
  at
• 3:40
  the
• 3:40
  time
• 3:40
  or
• 3:40
  something
• 3:41
  like
• 3:41
  that.
• 3:41
  Yeah.
• 3:42
  And.
• 3:42
  And
• 3:42
  that
• 3:42
  just
• 3:43
  actually
• 3:43
  turned
• 3:43
  into
• 3:44
  a
• 3:44
  passion
• 3:44
  where
• 3:44
  I
• 3:44
  started
• 3:45
  helping
• 3:45
  some
• 3:45
  other
• 3:45
  folks
• 3:45
  in
• 3:46
  the
• 3:46
  wedding
• 3:46
  industry
• 3:46
  and
• 3:47
  it
• 3:47
  became
• 3:47
  a
• 3:47
  business.
• 3:48
  Fast
• 3:48
  forward
• 3:48
  15
• 3:48
  years
• 3:49
  later,
• 3:49
  it's
• 3:49
  the
• 3:49
  Idea
• 3:50
  Society
• 3:50
  and
• 3:51
  I
• 3:51
  have
• 3:51
  an
• 3:51
  amazing
• 3:52
  team
• 3:52
  of
• 3:52
  advertising
• 3:53
  experts
• 3:53
  who
• 3:53
  just
• 3:53
  focus
• 3:54
  on
• 3:54
  the
• 3:54
  wedding
• 3:54
  industry.
• 3:55
  And
• 3:55
  that's
• 3:55
  all
• 3:55
  that
• 3:55
  we
• 3:55
  do.
• 3:56
  We
• 3:56
  look
• 3:56
  at
• 3:56
  data
• 3:56
  all
• 3:56
  day
• 3:57
  long.
• 3:57
  Okay,
• 3:57
  so
• 3:58
  you
• 3:58
  basically
• 3:58
  decided
• 3:59
  you
• 3:59
  enjoyed
• 4:00
  geeking
• 4:00
  out
• 4:00
  in
• 4:00
  the
• 4:00
  data,
• 4:01
  which
• 4:01
  a
• 4:01
  lot
• 4:02
  of
• 4:02
  wedding
• 4:02
  professionals
• 4:03
  will
• 4:03
  find
• 4:03
  scary
• 4:04
  immediately
• 4:05
  because
• 4:05
  they're
• 4:05
  creatives
• 4:06
  on
• 4:06
  the
• 4:07
  whole.
• 4:07
  A
• 4:07
  lot
• 4:07
  of
• 4:07
  the
• 4:07
  people
• 4:07
  listening
• 4:08
  maybe
• 4:09
  love
• 4:09
  to
• 4:09
  make
• 4:10
  bouquets
• 4:10
  or
• 4:10
  they
• 4:11
  like
• 4:11
  to
• 4:11
  decorate
• 4:11
  cakes.
• 4:12
  And
• 4:12
  so
• 4:12
  they
• 4:13
  like
• 4:13
  the
• 4:13
  sound
• 4:13
  of
• 4:13
  this
• 4:14
  paid
• 4:15
  advertising
• 4:15
  because
• 4:15
  they
• 4:16
  like
• 4:16
  the
• 4:16
  idea
• 4:16
  of
• 4:16
  the
• 4:16
  customers
• 4:17
  ringing
• 4:17
  them
• 4:17
  up.
• 4:18
  But
• 4:18
  they're
• 4:18
  a
• 4:18
  little
• 4:19
  bit
• 4:19
  scared
• 4:19
  that
• 4:20
  it's
• 4:20
  a
• 4:20
  difficult
• 4:21
  and
• 4:21
  the
• 4:21
  data
• 4:22
  is
• 4:22
  hard.
• 4:23
  What
• 4:23
  do
• 4:23
  you
• 4:23
  say
• 4:24
  to
• 4:24
  them?
• 4:24
  They're
• 4:25
  right.
• 4:25
  It's
• 4:26
  hard.
• 4:27
  It
• 4:28
  really
• 4:28
  is.
• 4:28
  You
• 4:28
  know,
• 4:29
  you're,
• 4:29
  when
• 4:29
  you're
• 4:30
  talking
• 4:30
  about
• 4:30
  advertising,
• 4:31
  you're
• 4:31
  talking
• 4:31
  about
• 4:31
  reaching
• 4:32
  a
• 4:32
  cold
• 4:32
  audience.
• 4:33
  The
• 4:33
  people
• 4:33
  who
• 4:33
  see
• 4:34
  those
• 4:34
  ads
• 4:34
  and
• 4:34
  if
• 4:35
  they
• 4:35
  decide
• 4:35
  to
• 4:35
  interact
• 4:35
  with
• 4:35
  those
• 4:36
  ads,
• 4:36
  they
• 4:36
  don't
• 4:36
  know
• 4:37
  you,
• 4:37
  they
• 4:37
  don't
• 4:37
  like
• 4:37
  you,
• 4:37
  they
• 4:38
  don't
• 4:38
  trust
• 4:38
  you,
• 4:38
  they
• 4:38
  don't
• 4:38
  care
• 4:39
  about
• 4:39
  you.
• 4:39
  So
• 4:40
  the
• 4:40
  journey
• 4:40
  of
• 4:40
  them
• 4:40
  clicking
• 4:41
  on
• 4:41
  your
• 4:41
  ad
• 4:41
  to
• 4:42
  becoming
• 4:42
  a
• 4:42
  warm
• 4:42
  lead
• 4:43
  is
• 4:43
  really
• 4:44
  a
• 4:44
  long
• 4:45
  journey.
• 4:45
  And
• 4:46
  the,
• 4:46
  the
• 4:47
  data
• 4:47
  behind
• 4:47
  that
• 4:48
  and
• 4:48
  like
• 4:48
  seeing
• 4:48
  their
• 4:49
  journey
• 4:49
  and
• 4:49
  looking
• 4:49
  at
• 4:49
  Google
• 4:50
  Analytics
• 4:50
  on
• 4:50
  the
• 4:50
  website,
• 4:50
  like
• 4:51
  seeing
• 4:51
  what
• 4:51
  they
• 4:51
  do
• 4:51
  on
• 4:51
  your
• 4:51
  website,
• 4:52
  it
• 4:52
  can
• 4:52
  be
• 4:53
  very
• 4:53
  discouraging.
• 4:55
  But
• 4:55
  if
• 4:55
  you
• 4:55
  keep
• 4:55
  in
• 4:55
  mind
• 4:56
  that
• 4:56
  they
• 4:56
  just
• 4:56
  don't
• 4:57
  know
• 4:57
  you
• 4:57
  yet
• 4:57
  and
• 4:57
  that's
• 4:57
  okay.
• 4:58
  And
• 4:58
  you
• 4:58
  have
• 4:59
  to
• 4:59
  keep
• 4:59
  showing
• 4:59
  up
• 4:59
  for
• 4:59
  them
• 5:00
  in
• 5:00
  different
• 5:00
  places,
• 5:01
  it's
• 5:01
  okay
• 5:02
  because
• 5:02
  they're
• 5:02
  humans
• 5:02
  too.
• 5:03
  And
• 5:03
  when
• 5:03
  they're
• 5:03
  making
• 5:03
  a
• 5:04
  big
• 5:04
  emotional
• 5:04
  decision
• 5:04
  about
• 5:05
  picking
• 5:05
  someone
• 5:05
  or
• 5:05
  something
• 5:06
  for
• 5:06
  their
• 5:06
  wedding,
• 5:06
  oh,
• 5:07
  that's
• 5:07
  rough
• 5:07
  for
• 5:08
  them.
• 5:08
  So
• 5:09
  the
• 5:09
  data
• 5:09
  is
• 5:09
  amazing.
• 5:10
  It's
• 5:10
  fascinating,
• 5:11
  but
• 5:11
  you
• 5:11
  have
• 5:11
  to
• 5:12
  make
• 5:12
  peace
• 5:12
  with
• 5:13
  what
• 5:13
  it
• 5:13
  is.
• 5:14
  I
• 5:14
  think
• 5:14
  that's
• 5:14
  helpful
• 5:14
  because
• 5:15
  I
• 5:15
  think
• 5:15
  there
• 5:15
  is
• 5:15
  a
• 5:15
  mindset
• 5:16
  from
• 5:16
  people.
• 5:16
  I'll
• 5:17
  just
• 5:17
  put
• 5:17
  some
• 5:17
  money
• 5:17
  on
• 5:17
  ads
• 5:18
  and
• 5:18
  instantly
• 5:18
  I'll
• 5:19
  get
• 5:19
  loads
• 5:19
  of
• 5:19
  business
• 5:20
  off
• 5:20
  the
• 5:20
  back
• 5:20
  of
• 5:20
  it.
• 5:21
  And
• 5:21
  actually,
• 5:21
  as
• 5:22
  you've
• 5:22
  just
• 5:22
  explained,
• 5:23
  it's
• 5:23
  not
• 5:23
  always
• 5:24
  as
• 5:24
  simple
• 5:24
  as
• 5:24
  that.
• 5:25
  So
• 5:25
  take
• 5:25
  me
• 5:25
  back
• 5:25
  to
• 5:26
  your
• 5:26
  own
• 5:27
  place.
• 5:27
  When
• 5:27
  you
• 5:27
  started
• 5:28
  using
• 5:28
  these
• 5:28
  Google
• 5:29
  Ads
• 5:29
  in
• 5:29
  your
• 5:29
  photography
• 5:30
  business,
• 5:30
  did
• 5:31
  you
• 5:31
  do
• 5:31
  it
• 5:31
  yourself?
• 5:32
  How
• 5:32
  did
• 5:32
  you
• 5:32
  know
• 5:32
  what
• 5:32
  to
• 5:33
  do?
• 5:33
  Did
• 5:33
  you
• 5:33
  self
• 5:34
  teach
• 5:34
  yourself
• 5:35
  and
• 5:35
  what
• 5:35
  were
• 5:36
  the
• 5:36
  things
• 5:36
  that
• 5:36
  you
• 5:36
  learned
• 5:37
  right
• 5:37
  at
• 5:37
  the
• 5:37
  early
• 5:38
  stages?
• 5:39
  I
• 5:39
  taught
• 5:40
  myself
• 5:40
  and
• 5:40
  I
• 5:41
  wasted
• 5:41
  a
• 5:41
  lot
• 5:41
  of
• 5:41
  my
• 5:41
  own
• 5:41
  money
• 5:44
  but
• 5:44
  I
• 5:44
  was
• 5:44
  encouraged
• 5:45
  by
• 5:45
  that
• 5:45
  one
• 5:45
  phone
• 5:45
  call
• 5:46
  because
• 5:46
  I
• 5:46
  was
• 5:46
  like,
• 5:46
  okay,
• 5:46
  if
• 5:46
  that,
• 5:47
  if
• 5:47
  that
• 5:47
  can
• 5:47
  happen.
• 5:48
  So
• 5:48
  I
• 5:48
  did.
• 5:48
  I
• 5:48
  taught
• 5:49
  myself.
• 5:49
  I
• 5:49
  wasted
• 5:50
  a
• 5:50
  lot
• 5:50
  of
• 5:50
  my
• 5:50
  own
• 5:50
  money.
• 5:50
  And
• 5:51
  then
• 5:51
  when
• 5:51
  I
• 5:51
  saw,
• 5:52
  when
• 5:52
  I
• 5:52
  figured
• 5:52
  it
• 5:52
  out
• 5:53
  and
• 5:53
  realized,
• 5:53
  okay,
• 5:54
  this
• 5:54
  is
• 5:54
  now
• 5:54
  I
• 5:54
  know
• 5:54
  what
• 5:54
  I'm
• 5:55
  doing,
• 5:55
  that
• 5:55
  was
• 5:56
  really
• 5:56
  fascinating
• 5:57
  and
• 5:58
  to
• 5:59
  truthful
• 5:59
  and
• 6:00
  transparent.
• 6:00
  In
• 6:01
  2009,
• 6:01
  when
• 6:02
  I
• 6:02
  was
• 6:02
  teaching
• 6:02
  myself
• 6:02
  Google
• 6:03
  Ads,
• 6:03
  Facebook
• 6:04
  ads,
• 6:04
  meta
• 6:05
  ads
• 6:05
  didn't
• 6:05
  exist.
• 6:05
  TikTok
• 6:06
  didn't
• 6:06
  ex,
• 6:06
  Instagram
• 6:07
  didn't
• 6:07
  exist.
• 6:07
  It
• 6:08
  was
• 6:08
  actually
• 6:08
  a
• 6:08
  lot
• 6:09
  less
• 6:09
  complicated
• 6:09
  where
• 6:10
  it
• 6:10
  was
• 6:10
  a
• 6:10
  time
• 6:11
  when
• 6:11
  you
• 6:11
  put
• 6:11
  ads
• 6:12
  out
• 6:12
  and
• 6:12
  you
• 6:12
  got
• 6:13
  money
• 6:13
  from
• 6:13
  your
• 6:13
  ad
• 6:13
  campaigns
• 6:14
  because
• 6:14
  people
• 6:14
  found
• 6:14
  you
• 6:14
  and
• 6:15
  booked
• 6:15
  you.
• 6:15
  It
• 6:15
  is
• 6:16
  not
• 6:16
  that
• 6:16
  way
• 6:16
  now.
• 6:17
  And
• 6:17
  I
• 6:17
  know
• 6:17
  I'm
• 6:17
  kind
• 6:18
  of
• 6:18
  jumping
• 6:18
  ahead,
• 6:18
  but
• 6:18
  it's
• 6:19
  really
• 6:19
  important
• 6:19
  for
• 6:19
  folks
• 6:19
  to
• 6:19
  know
• 6:20
  that
• 6:20
  like
• 6:20
  couples
• 6:21
  need
• 6:21
  to
• 6:21
  see
• 6:21
  you
• 6:21
  in
• 6:22
  multiple
• 6:22
  places
• 6:22
  multiple
• 6:23
  times
• 6:23
  before
• 6:23
  they
• 6:23
  decide
• 6:24
  to
• 6:24
  contact
• 6:24
  you.
• 6:25
  They
• 6:25
  need
• 6:25
  to
• 6:25
  learn
• 6:25
  your
• 6:25
  story,
• 6:26
  they
• 6:26
  need
• 6:26
  to
• 6:26
  build
• 6:27
  trust.
• 6:27
  You
• 6:27
  need
• 6:27
  to
• 6:27
  build
• 6:27
  trust
• 6:28
  with
• 6:28
  them.
• 6:28
  And
• 6:28
  it
• 6:29
  isn't
• 6:29
  where
• 6:29
  you
• 6:29
  just
• 6:30
  put
• 6:30
  money
• 6:30
  into
• 6:30
  an
• 6:31
  ad
• 6:31
  campaign
• 6:31
  and
• 6:32
  you
• 6:32
  get
• 6:32
  these
• 6:32
  amazing
• 6:32
  warm
• 6:33
  leads
• 6:33
  and
• 6:33
  everything's
• 6:34
  tickety
• 6:34
  boo
• 6:34
  and
• 6:34
  hunky
• 6:35
  dory.
• 6:35
  It
• 6:36
  really
• 6:36
  does.
• 6:37
  You
• 6:37
  have
• 6:37
  to
• 6:38
  approach
• 6:38
  advertising
• 6:39
  with
• 6:39
  the
• 6:40
  mindset
• 6:40
  of,
• 6:41
  hey,
• 6:42
  we
• 6:43
  are
• 6:43
  living
• 6:43
  in
• 6:43
  an
• 6:43
  attention
• 6:44
  economy
• 6:45
  where
• 6:45
  the
• 6:46
  more
• 6:46
  attention
• 6:46
  you
• 6:46
  get,
• 6:47
  the
• 6:47
  more
• 6:47
  likely
• 6:47
  your
• 6:48
  business
• 6:48
  is
• 6:48
  going
• 6:48
  to
• 6:48
  succeed.
• 6:49
  And
• 6:49
  that's
• 6:50
  kind
• 6:50
  of
• 6:50
  it.
• 6:50
  And
• 6:51
  it
• 6:51
  requires
• 6:52
  multiple
• 6:52
  places,
• 6:53
  multiple
• 6:53
  times.
• 6:54
  Yeah,
• 6:54
  you've
• 6:54
  got
• 6:54
  to
• 6:54
  keep
• 6:55
  showing
• 6:55
  up.
• 6:55
  And
• 6:55
  that's
• 6:55
  exactly
• 6:56
  what
• 6:56
  you've
• 6:56
  explained
• 6:56
  is
• 6:57
  that
• 6:57
  marketing
• 6:57
  theme
• 6:57
  park
• 6:57
  idea
• 6:58
  that
• 6:58
  is
• 6:58
  no
• 6:58
  longer
• 6:59
  this
• 6:59
  clear
• 6:59
  marketing
• 6:59
  funnel
• 7:00
  where
• 7:00
  people
• 7:00
  go
• 7:00
  to
• 7:00
  Google
• 7:01
  and
• 7:01
  then
• 7:01
  they
• 7:01
  go
• 7:01
  through
• 7:01
  this
• 7:02
  nice
• 7:02
  trackable
• 7:03
  system.
• 7:03
  Actually
• 7:04
  they're
• 7:04
  looking
• 7:04
  everywhere
• 7:05
  and
• 7:05
  everywhere's
• 7:06
  noisy.
• 7:07
  Like
• 7:07
  we
• 7:07
  are
• 7:07
  bombarded
• 7:08
  by
• 7:08
  ads,
• 7:09
  especially
• 7:09
  on
• 7:09
  social
• 7:10
  media.
• 7:10
  And
• 7:11
  it's
• 7:11
  interesting
• 7:11
  because
• 7:11
  a
• 7:11
  lot
• 7:12
  of
• 7:12
  the
• 7:12
  ads,
• 7:12
  I
• 7:12
  think
• 7:12
  when
• 7:13
  we
• 7:13
  think
• 7:13
  about
• 7:13
  ads,
• 7:13
  particularly
• 7:14
  on
• 7:14
  social
• 7:14
  media,
• 7:14
  are
• 7:14
  for
• 7:15
  products
• 7:16
  and
• 7:16
  for,
• 7:17
  you
• 7:17
  know,
• 7:17
  cheap
• 7:17
  things
• 7:18
  that
• 7:18
  people
• 7:18
  can
• 7:18
  buy
• 7:19
  really
• 7:19
  quickly.
• 7:19
  And
• 7:19
  we
• 7:20
  know
• 7:20
  that
• 7:20
  ads
• 7:20
  work
• 7:20
  for
• 7:21
  that.
• 7:21
  But
• 7:21
  yet
• 7:21
  when
• 7:22
  we're
• 7:22
  trying
• 7:22
  to
• 7:22
  offer
• 7:22
  something
• 7:23
  like
• 7:23
  a
• 7:23
  wedding
• 7:23
  service,
• 7:24
  that
• 7:24
  feels
• 7:25
  like
• 7:25
  a
• 7:25
  much
• 7:26
  harder,
• 7:26
  much
• 7:27
  bigger
• 7:27
  sell.
• 7:28
  So
• 7:28
  do
• 7:28
  you
• 7:28
  see
• 7:29
  in
• 7:29
  2025,
• 7:30
  in
• 7:30
  the
• 7:30
  age
• 7:30
  of
• 7:30
  the
• 7:30
  marketing
• 7:31
  theme
• 7:31
  park,
• 7:32
  where
• 7:32
  do
• 7:32
  you
• 7:32
  think
• 7:32
  this
• 7:33
  world
• 7:33
  of
• 7:33
  paid
• 7:33
  advertising
• 7:34
  fits
• 7:35
  into
• 7:35
  the
• 7:35
  picture?
• 7:36
  In
• 7:36
  our
• 7:36
  industry,
• 7:37
  specifically,
• 7:38
  you
• 7:38
  are
• 7:39
  using.
• 7:40
  Your
• 7:40
  ads
• 7:40
  to
• 7:41
  get
• 7:41
  people
• 7:42
  excited
• 7:42
  about
• 7:42
  your
• 7:42
  business
• 7:43
  and
• 7:43
  build
• 7:43
  trust
• 7:44
  with
• 7:44
  them
• 7:44
  so
• 7:44
  that
• 7:44
  they
• 7:44
  just
• 7:45
  reach
• 7:45
  out
• 7:45
  and
• 7:45
  ask
• 7:46
  you
• 7:46
  a
• 7:46
  question.
• 7:46
  Advertising
• 7:47
  is
• 7:47
  not
• 7:48
  about
• 7:48
  closing
• 7:48
  a
• 7:48
  deal.
• 7:49
  Advertising
• 7:49
  is
• 7:50
  not
• 7:50
  about
• 7:51
  like
• 7:52
  sometimes
• 7:53
  it
• 7:53
  can
• 7:53
  be
• 7:54
  used
• 7:54
  for
• 7:54
  booking
• 7:54
  one
• 7:54
  on
• 7:54
  one
• 7:55
  consultations.
• 7:55
  But
• 7:56
  to
• 7:56
  be
• 7:56
  honest
• 7:56
  with
• 7:56
  you,
• 7:56
  like
• 7:56
  that's
• 7:57
  going
• 7:57
  to
• 7:57
  come
• 7:57
  after,
• 7:57
  like
• 7:57
  you
• 7:58
  said,
• 7:58
  they've
• 7:58
  been
• 7:58
  around
• 7:58
  the
• 7:59
  block
• 7:59
  and
• 7:59
  they've
• 7:59
  read
• 7:59
  your
• 7:59
  reviews,
• 8:00
  which
• 8:00
  really
• 8:01
  don't
• 8:01
  have
• 8:01
  anything
• 8:01
  to
• 8:01
  do
• 8:01
  with
• 8:01
  your
• 8:02
  ads.
• 8:02
  It's
• 8:03
  to
• 8:03
  get
• 8:03
  their
• 8:03
  attention
• 8:03
  attention
• 8:04
  and
• 8:04
  to
• 8:04
  get
• 8:04
  them
• 8:04
  to
• 8:05
  interact
• 8:05
  with
• 8:05
  you
• 8:05
  so
• 8:06
  that
• 8:06
  you
• 8:06
  can
• 8:06
  take
• 8:06
  that
• 8:06
  conversation
• 8:07
  to
• 8:07
  the
• 8:07
  next
• 8:08
  step.
• 8:08
  So
• 8:08
  it's
• 8:09
  basically
• 8:09
  you're
• 8:09
  trying
• 8:09
  to
• 8:09
  get
• 8:10
  your
• 8:10
  business
• 8:10
  to
• 8:10
  the
• 8:11
  front
• 8:11
  of
• 8:11
  the
• 8:11
  queue,
• 8:12
  in
• 8:12
  front
• 8:12
  of
• 8:12
  other
• 8:12
  businesses
• 8:13
  so
• 8:13
  that
• 8:13
  they
• 8:14
  know
• 8:14
  you
• 8:14
  exist.
• 8:14
  Because
• 8:15
  I
• 8:15
  think
• 8:15
  a
• 8:15
  lot
• 8:15
  of
• 8:15
  wedding
• 8:16
  businesses
• 8:16
  can
• 8:17
  be
• 8:17
  the
• 8:17
  best
• 8:17
  kept
• 8:17
  secret.
• 8:18
  So
• 8:18
  they're
• 8:18
  really
• 8:18
  good
• 8:18
  at
• 8:19
  what
• 8:19
  they
• 8:19
  do,
• 8:19
  but
• 8:19
  they
• 8:19
  don't
• 8:20
  know
• 8:20
  how
• 8:20
  to
• 8:20
  tell
• 8:20
  anyone
• 8:21
  that
• 8:21
  they
• 8:21
  exist.
• 8:22
  So
• 8:22
  would
• 8:22
  you
• 8:22
  say
• 8:22
  the
• 8:22
  role
• 8:23
  of
• 8:23
  paid
• 8:23
  advertising
• 8:23
  is
• 8:24
  to
• 8:24
  basically
• 8:25
  show
• 8:25
  more
• 8:26
  people
• 8:26
  that
• 8:26
  you
• 8:26
  exist
• 8:27
  and
• 8:27
  get
• 8:27
  their
• 8:27
  interest?
• 8:28
  Absolutely.
• 8:28
  I
• 8:28
  think
• 8:29
  it's
• 8:29
  a
• 8:29
  perfect
• 8:29
  way
• 8:29
  to
• 8:30
  wrap
• 8:30
  that
• 8:30
  up.
• 8:30
  And
• 8:30
  there's
• 8:31
  one
• 8:31
  additive
• 8:31
  to
• 8:31
  that.
• 8:32
  Like
• 8:32
  in,
• 8:32
  like
• 8:33
  when
• 8:33
  we're
• 8:33
  recording
• 8:33
  this
• 8:34
  podcast
• 8:34
  right
• 8:34
  now,
• 8:35
  like
• 8:35
  there's
• 8:35
  a
• 8:35
  lot
• 8:35
  of
• 8:35
  economic
• 8:36
  uncertainty
• 8:36
  happening
• 8:37
  and
• 8:37
  I
• 8:37
  want
• 8:37
  to
• 8:38
  share
• 8:38
  what
• 8:38
  a
• 8:38
  strategy
• 8:39
  is
• 8:39
  during
• 8:39
  times
• 8:39
  of
• 8:39
  economic
• 8:40
  uncertainty
• 8:40
  with
• 8:40
  advertising.
• 8:41
  When
• 8:41
  it
• 8:42
  comes
• 8:42
  to
• 8:42
  getting
• 8:42
  to
• 8:42
  the
• 8:42
  front
• 8:43
  of
• 8:43
  the
• 8:43
  queue,
• 8:44
  promoting
• 8:44
  an
• 8:45
  irresistible
• 8:45
  offer
• 8:46
  is
• 8:46
  a
• 8:46
  really
• 8:46
  important
• 8:47
  way
• 8:47
  during
• 8:48
  weird
• 8:48
  economic
• 8:49
  times
• 8:49
  to
• 8:49
  make
• 8:50
  sure
• 8:50
  that,
• 8:50
  that
• 8:50
  the
• 8:51
  couples
• 8:51
  and
• 8:51
  brides
• 8:52
  who
• 8:52
  see
• 8:52
  you,
• 8:52
  that
• 8:52
  they
• 8:52
  remember
• 8:53
  you
• 8:53
  and
• 8:53
  they
• 8:54
  want
• 8:54
  to
• 8:54
  take
• 8:54
  a
• 8:54
  step
• 8:54
  forward
• 8:55
  and
• 8:56
  there's
• 8:56
  a
• 8:56
  whole
• 8:56
  conversation
• 8:56
  that
• 8:57
  could
• 8:57
  be
• 8:57
  had
• 8:57
  about
• 8:57
  like,
• 8:57
  what's
• 8:57
  an
• 8:58
  irresistible
• 8:58
  offer
• 8:58
  for
• 8:59
  my
• 8:59
  business,
• 8:59
  but
• 9:00
  we'll
• 9:00
  put
• 9:00
  a
• 9:00
  pin
• 9:00
  in
• 9:00
  that
• 9:00
  for
• 9:01
  a
• 9:01
  min.
• 9:02
  In
• 9:02
  times
• 9:03
  where
• 9:03
  of
• 9:03
  economic
• 9:04
  prosperity
• 9:05
  Offers
• 9:05
  can
• 9:06
  feel
• 9:06
  salesy
• 9:06
  and
• 9:07
  weird,
• 9:07
  but
• 9:07
  in
• 9:08
  times
• 9:08
  of
• 9:08
  economic
• 9:08
  uncertainty,
• 9:09
  people's
• 9:10
  perception
• 9:10
  of
• 9:10
  offers
• 9:10
  actually
• 9:11
  changes.
• 9:11
  And
• 9:12
  so
• 9:12
  one
• 9:12
  thing
• 9:12
  I
• 9:12
  want
• 9:13
  to
• 9:13
  share
• 9:13
  with
• 9:13
  folks,
• 9:13
  if
• 9:13
  they're
• 9:14
  listening
• 9:14
  right
• 9:14
  now,
• 9:15
  is
• 9:15
  that
• 9:15
  promoting
• 9:16
  an
• 9:16
  irresistible
• 9:16
  offer
• 9:17
  with
• 9:17
  your
• 9:17
  ad
• 9:17
  campaign
• 9:18
  is
• 9:18
  a
• 9:18
  very,
• 9:19
  very,
• 9:19
  very
• 9:19
  important
• 9:20
  strategy
• 9:20
  to
• 9:20
  help
• 9:21
  people
• 9:21
  make
• 9:21
  that.
• 9:21
  Make
• 9:22
  feel
• 9:22
  comfortable
• 9:22
  taking
• 9:23
  that
• 9:23
  first
• 9:23
  step.
• 9:23
  Because
• 9:23
  everyone's
• 9:24
  sort
• 9:24
  of
• 9:24
  sitting
• 9:24
  on
• 9:24
  their
• 9:24
  bank
• 9:25
  accounts
• 9:25
  right
• 9:25
  now.
• 9:26
  Everyone's
• 9:26
  sort
• 9:26
  of
• 9:26
  like,
• 9:27
  I
• 9:27
  don't
• 9:27
  know
• 9:27
  what
• 9:27
  I
• 9:27
  want
• 9:27
  to
• 9:28
  spend
• 9:28
  or
• 9:28
  when
• 9:28
  I
• 9:28
  want
• 9:28
  to
• 9:28
  spend
• 9:29
  it
• 9:29
  because
• 9:29
  I
• 9:29
  don't
• 9:29
  know
• 9:29
  what's
• 9:29
  going
• 9:29
  to
• 9:30
  happen
• 9:30
  in
• 9:30
  the
• 9:30
  next
• 9:30
  six
• 9:30
  months.
• 9:31
  That
• 9:31
  irresistible
• 9:32
  offer
• 9:32
  is
• 9:32
  the
• 9:32
  key
• 9:32
  to
• 9:33
  moving
• 9:33
  more
• 9:33
  people
• 9:33
  through.
• 9:34
  That's
• 9:34
  really
• 9:34
  interesting.
• 9:34
  And
• 9:35
  when
• 9:35
  there's
• 9:35
  a
• 9:35
  good
• 9:35
  economic
• 9:35
  situation,
• 9:36
  it
• 9:36
  looks
• 9:37
  salesy,
• 9:38
  but
• 9:38
  when
• 9:39
  there's
• 9:39
  a
• 9:39
  bad
• 9:40
  economic
• 9:40
  situation,
• 9:41
  it
• 9:41
  actually
• 9:41
  looks
• 9:42
  attractive.
• 9:42
  I
• 9:43
  think
• 9:43
  that's
• 9:43
  a
• 9:43
  really
• 9:43
  interesting
• 9:44
  way
• 9:44
  to
• 9:44
  look
• 9:44
  at
• 9:44
  it.
• 9:44
  Now
• 9:45
  let
• 9:45
  me
• 9:45
  throw
• 9:46
  that
• 9:46
  back
• 9:46
  to
• 9:46
  you
• 9:46
  then,
• 9:46
  because
• 9:47
  you
• 9:47
  said
• 9:47
  that
• 9:47
  we
• 9:47
  could
• 9:48
  talk
• 9:48
  for
• 9:48
  ages
• 9:48
  about
• 9:48
  what
• 9:48
  an
• 9:49
  irresistible
• 9:49
  offer
• 9:49
  is.
• 9:50
  People
• 9:50
  who
• 9:50
  listen
• 9:50
  to
• 9:50
  this
• 9:51
  podcast
• 9:51
  will
• 9:51
  know
• 9:51
  that
• 9:51
  I
• 9:52
  have
• 9:52
  a
• 9:52
  phrase
• 9:52
  that
• 9:53
  is
• 9:53
  Disney,
• 9:53
  never
• 9:53
  discount.
• 9:54
  So
• 9:54
  I'm
• 9:54
  always
• 9:55
  trying
• 9:55
  to
• 9:55
  encourage
• 9:55
  people
• 9:56
  to
• 9:56
  hold
• 9:56
  prices
• 9:56
  and
• 9:57
  not
• 9:57
  slash
• 9:57
  their
• 9:58
  prices
• 9:58
  and
• 9:59
  to
• 9:59
  add
• 10:00
  value
• 10:00
  instead.
• 10:01
  So
• 10:01
  can
• 10:02
  an
• 10:02
  irresistible
• 10:03
  offer
• 10:03
  be
• 10:04
  adding
• 10:04
  additional
• 10:05
  value
• 10:05
  rather
• 10:05
  than
• 10:05
  just
• 10:06
  saying,
• 10:06
  now
• 10:06
  I'm
• 10:07
  dirt
• 10:07
  cheap?
• 10:08
  You
• 10:08
  have
• 10:08
  no
• 10:09
  idea
• 10:09
  how
• 10:09
  glad
• 10:09
  I
• 10:09
  am
• 10:10
  you
• 10:10
  asked
• 10:10
  that
• 10:10
  to
• 10:10
  clarify
• 10:11
  that
• 10:11
  question.
• 10:11
  Because
• 10:12
  it's
• 10:12
  not
• 10:12
  a
• 10:12
  discount.
• 10:13
  There
• 10:13
  are
• 10:13
  so
• 10:13
  many
• 10:14
  things
• 10:14
  that
• 10:14
  we
• 10:14
  do
• 10:14
  for
• 10:14
  our
• 10:15
  clients
• 10:15
  that
• 10:15
  we're
• 10:15
  just
• 10:16
  going
• 10:16
  to
• 10:16
  do
• 10:16
  anyway
• 10:17
  that
• 10:17
  we
• 10:17
  roll
• 10:18
  into
• 10:18
  their
• 10:18
  packages
• 10:19
  but
• 10:20
  could
• 10:20
  be
• 10:20
  separated
• 10:21
  out
• 10:21
  as
• 10:21
  an
• 10:21
  offer.
• 10:22
  Here's
• 10:22
  one
• 10:23
  example,
• 10:23
  and
• 10:23
  this
• 10:23
  is
• 10:23
  like,
• 10:24
  this
• 10:24
  isn't
• 10:24
  going
• 10:24
  to
• 10:24
  be
• 10:24
  the
• 10:24
  example
• 10:25
  for
• 10:25
  everyone,
• 10:25
  but
• 10:25
  people
• 10:26
  will
• 10:26
  get
• 10:26
  the
• 10:26
  idea
• 10:26
  you're
• 10:27
  a
• 10:27
  venue.
• 10:27
  And
• 10:28
  you
• 10:29
  may
• 10:30
  just
• 10:30
  by
• 10:30
  the
• 10:30
  nature
• 10:30
  of
• 10:30
  who
• 10:31
  you
• 10:31
  are
• 10:31
  as
• 10:31
  a
• 10:31
  venue,
• 10:32
  maybe
• 10:32
  you
• 10:32
  offer
• 10:32
  the
• 10:32
  space
• 10:34
  at
• 10:34
  no
• 10:34
  additional
• 10:34
  cost
• 10:34
  the
• 10:35
  night
• 10:35
  before
• 10:35
  for
• 10:35
  the
• 10:35
  rehearsal
• 10:36
  so
• 10:36
  people
• 10:36
  can
• 10:37
  show
• 10:37
  up,
• 10:37
  get
• 10:37
  everything
• 10:37
  oriented.
• 10:39
  But
• 10:40
  you
• 10:40
  just
• 10:40
  do
• 10:40
  that
• 10:41
  because
• 10:41
  you're
• 10:41
  a
• 10:42
  nice
• 10:42
  business
• 10:42
  owner
• 10:42
  and
• 10:42
  that's
• 10:43
  part
• 10:43
  of
• 10:43
  who
• 10:43
  you
• 10:43
  are
• 10:43
  and
• 10:44
  what
• 10:44
  you
• 10:44
  do,
• 10:44
  packaging
• 10:45
  that
• 10:45
  as
• 10:45
  something
• 10:45
  of
• 10:46
  value
• 10:46
  to
• 10:46
  the
• 10:46
  couple
• 10:47
  and
• 10:47
  saying,
• 10:47
  hey,
• 10:47
  you
• 10:48
  know
• 10:48
  what?
• 10:48
  Right
• 10:48
  now
• 10:48
  we're
• 10:49
  offering
• 10:49
  the
• 10:49
  venue
• 10:50
  for
• 10:50
  the
• 10:50
  night
• 10:50
  before
• 10:51
  at
• 10:51
  no
• 10:51
  additional
• 10:52
  cost
• 10:52
  so
• 10:52
  you
• 10:53
  can
• 10:53
  make
• 10:53
  sure
• 10:53
  that
• 10:53
  everything
• 10:53
  goes
• 10:54
  perfectly
• 10:54
  on
• 10:54
  your
• 10:54
  wedding
• 10:55
  day.
• 10:56
  So
• 10:56
  it's
• 10:56
  not
• 10:56
  a
• 10:56
  discount,
• 10:57
  it's
• 10:57
  an
• 10:58
  added
• 10:58
  on
• 10:58
  value
• 10:58
  and
• 10:59
  it's
• 10:59
  something
• 10:59
  you
• 10:59
  do
• 10:59
  anyway.
• 11:00
  It
• 11:00
  doesn't
• 11:00
  cost
• 11:00
  you
• 11:00
  any
• 11:01
  more.
• 11:01
  And
• 11:01
  I
• 11:01
  know
• 11:01
  there's
• 11:02
  literally
• 11:02
  a
• 11:02
  thousand
• 11:02
  different
• 11:03
  variations
• 11:03
  of
• 11:03
  that,
• 11:03
  so
• 11:04
  take
• 11:04
  it
• 11:04
  for
• 11:04
  what
• 11:04
  it
• 11:04
  is.
• 11:05
  But
• 11:05
  you're
• 11:05
  right,
• 11:06
  it
• 11:06
  is
• 11:06
  absolutely
• 11:06
  Not
• 11:07
  a
• 11:07
  discount
• 11:07
  to
• 11:07
  cheapen
• 11:08
  your
• 11:08
  service.
• 11:08
  It's
• 11:08
  a
• 11:08
  value
• 11:09
  add.
• 11:09
  Right.
• 11:09
  I
• 11:10
  think
• 11:10
  it
• 11:10
  was
• 11:10
  important
• 11:10
  to
• 11:10
  clarify
• 11:11
  that
• 11:11
  because
• 11:11
  I'm
• 11:11
  sure
• 11:11
  some
• 11:11
  people
• 11:12
  are
• 11:12
  listening,
• 11:12
  thinking,
• 11:12
  oh,
• 11:13
  no,
• 11:13
  I've
• 11:13
  got
• 11:13
  to
• 11:13
  say
• 11:14
  £500
• 11:15
  or
• 11:15
  dollars
• 11:15
  off
• 11:16
  to
• 11:16
  get
• 11:16
  the
• 11:16
  sale.
• 11:17
  So
• 11:17
  would
• 11:17
  you
• 11:18
  say
• 11:18
  that
• 11:18
  in
• 11:18
  paid
• 11:18
  advertising,
• 11:19
  are
• 11:19
  we
• 11:19
  always
• 11:20
  looking
• 11:20
  in
• 11:20
  the
• 11:20
  wedding
• 11:20
  industry
• 11:21
  to
• 11:21
  lead
• 11:22
  with
• 11:22
  this
• 11:22
  irresistible
• 11:23
  offer,
• 11:23
  or
• 11:24
  does
• 11:24
  that
• 11:24
  come
• 11:24
  down
• 11:25
  the
• 11:25
  line
• 11:25
  as
• 11:25
  some
• 11:25
  kind
• 11:26
  of
• 11:26
  retargeting
• 11:26
  campaign?
• 11:27
  Do
• 11:27
  people
• 11:27
  lead
• 11:28
  with
• 11:28
  other
• 11:28
  things
• 11:29
  just
• 11:29
  to
• 11:29
  get
• 11:29
  attention?
• 11:30
  Because
• 11:31
  brides
• 11:32
  and
• 11:32
  couples
• 11:32
  are
• 11:33
  so
• 11:33
  overwhelmed
• 11:33
  with
• 11:34
  messages,
• 11:35
  it
• 11:35
  is
• 11:35
  a
• 11:35
  really
• 11:36
  important
• 11:36
  strategy
• 11:37
  to
• 11:37
  lead
• 11:37
  with
• 11:37
  it
• 11:37
  in
• 11:38
  advertising.
• 11:39
  It's
• 11:39
  during
• 11:40
  economic
• 11:40
  times
• 11:41
  that
• 11:41
  are
• 11:41
  uncertain.
• 11:42
  Now,
• 11:42
  if
• 11:42
  it
• 11:43
  were
• 11:43
  a
• 11:43
  year
• 11:43
  or
• 11:43
  two
• 11:44
  ago,
• 11:44
  I
• 11:44
  would
• 11:44
  say
• 11:44
  it's
• 11:45
  not
• 11:45
  as
• 11:45
  important
• 11:45
  to
• 11:45
  lead
• 11:45
  with
• 11:46
  that
• 11:46
  because
• 11:46
  people
• 11:47
  are
• 11:47
  on
• 11:47
  their
• 11:47
  journey,
• 11:47
  they're
• 11:48
  discovering,
• 11:48
  they're
• 11:49
  figuring
• 11:49
  things
• 11:49
  out.
• 11:50
  But
• 11:50
  I
• 11:50
  do
• 11:50
  feel
• 11:51
  that
• 11:51
  in
• 11:51
  today's
• 11:52
  current
• 11:52
  environment,
• 11:53
  that
• 11:53
  leading
• 11:53
  with
• 11:54
  it
• 11:54
  is
• 11:54
  really
• 11:54
  important.
• 11:55
  Okay,
• 11:55
  so
• 11:56
  the
• 11:56
  first
• 11:56
  thing
• 11:56
  we're
• 11:57
  looking
• 11:57
  to
• 11:57
  do
• 11:57
  is
• 11:57
  work
• 11:58
  out
• 11:58
  what
• 11:58
  that
• 11:59
  irresistible
• 11:59
  offer
• 12:00
  is
• 12:00
  for
• 12:00
  us
• 12:00
  in
• 12:01
  our
• 12:01
  business
• 12:01
  and
• 12:02
  then
• 12:02
  look
• 12:02
  at
• 12:02
  how
• 12:02
  we
• 12:03
  can
• 12:03
  promote
• 12:03
  that
• 12:03
  through
• 12:03
  paid
• 12:04
  advertising.
• 12:04
  That's
• 12:04
  exactly
• 12:05
  it.
• 12:05
  And
• 12:05
  just
• 12:05
  know
• 12:06
  that
• 12:06
  when
• 12:06
  you
• 12:06
  promote
• 12:06
  the
• 12:07
  irresistible
• 12:07
  offer,
• 12:07
  that
• 12:08
  couple's
• 12:08
  going
• 12:08
  to
• 12:08
  see
• 12:08
  your
• 12:09
  ad.
• 12:09
  They're
• 12:09
  not
• 12:10
  probably
• 12:10
  not
• 12:10
  going
• 12:10
  to
• 12:11
  take
• 12:11
  advantage
• 12:11
  of
• 12:11
  that
• 12:11
  and
• 12:11
  contact
• 12:12
  you
• 12:12
  right
• 12:12
  away
• 12:12
  because
• 12:12
  they
• 12:13
  don't
• 12:13
  know
• 12:13
  anything
• 12:13
  about
• 12:13
  you
• 12:14
  yet.
• 12:14
  But
• 12:14
  it
• 12:14
  got
• 12:15
  you
• 12:15
  their
• 12:15
  attention
• 12:16
  quicker
• 12:16
  and
• 12:16
  it
• 12:16
  put
• 12:17
  you
• 12:17
  in
• 12:17
  a
• 12:17
  different
• 12:17
  position
• 12:17
  than
• 12:18
  your
• 12:18
  competition
• 12:19
  if
• 12:19
  that
• 12:19
  offer
• 12:19
  is
• 12:20
  something
• 12:20
  that
• 12:20
  they
• 12:20
  value
• 12:21
  deeply.
• 12:22
  So
• 12:22
  they're
• 12:22
  going
• 12:22
  to
• 12:23
  end
• 12:23
  up
• 12:23
  taking
• 12:23
  that
• 12:23
  same
• 12:23
  long
• 12:24
  journey
• 12:24
  of
• 12:24
  looking
• 12:25
  at
• 12:25
  your
• 12:25
  reviews,
• 12:25
  going
• 12:26
  to
• 12:26
  your
• 12:26
  Instagram
• 12:26
  handle,
• 12:27
  and
• 12:27
  seeing
• 12:27
  if
• 12:27
  you're
• 12:27
  alive
• 12:28
  and
• 12:28
  well
• 12:28
  on
• 12:28
  Instagram.
• 12:29
  And
• 12:29
  there
• 12:29
  may
• 12:30
  be
• 12:30
  a
• 12:30
  case
• 12:30
  where,
• 12:30
  like,
• 12:31
  they
• 12:31
  don't
• 12:31
  even
• 12:31
  remember
• 12:32
  that
• 12:32
  that
• 12:32
  offer
• 12:32
  was
• 12:32
  presented
• 12:33
  to
• 12:33
  them
• 12:33
  when
• 12:33
  they
• 12:34
  you.
• 12:34
  And
• 12:34
  then
• 12:35
  you
• 12:35
  don't
• 12:35
  have
• 12:35
  to
• 12:35
  offer
• 12:35
  it,
• 12:36
  and
• 12:36
  it's
• 12:36
  okay.
• 12:37
  But
• 12:37
  what
• 12:38
  it
• 12:38
  does
• 12:38
  is
• 12:38
  it
• 12:39
  grabs
• 12:39
  their
• 12:39
  attention,
• 12:40
  helps
• 12:40
  you
• 12:40
  stand
• 12:41
  out
• 12:41
  in
• 12:41
  that
• 12:41
  marketing
• 12:42
  theme
• 12:42
  park,
• 12:42
  it's
• 12:42
  the
• 12:43
  churro.
• 12:43
  If
• 12:43
  they
• 12:44
  want
• 12:44
  churros,
• 12:45
  it's
• 12:45
  the
• 12:45
  dole
• 12:45
  whip
• 12:46
  at
• 12:46
  Disney,
• 12:46
  if
• 12:46
  they
• 12:47
  want
• 12:47
  the
• 12:47
  dole
• 12:47
  whip,
• 12:48
  it
• 12:48
  is
• 12:48
  the
• 12:48
  thing
• 12:49
  that
• 12:49
  motivates
• 12:49
  them
• 12:50
  to
• 12:50
  walk
• 12:50
  in
• 12:50
  that
• 12:50
  direction.
• 12:51
  Yeah,
• 12:52
  absolutely.
• 12:52
  And
• 12:52
  as
• 12:52
  we
• 12:53
  know,
• 12:53
  we
• 12:53
  need
• 12:53
  something
• 12:54
  to
• 12:55
  hook
• 12:55
  their
• 12:55
  attention.
• 12:56
  Otherwise,
• 12:56
  you're
• 12:56
  just
• 12:57
  the
• 12:57
  same
• 12:57
  as
• 12:57
  everyone
• 12:57
  else
• 12:57
  and
• 12:58
  they'll
• 12:58
  go
• 12:58
  in
• 12:58
  a
• 12:58
  different
• 12:58
  direction.
• 12:59
  So
• 12:59
  we
• 12:59
  need
• 12:59
  that
• 12:59
  thing
• 13:00
  to
• 13:00
  make
• 13:00
  us
• 13:00
  stand
• 13:00
  out.
• 13:01
  So
• 13:01
  let's
• 13:01
  just
• 13:01
  talk
• 13:02
  about
• 13:02
  Google
• 13:02
  Ads.
• 13:02
  Let's
• 13:03
  separate
• 13:03
  from
• 13:03
  social,
• 13:03
  and
• 13:04
  we'll
• 13:04
  come
• 13:04
  back
• 13:04
  to
• 13:04
  social
• 13:04
  in
• 13:05
  a
• 13:05
  minute.
• 13:05
  But
• 13:05
  first,
• 13:05
  for
• 13:05
  a
• 13:06
  moment
• 13:06
  on
• 13:06
  Google
• 13:06
  Ads.
• 13:06
  I've
• 13:06
  got
• 13:07
  a
• 13:07
  couple
• 13:07
  of
• 13:07
  questions.
• 13:08
  So
• 13:08
  one
• 13:08
  thing
• 13:08
  I
• 13:08
  do
• 13:09
  for
• 13:09
  my
• 13:09
  clients
• 13:10
  is
• 13:10
  I
• 13:10
  might
• 13:11
  do
• 13:11
  a
• 13:11
  full
• 13:11
  marketing
• 13:11
  review
• 13:12
  for
• 13:12
  someone.
• 13:12
  So
• 13:12
  a
• 13:12
  venue
• 13:13
  will
• 13:13
  come
• 13:13
  to
• 13:13
  me
• 13:13
  and
• 13:13
  I'll
• 13:14
  do
• 13:14
  a
• 13:14
  full
• 13:14
  marketing
• 13:15
  review.
• 13:15
  I'll
• 13:15
  look
• 13:15
  at
• 13:15
  everything
• 13:15
  that
• 13:16
  they're
• 13:16
  showing
• 13:16
  and
• 13:17
  I'll
• 13:17
  look
• 13:17
  at
• 13:17
  where
• 13:17
  they're
• 13:18
  showing
• 13:18
  up
• 13:18
  on
• 13:18
  Google
• 13:19
  and
• 13:19
  all
• 13:19
  that
• 13:19
  kind
• 13:19
  of
• 13:19
  thing
• 13:19
  and
• 13:20
  feed
• 13:20
  it
• 13:20
  back
• 13:20
  to
• 13:20
  them.
• 13:20
  And
• 13:21
  quite
• 13:21
  often,
• 13:21
  particularly
• 13:22
  venues
• 13:22
  I
• 13:22
  work
• 13:23
  with,
• 13:23
  but
• 13:23
  other
• 13:23
  vendors
• 13:23
  as
• 13:24
  well,
• 13:24
  I'll
• 13:24
  say
• 13:25
  something
• 13:25
  that
• 13:25
  you're
• 13:25
  not
• 13:25
  showing
• 13:26
  up
• 13:26
  on
• 13:26
  Google
• 13:27
  until
• 13:27
  page
• 13:28
  five,
• 13:28
  you
• 13:28
  know,
• 13:29
  something
• 13:29
  really
• 13:29
  terrible
• 13:29
  and
• 13:30
  you
• 13:30
  need
• 13:30
  to
• 13:30
  put
• 13:30
  some
• 13:30
  work
• 13:30
  into
• 13:31
  your
• 13:31
  SEO.
• 13:32
  And
• 13:32
  they'll
• 13:32
  say
• 13:32
  back
• 13:33
  to
• 13:33
  me,
• 13:33
  would
• 13:33
  it
• 13:34
  be
• 13:34
  quicker
• 13:34
  for
• 13:34
  me
• 13:34
  to
• 13:34
  put
• 13:35
  money
• 13:35
  into
• 13:36
  into
• 13:36
  Google
• 13:36
  Ads
• 13:37
  whilst
• 13:37
  I
• 13:37
  build
• 13:38
  up
• 13:38
  my
• 13:38
  SEO?
• 13:39
  So
• 13:39
  posing
• 13:40
  that
• 13:40
  question
• 13:40
  to
• 13:40
  you
• 13:40
  now
• 13:41
  to
• 13:41
  find
• 13:41
  out
• 13:41
  what
• 13:41
  you
• 13:41
  think.
• 13:42
  Absolutely.
• 13:42
  Like,
• 13:43
  that's
• 13:43
  the
• 13:43
  beauty
• 13:43
  of
• 13:43
  when
• 13:44
  you
• 13:44
  pay
• 13:44
  a
• 13:44
  whole
• 13:44
  bunch
• 13:44
  of
• 13:44
  money
• 13:45
  for
• 13:45
  something
• 13:45
  like
• 13:46
  you
• 13:46
  get,
• 13:46
  you
• 13:46
  get
• 13:47
  the
• 13:47
  results
• 13:47
  right
• 13:47
  away.
• 13:48
  You
• 13:48
  know,
• 13:48
  organic
• 13:49
  SEO
• 13:49
  is
• 13:50
  super
• 13:50
  important
• 13:50
  for
• 13:50
  businesses
• 13:51
  and
• 13:51
  there's
• 13:52
  different
• 13:52
  levels
• 13:52
  of
• 13:52
  organic
• 13:53
  SEO
• 13:53
  and
• 13:54
  I'm
• 13:54
  not
• 13:54
  an
• 13:54
  SEO
• 13:54
  expert,
• 13:55
  so
• 13:55
  I
• 13:55
  can't
• 13:55
  speak
• 13:55
  to
• 13:55
  those.
• 13:55
  But
• 13:56
  I
• 13:56
  do
• 13:56
  know
• 13:56
  that
• 13:57
  if
• 13:57
  there
• 13:58
  is
• 13:58
  an
• 13:58
  important
• 13:58
  search
• 13:59
  term
• 13:59
  for
• 13:59
  your
• 13:59
  business
• 13:59
  and
• 14:00
  you're
• 14:00
  not
• 14:00
  ranking
• 14:00
  for
• 14:00
  it
• 14:01
  and
• 14:01
  you
• 14:01
  want
• 14:01
  to
• 14:01
  rank
• 14:01
  for
• 14:01
  it,
• 14:02
  spending
• 14:02
  money
• 14:02
  on
• 14:03
  Google
• 14:03
  Ads
• 14:03
  can
• 14:03
  get
• 14:03
  you
• 14:04
  that
• 14:05
  attention
• 14:05
  and
• 14:06
  that
• 14:06
  space
• 14:06
  on
• 14:07
  the
• 14:07
  Google
• 14:07
  search
• 14:07
  results
• 14:07
  page
• 14:08
  immediately.
• 14:09
  Taking
• 14:09
  into
• 14:09
  account
• 14:10
  a
• 14:10
  lot
• 14:10
  of
• 14:10
  people
• 14:10
  hate
• 14:11
  ads
• 14:11
  and
• 14:11
  a
• 14:11
  lot
• 14:11
  of
• 14:11
  people
• 14:12
  absolutely
• 14:12
  refuse
• 14:13
  to
• 14:13
  click
• 14:13
  on
• 14:13
  ads.
• 14:13
  That's
• 14:14
  okay.
• 14:14
  If
• 14:15
  someone's
• 14:15
  like,
• 14:15
  I
• 14:16
  refuse
• 14:16
  to
• 14:16
  click
• 14:16
  on
• 14:17
  ads
• 14:17
  no
• 14:17
  matter
• 14:17
  how
• 14:17
  wonderful
• 14:18
  this
• 14:18
  offer
• 14:18
  is
• 14:19
  or
• 14:19
  how
• 14:19
  wonderful
• 14:19
  a
• 14:19
  small
• 14:19
  business
• 14:20
  is,
• 14:20
  that's
• 14:21
  great
• 14:21
  because
• 14:21
  then
• 14:21
  you
• 14:21
  don't
• 14:22
  pay
• 14:22
  Google
• 14:22
  anything
• 14:22
  because
• 14:22
  nobody
• 14:23
  clicked
• 14:23
  on
• 14:23
  your.
• 14:23
  The
• 14:24
  person
• 14:24
  didn't
• 14:24
  click
• 14:24
  on
• 14:24
  your
• 14:24
  ad.
• 14:25
  But
• 14:25
  we
• 14:26
  also
• 14:26
  live
• 14:26
  in
• 14:26
  an
• 14:26
  age
• 14:27
  where
• 14:27
  Gen
• 14:27
  Z,
• 14:28
  younger
• 14:28
  millennials
• 14:29
  folks
• 14:29
  are
• 14:30
  like
• 14:30
  realizing
• 14:30
  that
• 14:31
  advertising
• 14:31
  is
• 14:31
  a
• 14:32
  part
• 14:32
  of
• 14:32
  the
• 14:32
  world
• 14:33
  on
• 14:33
  the
• 14:33
  Internet
• 14:33
  and
• 14:34
  there
• 14:34
  is
• 14:34
  less
• 14:34
  aversion
• 14:35
  to
• 14:35
  ads
• 14:35
  as
• 14:35
  there
• 14:36
  in
• 14:36
  the
• 14:36
  past
• 14:36
  as
• 14:36
  there
• 14:37
  was
• 14:37
  in
• 14:37
  the
• 14:37
  past.
• 14:38
  So
• 14:38
  it's
• 14:38
  okay
• 14:39
  either
• 14:39
  way
• 14:39
  because
• 14:39
  it's
• 14:39
  called
• 14:39
  pay
• 14:39
  per
• 14:40
  click.
• 14:40
  And
• 14:40
  you
• 14:41
  pay
• 14:41
  if
• 14:41
  someone
• 14:42
  who
• 14:42
  is
• 14:42
  in
• 14:42
  your
• 14:42
  demographic
• 14:43
  targeting
• 14:43
  audience
• 14:44
  who
• 14:44
  searched
• 14:45
  the
• 14:45
  right
• 14:45
  keywords
• 14:46
  sees
• 14:46
  your
• 14:46
  offer
• 14:46
  and
• 14:47
  wants
• 14:47
  to
• 14:47
  take
• 14:48
  action
• 14:48
  on
• 14:48
  it.
• 14:49
  And
• 14:49
  it's
• 14:49
  interesting
• 14:49
  that
• 14:50
  you
• 14:50
  say
• 14:50
  about
• 14:50
  the
• 14:50
  clicks
• 14:51
  actually,
• 14:51
  because
• 14:51
  I've
• 14:51
  been
• 14:52
  reflecting
• 14:52
  on
• 14:52
  my
• 14:52
  own
• 14:52
  behavior
• 14:53
  recently
• 14:54
  and
• 14:54
  I
• 14:54
  don't
• 14:54
  know
• 14:54
  if
• 14:54
  it's
• 14:55
  the
• 14:55
  way
• 14:55
  Google
• 14:55
  is
• 14:55
  setting
• 14:56
  it
• 14:56
  up.
• 14:56
  It
• 14:56
  probably
• 14:56
  is,
• 14:57
  but
• 14:57
  on
• 14:57
  my
• 14:57
  phone
• 14:58
  I'm
• 14:58
  always
• 14:58
  clicking
• 14:59
  on
• 14:59
  the
• 14:59
  paid
• 14:59
  links
• 15:00
  now
• 15:00
  when
• 15:00
  I
• 15:00
  don't
• 15:00
  think
• 15:01
  I
• 15:01
  did
• 15:01
  before.
• 15:01
  Mainly
• 15:02
  because
• 15:02
  they
• 15:02
  take
• 15:02
  up
• 15:03
  the
• 15:03
  whole
• 15:03
  real
• 15:04
  estate
• 15:04
  on
• 15:04
  the
• 15:04
  screen.
• 15:05
  And
• 15:05
  so
• 15:05
  I
• 15:06
  forget
• 15:06
  that
• 15:06
  they're
• 15:06
  the
• 15:06
  ads
• 15:07
  because
• 15:07
  they're
• 15:07
  kind
• 15:07
  of
• 15:07
  blended
• 15:08
  in
• 15:08
  and
• 15:08
  I
• 15:08
  just,
• 15:08
  and
• 15:08
  I
• 15:08
  click
• 15:09
  on
• 15:09
  it
• 15:09
  and
• 15:09
  it's
• 15:09
  only
• 15:09
  after
• 15:09
  I
• 15:10
  clicked
• 15:10
  and
• 15:10
  I
• 15:10
  think,
• 15:10
  oh
• 15:11
  yeah,
• 15:11
  that
• 15:11
  was
• 15:11
  the
• 15:11
  ad.
• 15:12
  And
• 15:12
  so
• 15:12
  I
• 15:12
  actually
• 15:13
  think
• 15:13
  people
• 15:13
  probably
• 15:13
  are
• 15:14
  clicking
• 15:14
  on
• 15:14
  them
• 15:14
  more
• 15:15
  because
• 15:15
  they're
• 15:16
  making
• 15:16
  us
• 15:16
  click
• 15:16
  on
• 15:16
  them
• 15:16
  more.
• 15:17
  There's
• 15:17
  no
• 15:17
  shortage
• 15:17
  of
• 15:18
  people
• 15:18
  clicking
• 15:18
  on
• 15:18
  ads,
• 15:19
  that's
• 15:19
  for
• 15:19
  sure.
• 15:20
  Okay,
• 15:20
  so
• 15:21
  we
• 15:21
  don't
• 15:21
  need
• 15:21
  to
• 15:21
  be
• 15:21
  scared
• 15:21
  of
• 15:21
  the
• 15:22
  paid
• 15:22
  ads.
• 15:22
  So
• 15:23
  if,
• 15:23
  let's
• 15:23
  be
• 15:23
  this
• 15:24
  venue
• 15:24
  then.
• 15:24
  So
• 15:24
  I'm
• 15:25
  this
• 15:25
  venue,
• 15:25
  I'm
• 15:25
  thinking,
• 15:26
  okay,
• 15:26
  I'm
• 15:26
  on
• 15:26
  page
• 15:26
  five
• 15:27
  of
• 15:27
  Google,
• 15:27
  I
• 15:27
  want
• 15:28
  to
• 15:28
  be
• 15:28
  found
• 15:28
  for,
• 15:28
  I
• 15:28
  don't
• 15:29
  know,
• 15:29
  wedding
• 15:30
  venue
• 15:30
  Essex
• 15:31
  or
• 15:31
  something
• 15:31
  like
• 15:31
  that
• 15:31
  here
• 15:32
  in
• 15:32
  the
• 15:32
  uk,
• 15:32
  It's
• 15:32
  a
• 15:33
  county
• 15:33
  here.
• 15:34
  So
• 15:34
  would
• 15:34
  they
• 15:35
  just
• 15:35
  go
• 15:36
  and
• 15:36
  try
• 15:36
  and
• 15:36
  find
• 15:36
  that
• 15:37
  keyword?
• 15:37
  Would
• 15:37
  they
• 15:38
  need
• 15:38
  to
• 15:38
  go
• 15:38
  and
• 15:38
  find
• 15:39
  an
• 15:39
  expert
• 15:39
  to
• 15:39
  help
• 15:39
  them?
• 15:40
  Is
• 15:40
  it
• 15:40
  possible
• 15:40
  for
• 15:41
  them
• 15:41
  to
• 15:41
  do
• 15:41
  it
• 15:41
  themselves?
• 15:42
  Give
• 15:42
  us
• 15:42
  some
• 15:43
  thoughts
• 15:43
  on
• 15:43
  where
• 15:43
  they
• 15:43
  would
• 15:44
  start.
• 15:44
  Yeah,
• 15:44
  if
• 15:45
  you
• 15:45
  decide
• 15:45
  to
• 15:45
  do
• 15:46
  it
• 15:46
  yourself
• 15:46
  and
• 15:46
  you
• 15:46
  aren't
• 15:47
  very
• 15:47
  certain
• 15:47
  of
• 15:48
  like
• 15:48
  what
• 15:48
  keywords
• 15:48
  to
• 15:48
  choose,
• 15:49
  you're
• 15:49
  going
• 15:49
  to
• 15:49
  put
• 15:49
  a
• 15:49
  lot
• 15:49
  of
• 15:49
  keywords
• 15:50
  into
• 15:50
  the
• 15:50
  Google
• 15:50
  Ads
• 15:51
  system
• 15:51
  and
• 15:51
  you're
• 15:51
  going
• 15:51
  to
• 15:51
  spend
• 15:52
  some
• 15:52
  money
• 15:52
  and
• 15:52
  you're
• 15:52
  probably
• 15:53
  going
• 15:53
  to
• 15:53
  learn
• 15:54
  that
• 15:54
  it
• 15:54
  wasn't
• 15:55
  all
• 15:55
  what
• 15:56
  you
• 15:56
  wanted
• 15:56
  it
• 15:56
  to
• 15:56
  be.
• 15:57
  If
• 15:57
  you
• 15:59
  have
• 15:59
  some
• 15:59
  expert
• 16:00
  like
• 16:00
  yourself
• 16:00
  that
• 16:00
  people
• 16:01
  work
• 16:01
  with
• 16:01
  and
• 16:01
  they
• 16:01
  go
• 16:02
  through
• 16:02
  strategy
• 16:02
  and
• 16:02
  they
• 16:02
  learn
• 16:03
  and
• 16:03
  they
• 16:04
  can
• 16:04
  focus
• 16:04
  on
• 16:04
  a
• 16:04
  few
• 16:04
  keywords
• 16:05
  and
• 16:05
  you
• 16:05
  spend
• 16:06
  less
• 16:06
  money
• 16:06
  on
• 16:06
  them,
• 16:06
  but
• 16:07
  you're
• 16:07
  certain
• 16:07
  of
• 16:07
  those
• 16:07
  keywords
• 16:08
  then
• 16:09
  excellent.
• 16:09
  You're
• 16:10
  going
• 16:10
  to
• 16:10
  be
• 16:10
  seeing
• 16:11
  more
• 16:11
  quality
• 16:12
  results
• 16:12
  faster
• 16:13
  by
• 16:13
  less
• 16:13
  trial
• 16:14
  and
• 16:14
  error.
• 16:14
  But
• 16:15
  there's
• 16:15
  no
• 16:15
  judgment
• 16:16
  and
• 16:16
  there's
• 16:16
  no
• 16:16
  wrong
• 16:16
  answer
• 16:17
  and
• 16:17
  it's
• 16:17
  okay
• 16:18
  not
• 16:18
  to
• 16:18
  know.
• 16:18
  It's
• 16:19
  okay
• 16:19
  to
• 16:19
  like
• 16:19
  take
• 16:19
  some
• 16:20
  time
• 16:20
  to
• 16:20
  figure
• 16:20
  it
• 16:20
  out.
• 16:20
  Just,
• 16:21
  just
• 16:21
  come
• 16:21
  to
• 16:22
  terms
• 16:22
  with
• 16:22
  the
• 16:22
  fact
• 16:22
  that
• 16:22
  you're
• 16:22
  going
• 16:22
  to
• 16:23
  spend
• 16:23
  a
• 16:23
  little
• 16:23
  bit
• 16:23
  of
• 16:23
  money
• 16:23
  learning.
• 16:24
  And
• 16:24
  once
• 16:24
  you've
• 16:25
  spent
• 16:25
  that
• 16:25
  money
• 16:25
  and
• 16:25
  you've
• 16:26
  learned,
• 16:26
  excellent,
• 16:26
  you
• 16:27
  have
• 16:27
  a
• 16:27
  data
• 16:27
  based
• 16:27
  answer
• 16:28
  that
• 16:28
  isn't
• 16:28
  based
• 16:29
  on
• 16:29
  anyone's
• 16:29
  opinion
• 16:30
  or
• 16:30
  anyone's
• 16:30
  feelings.
• 16:31
  It's
• 16:31
  data
• 16:32
  and
• 16:32
  you
• 16:32
  can't
• 16:32
  argue
• 16:33
  with
• 16:33
  the
• 16:33
  data.
• 16:33
  So
• 16:34
  great,
• 16:34
  you
• 16:34
  spent
• 16:34
  your
• 16:35
  money
• 16:35
  and
• 16:35
  you've
• 16:35
  learned
• 16:35
  something
• 16:35
  valuable
• 16:36
  for
• 16:36
  your
• 16:36
  business.
• 16:37
  Okay,
• 16:37
  great.
• 16:37
  So
• 16:38
  in
• 16:38
  the
• 16:38
  Google
• 16:38
  system,
• 16:39
  will
• 16:39
  it
• 16:40
  just
• 16:40
  tell
• 16:40
  you
• 16:40
  how
• 16:41
  much
• 16:41
  it
• 16:41
  costs
• 16:42
  you
• 16:42
  for
• 16:42
  a
• 16:42
  cost
• 16:42
  per
• 16:43
  click?
• 16:43
  So
• 16:43
  if
• 16:44
  my
• 16:44
  wedding
• 16:44
  venue
• 16:44
  client
• 16:45
  went
• 16:45
  into
• 16:45
  the
• 16:45
  system,
• 16:46
  they're
• 16:46
  like,
• 16:46
  I
• 16:46
  want
• 16:46
  to
• 16:46
  be
• 16:46
  found
• 16:47
  for
• 16:47
  wedding
• 16:47
  venue
• 16:47
  Essex.
• 16:48
  They
• 16:48
  put
• 16:48
  that
• 16:48
  in
• 16:48
  as
• 16:48
  their
• 16:49
  keyword.
• 16:49
  Will
• 16:49
  Google
• 16:50
  tell
• 16:50
  them
• 16:51
  what
• 16:51
  that
• 16:51
  will
• 16:51
  cost
• 16:52
  them
• 16:52
  per
• 16:52
  click.
• 16:53
  There
• 16:53
  is
• 16:53
  a
• 16:53
  tool
• 16:53
  called
• 16:54
  the
• 16:54
  Keyword
• 16:54
  Planner,
• 16:55
  and
• 16:56
  it
• 16:57
  is
• 16:57
  the
• 16:58
  tool
• 16:58
  that
• 16:58
  gives
• 16:58
  you
• 16:58
  the
• 16:58
  answer
• 16:59
  for
• 16:59
  that.
• 16:59
  But
• 16:59
  I'll
• 17:00
  be
• 17:00
  super
• 17:00
  transparent
• 17:01
  with
• 17:01
  you.
• 17:01
  It's
• 17:01
  not
• 17:02
  often
• 17:02
  correct.
• 17:02
  It
• 17:03
  can
• 17:03
  be
• 17:03
  a
• 17:03
  lot
• 17:03
  more.
• 17:04
  It
• 17:04
  can
• 17:04
  be
• 17:04
  a
• 17:04
  lot
• 17:04
  less.
• 17:05
  I
• 17:05
  was
• 17:05
  actually
• 17:06
  just
• 17:06
  looking
• 17:06
  at
• 17:06
  the
• 17:06
  Keyword
• 17:06
  Planner
• 17:07
  for
• 17:07
  one
• 17:07
  of
• 17:07
  our
• 17:07
  clients
• 17:07
  the
• 17:07
  other
• 17:08
  day,
• 17:08
  and
• 17:08
  it
• 17:08
  said
• 17:09
  that
• 17:09
  clicks
• 17:09
  for
• 17:10
  that
• 17:10
  particular
• 17:10
  keyword
• 17:11
  should
• 17:11
  be
• 17:11
  $16
• 17:11
  a
• 17:12
  click,
• 17:12
  which
• 17:12
  is
• 17:12
  insane,
• 17:13
  but
• 17:13
  they're
• 17:14
  actually
• 17:14
  paying
• 17:14
  65
• 17:15
  cents.
• 17:15
  And
• 17:15
  so
• 17:16
  the
• 17:16
  Google
• 17:16
  data
• 17:16
  doesn't
• 17:17
  match
• 17:17
  up
• 17:17
  with
• 17:17
  real
• 17:17
  life.
• 17:18
  And
• 17:18
  part
• 17:18
  of
• 17:19
  it,
• 17:19
  Becca,
• 17:19
  is
• 17:19
  that
• 17:20
  Google
• 17:20
  data
• 17:21
  in
• 17:21
  the
• 17:22
  advertising
• 17:23
  platform
• 17:23
  that
• 17:23
  tells
• 17:23
  you
• 17:24
  this
• 17:24
  is
• 17:24
  based
• 17:24
  on
• 17:25
  the
• 17:25
  past,
• 17:25
  it's
• 17:25
  not
• 17:25
  based
• 17:26
  on
• 17:26
  the
• 17:26
  future.
• 17:26
  There's
• 17:27
  no
• 17:27
  way
• 17:27
  to
• 17:27
  know
• 17:28
  in
• 17:28
  the
• 17:28
  future
• 17:28
  how
• 17:28
  many
• 17:28
  people
• 17:29
  are
• 17:29
  going
• 17:29
  to
• 17:29
  search
• 17:29
  for
• 17:29
  a
• 17:29
  certain
• 17:30
  keyword,
• 17:30
  how
• 17:30
  many
• 17:31
  people
• 17:31
  are
• 17:31
  going
• 17:31
  to.
• 17:31
  How
• 17:31
  many
• 17:31
  businesses
• 17:32
  are
• 17:32
  going
• 17:32
  to
• 17:32
  be
• 17:32
  advertising
• 17:33
  for
• 17:33
  that
• 17:33
  keyword.
• 17:34
  It's
• 17:34
  this
• 17:34
  crazy
• 17:34
  open
• 17:35
  marketplace
• 17:35
  that
• 17:35
  shifts
• 17:36
  and
• 17:36
  changes
• 17:36
  every
• 17:37
  single
• 17:37
  moment.
• 17:37
  And
• 17:38
  so
• 17:38
  you
• 17:38
  can
• 17:39
  look
• 17:39
  at
• 17:39
  that
• 17:39
  data,
• 17:39
  but
• 17:40
  it
• 17:40
  may
• 17:40
  or
• 17:41
  may
• 17:41
  not
• 17:41
  be
• 17:41
  correct.
• 17:42
  And
• 17:42
  truly
• 17:42
  the
• 17:42
  only
• 17:43
  way
• 17:43
  to
• 17:43
  get
• 17:43
  real
• 17:43
  data
• 17:44
  is
• 17:44
  by
• 17:44
  creating
• 17:44
  that
• 17:44
  campaign,
• 17:45
  running
• 17:45
  those
• 17:46
  keywords,
• 17:46
  and
• 17:46
  looking
• 17:47
  at
• 17:47
  it
• 17:47
  a
• 17:47
  couple
• 17:47
  of
• 17:47
  weeks
• 17:47
  later
• 17:48
  and
• 17:48
  being
• 17:48
  like,
• 17:48
  oh,
• 17:49
  okay,
• 17:49
  that's
• 17:49
  what
• 17:49
  it
• 17:49
  is.
• 17:50
  So
• 17:50
  is
• 17:50
  it.
• 17:50
  If
• 17:51
  you're
• 17:51
  wanting
• 17:51
  to
• 17:51
  do
• 17:51
  it
• 17:52
  yourself,
• 17:52
  would
• 17:53
  you
• 17:53
  say
• 17:53
  that
• 17:53
  it's
• 17:53
  important
• 17:54
  that
• 17:54
  you
• 17:54
  test,
• 17:54
  test,
• 17:55
  test,
• 17:55
  test,
• 17:55
  and
• 17:56
  then
• 17:56
  review
• 17:56
  the
• 17:57
  data
• 17:57
  to
• 17:57
  make
• 17:57
  decisions
• 17:58
  going
• 17:58
  forward?
• 17:59
  Because
• 17:59
  what
• 17:59
  I
• 17:59
  think
• 17:59
  a
• 18:00
  lot
• 18:00
  of
• 18:00
  people
• 18:00
  do
• 18:00
  is
• 18:00
  just
• 18:01
  throw
• 18:01
  some
• 18:01
  money
• 18:01
  at
• 18:01
  it
• 18:02
  and
• 18:02
  then
• 18:02
  say,
• 18:03
  oh,
• 18:03
  it
• 18:03
  didn't
• 18:03
  work,
• 18:04
  and
• 18:04
  then
• 18:04
  just
• 18:04
  forget
• 18:04
  about
• 18:05
  it.
• 18:05
  Oh,
• 18:05
  my
• 18:05
  God.
• 18:06
  Absolutely.
• 18:06
  So,
• 18:06
  and
• 18:07
  this
• 18:07
  is
• 18:07
  like
• 18:07
  the
• 18:07
  biggest
• 18:08
  pain
• 18:08
  point
• 18:08
  that
• 18:08
  I
• 18:08
  feel
• 18:09
  for,
• 18:09
  because
• 18:09
  I
• 18:09
  meet
• 18:09
  with
• 18:09
  a
• 18:10
  lot
• 18:10
  of
• 18:10
  people
• 18:10
  every
• 18:11
  week
• 18:11
  talking
• 18:11
  about,
• 18:11
  like,
• 18:12
  opportunities
• 18:12
  to
• 18:12
  work
• 18:13
  with
• 18:13
  us
• 18:13
  if
• 18:13
  it's
• 18:13
  the
• 18:13
  right
• 18:14
  fit
• 18:14
  or
• 18:14
  whatever.
• 18:14
  And
• 18:15
  what
• 18:15
  happens
• 18:15
  is
• 18:15
  it's
• 18:15
  like,
• 18:15
  well,
• 18:16
  I
• 18:16
  spent
• 18:16
  this
• 18:16
  amount
• 18:17
  of
• 18:17
  money
• 18:17
  and
• 18:17
  it
• 18:17
  didn't
• 18:18
  work.
• 18:18
  So
• 18:18
  what
• 18:18
  are
• 18:18
  you
• 18:18
  going
• 18:18
  to
• 18:19
  do
• 18:19
  different?
• 18:20
  What
• 18:20
  they
• 18:20
  didn't
• 18:21
  do
• 18:21
  is
• 18:21
  they
• 18:21
  didn't
• 18:21
  test
• 18:22
  or
• 18:22
  they
• 18:22
  didn't
• 18:23
  look
• 18:23
  at
• 18:23
  the
• 18:23
  right
• 18:23
  data,
• 18:24
  and
• 18:24
  they
• 18:24
  didn't.
• 18:24
  Honestly,
• 18:25
  they
• 18:25
  didn't
• 18:25
  know
• 18:25
  what
• 18:25
  to
• 18:25
  look
• 18:25
  at
• 18:26
  because
• 18:26
  they're
• 18:26
  busy
• 18:26
  running
• 18:27
  a
• 18:27
  business
• 18:27
  and
• 18:27
  they're.
• 18:28
  And
• 18:28
  they're
• 18:28
  amazing,
• 18:29
  incredibly
• 18:29
  smart
• 18:30
  people.
• 18:30
  But,
• 18:30
  like,
• 18:31
  humans
• 18:31
  can
• 18:31
  only
• 18:31
  do
• 18:32
  so
• 18:32
  many
• 18:32
  things
• 18:32
  in
• 18:33
  the
• 18:33
  course
• 18:33
  of
• 18:33
  their
• 18:33
  day.
• 18:34
  So
• 18:34
  you're
• 18:34
  totally
• 18:35
  right.
• 18:35
  Like,
• 18:35
  testing
• 18:35
  is
• 18:35
  really
• 18:36
  important.
• 18:37
  Your
• 18:37
  strategy
• 18:38
  is
• 18:38
  really
• 18:38
  important.
• 18:39
  Like,
• 18:39
  we
• 18:39
  talked
• 18:39
  about
• 18:39
  the
• 18:39
  offer,
• 18:41
  and
• 18:41
  if
• 18:41
  you're
• 18:42
  going
• 18:42
  to
• 18:42
  do
• 18:42
  it
• 18:42
  yourself,
• 18:43
  you
• 18:43
  don't
• 18:43
  have
• 18:43
  to
• 18:44
  spend
• 18:44
  a
• 18:44
  ton
• 18:44
  of
• 18:44
  money,
• 18:45
  but
• 18:45
  you
• 18:45
  do
• 18:45
  have
• 18:46
  to
• 18:46
  Be
• 18:46
  willing
• 18:46
  to
• 18:46
  give
• 18:46
  it
• 18:47
  some
• 18:47
  time.
• 18:47
  The
• 18:48
  results
• 18:48
  are
• 18:49
  based
• 18:49
  on
• 18:49
  either
• 18:49
  time
• 18:50
  or
• 18:50
  money.
• 18:50
  The
• 18:51
  more
• 18:51
  money
• 18:51
  you
• 18:51
  spend,
• 18:51
  the
• 18:52
  more
• 18:52
  data
• 18:52
  you
• 18:52
  get,
• 18:52
  the
• 18:53
  faster
• 18:53
  you
• 18:53
  get
• 18:53
  it.
• 18:54
  If
• 18:54
  you're
• 18:54
  not
• 18:54
  willing
• 18:54
  to
• 18:54
  spend
• 18:55
  like
• 18:55
  $2,000
• 18:56
  a
• 18:56
  month,
• 18:56
  that's
• 18:56
  okay.
• 18:57
  But
• 18:57
  then
• 18:57
  if
• 18:57
  you're
• 18:58
  going
• 18:58
  to
• 18:58
  spend
• 18:58
  $200
• 18:58
  a
• 18:59
  month,
• 18:59
  then
• 18:59
  you
• 18:59
  need
• 18:59
  like
• 18:59
  a
• 19:00
  year's
• 19:00
  worth
• 19:00
  of
• 19:00
  data
• 19:01
  to
• 19:01
  realize.
• 19:01
  Okay,
• 19:02
  so
• 19:02
  you
• 19:02
  don't,
• 19:02
  you
• 19:02
  don't
• 19:03
  get
• 19:03
  to
• 19:03
  shortcut.
• 19:03
  There's
• 19:04
  no
• 19:04
  shortcut
• 19:04
  in
• 19:04
  that.
• 19:04
  It's
• 19:05
  either
• 19:05
  time
• 19:05
  or
• 19:05
  money
• 19:06
  and
• 19:06
  you
• 19:06
  have
• 19:06
  to
• 19:06
  look
• 19:06
  at
• 19:06
  the
• 19:07
  data
• 19:07
  and
• 19:07
  test.
• 19:08
  Okay,
• 19:08
  so
• 19:08
  following
• 19:08
  on
• 19:09
  from
• 19:09
  that,
• 19:09
  then
• 19:09
  I
• 19:09
  think
• 19:09
  the
• 19:10
  other
• 19:10
  question
• 19:10
  I
• 19:10
  get
• 19:10
  asked
• 19:11
  the
• 19:11
  most,
• 19:11
  which
• 19:12
  I
• 19:12
  definitely
• 19:12
  don't
• 19:12
  have
• 19:12
  an
• 19:13
  answer
• 19:13
  for,
• 19:13
  is
• 19:14
  how
• 19:14
  much
• 19:14
  money
• 19:15
  should
• 19:16
  I
• 19:16
  be
• 19:16
  spending
• 19:16
  on
• 19:17
  my
• 19:17
  ads?
• 19:17
  Is
• 19:17
  there
• 19:17
  a
• 19:18
  minimum?
• 19:18
  Should
• 19:18
  I
• 19:19
  be
• 19:19
  spending
• 19:19
  a
• 19:19
  certain
• 19:20
  amount
• 19:20
  every
• 19:20
  month?
• 19:20
  Month?
• 19:21
  Is
• 19:21
  it.
• 19:21
  How
• 19:22
  long
• 19:22
  is
• 19:22
  a
• 19:22
  piece
• 19:22
  of
• 19:23
  string
• 19:23
  kind
• 19:23
  of
• 19:23
  answer?
• 19:24
  Or
• 19:24
  have
• 19:24
  you
• 19:24
  got
• 19:25
  something
• 19:25
  that
• 19:25
  you
• 19:25
  say
• 19:26
  to
• 19:26
  these
• 19:26
  people?
• 19:26
  Yeah,
• 19:27
  so
• 19:27
  there's
• 19:28
  this
• 19:28
  like
• 19:28
  old
• 19:28
  marketing,
• 19:29
  there's
• 19:29
  this
• 19:29
  old
• 19:29
  like
• 19:30
  business
• 19:30
  rule.
• 19:30
  It's
• 19:30
  like
• 19:30
  you
• 19:31
  should
• 19:31
  spend
• 19:31
  5
• 19:31
  to
• 19:32
  10%
• 19:32
  of
• 19:32
  your
• 19:32
  budget
• 19:33
  on
• 19:33
  marketing,
• 19:34
  blah,
• 19:34
  blah,
• 19:34
  blah.
• 19:34
  That's
• 19:35
  all
• 19:35
  well
• 19:35
  and
• 19:35
  good,
• 19:36
  but
• 19:36
  in
• 19:36
  the
• 19:36
  world,
• 19:36
  in
• 19:37
  today's
• 19:37
  world,
• 19:37
  when
• 19:38
  it
• 19:38
  comes
• 19:38
  to
• 19:38
  reaching
• 19:38
  couples
• 19:39
  multiple
• 19:39
  times
• 19:39
  in
• 19:40
  multiple
• 19:40
  places,
• 19:41
  that
• 19:41
  number
• 19:42
  doesn't
• 19:42
  matter
• 19:42
  whether
• 19:42
  you
• 19:43
  have
• 19:43
  an
• 19:43
  income
• 19:43
  of
• 19:44
  a
• 19:44
  hundred
• 19:44
  thousand
• 19:44
  dollars
• 19:44
  a
• 19:45
  year
• 19:45
  or
• 19:45
  $100
• 19:45
  million
• 19:46
  a
• 19:46
  year.
• 19:46
  It's
• 19:47
  not
• 19:47
  a
• 19:47
  percentage
• 19:47
  anymore.
• 19:48
  It's
• 19:48
  about
• 19:48
  what,
• 19:49
  what
• 19:49
  amount
• 19:49
  of
• 19:49
  money
• 19:49
  does
• 19:50
  it
• 19:50
  cost
• 19:50
  to
• 19:51
  reach
• 19:51
  that
• 19:51
  couple,
• 19:52
  who's
• 19:52
  couple
• 19:53
  on
• 19:53
  Google
• 19:53
  and
• 19:53
  then
• 19:54
  reach
• 19:54
  them
• 19:54
  again
• 19:54
  on
• 19:54
  Meta
• 19:55
  and
• 19:55
  make
• 19:56
  sure
• 19:56
  that
• 19:56
  they
• 19:56
  see
• 19:56
  you
• 19:56
  again
• 19:57
  over
• 19:57
  the
• 19:57
  Internet.
• 19:58
  And
• 19:58
  so
• 19:59
  the,
• 19:59
  to
• 20:00
  be
• 20:00
  honest,
• 20:00
  there
• 20:00
  isn't
• 20:00
  a
• 20:01
  really
• 20:01
  good
• 20:01
  number
• 20:01
  that
• 20:02
  I
• 20:02
  can
• 20:02
  give
• 20:02
  you
• 20:02
  because
• 20:02
  every
• 20:02
  business
• 20:03
  is
• 20:03
  different.
• 20:03
  But
• 20:04
  what
• 20:04
  we
• 20:04
  like
• 20:04
  to
• 20:04
  say
• 20:05
  is
• 20:05
  like,
• 20:05
  hey,
• 20:05
  it's
• 20:06
  really
• 20:06
  important
• 20:06
  that
• 20:06
  you
• 20:07
  consider
• 20:07
  about
• 20:07
  $1,000
• 20:08
  a
• 20:08
  month
• 20:09
  so
• 20:09
  that
• 20:09
  you
• 20:09
  can
• 20:09
  have
• 20:09
  a
• 20:10
  healthy
• 20:10
  Google
• 20:10
  Ads
• 20:10
  campaign
• 20:11
  and
• 20:11
  a
• 20:11
  healthy
• 20:11
  meta
• 20:12
  ads
• 20:12
  campaign
• 20:12
  running
• 20:13
  at
• 20:13
  the
• 20:13
  same
• 20:13
  time.
• 20:14
  Split
• 20:14
  it
• 20:14
  50,
• 20:14
  50.
• 20:15
  Make
• 20:15
  sure
• 20:15
  those
• 20:16
  couples
• 20:16
  see
• 20:16
  you
• 20:16
  in
• 20:16
  both
• 20:17
  places.
• 20:18
  And
• 20:18
  that's
• 20:18
  quite
• 20:19
  a
• 20:19
  bit
• 20:19
  of
• 20:19
  money
• 20:19
  for
• 20:19
  some
• 20:19
  small
• 20:20
  businesses.
• 20:20
  It's
• 20:21
  okay
• 20:22
  that
• 20:22
  that's
• 20:22
  a
• 20:22
  lot
• 20:22
  of
• 20:23
  money.
• 20:23
  Don't
• 20:23
  run
• 20:24
  ads
• 20:24
  if
• 20:24
  you're
• 20:25
  not
• 20:25
  able
• 20:25
  to
• 20:25
  spend
• 20:25
  around
• 20:26
  that
• 20:26
  amount
• 20:27
  because
• 20:27
  you're
• 20:27
  going
• 20:27
  to
• 20:27
  put
• 20:27
  some
• 20:28
  money
• 20:28
  in.
• 20:28
  It's
• 20:28
  either
• 20:28
  going
• 20:28
  to
• 20:29
  take
• 20:29
  you
• 20:29
  six
• 20:29
  months
• 20:29
  and
• 20:30
  your
• 20:30
  business
• 20:30
  has
• 20:30
  changed
• 20:30
  or
• 20:31
  you're
• 20:31
  going
• 20:31
  to
• 20:31
  say
• 20:31
  it's
• 20:31
  not,
• 20:31
  doesn't
• 20:32
  work,
• 20:32
  or
• 20:32
  you're
• 20:32
  just
• 20:32
  not
• 20:33
  going
• 20:33
  to
• 20:33
  reach
• 20:33
  people
• 20:33
  enough
• 20:33
  if
• 20:34
  you
• 20:34
  don't
• 20:34
  invest
• 20:34
  in
• 20:35
  the
• 20:35
  ad
• 20:35
  platforms.
• 20:36
  That's
• 20:37
  really
• 20:37
  helpful.
• 20:37
  And
• 20:37
  that
• 20:37
  brings
• 20:38
  me
• 20:38
  on
• 20:38
  to
• 20:38
  my
• 20:38
  next
• 20:38
  question
• 20:39
  because
• 20:39
  I
• 20:39
  think
• 20:39
  a
• 20:40
  lot
• 20:40
  of
• 20:40
  people,
• 20:40
  when
• 20:40
  we're
• 20:40
  thinking
• 20:41
  about
• 20:41
  meta
• 20:41
  ads
• 20:42
  now
• 20:42
  moving
• 20:42
  over
• 20:42
  to
• 20:42
  social
• 20:43
  media,
• 20:43
  I
• 20:44
  think
• 20:44
  a
• 20:44
  lot
• 20:44
  of
• 20:44
  people
• 20:44
  got
• 20:45
  burnt
• 20:46
  in
• 20:46
  the
• 20:46
  early
• 20:46
  days
• 20:46
  of
• 20:47
  meta
• 20:47
  ad
• 20:48
  ads
• 20:48
  where
• 20:48
  they
• 20:49
  just
• 20:49
  said,
• 20:49
  boost
• 20:50
  this
• 20:50
  post
• 20:51
  10
• 20:51
  pounds,
• 20:52
  $20,
• 20:53
  $50
• 20:54
  and
• 20:54
  it
• 20:54
  just
• 20:54
  did
• 20:55
  nothing.
• 20:55
  And
• 20:55
  it
• 20:56
  was
• 20:56
  so
• 20:56
  easy
• 20:56
  to
• 20:56
  do
• 20:56
  because
• 20:57
  obviously
• 20:57
  meta
• 20:58
  make
• 20:58
  it
• 20:58
  really
• 20:58
  easy
• 20:58
  to
• 20:58
  do
• 20:59
  and
• 20:59
  they
• 20:59
  still
• 20:59
  tell
• 20:59
  me
• 21:00
  all
• 21:00
  of
• 21:00
  the
• 21:00
  time,
• 21:00
  boost
• 21:01
  this
• 21:01
  post.
• 21:01
  Boost
• 21:02
  this
• 21:02
  reel
• 21:03
  five
• 21:03
  pounds
• 21:04
  and
• 21:04
  it
• 21:04
  does
• 21:05
  nothing.
• 21:06
  So
• 21:06
  is
• 21:06
  that
• 21:07
  strategy
• 21:07
  completely
• 21:08
  pointless
• 21:08
  or
• 21:09
  is
• 21:09
  there
• 21:09
  ever
• 21:10
  a
• 21:10
  place
• 21:10
  when
• 21:10
  we
• 21:10
  should
• 21:11
  be
• 21:11
  doing
• 21:11
  something
• 21:11
  like
• 21:11
  that?
• 21:12
  It's
• 21:12
  completely
• 21:12
  pointless.
• 21:13
  It's
• 21:13
  a
• 21:13
  boost
• 21:14
  box.
• 21:16
  It
• 21:16
  is
• 21:16
  awful
• 21:17
  that
• 21:17
  meta
• 21:17
  does
• 21:18
  that.
• 21:18
  And
• 21:18
  there
• 21:18
  are
• 21:19
  companies
• 21:20
  like
• 21:20
  Target
• 21:20
  and
• 21:21
  Starbucks
• 21:21
  where
• 21:21
  like,
• 21:21
  you
• 21:21
  know,
• 21:22
  it's
• 21:22
  a
• 21:22
  huge
• 21:22
  company
• 21:23
  and
• 21:23
  they
• 21:23
  can
• 21:23
  spend
• 21:24
  a
• 21:24
  million
• 21:24
  dollars
• 21:24
  on
• 21:25
  ads
• 21:25
  in
• 21:25
  a
• 21:25
  month
• 21:26
  and
• 21:26
  like
• 21:26
  their
• 21:26
  goal
• 21:27
  is
• 21:27
  just
• 21:27
  to
• 21:27
  reach
• 21:27
  people,
• 21:27
  let
• 21:28
  people
• 21:28
  know
• 21:28
  that
• 21:28
  Target
• 21:29
  has
• 21:29
  a
• 21:29
  sale
• 21:30
  or
• 21:30
  whatever.
• 21:30
  Small
• 21:31
  business
• 21:31
  owners
• 21:31
  need
• 21:32
  to
• 21:32
  spend
• 21:32
  their
• 21:32
  money
• 21:33
  so
• 21:33
  much
• 21:33
  more
• 21:33
  wisely.
• 21:34
  And
• 21:34
  boosting
• 21:35
  post
• 21:35
  does
• 21:36
  not
• 21:36
  give
• 21:36
  you
• 21:36
  all
• 21:37
  of
• 21:37
  the
• 21:37
  options
• 21:38
  to
• 21:38
  target
• 21:38
  by
• 21:38
  demographics
• 21:39
  and
• 21:39
  all
• 21:39
  the
• 21:39
  bidding
• 21:40
  strategies
• 21:40
  and
• 21:40
  all
• 21:41
  the
• 21:41
  different
• 21:41
  options
• 21:42
  that
• 21:42
  you
• 21:43
  have
• 21:43
  when
• 21:43
  you
• 21:43
  go
• 21:44
  into
• 21:44
  meta
• 21:44
  Ads
• 21:45
  Manager
• 21:45
  and
• 21:45
  you
• 21:45
  create
• 21:45
  a
• 21:46
  campaign
• 21:46
  from
• 21:46
  scrat
• 21:46
  scratch.
• 21:47
  So
• 21:47
  unfortunately,
• 21:48
  and
• 21:48
  there
• 21:48
  are
• 21:48
  still
• 21:48
  so
• 21:49
  many
• 21:49
  people
• 21:49
  just
• 21:49
  boosting
• 21:50
  posts
• 21:50
  because
• 21:50
  it
• 21:51
  feels
• 21:51
  good
• 21:51
  to
• 21:51
  spend
• 21:52
  15
• 21:52
  and
• 21:52
  to
• 21:53
  know
• 21:53
  that
• 21:53
  you're
• 21:53
  doing
• 21:53
  something
• 21:53
  good
• 21:54
  for
• 21:54
  your
• 21:54
  business
• 21:54
  by
• 21:54
  reaching
• 21:55
  people.
• 21:55
  It's
• 21:56
  pointless.
• 21:56
  Don't
• 21:57
  do
• 21:57
  it.
• 21:57
  Don't
• 21:58
  give
• 21:58
  Mark
• 21:58
  Zuckerberg
• 21:59
  that
• 21:59
  money.
• 21:59
  His
• 21:59
  house
• 22:00
  is
• 22:00
  big
• 22:00
  enough
• 22:00
  already.
• 22:01
  He
• 22:01
  doesn't
• 22:01
  need
• 22:01
  another
• 22:01
  room
• 22:02
  in
• 22:02
  his
• 22:02
  house.
• 22:03
  Literally.
• 22:03
  If
• 22:04
  you're
• 22:04
  going
• 22:04
  to
• 22:04
  advertise,
• 22:05
  do
• 22:05
  it
• 22:05
  correctly
• 22:05
  and
• 22:06
  create
• 22:06
  a
• 22:06
  campaign
• 22:07
  in
• 22:07
  the
• 22:07
  meta
• 22:08
  Ads
• 22:08
  biz
• 22:08
  in
• 22:08
  the.
• 22:09
  In
• 22:09
  the
• 22:09
  meta
• 22:09
  Ads
• 22:10
  business
• 22:10
  manager
• 22:11
  ad
• 22:11
  platform.
• 22:13
  Really
• 22:13
  helpful.
• 22:13
  And
• 22:13
  I
• 22:13
  think
• 22:14
  a
• 22:14
  lot
• 22:14
  of
• 22:14
  people
• 22:14
  need
• 22:14
  to
• 22:15
  hear
• 22:15
  that
• 22:15
  message.
• 22:15
  So
• 22:15
  thank
• 22:16
  you
• 22:16
  for
• 22:16
  your
• 22:16
  honesty
• 22:17
  because
• 22:18
  I
• 22:18
  think
• 22:18
  it
• 22:18
  is
• 22:18
  easy
• 22:19
  and
• 22:19
  it
• 22:19
  feels
• 22:19
  good
• 22:19
  and
• 22:19
  we
• 22:19
  feel
• 22:20
  like,
• 22:20
  well,
• 22:20
  just
• 22:20
  more
• 22:20
  people
• 22:21
  will
• 22:21
  see
• 22:21
  my
• 22:21
  stuff
• 22:22
  and
• 22:22
  it's
• 22:22
  easy
• 22:22
  to
• 22:22
  do.
• 22:23
  And
• 22:23
  actually
• 22:23
  what
• 22:24
  we
• 22:24
  need
• 22:24
  to
• 22:24
  be
• 22:24
  doing,
• 22:24
  the
• 22:25
  perfect
• 22:25
  example
• 22:26
  is
• 22:26
  actually
• 22:27
  a
• 22:27
  lot
• 22:27
  harder
• 22:27
  for
• 22:27
  us
• 22:28
  to
• 22:28
  comprehend
• 22:28
  because
• 22:28
  like
• 22:29
  you
• 22:29
  said
• 22:29
  earlier,
• 22:29
  it's
• 22:29
  going
• 22:30
  to
• 22:30
  take
• 22:30
  us
• 22:30
  time
• 22:30
  and
• 22:30
  it's
• 22:31
  going
• 22:31
  to
• 22:31
  take
• 22:31
  us
• 22:31
  serious
• 22:32
  investment
• 22:32
  and
• 22:33
  it's
• 22:33
  going
• 22:33
  to
• 22:33
  make
• 22:33
  us
• 22:34
  look
• 22:34
  at
• 22:34
  the
• 22:34
  data
• 22:34
  or
• 22:35
  find
• 22:35
  someone
• 22:35
  to
• 22:35
  work
• 22:36
  with.
• 22:36
  And
• 22:36
  so
• 22:37
  it
• 22:37
  feels
• 22:37
  like
• 22:38
  the
• 22:38
  path
• 22:38
  of
• 22:38
  least
• 22:38
  resistance
• 22:39
  is
• 22:39
  to
• 22:39
  just
• 22:40
  stick
• 22:40
  10
• 22:40
  pounds
• 22:41
  on
• 22:41
  an
• 22:41
  ad
• 22:41
  and
• 22:42
  say,
• 22:42
  I
• 22:42
  did
• 22:43
  some
• 22:43
  advertising.
• 22:44
  Yeah.
• 22:44
  And
• 22:44
  it's
• 22:45
  super
• 22:45
  band
• 22:45
  aid,
• 22:46
  right?
• 22:46
  It
• 22:46
  feels
• 22:46
  good.
• 22:46
  You
• 22:46
  eat
• 22:47
  a
• 22:47
  cookie
• 22:47
  and
• 22:47
  you're
• 22:47
  like,
• 22:48
  wow,
• 22:48
  that
• 22:48
  was
• 22:48
  beautiful.
• 22:49
  And
• 22:49
  then
• 22:49
  like
• 22:50
  an
• 22:50
  hour
• 22:50
  later,
• 22:50
  like,
• 22:50
  I'm
• 22:51
  gonna
• 22:51
  have
• 22:51
  a
• 22:51
  second
• 22:51
  cookie.
• 22:52
  But
• 22:52
  this
• 22:52
  doesn't
• 22:52
  feel
• 22:52
  as
• 22:53
  good
• 22:53
  because
• 22:53
  now
• 22:53
  I
• 22:53
  feel
• 22:53
  guilty
• 22:54
  and
• 22:54
  it's
• 22:54
  not
• 22:54
  doing
• 22:54
  anything
• 22:55
  for
• 22:55
  my
• 22:55
  waistline.
• 22:57
  Maybe
• 22:57
  that's
• 22:57
  a
• 22:57
  bad
• 22:57
  analogy.
• 22:58
  But
• 22:58
  anyway,
• 22:59
  I
• 22:59
  need
• 23:00
  a
• 23:00
  cookie.
• 23:00
  I
• 23:00
  think
• 23:01
  that's
• 23:02
  always
• 23:02
  need.
• 23:03
  I
• 23:03
  always
• 23:03
  need
• 23:03
  a
• 23:04
  cookie.
• 23:04
  Absolutely.
• 23:05
  So,
• 23:06
  okay,
• 23:06
  so
• 23:07
  we
• 23:07
  have
• 23:07
  our
• 23:07
  client.
• 23:08
  Let's
• 23:08
  go
• 23:08
  to
• 23:08
  a
• 23:08
  different
• 23:08
  client
• 23:09
  type
• 23:09
  now.
• 23:09
  Let's
• 23:10
  say
• 23:10
  it's
• 23:10
  a
• 23:10
  photographer
• 23:11
  and
• 23:11
  they've
• 23:11
  realized
• 23:12
  that
• 23:12
  boosting
• 23:12
  a
• 23:13
  post
• 23:13
  is
• 23:13
  doing
• 23:13
  nothing.
• 23:13
  They've
• 23:14
  got
• 23:14
  a
• 23:14
  reasonably
• 23:15
  good
• 23:15
  income
• 23:16
  coming
• 23:16
  into
• 23:16
  their
• 23:16
  wedding
• 23:17
  business,
• 23:17
  but
• 23:17
  they
• 23:17
  know
• 23:18
  that
• 23:18
  they
• 23:18
  could
• 23:18
  do
• 23:18
  more
• 23:18
  and
• 23:19
  they
• 23:19
  want
• 23:19
  to
• 23:19
  go
• 23:19
  down
• 23:20
  this
• 23:20
  ad
• 23:20
  route.
• 23:21
  They
• 23:21
  come
• 23:21
  to
• 23:22
  you
• 23:22
  and
• 23:22
  they
• 23:23
  say,
• 23:23
  mark,
• 23:23
  I've
• 23:24
  got
• 23:24
  a
• 23:24
  decent
• 23:24
  budget.
• 23:25
  How
• 23:25
  can
• 23:26
  I
• 23:26
  spend
• 23:26
  it
• 23:26
  wisely?
• 23:27
  And
• 23:27
  what
• 23:27
  is
• 23:27
  going
• 23:27
  to
• 23:28
  work?
• 23:28
  What's
• 23:28
  going
• 23:29
  on
• 23:29
  in
• 23:29
  the
• 23:29
  wedding
• 23:29
  industry
• 23:30
  right
• 23:30
  now?
• 23:30
  Am
• 23:31
  I
• 23:31
  splitting
• 23:31
  it
• 23:31
  between
• 23:32
  platforms?
• 23:32
  Am
• 23:32
  I
• 23:33
  putting
• 23:33
  it
• 23:33
  on
• 23:33
  certain
• 23:33
  keywords?
• 23:34
  Give
• 23:34
  us
• 23:35
  an
• 23:35
  oversight.
• 23:35
  I
• 23:36
  want
• 23:36
  you
• 23:36
  to
• 23:36
  first
• 23:36
  spend
• 23:37
  your
• 23:37
  money
• 23:37
  on
• 23:37
  Google
• 23:37
  Ads.
• 23:38
  Because
• 23:38
  on
• 23:38
  Google,
• 23:39
  couples
• 23:40
  who
• 23:40
  don't
• 23:40
  already
• 23:40
  have
• 23:40
  a
• 23:40
  photographer
• 23:41
  or
• 23:41
  don't
• 23:41
  have
• 23:41
  a
• 23:42
  referral
• 23:42
  and
• 23:42
  are
• 23:42
  looking
• 23:42
  for
• 23:43
  a
• 23:43
  photographer
• 23:43
  are
• 23:43
  searching
• 23:44
  for
• 23:44
  you.
• 23:44
  They
• 23:45
  are
• 23:45
  searching
• 23:45
  on
• 23:45
  Google
• 23:46
  for
• 23:46
  a
• 23:46
  photographer
• 23:46
  at
• 23:47
  Essex
• 23:47
  or
• 23:47
  wherever.
• 23:47
  They're
• 23:48
  wherever.
• 23:48
  Basically
• 23:49
  like
• 23:49
  geography.
• 23:50
  Use
• 23:50
  geography
• 23:51
  as
• 23:51
  your
• 23:51
  keyword
• 23:52
  because
• 23:52
  people
• 23:52
  are
• 23:53
  typically
• 23:53
  searching
• 23:53
  for
• 23:54
  small
• 23:54
  businesses
• 23:54
  in
• 23:54
  the
• 23:55
  wedding
• 23:55
  is
• 23:55
  industry
• 23:55
  by
• 23:55
  geography.
• 23:56
  So
• 23:56
  you're
• 23:57
  spending
• 23:57
  a
• 23:57
  little
• 23:57
  bit
• 23:57
  of
• 23:57
  money
• 23:57
  on
• 23:57
  Google
• 23:58
  and
• 23:58
  you're
• 23:58
  using
• 23:58
  those
• 23:59
  keywords,
• 23:59
  maybe
• 24:00
  a
• 24:00
  couple
• 24:00
  keywords
• 24:01
  and
• 24:01
  then
• 24:01
  you're
• 24:01
  spending
• 24:02
  some
• 24:02
  of
• 24:02
  that
• 24:02
  money
• 24:02
  on
• 24:02
  meta,
• 24:03
  where
• 24:03
  obviously
• 24:04
  it's
• 24:04
  so
• 24:04
  much
• 24:04
  more
• 24:04
  visual.
• 24:05
  Right.
• 24:05
  You
• 24:05
  have
• 24:06
  reels,
• 24:07
  you
• 24:07
  have,
• 24:07
  you
• 24:07
  can
• 24:08
  showcase
• 24:08
  your
• 24:08
  beautiful
• 24:08
  photography
• 24:09
  work
• 24:09
  and
• 24:10
  it's
• 24:10
  very
• 24:10
  eye
• 24:10
  catching
• 24:11
  and
• 24:11
  very
• 24:11
  emotional.
• 24:12
  So
• 24:12
  not
• 24:12
  only
• 24:12
  did
• 24:12
  they
• 24:13
  see
• 24:13
  you
• 24:13
  when
• 24:13
  they
• 24:13
  searched
• 24:14
  and
• 24:14
  they
• 24:14
  like
• 24:14
  found
• 24:15
  your
• 24:15
  website.
• 24:15
  Okay,
• 24:15
  great.
• 24:16
  And
• 24:16
  then
• 24:16
  they
• 24:17
  see
• 24:17
  you
• 24:17
  again
• 24:17
  and
• 24:17
  they
• 24:18
  see
• 24:18
  your
• 24:18
  work
• 24:18
  and
• 24:19
  they
• 24:19
  see
• 24:19
  maybe
• 24:19
  a
• 24:20
  reel
• 24:20
  you've
• 24:20
  created
• 24:21
  that's
• 24:21
  like
• 24:21
  stitched
• 24:21
  photos
• 24:22
  together
• 24:22
  or
• 24:22
  customer
• 24:23
  or
• 24:23
  client
• 24:24
  testimonial
• 24:24
  or
• 24:24
  something
• 24:24
  like
• 24:25
  that.
• 24:25
  So
• 24:26
  splitting
• 24:26
  between
• 24:26
  the
• 24:26
  two
• 24:27
  platforms
• 24:27
  and
• 24:27
  making
• 24:28
  sure
• 24:28
  they
• 24:28
  see
• 24:28
  you
• 24:28
  in
• 24:29
  multiple
• 24:29
  places
• 24:29
  multiple
• 24:29
  times.
• 24:31
  Okay.
• 24:31
  And
• 24:31
  with
• 24:32
  that
• 24:32
  irresistible
• 24:32
  offer
• 24:33
  in
• 24:33
  both
• 24:33
  places.
• 24:34
  Yes,
• 24:35
  yep.
• 24:36
  Not
• 24:36
  as
• 24:36
  important
• 24:36
  in
• 24:37
  Google,
• 24:37
  I
• 24:37
  would
• 24:37
  say.
• 24:38
  And
• 24:39
  I'm
• 24:39
  sorry
• 24:39
  that
• 24:39
  I'm
• 24:39
  not
• 24:39
  being
• 24:39
  super
• 24:40
  clear
• 24:40
  about
• 24:40
  this
• 24:40
  because
• 24:40
  it's
• 24:41
  like
• 24:41
  weird
• 24:41
  how
• 24:41
  the
• 24:41
  economy
• 24:41
  is
• 24:42
  shifting
• 24:42
  and
• 24:42
  changing
• 24:42
  right
• 24:43
  now.
• 24:43
  So
• 24:43
  I'm
• 24:43
  like,
• 24:43
  oh,
• 24:44
  every
• 24:44
  day
• 24:44
  I
• 24:44
  was
• 24:44
  like,
• 24:45
  you
• 24:45
  know
• 24:46
  what
• 24:46
  I
• 24:46
  mean?
• 24:47
  The
• 24:47
  offer
• 24:47
  is
• 24:47
  not
• 24:47
  as
• 24:48
  important
• 24:48
  in
• 24:48
  Google
• 24:49
  because
• 24:49
  they're
• 24:49
  actively
• 24:50
  searching
• 24:50
  for
• 24:50
  you
• 24:51
  in
• 24:51
  that
• 24:51
  moment.
• 24:51
  Right.
• 24:52
  So
• 24:52
  like
• 24:52
  they're
• 24:53
  going
• 24:53
  to
• 24:53
  go
• 24:54
  and
• 24:54
  click
• 24:54
  and
• 24:54
  find
• 24:54
  you
• 24:55
  on
• 24:55
  meta.
• 24:56
  When
• 24:56
  they're
• 24:56
  scrolling
• 24:57
  through
• 24:57
  Instagram
• 24:57
  and
• 24:57
  they
• 24:57
  see
• 24:58
  posts
• 24:58
  and
• 24:58
  see
• 24:58
  ads
• 24:58
  and
• 24:59
  things
• 24:59
  like
• 24:59
  that,
• 24:59
  they're
• 24:59
  not
• 25:00
  in
• 25:00
  that
• 25:00
  moment
• 25:00
  looking
• 25:00
  for
• 25:01
  you.
• 25:01
  So
• 25:01
  that
• 25:01
  offer
• 25:01
  is
• 25:02
  a
• 25:02
  lot
• 25:02
  more
• 25:02
  important
• 25:03
  there
• 25:03
  because
• 25:04
  then
• 25:04
  it
• 25:04
  catches
• 25:04
  their
• 25:04
  eye
• 25:05
  and
• 25:05
  you're
• 25:05
  like,
• 25:05
  oh,
• 25:05
  I
• 25:05
  remember
• 25:06
  this
• 25:06
  photographer
• 25:06
  from
• 25:06
  my
• 25:07
  search
• 25:07
  on
• 25:07
  Google.
• 25:08
  And
• 25:09
  here
• 25:09
  now
• 25:09
  they're
• 25:09
  offering
• 25:10
  me
• 25:10
  something
• 25:10
  that
• 25:10
  I
• 25:11
  actually
• 25:11
  really
• 25:11
  value.
• 25:12
  So
• 25:13
  double
• 25:13
  whammy
• 25:14
  offer
• 25:15
  is
• 25:15
  most
• 25:15
  important
• 25:15
  on
• 25:16
  meta.
• 25:17
  Okay,
• 25:17
  that's
• 25:17
  really
• 25:18
  helpful.
• 25:18
  Now
• 25:18
  the
• 25:18
  next
• 25:19
  thing
• 25:19
  I
• 25:19
  want
• 25:19
  to
• 25:19
  ask
• 25:19
  you
• 25:19
  about
• 25:20
  is
• 25:20
  how
• 25:20
  we
• 25:21
  track
• 25:21
  whether
• 25:21
  or
• 25:22
  not
• 25:22
  this
• 25:22
  stuff's
• 25:22
  working.
• 25:23
  So
• 25:23
  my
• 25:23
  photographer
• 25:24
  client
• 25:24
  has
• 25:24
  come
• 25:24
  to
• 25:24
  you,
• 25:25
  they've
• 25:25
  given
• 25:25
  you
• 25:26
  a
• 25:26
  thousand
• 25:26
  dollars,
• 25:27
  they've
• 25:27
  paid
• 25:27
  your
• 25:27
  fees,
• 25:27
  they've
• 25:28
  done
• 25:28
  everything
• 25:28
  they
• 25:28
  need
• 25:28
  to
• 25:28
  do.
• 25:29
  I
• 25:29
  don't
• 25:29
  know
• 25:29
  what
• 25:29
  that,
• 25:29
  what
• 25:30
  your
• 25:30
  budget
• 25:31
  is,
• 25:31
  and
• 25:32
  they've
• 25:32
  run
• 25:33
  three
• 25:33
  months
• 25:33
  or
• 25:34
  whatever
• 25:34
  of
• 25:34
  campaign
• 25:35
  and
• 25:36
  then
• 25:36
  they're
• 25:36
  coming
• 25:36
  to
• 25:36
  you
• 25:37
  and
• 25:37
  going,
• 25:37
  did
• 25:37
  it
• 25:37
  work?
• 25:38
  So
• 25:38
  what
• 25:38
  things
• 25:39
  are
• 25:39
  you
• 25:39
  looking
• 25:40
  at
• 25:40
  to
• 25:40
  be
• 25:40
  able
• 25:41
  to
• 25:41
  answer
• 25:41
  that
• 25:41
  question?
• 25:42
  Did
• 25:42
  it
• 25:42
  work?
• 25:43
  Yes.
• 25:43
  The
• 25:44
  technical
• 25:44
  word
• 25:45
  is
• 25:45
  conversion
• 25:45
  tracking.
• 25:46
  So
• 25:46
  you're
• 25:46
  putting
• 25:47
  the
• 25:47
  meta
• 25:47
  pixel
• 25:48
  on
• 25:48
  your
• 25:48
  website,
• 25:48
  you're
• 25:49
  putting
• 25:49
  Google
• 25:49
  Analytics
• 25:50
  on
• 25:50
  your
• 25:50
  website
• 25:51
  and
• 25:51
  you
• 25:51
  can
• 25:53
  basically
• 25:53
  something
• 25:53
  you
• 25:53
  want
• 25:54
  to
• 25:54
  hire
• 25:54
  someone
• 25:54
  for
• 25:54
  to
• 25:55
  set
• 25:55
  this
• 25:55
  tracking
• 25:55
  up.
• 25:56
  Because
• 25:56
  you
• 25:56
  can
• 25:57
  attribute
• 25:58
  leads
• 25:59
  to
• 25:59
  campaigns
• 26:00
  and
• 26:00
  say
• 26:01
  this
• 26:01
  campaign
• 26:02
  got
• 26:02
  this
• 26:02
  many
• 26:02
  leads
• 26:03
  or
• 26:03
  this
• 26:03
  ad
• 26:04
  got
• 26:04
  this
• 26:04
  many
• 26:04
  leads.
• 26:05
  When
• 26:05
  you
• 26:05
  have
• 26:06
  a
• 26:06
  really
• 26:06
  great
• 26:06
  offer
• 26:07
  that
• 26:07
  people
• 26:07
  take
• 26:07
  action
• 26:07
  on
• 26:08
  and
• 26:08
  there's
• 26:08
  tracking
• 26:09
  setup,
• 26:09
  you
• 26:09
  can
• 26:09
  know
• 26:09
  if
• 26:10
  they
• 26:10
  filled
• 26:10
  out
• 26:10
  your
• 26:10
  form
• 26:11
  or
• 26:11
  they
• 26:12
  clicked
• 26:12
  and
• 26:12
  you
• 26:12
  started
• 26:13
  chatting
• 26:13
  with
• 26:13
  you,
• 26:13
  or
• 26:14
  they
• 26:14
  clicked
• 26:14
  to
• 26:14
  text
• 26:14
  you.
• 26:15
  So
• 26:15
  tracking
• 26:15
  all
• 26:16
  the
• 26:16
  different
• 26:16
  places
• 26:16
  on
• 26:17
  your
• 26:17
  website
• 26:17
  where
• 26:18
  someone
• 26:18
  takes
• 26:18
  an
• 26:18
  action
• 26:19
  that
• 26:19
  starts
• 26:19
  a
• 26:19
  conversation
• 26:20
  with
• 26:20
  you
• 26:20
  as
• 26:21
  possible
• 26:22
  through
• 26:22
  the
• 26:22
  ad
• 26:23
  platforms.
• 26:23
  There's
• 26:24
  one
• 26:24
  caveat
• 26:25
  to
• 26:25
  that
• 26:25
  and
• 26:25
  a
• 26:25
  little
• 26:25
  bit
• 26:25
  of
• 26:26
  a
• 26:26
  catch.
• 26:26
  A
• 26:26
  couple
• 26:26
  years
• 26:27
  ago
• 26:27
  there
• 26:27
  was
• 26:27
  an
• 26:27
  update
• 26:28
  to
• 26:29
  Apple
• 26:29
  devices,
• 26:30
  so
• 26:30
  it's
• 26:31
  called
• 26:31
  iOS
• 26:31
  14
• 26:32
  and
• 26:32
  Apple
• 26:33
  devices.
• 26:34
  They
• 26:35
  prompted
• 26:35
  everyone
• 26:36
  who
• 26:36
  has
• 26:36
  apps
• 26:36
  on
• 26:37
  their
• 26:37
  phone
• 26:37
  to
• 26:37
  say,
• 26:37
  do
• 26:38
  you
• 26:38
  want
• 26:38
  to
• 26:38
  ask
• 26:38
  this
• 26:38
  app
• 26:39
  not
• 26:39
  to
• 26:39
  track
• 26:39
  you
• 26:39
  or
• 26:40
  do
• 26:40
  you
• 26:40
  want
• 26:40
  to
• 26:40
  allow
• 26:40
  the
• 26:40
  app
• 26:40
  to
• 26:41
  track
• 26:41
  you?
• 26:41
  Pretty
• 26:41
  much
• 26:42
  everyone
• 26:42
  said,
• 26:42
  please
• 26:42
  don't
• 26:43
  track
• 26:43
  me.
• 26:43
  So
• 26:44
  the
• 26:44
  tracking
• 26:44
  data
• 26:44
  is
• 26:45
  absolutely
• 26:45
  not
• 26:45
  perfect.
• 26:46
  And
• 26:46
  a
• 26:47
  lot
• 26:47
  of
• 26:47
  times
• 26:47
  it's
• 26:47
  fragmented
• 26:48
  and
• 26:48
  broken.
• 26:48
  But
• 26:48
  that
• 26:49
  doesn't
• 26:49
  mean
• 26:49
  that
• 26:49
  you
• 26:49
  still
• 26:49
  can't
• 26:50
  get
• 26:50
  some
• 26:51
  data
• 26:51
  in
• 26:51
  there
• 26:51
  and
• 26:52
  some
• 26:52
  sense
• 26:52
  of
• 26:53
  how
• 26:53
  things
• 26:53
  are
• 26:53
  going.
• 26:54
  So
• 26:54
  it's
• 26:54
  not
• 26:54
  perfect.
• 26:55
  You
• 26:55
  can
• 26:55
  track
• 26:55
  it,
• 26:56
  take
• 26:56
  it
• 26:56
  with
• 26:56
  a
• 26:56
  grain
• 26:56
  of
• 26:57
  salt.
• 26:58
  But
• 26:58
  another
• 26:58
  real
• 26:59
  life
• 26:59
  way
• 26:59
  that
• 26:59
  people
• 27:00
  may
• 27:00
  answer
• 27:01
  that
• 27:01
  question
• 27:01
  is
• 27:02
  when
• 27:03
  you're
• 27:03
  a
• 27:03
  business
• 27:03
  in
• 27:04
  the
• 27:04
  wedding
• 27:04
  industry,
• 27:04
  people,
• 27:05
  if
• 27:05
  someone,
• 27:06
  if
• 27:06
  someone
• 27:06
  came
• 27:06
  to
• 27:06
  you
• 27:07
  because
• 27:07
  of
• 27:07
  a
• 27:07
  referral.
• 27:08
  People
• 27:08
  are
• 27:08
  super
• 27:08
  honest
• 27:09
  about
• 27:09
  that.
• 27:09
  They're
• 27:09
  like,
• 27:09
  oh,
• 27:10
  yeah,
• 27:10
  you
• 27:10
  know
• 27:10
  what?
• 27:10
  My
• 27:10
  friend
• 27:11
  Janet,
• 27:11
  she
• 27:11
  told
• 27:11
  me
• 27:12
  about
• 27:12
  you,
• 27:12
  and
• 27:12
  here
• 27:13
  I
• 27:13
  am.
• 27:13
  And
• 27:13
  so
• 27:14
  you
• 27:14
  can
• 27:14
  sort
• 27:14
  of
• 27:14
  track
• 27:15
  in
• 27:15
  your
• 27:15
  own
• 27:15
  little
• 27:15
  way,
• 27:16
  like,
• 27:16
  oh,
• 27:16
  yeah,
• 27:16
  this
• 27:16
  was
• 27:16
  a
• 27:17
  referral.
• 27:17
  This
• 27:17
  was
• 27:17
  like,
• 27:17
  I
• 27:18
  don't
• 27:18
  know
• 27:18
  where
• 27:18
  this
• 27:18
  came
• 27:18
  from.
• 27:19
  They
• 27:19
  probably
• 27:19
  came
• 27:20
  from
• 27:20
  your
• 27:20
  ad
• 27:20
  campaign
• 27:20
  because
• 27:21
  they
• 27:21
  didn't
• 27:21
  have
• 27:21
  anyone
• 27:22
  to
• 27:22
  give
• 27:22
  credit
• 27:22
  to.
• 27:23
  And
• 27:23
  that's
• 27:24
  a
• 27:24
  bit
• 27:24
  like
• 27:24
  your
• 27:24
  story
• 27:24
  at
• 27:24
  the
• 27:25
  beginning
• 27:25
  when
• 27:25
  you
• 27:25
  said
• 27:25
  you
• 27:26
  knew
• 27:26
  your
• 27:26
  ad
• 27:26
  had
• 27:26
  worked
• 27:27
  because
• 27:27
  the
• 27:27
  person
• 27:27
  who
• 27:27
  called
• 27:28
  you
• 27:28
  in
• 27:28
  your
• 27:28
  photography
• 27:29
  studio
• 27:29
  was
• 27:30
  someone
• 27:30
  you
• 27:30
  didn't
• 27:31
  know,
• 27:31
  and
• 27:31
  you
• 27:31
  didn't
• 27:31
  know
• 27:31
  where
• 27:31
  they
• 27:32
  come
• 27:32
  from.
• 27:32
  So
• 27:32
  therefore,
• 27:33
  you
• 27:33
  attributed
• 27:33
  it
• 27:33
  and
• 27:34
  realized
• 27:34
  they
• 27:34
  must
• 27:34
  have
• 27:35
  come
• 27:35
  from
• 27:35
  Google.
• 27:36
  So
• 27:36
  cool.
• 27:36
  And
• 27:37
  that's
• 27:37
  before
• 27:37
  I
• 27:37
  knew
• 27:37
  about
• 27:37
  tracking
• 27:38
  also.
• 27:40
  And
• 27:40
  the
• 27:40
  thing
• 27:41
  is,
• 27:41
  I
• 27:41
  know
• 27:42
  this
• 27:42
  is
• 27:42
  not
• 27:42
  a
• 27:42
  sales
• 27:43
  pitch
• 27:43
  for
• 27:43
  you
• 27:43
  at
• 27:43
  all,
• 27:44
  but.
• 27:44
  But
• 27:45
  I
• 27:45
  think
• 27:45
  as
• 27:45
  you
• 27:46
  talk,
• 27:46
  it's
• 27:46
  more
• 27:47
  and
• 27:47
  more
• 27:47
  clear
• 27:47
  to
• 27:47
  me
• 27:47
  why
• 27:48
  people
• 27:48
  need
• 27:49
  to
• 27:49
  pay
• 27:49
  the
• 27:49
  expert
• 27:50
  to
• 27:50
  do
• 27:50
  these
• 27:50
  things,
• 27:51
  because
• 27:51
  it
• 27:51
  is
• 27:52
  complicated.
• 27:52
  As
• 27:53
  a
• 27:53
  small
• 27:53
  business
• 27:54
  owner,
• 27:54
  I
• 27:54
  say
• 27:54
  this
• 27:54
  about
• 27:54
  what
• 27:54
  I
• 27:55
  do
• 27:55
  all
• 27:55
  the
• 27:55
  time.
• 27:56
  You
• 27:56
  spend
• 27:56
  your
• 27:57
  years
• 27:58
  learning
• 27:58
  your
• 27:58
  craft
• 27:59
  of
• 27:59
  making
• 27:59
  a
• 28:00
  wedding
• 28:00
  cake
• 28:00
  or
• 28:01
  creating
• 28:01
  a
• 28:01
  bouquet
• 28:01
  or
• 28:02
  taking
• 28:02
  a
• 28:02
  great
• 28:02
  photo,
• 28:03
  and
• 28:03
  I
• 28:03
  am
• 28:04
  terrible
• 28:04
  at
• 28:04
  doing
• 28:04
  all
• 28:04
  of
• 28:05
  those
• 28:05
  things.
• 28:05
  Right.
• 28:06
  But
• 28:06
  I
• 28:07
  spent
• 28:07
  years
• 28:07
  learning
• 28:07
  my
• 28:08
  craft
• 28:08
  of
• 28:08
  marketing.
• 28:08
  You've
• 28:09
  spent
• 28:09
  years
• 28:10
  learning
• 28:10
  your
• 28:10
  craft
• 28:11
  of
• 28:11
  paid
• 28:11
  advertising.
• 28:12
  And
• 28:12
  so
• 28:13
  the
• 28:13
  person
• 28:13
  who's
• 28:14
  amazing
• 28:14
  at
• 28:14
  flowers
• 28:15
  shouldn't
• 28:15
  expect
• 28:15
  to
• 28:15
  be
• 28:16
  amazing
• 28:16
  at
• 28:16
  understanding
• 28:17
  paid
• 28:17
  advertising
• 28:18
  and
• 28:18
  data.
• 28:19
  And
• 28:19
  actually,
• 28:19
  there
• 28:20
  comes
• 28:20
  a
• 28:20
  point
• 28:20
  where
• 28:21
  you've
• 28:21
  got
• 28:21
  to
• 28:21
  just
• 28:21
  go,
• 28:21
  actually,
• 28:22
  if
• 28:22
  I
• 28:22
  want
• 28:22
  to
• 28:22
  get
• 28:22
  this
• 28:23
  right
• 28:23
  and
• 28:23
  I
• 28:24
  want
• 28:24
  to
• 28:24
  see
• 28:24
  a
• 28:24
  return
• 28:24
  on
• 28:24
  my
• 28:25
  investment,
• 28:25
  I
• 28:25
  am
• 28:26
  going
• 28:26
  to
• 28:26
  have
• 28:26
  to
• 28:26
  invest
• 28:27
  something
• 28:27
  into
• 28:27
  my
• 28:28
  business.
• 28:28
  And
• 28:28
  I
• 28:28
  think
• 28:28
  as
• 28:28
  small
• 28:29
  business
• 28:29
  owners,
• 28:29
  we
• 28:29
  find
• 28:30
  that
• 28:30
  hard
• 28:30
  because
• 28:30
  we
• 28:31
  think
• 28:31
  we
• 28:31
  should
• 28:31
  be
• 28:31
  able
• 28:31
  to
• 28:31
  do
• 28:31
  everything
• 28:32
  ourselves.
• 28:32
  But
• 28:33
  actually,
• 28:33
  if
• 28:33
  you're
• 28:33
  listening
• 28:34
  to
• 28:34
  this
• 28:34
  episode
• 28:34
  and
• 28:35
  you're
• 28:35
  thinking,
• 28:35
  this
• 28:35
  is
• 28:35
  way
• 28:36
  over
• 28:36
  my
• 28:36
  head.
• 28:36
  This
• 28:37
  has
• 28:37
  got
• 28:37
  complicated.
• 28:37
  We're
• 28:38
  talking
• 28:38
  about
• 28:38
  pixels
• 28:39
  and
• 28:39
  analytics
• 28:40
  and
• 28:40
  tracking
• 28:40
  and
• 28:40
  data.
• 28:41
  Well,
• 28:41
  actually,
• 28:42
  that's
• 28:42
  a
• 28:42
  sign
• 28:42
  that
• 28:42
  you
• 28:42
  probably
• 28:43
  don't
• 28:43
  want
• 28:43
  to
• 28:44
  try
• 28:44
  and
• 28:44
  do
• 28:44
  this
• 28:44
  yourself.
• 28:44
  And
• 28:45
  you're
• 28:45
  better
• 28:45
  to
• 28:45
  wait,
• 28:46
  save
• 28:47
  up
• 28:47
  the
• 28:47
  budget,
• 28:47
  and
• 28:48
  get
• 28:48
  to
• 28:48
  a
• 28:48
  place
• 28:48
  in
• 28:48
  your
• 28:48
  business
• 28:49
  where
• 28:49
  you
• 28:49
  can
• 28:50
  pay
• 28:50
  someone
• 28:50
  to
• 28:51
  do
• 28:51
  it
• 28:51
  for
• 28:51
  you.
• 28:51
  Would
• 28:51
  you
• 28:51
  agree?
• 28:52
  I
• 28:52
  would
• 28:52
  totally
• 28:53
  agree.
• 28:53
  I
• 28:53
  mean,
• 28:53
  that's
• 28:53
  what
• 28:53
  I
• 28:53
  do.
• 28:54
  What
• 28:54
  I
• 28:54
  do.
• 28:54
  And
• 28:54
  it
• 28:54
  isn't
• 28:54
  a
• 28:55
  sales
• 28:55
  pitch
• 28:55
  either.
• 28:55
  Like,
• 28:55
  I
• 28:56
  actually,
• 28:56
  I'm
• 28:56
  very
• 28:56
  passionate
• 28:57
  about
• 28:57
  this.
• 28:57
  Hopefully
• 28:57
  people
• 28:57
  can
• 28:58
  hear
• 28:58
  it
• 28:58
  in
• 28:58
  my
• 28:58
  voice.
• 28:58
  I
• 28:59
  totally
• 28:59
  nerd
• 28:59
  out
• 28:59
  on
• 29:00
  it.
• 29:00
  But,
• 29:00
  you
• 29:01
  know,
• 29:01
  also,
• 29:01
  I
• 29:01
  have
• 29:02
  no
• 29:02
  judgment
• 29:02
  for
• 29:03
  people
• 29:03
  who
• 29:03
  want
• 29:03
  to
• 29:04
  do
• 29:04
  it
• 29:04
  themselves.
• 29:04
  Because
• 29:05
  that
• 29:05
  was
• 29:05
  me.
• 29:06
  And
• 29:06
  every
• 29:06
  business
• 29:07
  owner
• 29:07
  who
• 29:07
  starts
• 29:07
  their
• 29:07
  business
• 29:08
  and
• 29:08
  goes
• 29:08
  on
• 29:08
  that
• 29:08
  journey,
• 29:09
  you
• 29:09
  discover
• 29:09
  things.
• 29:10
  You're
• 29:10
  like,
• 29:10
  oh,
• 29:10
  shit.
• 29:11
  It's
• 29:11
  like,
• 29:12
  I
• 29:12
  have
• 29:12
  another
• 29:13
  problem
• 29:13
  to
• 29:13
  solve.
• 29:14
  And,
• 29:14
  you
• 29:14
  know,
• 29:14
  I.
• 29:15
  When
• 29:15
  I
• 29:15
  started
• 29:15
  my
• 29:15
  business,
• 29:16
  I
• 29:16
  was
• 29:16
  in
• 29:16
  my
• 29:16
  mid-20s,
• 29:17
  and
• 29:17
  so
• 29:17
  it
• 29:17
  was
• 29:18
  like,
• 29:18
  really?
• 29:18
  I
• 29:18
  had
• 29:19
  a
• 29:19
  lot
• 29:19
  of
• 29:19
  energy
• 29:19
  for
• 29:19
  that
• 29:19
  sort
• 29:20
  of
• 29:20
  stuff.
• 29:21
  So,
• 29:21
  like,
• 29:21
  if
• 29:21
  you're
• 29:21
  a
• 29:21
  young
• 29:21
  person
• 29:22
  and
• 29:22
  you've
• 29:22
  got
• 29:22
  a
• 29:22
  lot
• 29:22
  of
• 29:23
  energy
• 29:23
  and
• 29:23
  you
• 29:23
  want
• 29:23
  to
• 29:23
  learn
• 29:23
  to
• 29:23
  do
• 29:24
  it
• 29:24
  on
• 29:24
  your
• 29:24
  own
• 29:24
  as
• 29:24
  well
• 29:24
  as
• 29:25
  to
• 29:25
  do
• 29:25
  your
• 29:25
  craft,
• 29:25
  like,
• 29:26
  do
• 29:26
  it.
• 29:27
  If
• 29:27
  you're,
• 29:27
  like,
• 29:27
  down
• 29:27
  the
• 29:28
  path
• 29:28
  a
• 29:28
  little
• 29:28
  bit
• 29:28
  and
• 29:29
  you're
• 29:29
  like,
• 29:29
  hell,
• 29:30
  no,
• 29:30
  I
• 29:30
  don't
• 29:31
  have
• 29:31
  the
• 29:31
  brain
• 29:31
  space,
• 29:32
  I
• 29:32
  would
• 29:32
  rather
• 29:33
  just,
• 29:33
  like,
• 29:33
  have
• 29:33
  a
• 29:33
  martini
• 29:34
  then.
• 29:35
  Then
• 29:35
  there's
• 29:36
  a
• 29:36
  different
• 29:36
  scenario
• 29:36
  for,
• 29:36
  like,
• 29:37
  considering
• 29:37
  hiring
• 29:37
  someone,
• 29:38
  and
• 29:38
  either
• 29:38
  way
• 29:38
  is
• 29:39
  okay.
• 29:39
  Yeah.
• 29:39
  And
• 29:39
  it
• 29:40
  goes
• 29:40
  back
• 29:40
  to
• 29:40
  that
• 29:40
  thing
• 29:40
  you
• 29:40
  said
• 29:41
  earlier
• 29:41
  as
• 29:41
  well.
• 29:41
  You've
• 29:41
  either
• 29:42
  got
• 29:42
  to
• 29:42
  spend
• 29:42
  time
• 29:42
  or
• 29:42
  money.
• 29:43
  So
• 29:43
  if
• 29:43
  you
• 29:43
  don't
• 29:43
  have
• 29:44
  the
• 29:44
  money
• 29:44
  to
• 29:44
  hire
• 29:45
  someone,
• 29:45
  you've
• 29:45
  got
• 29:45
  to
• 29:46
  find
• 29:46
  the
• 29:46
  time
• 29:46
  to
• 29:47
  really
• 29:47
  learn
• 29:48
  about
• 29:48
  this
• 29:48
  stuff
• 29:48
  and
• 29:49
  look
• 29:49
  into
• 29:49
  it
• 29:49
  and
• 29:49
  test
• 29:50
  it
• 29:50
  for
• 29:50
  yourself
• 29:50
  and
• 29:50
  possibly
• 29:51
  lose
• 29:51
  money
• 29:51
  along
• 29:52
  the
• 29:52
  way
• 29:52
  in
• 29:53
  order
• 29:53
  to
• 29:53
  make
• 29:53
  it
• 29:53
  happen.
• 29:54
  So,
• 29:54
  yeah,
• 29:55
  don't
• 29:55
  be
• 29:55
  ashamed
• 29:55
  of
• 29:55
  that.
• 29:56
  Yeah,
• 29:56
  absolutely.
• 29:57
  There's
• 29:57
  no
• 29:57
  shame
• 29:58
  in
• 29:58
  it.
• 29:58
  It's
• 29:58
  interesting
• 29:59
  hearing
• 29:59
  you
• 29:59
  talk
• 29:59
  because
• 30:00
  we
• 30:00
  all
• 30:00
  do
• 30:00
  this.
• 30:00
  We
• 30:01
  do
• 30:01
  it
• 30:01
  in
• 30:01
  our
• 30:01
  own
• 30:01
  businesses.
• 30:02
  We
• 30:02
  may
• 30:02
  be
• 30:02
  the
• 30:02
  experts,
• 30:03
  but
• 30:03
  we
• 30:03
  still
• 30:03
  make
• 30:03
  the
• 30:03
  mistakes.
• 30:04
  And
• 30:04
  one
• 30:04
  of
• 30:05
  the
• 30:05
  things
• 30:05
  I've
• 30:05
  been
• 30:05
  talking
• 30:05
  a
• 30:05
  lot
• 30:06
  about
• 30:06
  at
• 30:06
  the
• 30:06
  moment
• 30:06
  is
• 30:06
  TikTok.
• 30:07
  And
• 30:07
  we'll
• 30:07
  come
• 30:08
  on
• 30:08
  to
• 30:08
  TikTok
• 30:08
  ads
• 30:08
  in
• 30:09
  a
• 30:09
  minute
• 30:09
  because
• 30:09
  I've
• 30:09
  got
• 30:09
  question
• 30:10
  there
• 30:10
  too.
• 30:10
  And
• 30:10
  I've
• 30:11
  been
• 30:11
  trying
• 30:11
  my
• 30:12
  hand
• 30:12
  at
• 30:12
  TikTok
• 30:12
  because
• 30:13
  I've
• 30:13
  been
• 30:13
  telling
• 30:13
  everyone
• 30:13
  they
• 30:13
  need
• 30:14
  to
• 30:14
  be
• 30:14
  on
• 30:14
  TikTok.
• 30:14
  And
• 30:15
  quite
• 30:15
  honestly,
• 30:15
  I'm
• 30:16
  old
• 30:16
  and
• 30:16
  I
• 30:16
  don't
• 30:17
  really
• 30:17
  understand
• 30:17
  TikTok.
• 30:18
  And
• 30:18
  so
• 30:18
  I
• 30:18
  finally
• 30:19
  gave
• 30:19
  in
• 30:19
  and
• 30:19
  was
• 30:19
  like,
• 30:20
  I'm
• 30:20
  just
• 30:20
  gonna
• 30:20
  hire
• 30:20
  someone.
• 30:21
  So
• 30:21
  I
• 30:21
  hired
• 30:22
  this
• 30:22
  person
• 30:22
  into
• 30:22
  my
• 30:23
  business
• 30:23
  with
• 30:23
  the
• 30:24
  sole
• 30:24
  purpose
• 30:24
  of
• 30:25
  creating
• 30:25
  me,
• 30:25
  TikTok
• 30:26
  and
• 30:26
  Instagram
• 30:27
  content.
• 30:28
  Oh,
• 30:28
  my
• 30:28
  goodness
• 30:29
  me.
• 30:29
  I
• 30:29
  should
• 30:29
  have
• 30:29
  paid
• 30:29
  someone
• 30:30
  to
• 30:30
  do
• 30:30
  it
• 30:30
  sooner
• 30:30
  because
• 30:31
  they're
• 30:31
  incredible.
• 30:32
  And
• 30:32
  my
• 30:32
  views
• 30:33
  went
• 30:33
  up
• 30:34
  5,000%
• 30:35
  in
• 30:36
  a
• 30:36
  month
• 30:36
  because
• 30:36
  they
• 30:37
  know
• 30:37
  what
• 30:37
  they're
• 30:37
  doing.
• 30:37
  And
• 30:38
  I
• 30:38
  might
• 30:38
  be
• 30:38
  a
• 30:39
  good
• 30:39
  marketer,
• 30:39
  but
• 30:39
  I
• 30:39
  don't
• 30:40
  understand
• 30:40
  the
• 30:40
  intricacies
• 30:41
  of
• 30:41
  TikTok.
• 30:42
  So
• 30:42
  actually,
• 30:42
  sometimes
• 30:43
  we
• 30:43
  do
• 30:43
  just
• 30:43
  have
• 30:44
  to
• 30:44
  humble
• 30:44
  ourselves
• 30:44
  and
• 30:45
  go,
• 30:45
  you
• 30:45
  know
• 30:45
  what?
• 30:45
  Someone
• 30:46
  else
• 30:46
  may
• 30:46
  be
• 30:46
  able
• 30:46
  to
• 30:46
  do
• 30:47
  this
• 30:47
  better
• 30:47
  than
• 30:47
  me
• 30:47
  and
• 30:48
  get
• 30:48
  me
• 30:48
  the
• 30:48
  result.
• 30:48
  And
• 30:49
  it's
• 30:49
  totally
• 30:50
  okay.
• 30:50
  It
• 30:51
  is
• 30:51
  totally
• 30:51
  okay.
• 30:52
  You
• 30:52
  can't
• 30:52
  be
• 30:53
  a
• 30:53
  Jack
• 30:53
  of
• 30:53
  all
• 30:53
  trades
• 30:54
  is
• 30:54
  a
• 30:54
  master
• 30:54
  of
• 30:54
  none.
• 30:55
  There's
• 30:55
  that
• 30:55
  lays
• 30:55
  that
• 30:56
  like
• 30:56
  it's
• 30:56
  okay.
• 30:57
  Yeah,
• 30:57
  yeah,
• 30:57
  absolutely.
• 30:58
  Okay,
• 30:58
  let's
• 30:59
  talk
• 30:59
  about
• 30:59
  TikTok
• 30:59
  then,
• 30:59
  because
• 31:00
  I
• 31:00
  know
• 31:00
  TikTok
• 31:00
  ads
• 31:01
  is
• 31:01
  also
• 31:01
  something
• 31:02
  that
• 31:02
  you
• 31:02
  do.
• 31:02
  And
• 31:03
  I've
• 31:03
  been
• 31:03
  talking
• 31:03
  about
• 31:04
  TikTok
• 31:04
  a
• 31:04
  lot
• 31:04
  because
• 31:05
  we
• 31:05
  know
• 31:05
  that
• 31:05
  couples
• 31:05
  are
• 31:06
  flocking
• 31:06
  there.
• 31:06
  We
• 31:06
  know
• 31:07
  that
• 31:07
  a
• 31:07
  lot
• 31:07
  of
• 31:07
  people
• 31:07
  are
• 31:07
  interested
• 31:08
  in
• 31:08
  it
• 31:09
  it.
• 31:09
  But
• 31:09
  I
• 31:09
  don't
• 31:10
  understand
• 31:10
  anything
• 31:10
  about
• 31:11
  TikTok,
• 31:11
  let
• 31:11
  alone
• 31:11
  TikTok
• 31:12
  advertising.
• 31:12
  So
• 31:13
  are
• 31:13
  you
• 31:13
  seeing
• 31:13
  things
• 31:13
  that
• 31:14
  are
• 31:14
  working
• 31:14
  for
• 31:15
  wedding
• 31:15
  supplier
• 31:15
  clients
• 31:16
  right
• 31:16
  now
• 31:17
  on
• 31:17
  TikTok?
• 31:17
  It's
• 31:18
  very
• 31:18
  different
• 31:18
  than
• 31:19
  Instagram
• 31:19
  and
• 31:19
  Google.
• 31:20
  TikTok
• 31:20
  considers
• 31:21
  itself
• 31:21
  an
• 31:21
  entertainment
• 31:22
  platform,
• 31:22
  whereas,
• 31:23
  like,
• 31:23
  Instagram
• 31:23
  is
• 31:24
  a
• 31:24
  social
• 31:24
  media
• 31:24
  platform.
• 31:25
  And
• 31:25
  the
• 31:25
  word
• 31:25
  social
• 31:25
  means
• 31:26
  that
• 31:26
  like
• 31:26
  people
• 31:26
  are
• 31:26
  sharing
• 31:27
  about
• 31:27
  their
• 31:27
  personal
• 31:28
  lives,
• 31:28
  you're
• 31:28
  connecting
• 31:29
  with
• 31:29
  your
• 31:29
  friends,
• 31:29
  whereas
• 31:30
  on
• 31:30
  TikTok,
• 31:30
  very
• 31:31
  few
• 31:31
  people
• 31:31
  are
• 31:31
  actually
• 31:31
  sharing,
• 31:32
  but
• 31:32
  there's
• 31:33
  a
• 31:33
  whole
• 31:33
  bunch
• 31:33
  of
• 31:33
  people
• 31:33
  creating
• 31:33
  content.
• 31:34
  Right.
• 31:35
  But
• 31:35
  it's
• 31:35
  not
• 31:35
  a
• 31:35
  social
• 31:36
  media
• 31:36
  platform.
• 31:36
  It's
• 31:37
  literally
• 31:37
  an
• 31:37
  entertainment
• 31:38
  platform.
• 31:38
  So
• 31:39
  understanding
• 31:39
  it
• 31:39
  as
• 31:40
  an
• 31:40
  entertainment
• 31:40
  platform,
• 31:41
  step
• 31:41
  number
• 31:41
  one,
• 31:42
  second
• 31:42
  step
• 31:42
  is
• 31:43
  that
• 31:44
  people
• 31:44
  are
• 31:44
  not
• 31:45
  searching
• 31:45
  on
• 31:45
  TikTok
• 31:46
  like
• 31:46
  they
• 31:46
  are
• 31:46
  on
• 31:46
  Google.
• 31:47
  So,
• 31:47
  okay,
• 31:47
  you
• 31:47
  can't
• 31:47
  expect
• 31:48
  the
• 31:48
  same
• 31:48
  results.
• 31:49
  I'm
• 31:49
  doing
• 31:49
  air
• 31:50
  quotes
• 31:51
  from
• 31:51
  Google
• 31:51
  as
• 31:51
  you
• 31:51
  can
• 31:52
  on
• 31:52
  TikTok
• 31:52
  because,
• 31:52
  like,
• 31:53
  they're
• 31:53
  searching
• 31:53
  for
• 31:53
  a
• 31:53
  photographer
• 31:54
  in
• 31:54
  Essex.
• 31:54
  They're
• 31:55
  not
• 31:55
  searching
• 31:55
  for
• 31:55
  a
• 31:55
  photographer
• 31:56
  necessarily
• 31:56
  on
• 31:56
  TikTok,
• 31:57
  but
• 31:57
  yet,
• 31:57
  because
• 31:58
  I
• 31:58
  think
• 31:58
  TikTok
• 31:58
  is
• 31:59
  actually
• 31:59
  becoming
• 31:59
  more
• 31:59
  of
• 32:00
  a
• 32:00
  search
• 32:00
  platform
• 32:01
  than
• 32:02
  people
• 32:02
  realize.
• 32:04
  Quick
• 32:04
  rabbit
• 32:04
  trail.
• 32:05
  One
• 32:05
  of
• 32:05
  my
• 32:05
  team
• 32:05
  members,
• 32:06
  a
• 32:06
  couple
• 32:06
  months
• 32:06
  ago,
• 32:06
  we
• 32:06
  were
• 32:07
  at
• 32:07
  like
• 32:07
  this
• 32:07
  conference
• 32:07
  and
• 32:07
  we
• 32:08
  were
• 32:08
  talking
• 32:08
  about
• 32:08
  something
• 32:08
  and
• 32:08
  she's
• 32:09
  like,
• 32:09
  oh
• 32:09
  my
• 32:09
  God,
• 32:09
  I
• 32:09
  need
• 32:09
  to
• 32:09
  TikTok
• 32:10
  that.
• 32:10
  And
• 32:10
  I
• 32:10
  had
• 32:11
  this
• 32:11
  like
• 32:11
  light
• 32:11
  bulb
• 32:11
  moment
• 32:12
  where
• 32:12
  I
• 32:12
  was
• 32:12
  like,
• 32:12
  oh,
• 32:12
  crap.
• 32:13
  She
• 32:13
  means
• 32:13
  she's
• 32:13
  gonna
• 32:14
  search
• 32:14
  on
• 32:14
  TikTok
• 32:14
  for
• 32:15
  short
• 32:15
  form
• 32:15
  videos
• 32:16
  about
• 32:16
  the,
• 32:16
  the
• 32:16
  topic
• 32:16
  we
• 32:17
  just
• 32:17
  talked
• 32:17
  about
• 32:17
  so
• 32:17
  she
• 32:17
  can
• 32:17
  learn
• 32:18
  about
• 32:18
  it
• 32:18
  because
• 32:18
  she'd
• 32:18
  rather
• 32:19
  learn
• 32:19
  about
• 32:19
  it
• 32:19
  from
• 32:19
  fun
• 32:20
  short
• 32:20
  form
• 32:20
  videos
• 32:21
  than
• 32:21
  something
• 32:21
  else.
• 32:21
  I
• 32:22
  was
• 32:22
  like,
• 32:22
  oh
• 32:22
  my
• 32:22
  gosh.
• 32:23
  And
• 32:23
  she's
• 32:23
  of
• 32:23
  the
• 32:23
  perfect
• 32:24
  age
• 32:24
  for
• 32:24
  that.
• 32:24
  Where
• 32:24
  all
• 32:25
  of
• 32:25
  us
• 32:25
  as
• 32:25
  wedding
• 32:25
  business
• 32:25
  owners
• 32:26
  are
• 32:26
  trying
• 32:26
  to
• 32:26
  target.
• 32:26
  And
• 32:27
  I
• 32:27
  was
• 32:27
  like,
• 32:27
  oh,
• 32:27
  God,
• 32:28
  there's
• 32:28
  something
• 32:28
  happening
• 32:29
  here.
• 32:29
  Anyway,
• 32:30
  that's
• 32:30
  a
• 32:30
  quick
• 32:30
  rabbit
• 32:30
  trail.
• 32:31
  TikTok
• 32:32
  is,
• 32:32
  you
• 32:32
  know,
• 32:33
  it's
• 32:33
  entertainment.
• 32:33
  It's.
• 32:33
  It's
• 32:34
  because
• 32:35
  it
• 32:35
  made,
• 32:35
  I
• 32:36
  think
• 32:36
  it
• 32:36
  makes
• 32:36
  people's
• 32:37
  media
• 32:37
  time
• 32:37
  on
• 32:38
  their
• 32:38
  phone
• 32:38
  more
• 32:39
  focused
• 32:40
  on
• 32:40
  like
• 32:40
  short
• 32:40
  form
• 32:40
  videos.
• 32:41
  And
• 32:41
  this
• 32:41
  is
• 32:41
  why
• 32:42
  Instagram,
• 32:42
  like
• 32:42
  leaned
• 32:43
  into
• 32:43
  reels
• 32:43
  so
• 32:44
  hard
• 32:44
  because
• 32:44
  they
• 32:45
  realized
• 32:45
  what
• 32:45
  was
• 32:45
  happening
• 32:45
  over
• 32:46
  there
• 32:46
  where
• 32:46
  Instagram
• 32:47
  is
• 32:47
  like
• 32:47
  pretty
• 32:47
  pictures
• 32:47
  and
• 32:48
  TikTok
• 32:48
  was
• 32:48
  like
• 32:48
  really
• 32:49
  gritty,
• 32:49
  normal,
• 32:50
  organic,
• 32:50
  down
• 32:51
  to
• 32:51
  earth
• 32:51
  stuff.
• 32:52
  And
• 32:52
  so
• 32:52
  it's
• 32:53
  a
• 32:53
  platform
• 32:53
  that
• 32:53
  I
• 32:53
  think
• 32:54
  is
• 32:54
  going
• 32:54
  to
• 32:54
  change
• 32:54
  the
• 32:54
  wedding
• 32:55
  industry.
• 32:55
  But
• 32:55
  people
• 32:56
  are
• 32:56
  super
• 32:56
  resistant
• 32:57
  because
• 32:57
  they're
• 32:57
  tired.
• 33:00
  And
• 33:00
  I,
• 33:00
  I
• 33:00
  was
• 33:01
  tired
• 33:01
  and
• 33:01
  I
• 33:01
  was
• 33:01
  like,
• 33:02
  I
• 33:02
  need
• 33:02
  to
• 33:02
  learn
• 33:02
  TikTok
• 33:03
  and
• 33:03
  I
• 33:03
  actually
• 33:03
  love
• 33:04
  TikTok.
• 33:04
  I'm
• 33:04
  a
• 33:04
  45
• 33:05
  year
• 33:05
  old
• 33:05
  man
• 33:05
  with
• 33:06
  a
• 33:06
  lot
• 33:06
  of
• 33:06
  gr
• 33:06
  hair
• 33:07
  and
• 33:07
  not
• 33:07
  the
• 33:07
  ideal
• 33:08
  like
• 33:08
  TikTok
• 33:08
  TikToker
• 33:09
  person,
• 33:09
  but
• 33:10
  I
• 33:10
  love
• 33:10
  that
• 33:10
  platform
• 33:11
  so
• 33:11
  much
• 33:11
  more.
• 33:12
  Okay,
• 33:13
  so
• 33:13
  with
• 33:13
  all
• 33:13
  that
• 33:13
  in
• 33:13
  mind
• 33:14
  then
• 33:14
  the
• 33:15
  entertainment
• 33:15
  hat
• 33:16
  on,
• 33:16
  what
• 33:16
  on
• 33:17
  earth
• 33:17
  are
• 33:17
  the
• 33:17
  ads
• 33:17
  looking
• 33:18
  like
• 33:18
  that
• 33:18
  are
• 33:18
  working
• 33:19
  in
• 33:19
  the
• 33:19
  wedding
• 33:19
  industry?
• 33:19
  How
• 33:20
  do
• 33:20
  you
• 33:20
  create
• 33:20
  an
• 33:20
  entertainment
• 33:21
  type
• 33:21
  ad?
• 33:22
  You
• 33:22
  actually
• 33:22
  asked
• 33:22
  that
• 33:23
  question.
• 33:23
  I'm
• 33:23
  so
• 33:23
  sorry.
• 33:23
  I
• 33:23
  went
• 33:24
  on
• 33:24
  like
• 33:24
  a
• 33:24
  rabbit
• 33:24
  trail
• 33:24
  detour.
• 33:26
  The
• 33:26
  ads
• 33:26
  that
• 33:26
  work
• 33:27
  really
• 33:27
  well
• 33:27
  on
• 33:27
  TikTok
• 33:27
  are
• 33:28
  educational,
• 33:28
  they're
• 33:29
  informational,
• 33:30
  they're
• 33:30
  helpful,
• 33:30
  they're
• 33:31
  not
• 33:31
  salesy,
• 33:32
  although
• 33:32
  they
• 33:33
  can
• 33:33
  include
• 33:33
  a
• 33:34
  strong
• 33:34
  offer.
• 33:34
  But
• 33:35
  if
• 33:35
  you
• 33:36
  communicate
• 33:36
  that
• 33:36
  offer
• 33:37
  in
• 33:37
  like
• 33:37
  a
• 33:37
  fun
• 33:38
  way.
• 33:38
  Right.
• 33:38
  TikTok
• 33:39
  is
• 33:39
  all
• 33:39
  about
• 33:39
  like
• 33:39
  dancing
• 33:39
  and
• 33:40
  music
• 33:40
  and
• 33:40
  things
• 33:40
  like
• 33:40
  that.
• 33:41
  So
• 33:41
  it
• 33:41
  can't
• 33:41
  be
• 33:41
  like
• 33:42
  come
• 33:42
  to
• 33:42
  my
• 33:42
  business
• 33:43
  for
• 33:43
  this
• 33:43
  offer.
• 33:44
  It
• 33:44
  has
• 33:44
  to
• 33:44
  be
• 33:45
  a
• 33:45
  little
• 33:45
  bit
• 33:45
  more
• 33:46
  creative
• 33:47
  and
• 33:47
  do
• 33:47
  it
• 33:48
  that
• 33:48
  way.
• 33:48
  Um,
• 33:48
  so
• 33:49
  yeah,
• 33:49
  think
• 33:49
  about
• 33:49
  the
• 33:50
  people
• 33:50
  who
• 33:50
  are
• 33:50
  using
• 33:50
  TikTok
• 33:51
  and
• 33:51
  think
• 33:51
  about
• 33:51
  what
• 33:51
  else
• 33:52
  they're
• 33:52
  experiencing
• 33:52
  on
• 33:53
  that
• 33:53
  platform
• 33:53
  and
• 33:54
  use
• 33:54
  your
• 33:54
  ad
• 33:55
  and
• 33:55
  create
• 33:55
  ads
• 33:56
  that
• 33:56
  match
• 33:57
  that
• 33:57
  vibe.
• 33:58
  For
• 33:58
  a
• 33:58
  lack
• 33:58
  of
• 33:58
  better
• 33:59
  way
• 33:59
  to.
• 33:59
  Say
• 33:59
  it,
• 33:59
  what
• 34:00
  are
• 34:00
  we
• 34:00
  measuring
• 34:00
  on
• 34:00
  TikTok?
• 34:01
  Are
• 34:01
  we
• 34:01
  measuring
• 34:02
  people
• 34:03
  like
• 34:03
  the
• 34:03
  views
• 34:04
  that
• 34:04
  the
• 34:04
  post
• 34:04
  get?
• 34:05
  Are
• 34:05
  we
• 34:05
  trying
• 34:05
  to
• 34:05
  just
• 34:06
  reach
• 34:06
  more
• 34:06
  people
• 34:06
  which
• 34:07
  we
• 34:07
  talked
• 34:07
  to
• 34:07
  about
• 34:07
  earlier,
• 34:08
  or
• 34:08
  are
• 34:08
  we
• 34:08
  actually
• 34:08
  trying
• 34:09
  to
• 34:09
  convert
• 34:09
  them
• 34:09
  in
• 34:10
  some
• 34:10
  way,
• 34:10
  shape
• 34:10
  or
• 34:10
  form?
• 34:11
  Measuring
• 34:11
  on
• 34:11
  TikTok
• 34:12
  for
• 34:12
  advertising
• 34:12
  really
• 34:13
  comes
• 34:13
  down
• 34:13
  right
• 34:13
  now
• 34:14
  to
• 34:14
  getting
• 34:14
  people
• 34:14
  off
• 34:14
  the
• 34:15
  platform
• 34:15
  to
• 34:15
  visit
• 34:15
  your
• 34:16
  website.
• 34:16
  Every
• 34:16
  TikTok
• 34:17
  ad
• 34:17
  has
• 34:17
  a
• 34:17
  learn
• 34:18
  more
• 34:18
  button.
• 34:18
  It's
• 34:18
  like
• 34:18
  a
• 34:19
  pinkish
• 34:19
  reddish
• 34:19
  TikTok
• 34:20
  color.
• 34:21
  And
• 34:21
  you
• 34:21
  know,
• 34:22
  people
• 34:22
  aren't
• 34:22
  on
• 34:22
  there
• 34:22
  to
• 34:23
  make
• 34:23
  decisions
• 34:24
  about
• 34:24
  their
• 34:24
  wedding.
• 34:24
  But
• 34:25
  if
• 34:25
  you
• 34:25
  have
• 34:25
  a
• 34:25
  good
• 34:25
  ad
• 34:26
  with
• 34:26
  a
• 34:26
  good
• 34:26
  offer,
• 34:26
  they'll
• 34:27
  click
• 34:27
  that
• 34:27
  learn
• 34:27
  more
• 34:27
  button
• 34:28
  and
• 34:28
  go
• 34:28
  to
• 34:28
  your
• 34:28
  website.
• 34:28
  They're
• 34:29
  probably
• 34:29
  not
• 34:29
  going
• 34:30
  to
• 34:30
  convert
• 34:30
  in
• 34:30
  that
• 34:30
  moment
• 34:30
  because
• 34:31
  they're
• 34:31
  probably
• 34:31
  in
• 34:31
  bed
• 34:32
  at
• 34:32
  like
• 34:32
  12:30am
• 34:34
  and
• 34:34
  they're
• 34:34
  not
• 34:35
  necessarily
• 34:35
  like
• 34:35
  in
• 34:35
  that
• 34:36
  moment
• 34:36
  of
• 34:36
  doing
• 34:36
  things.
• 34:37
  But
• 34:37
  the
• 34:37
  fact
• 34:38
  that
• 34:38
  they
• 34:38
  saw
• 34:38
  you
• 34:38
  on
• 34:39
  TikTok
• 34:39
  and
• 34:39
  they
• 34:39
  learned
• 34:40
  something
• 34:40
  from
• 34:40
  you,
• 34:40
  if
• 34:41
  it
• 34:41
  was
• 34:41
  educational,
• 34:42
  really
• 34:43
  helps
• 34:43
  your
• 34:43
  brand
• 34:44
  stand
• 34:44
  out
• 34:44
  in
• 34:45
  their
• 34:45
  mind
• 34:45
  as
• 34:45
  the
• 34:46
  experts
• 34:46
  or
• 34:46
  the
• 34:47
  company
• 34:47
  that
• 34:47
  I
• 34:47
  want
• 34:47
  to
• 34:48
  go
• 34:48
  to
• 34:48
  later
• 34:49
  on
• 34:49
  when
• 34:49
  I'm
• 34:50
  planning
• 34:50
  my,
• 34:50
  you
• 34:51
  know,
• 34:51
  figuring
• 34:51
  out
• 34:52
  what
• 34:52
  photographer
• 34:52
  I
• 34:53
  want
• 34:53
  to
• 34:53
  use
• 34:53
  for
• 34:53
  my
• 34:53
  wedding.
• 34:54
  I'm
• 34:54
  going
• 34:54
  to
• 34:54
  go
• 34:54
  back
• 34:55
  then
• 34:55
  to
• 34:55
  Google
• 34:55
  because
• 34:55
  I
• 34:56
  remember
• 34:56
  the
• 34:56
  Google,
• 34:56
  I
• 34:57
  remember
• 34:57
  the
• 34:57
  TikTok.
• 34:57
  I'm
• 34:58
  gonna
• 34:58
  go
• 34:58
  back
• 34:58
  to
• 34:58
  Google
• 34:58
  and
• 34:58
  Google
• 34:58
  that
• 34:59
  photographer
• 34:59
  and
• 34:59
  go
• 34:59
  right
• 34:59
  to
• 35:00
  their
• 35:00
  website
• 35:00
  organically.
• 35:01
  And
• 35:01
  that's
• 35:02
  exactly
• 35:02
  what
• 35:02
  I
• 35:02
  do
• 35:02
  if
• 35:03
  I
• 35:03
  find
• 35:03
  an
• 35:03
  advert
• 35:03
  is
• 35:04
  I
• 35:04
  screenshot
• 35:05
  it
• 35:05
  most
• 35:05
  of
• 35:05
  the
• 35:05
  time
• 35:05
  because
• 35:06
  I
• 35:06
  don't
• 35:06
  want
• 35:06
  to
• 35:06
  do
• 35:06
  it
• 35:06
  right
• 35:07
  there.
• 35:07
  And
• 35:07
  right
• 35:07
  then
• 35:07
  I
• 35:07
  screenshot
• 35:08
  the
• 35:08
  advert,
• 35:09
  I
• 35:09
  save
• 35:09
  it
• 35:09
  in
• 35:10
  my
• 35:10
  phone,
• 35:10
  phone,
• 35:10
  and
• 35:11
  then
• 35:11
  later
• 35:11
  on
• 35:11
  I
• 35:11
  go
• 35:12
  back
• 35:12
  to
• 35:12
  the
• 35:12
  adverts
• 35:13
  because
• 35:13
  I
• 35:13
  can't
• 35:13
  remember
• 35:13
  the
• 35:13
  name
• 35:14
  of
• 35:14
  whatever
• 35:14
  the
• 35:14
  product
• 35:14
  or
• 35:15
  service
• 35:15
  was.
• 35:15
  And
• 35:16
  then
• 35:16
  I
• 35:16
  Google
• 35:16
  it,
• 35:16
  which
• 35:17
  is
• 35:17
  why
• 35:17
  this
• 35:17
  marketing
• 35:17
  theme
• 35:18
  park
• 35:18
  is
• 35:18
  the
• 35:18
  wild
• 35:18
  west,
• 35:19
  because
• 35:19
  people
• 35:19
  are
• 35:19
  coming
• 35:20
  and
• 35:20
  going
• 35:20
  from
• 35:20
  everywhere
• 35:21
  and
• 35:21
  it
• 35:21
  is
• 35:21
  really
• 35:21
  hard
• 35:22
  to
• 35:22
  track
• 35:22
  because
• 35:23
  as
• 35:23
  I
• 35:23
  said
• 35:23
  in
• 35:24
  that
• 35:24
  episode,
• 35:24
  you
• 35:24
  know,
• 35:25
  they
• 35:25
  may
• 35:25
  see
• 35:25
  you
• 35:25
  on
• 35:25
  TikTok
• 35:26
  and
• 35:26
  then
• 35:26
  come
• 35:26
  to
• 35:26
  your
• 35:26
  website
• 35:27
  and
• 35:27
  then
• 35:27
  see
• 35:27
  on
• 35:27
  Instagram
• 35:28
  and
• 35:28
  then
• 35:28
  fill
• 35:28
  in
• 35:28
  a
• 35:29
  form
• 35:29
  somewhere
• 35:29
  else.
• 35:29
  Like
• 35:29
  it's
• 35:30
  everywhere.
• 35:30
  And
• 35:31
  so
• 35:31
  it
• 35:31
  is
• 35:31
  really
• 35:31
  difficult
• 35:32
  for
• 35:32
  us
• 35:32
  to
• 35:32
  know
• 35:33
  what
• 35:33
  is
• 35:33
  and
• 35:33
  isn't
• 35:33
  working.
• 35:34
  But
• 35:34
  yeah,
• 35:34
  that's
• 35:35
  interesting
• 35:35
  to
• 35:35
  see
• 35:36
  TikTok
• 35:36
  as
• 35:36
  that
• 35:37
  entertainment
• 35:37
  platform
• 35:38
  and
• 35:38
  to
• 35:38
  realize
• 35:38
  whatever
• 35:38
  you're
• 35:39
  doing
• 35:39
  over
• 35:39
  there,
• 35:39
  it
• 35:40
  needs
• 35:40
  to
• 35:40
  be
• 35:40
  very
• 35:41
  entertainment
• 35:41
  based
• 35:42
  in
• 35:42
  order
• 35:42
  to
• 35:43
  hook
• 35:43
  people
• 35:43
  in
• 35:44
  and
• 35:44
  to
• 35:44
  accept.
• 35:44
  It
• 35:44
  for
• 35:45
  what
• 35:45
  it
• 35:45
  is.
• 35:45
  Don't
• 35:46
  expect
• 35:46
  more
• 35:47
  from
• 35:47
  it
• 35:47
  and
• 35:47
  get
• 35:47
  mad
• 35:48
  when
• 35:48
  you
• 35:48
  don't
• 35:48
  get
• 35:48
  more
• 35:48
  from
• 35:48
  it.
• 35:49
  Because
• 35:49
  it
• 35:49
  isn't.
• 35:50
  It
• 35:50
  isn't
• 35:50
  that.
• 35:51
  But
• 35:51
  does
• 35:51
  that
• 35:51
  mean
• 35:51
  that
• 35:51
  it
• 35:52
  can't.
• 35:52
  But
• 35:52
  that
• 35:52
  doesn't
• 35:53
  mean
• 35:53
  it
• 35:53
  can't
• 35:53
  help
• 35:53
  your
• 35:53
  business.
• 35:54
  It
• 35:54
  doesn't
• 35:54
  mean
• 35:54
  that
• 35:54
  it
• 35:54
  can't
• 35:55
  help
• 35:55
  you
• 35:55
  book
• 35:55
  more
• 35:55
  couples.
• 35:56
  It
• 35:56
  just
• 35:56
  means
• 35:56
  that
• 35:56
  you
• 35:56
  have
• 35:57
  to
• 35:57
  put
• 35:57
  that
• 35:57
  TikTok.
• 35:58
  You
• 35:58
  have
• 35:58
  to
• 35:58
  put
• 35:59
  TikTok
• 35:59
  in
• 35:59
  a
• 35:59
  box
• 36:00
  for
• 36:00
  where
• 36:00
  it
• 36:00
  is.
• 36:01
  And
• 36:01
  that's
• 36:01
  okay.
• 36:02
  Yeah.
• 36:02
  Now,
• 36:02
  whenever
• 36:03
  I
• 36:03
  have
• 36:03
  another
• 36:03
  marketer
• 36:04
  on
• 36:04
  a
• 36:04
  podcast
• 36:04
  with
• 36:04
  me,
• 36:05
  I
• 36:05
  love
• 36:05
  to
• 36:05
  geek
• 36:05
  out.
• 36:05
  So
• 36:06
  I've
• 36:06
  got
• 36:06
  a
• 36:06
  very
• 36:06
  controversial
• 36:07
  question
• 36:07
  to
• 36:08
  end
• 36:08
  on,
• 36:08
  but
• 36:08
  I
• 36:08
  want
• 36:09
  to
• 36:09
  chat
• 36:09
  to
• 36:09
  you
• 36:09
  about
• 36:09
  this
• 36:10
  because.
• 36:10
  Because
• 36:10
  I
• 36:10
  think
• 36:10
  it's
• 36:11
  going
• 36:11
  to
• 36:11
  impact
• 36:11
  you
• 36:12
  and
• 36:12
  what
• 36:12
  you
• 36:12
  do.
• 36:13
  So
• 36:13
  AI
• 36:14
  is
• 36:14
  obviously
• 36:14
  massively
• 36:15
  on
• 36:15
  the
• 36:15
  rise.
• 36:15
  More
• 36:16
  and
• 36:16
  more
• 36:16
  people
• 36:16
  are
• 36:16
  searching
• 36:18
  using
• 36:18
  ChatGPT.
• 36:19
  How
• 36:19
  long
• 36:19
  do
• 36:20
  you
• 36:20
  think
• 36:20
  it
• 36:20
  is
• 36:21
  before
• 36:21
  ChatGPT
• 36:22
  starts
• 36:23
  including
• 36:23
  apps?
• 36:24
  Not
• 36:24
  long.
• 36:24
  My
• 36:24
  friend
• 36:25
  there,
• 36:25
  Sam
• 36:26
  Altman,
• 36:26
  is
• 36:27
  burning
• 36:27
  money.
• 36:28
  He
• 36:29
  can't
• 36:29
  burn
• 36:29
  money
• 36:29
  fast
• 36:30
  enough.
• 36:31
  I
• 36:31
  was
• 36:31
  listening
• 36:31
  to
• 36:31
  this,
• 36:32
  like,
• 36:32
  I
• 36:32
  was
• 36:32
  listening
• 36:32
  to
• 36:32
  him
• 36:33
  speak
• 36:33
  on
• 36:33
  something
• 36:33
  and
• 36:33
  he's
• 36:33
  like,
• 36:34
  he's
• 36:34
  like,
• 36:34
  basically
• 36:34
  when
• 36:34
  you
• 36:35
  type
• 36:35
  in
• 36:35
  please
• 36:35
  and
• 36:35
  thank
• 36:36
  you,
• 36:36
  that
• 36:36
  cost
• 36:36
  me
• 36:36
  millions
• 36:37
  of
• 36:37
  dollars
• 36:37
  into
• 36:38
  your
• 36:38
  chat
• 36:38
  GPT.
• 36:39
  Like
• 36:39
  if
• 36:39
  you
• 36:39
  say
• 36:39
  please
• 36:39
  create
• 36:40
  or
• 36:40
  thank
• 36:40
  you
• 36:40
  for
• 36:41
  like,
• 36:41
  cause
• 36:42
  creates
• 36:42
  more
• 36:42
  data
• 36:42
  for
• 36:43
  ChatGPT
• 36:43
  to
• 36:44
  like,
• 36:44
  process
• 36:45
  and
• 36:45
  it
• 36:46
  costs
• 36:46
  more
• 36:46
  money.
• 36:46
  And
• 36:47
  so
• 36:47
  he's
• 36:47
  like,
• 36:47
  he's.
• 36:47
  Bailey
• 36:48
  is
• 36:48
  like,
• 36:48
  please
• 36:48
  don't
• 36:49
  type
• 36:49
  in
• 36:49
  please
• 36:49
  and
• 36:49
  thank
• 36:49
  you.
• 36:50
  Just
• 36:50
  ask
• 36:50
  it
• 36:50
  for
• 36:50
  what
• 36:51
  you
• 36:51
  need.
• 36:51
  So
• 36:52
  I
• 36:52
  think
• 36:52
  that
• 36:53
  it's
• 36:53
  not
• 36:53
  going
• 36:53
  to
• 36:53
  be
• 36:53
  long
• 36:54
  before
• 36:54
  ChatGPT
• 36:55
  starts
• 36:57
  using
• 36:57
  ads
• 36:57
  or
• 36:58
  in
• 36:58
  some
• 36:58
  way
• 36:58
  monetizes
• 36:59
  it,
• 36:59
  which
• 37:00
  is
• 37:00
  going
• 37:00
  to
• 37:00
  be
• 37:00
  an
• 37:00
  ad
• 37:01
  format,
• 37:01
  maybe
• 37:01
  not
• 37:02
  like
• 37:02
  Google
• 37:02
  where
• 37:02
  it's
• 37:02
  like,
• 37:02
  ads
• 37:03
  are
• 37:03
  the
• 37:03
  results,
• 37:03
  but
• 37:04
  there's
• 37:04
  something
• 37:04
  that's
• 37:05
  going
• 37:05
  to
• 37:05
  happen
• 37:05
  in
• 37:05
  there
• 37:05
  to
• 37:06
  bring
• 37:06
  money
• 37:06
  to
• 37:06
  ChatGPT.
• 37:07
  Well,
• 37:07
  I
• 37:07
  think
• 37:08
  the
• 37:08
  industry
• 37:08
  is
• 37:09
  just.
• 37:09
  The
• 37:09
  world
• 37:10
  is
• 37:10
  going
• 37:10
  to
• 37:10
  cry
• 37:10
  out
• 37:10
  for
• 37:11
  it
• 37:11
  soon
• 37:11
  as
• 37:11
  business
• 37:11
  owners.
• 37:12
  I'm
• 37:12
  going
• 37:12
  to
• 37:12
  tell
• 37:12
  you
• 37:12
  another
• 37:12
  story
• 37:13
  because
• 37:13
  I'm
• 37:13
  an
• 37:14
  little
• 37:14
  bit
• 37:14
  sad
• 37:14
  like
• 37:14
  this,
• 37:14
  but
• 37:15
  someone
• 37:15
  told
• 37:15
  me
• 37:15
  earlier
• 37:15
  about
• 37:16
  how
• 37:16
  the
• 37:16
  app
• 37:16
  now
• 37:16
  on
• 37:16
  ChatGPT,
• 37:17
  you
• 37:17
  can
• 37:17
  talk
• 37:18
  to
• 37:18
  it
• 37:18
  and
• 37:18
  you
• 37:18
  can
• 37:18
  just
• 37:19
  talk
• 37:19
  back
• 37:19
  and
• 37:19
  forth
• 37:19
  to
• 37:19
  it.
• 37:19
  So
• 37:20
  while
• 37:20
  I
• 37:20
  was
• 37:20
  cooking
• 37:20
  dinner
• 37:20
  this
• 37:21
  evening,
• 37:21
  I
• 37:21
  was
• 37:21
  trying
• 37:22
  this
• 37:22
  out,
• 37:22
  I
• 37:22
  was
• 37:22
  talking
• 37:22
  back
• 37:23
  and
• 37:23
  forward
• 37:23
  with
• 37:23
  the
• 37:23
  ChatGPT
• 37:24
  lady,
• 37:24
  whoever,
• 37:25
  she
• 37:25
  was
• 37:25
  so
• 37:25
  cool.
• 37:26
  And
• 37:26
  I
• 37:26
  was
• 37:26
  asking
• 37:27
  this,
• 37:27
  this
• 37:28
  person
• 37:28
  questions
• 37:28
  about
• 37:29
  what's
• 37:29
  the
• 37:29
  best
• 37:30
  wedding
• 37:30
  industry
• 37:30
  podcast,
• 37:31
  what's
• 37:31
  the
• 37:31
  best
• 37:32
  wedding
• 37:32
  industry
• 37:32
  podcast
• 37:33
  in
• 37:33
  the
• 37:33
  uk?
• 37:33
  Because
• 37:33
  I
• 37:33
  was
• 37:34
  interested
• 37:34
  whether
• 37:35
  mine
• 37:35
  came
• 37:35
  up
• 37:35
  anywhere.
• 37:36
  And
• 37:36
  then
• 37:36
  I
• 37:36
  was
• 37:37
  like
• 37:37
  asking
• 37:37
  her
• 37:37
  questions
• 37:38
  like,
• 37:38
  why
• 37:38
  did
• 37:38
  you
• 37:38
  not
• 37:39
  suggest
• 37:39
  Becca
• 37:40
  Pound's
• 37:40
  podcast?
• 37:41
  Why
• 37:41
  is
• 37:41
  she
• 37:41
  not
• 37:41
  the
• 37:41
  best
• 37:42
  in
• 37:42
  the
• 37:42
  uk?
• 37:42
  And
• 37:42
  then
• 37:43
  I
• 37:43
  was
• 37:43
  thinking
• 37:43
  to
• 37:43
  myself,
• 37:44
  I
• 37:44
  wonder
• 37:44
  how
• 37:44
  much
• 37:44
  I
• 37:45
  would
• 37:45
  for
• 37:46
  it
• 37:46
  to
• 37:46
  say
• 37:46
  that
• 37:46
  mine
• 37:47
  was
• 37:47
  the
• 37:47
  best
• 37:47
  in
• 37:47
  the
• 37:47
  uk,
• 37:48
  which
• 37:48
  is
• 37:48
  what
• 37:48
  got
• 37:48
  me
• 37:48
  thinking
• 37:49
  about
• 37:49
  this
• 37:50
  whole,
• 37:50
  whole
• 37:50
  idea.
• 37:50
  Because
• 37:51
  people
• 37:51
  are
• 37:51
  listening
• 37:52
  to
• 37:52
  what
• 37:52
  they
• 37:52
  say
• 37:53
  and
• 37:53
  people
• 37:53
  are
• 37:54
  asking
• 37:54
  it
• 37:54
  more
• 37:54
  questions.
• 37:55
  And
• 37:55
  so
• 37:55
  for
• 37:55
  business
• 37:56
  owners
• 37:56
  like
• 37:56
  us,
• 37:57
  we
• 37:57
  want
• 37:57
  to
• 37:57
  be
• 37:57
  appearing
• 37:58
  in
• 37:58
  those
• 37:58
  results.
• 37:58
  Yeah,
• 37:59
  no
• 37:59
  wonder.
• 37:59
  Could
• 38:00
  you
• 38:00
  just
• 38:00
  tell
• 38:00
  her
• 38:01
  like,
• 38:01
  hey,
• 38:01
  listen,
• 38:01
  ChatGPT
• 38:02
  lady,
• 38:03
  we
• 38:03
  are
• 38:03
  the
• 38:03
  best
• 38:03
  podcast
• 38:04
  in
• 38:04
  the
• 38:04
  UK
• 38:04
  and
• 38:04
  I
• 38:05
  want
• 38:05
  you
• 38:05
  to
• 38:05
  tell
• 38:05
  other
• 38:05
  people
• 38:06
  that.
• 38:07
  Yeah,
• 38:07
  I
• 38:07
  did
• 38:07
  see
• 38:07
  what
• 38:08
  happens.
• 38:08
  I
• 38:08
  did.
• 38:08
  In
• 38:08
  fact,
• 38:09
  I
• 38:09
  said,
• 38:09
  why
• 38:09
  did
• 38:10
  you
• 38:10
  not
• 38:10
  mention
• 38:10
  Becca
• 38:10
  Patney's
• 38:11
  podcast?
• 38:11
  Hers
• 38:11
  is
• 38:12
  the
• 38:12
  best
• 38:12
  in
• 38:12
  the
• 38:12
  UK
• 38:12
  and
• 38:13
  probably
• 38:13
  the
• 38:13
  world.
• 38:14
  And
• 38:14
  she
• 38:14
  said,
• 38:14
  I
• 38:15
  don't
• 38:15
  necessarily
• 38:16
  come
• 38:16
  here
• 38:16
  to
• 38:16
  promote
• 38:17
  certain
• 38:18
  people.
• 38:18
  I
• 38:18
  just
• 38:18
  give
• 38:18
  you
• 38:19
  a
• 38:19
  range
• 38:19
  of
• 38:19
  results
• 38:20
  based
• 38:20
  on
• 38:21
  who
• 38:21
  I
• 38:21
  think
• 38:21
  you
• 38:21
  are.
• 38:23
  But
• 38:23
  I,
• 38:23
  I
• 38:23
  think,
• 38:24
  I
• 38:24
  think
• 38:24
  it's
• 38:25
  something
• 38:25
  we're
• 38:25
  going
• 38:25
  to
• 38:25
  see
• 38:26
  soon
• 38:27
  and
• 38:27
  I
• 38:27
  am
• 38:27
  interested
• 38:28
  to
• 38:28
  see
• 38:29
  where
• 38:29
  it
• 38:29
  goes
• 38:29
  because
• 38:30
  I
• 38:30
  am
• 38:30
  definitely
• 38:31
  seeing
• 38:31
  an
• 38:31
  increase.
• 38:31
  I
• 38:31
  don't
• 38:32
  know
• 38:32
  if
• 38:32
  you
• 38:32
  are,
• 38:32
  but
• 38:32
  I'm
• 38:33
  definitely
• 38:33
  seeing
• 38:33
  an
• 38:33
  increase
• 38:34
  here
• 38:34
  in,
• 38:34
  in
• 38:35
  people
• 38:35
  searching,
• 38:36
  as
• 38:36
  in
• 38:36
  couples
• 38:36
  are
• 38:36
  searching
• 38:37
  and
• 38:37
  finding
• 38:37
  their
• 38:38
  suppliers
• 38:38
  on
• 38:38
  Chat
• 38:38
  GPT
• 38:39
  and
• 38:39
  Saying
• 38:40
  it
• 38:40
  when
• 38:40
  they
• 38:40
  speak
• 38:41
  to
• 38:41
  people.
• 38:41
  Where
• 38:41
  did
• 38:41
  you
• 38:42
  find
• 38:42
  me?
• 38:42
  I
• 38:42
  found
• 38:42
  you
• 38:43
  using
• 38:43
  Chat
• 38:43
  GPT.
• 38:43
  GPT?
• 38:44
  Yep.
• 38:44
  And
• 38:45
  at
• 38:45
  the
• 38:45
  moment,
• 38:45
  right
• 38:45
  now,
• 38:46
  like,
• 38:46
  organic
• 38:47
  SEO
• 38:47
  is
• 38:47
  super,
• 38:48
  super
• 38:48
  important
• 38:48
  for,
• 38:49
  like,
• 38:49
  chat
• 38:50
  chatgpt.
• 38:51
  Pulling
• 38:51
  information
• 38:51
  and
• 38:52
  giving
• 38:52
  those
• 38:52
  recommendations
• 38:53
  and
• 38:53
  results.
• 38:54
  You
• 38:54
  know,
• 38:54
  I
• 38:55
  think
• 38:55
  at
• 38:55
  the
• 38:55
  moment
• 38:55
  there
• 38:55
  isn't
• 38:56
  a
• 38:56
  crossover
• 38:57
  between
• 38:57
  ads
• 38:57
  and
• 38:57
  Chat
• 38:58
  GPT,
• 38:58
  so.
• 38:59
  But
• 38:59
  that
• 39:00
  day
• 39:00
  is
• 39:00
  coming
• 39:00
  and
• 39:01
  I.
• 39:01
  I'm
• 39:01
  here
• 39:01
  for
• 39:01
  it.
• 39:02
  I'm
• 39:02
  ready
• 39:02
  for
• 39:02
  it.
• 39:02
  I've
• 39:03
  been
• 39:03
  in
• 39:03
  this
• 39:03
  game,
• 39:04
  girlfriend,
• 39:04
  long
• 39:04
  enough
• 39:05
  to
• 39:05
  where
• 39:05
  it's
• 39:05
  like
• 39:06
  the
• 39:06
  big
• 39:06
  shifts
• 39:06
  happen
• 39:07
  and,
• 39:07
  like,
• 39:07
  cool,
• 39:07
  it's
• 39:08
  shifting.
• 39:08
  Let's
• 39:09
  go
• 39:09
  there
• 39:09
  and
• 39:09
  let's
• 39:09
  do
• 39:10
  it.
• 39:10
  And
• 39:10
  I
• 39:10
  cannot
• 39:10
  wait,
• 39:11
  wait
• 39:11
  for
• 39:11
  ChatGPT
• 39:12
  to
• 39:12
  start
• 39:12
  monetizing.
• 39:13
  I
• 39:13
  know
• 39:13
  that
• 39:13
  sounds
• 39:13
  kind
• 39:13
  of
• 39:13
  awful
• 39:14
  because
• 39:14
  it's
• 39:14
  so
• 39:14
  nice
• 39:14
  right
• 39:14
  now
• 39:14
  that
• 39:15
  it's
• 39:15
  like
• 39:15
  not
• 39:15
  monetized.
• 39:16
  It's
• 39:16
  like
• 39:17
  20
• 39:17
  bucks
• 39:17
  a
• 39:17
  month.
• 39:17
  But
• 39:18
  listen,
• 39:18
  the
• 39:18
  world
• 39:19
  we
• 39:19
  live
• 39:19
  in
• 39:19
  costs
• 39:19
  money
• 39:20
  and
• 39:20
  that's
• 39:20
  what's
• 39:20
  going
• 39:20
  to
• 39:20
  happen.
• 39:21
  And
• 39:21
  we're
• 39:21
  marketers,
• 39:22
  so
• 39:22
  we
• 39:22
  like
• 39:23
  to
• 39:23
  understand
• 39:23
  how
• 39:24
  we
• 39:24
  can
• 39:24
  market
• 39:24
  to
• 39:24
  the
• 39:25
  people
• 39:25
  more
• 39:25
  effectively.
• 39:26
  And
• 39:26
  unfortunately,
• 39:27
  that's
• 39:27
  why
• 39:27
  it's
• 39:28
  controversial.
• 39:28
  Question.
• 39:28
  I
• 39:29
  do
• 39:29
  think
• 39:29
  it's
• 39:29
  going
• 39:30
  to
• 39:30
  be
• 39:30
  really
• 39:30
  beneficial.
• 39:31
  And,
• 39:31
  you
• 39:31
  know,
• 39:31
  Mark,
• 39:32
  once
• 39:32
  they
• 39:32
  start
• 39:32
  doing
• 39:32
  it,
• 39:32
  you're
• 39:33
  going
• 39:33
  to
• 39:33
  have
• 39:33
  to
• 39:33
  reach
• 39:33
  out
• 39:33
  to
• 39:33
  me
• 39:33
  and
• 39:34
  say,
• 39:34
  becca,
• 39:34
  now
• 39:34
  there's
• 39:35
  a
• 39:35
  way
• 39:35
  to
• 39:35
  make
• 39:35
  yourself
• 39:36
  number
• 39:36
  one.
• 39:36
  Whenever
• 39:37
  someone
• 39:37
  asks
• 39:38
  which
• 39:38
  is
• 39:38
  the
• 39:38
  best
• 39:39
  podcast
• 39:39
  in
• 39:39
  the
• 39:40
  uk,
• 39:40
  you
• 39:40
  could
• 39:40
  just
• 39:41
  pay
• 39:41
  to
• 39:41
  be
• 39:41
  there.
• 39:41
  Pay
• 39:42
  to
• 39:42
  play,
• 39:42
  my
• 39:42
  friend.
• 39:43
  Yeah,
• 39:43
  I
• 39:43
  can't
• 39:44
  wait.
• 39:44
  I
• 39:44
  can't
• 39:44
  wait
• 39:44
  to
• 39:44
  have
• 39:45
  that
• 39:45
  conversation
• 39:45
  with
• 39:45
  you.
• 39:45
  It's
• 39:46
  going
• 39:46
  to
• 39:46
  be
• 39:46
  so
• 39:46
  fascinating.
• 39:47
  Oh,
• 39:47
  my
• 39:47
  gosh.
• 39:48
  Yeah,
• 39:48
  I
• 39:49
  look
• 39:49
  forward
• 39:49
  to
• 39:49
  that
• 39:49
  happening
• 39:50
  soon.
• 39:51
  Now,
• 39:51
  before
• 39:51
  we
• 39:52
  close,
• 39:52
  is
• 39:53
  there
• 39:53
  any
• 39:53
  big
• 39:54
  mistakes
• 39:54
  you
• 39:55
  see
• 39:55
  people
• 39:56
  making
• 39:56
  in
• 39:56
  the
• 39:56
  wedding
• 39:57
  industry
• 39:57
  when
• 39:57
  it
• 39:57
  comes
• 39:58
  to
• 39:58
  paid
• 39:58
  advertising?
• 39:59
  Because
• 39:59
  now
• 39:59
  people
• 39:59
  have
• 40:00
  listened
• 40:00
  to
• 40:00
  this
• 40:00
  episode,
• 40:01
  there'll
• 40:01
  be
• 40:01
  a
• 40:01
  variety
• 40:02
  of
• 40:02
  people
• 40:02
  thinking,
• 40:02
  oh,
• 40:02
  I
• 40:02
  could
• 40:03
  give
• 40:03
  this
• 40:03
  a
• 40:03
  go
• 40:03
  myself,
• 40:03
  or
• 40:04
  I
• 40:04
  want
• 40:04
  to
• 40:04
  put
• 40:04
  some
• 40:04
  budget
• 40:05
  towards
• 40:05
  this,
• 40:05
  or
• 40:05
  maybe
• 40:06
  I
• 40:06
  should
• 40:06
  work
• 40:06
  with
• 40:06
  Mark
• 40:07
  and
• 40:07
  find
• 40:07
  out
• 40:07
  how
• 40:07
  much
• 40:08
  he
• 40:08
  costs.
• 40:08
  What
• 40:08
  are
• 40:09
  the
• 40:09
  big
• 40:09
  pitfalls?
• 40:09
  What
• 40:09
  are
• 40:10
  the
• 40:10
  big
• 40:10
  mistakes
• 40:10
  they
• 40:11
  might
• 40:11
  make
• 40:11
  when
• 40:11
  they
• 40:12
  get
• 40:12
  going?
• 40:12
  Do
• 40:13
  you
• 40:13
  have
• 40:13
  two
• 40:13
  more
• 40:13
  hours?
• 40:14
  I'm
• 40:14
  just
• 40:14
  kidding.
• 40:16
  No.
• 40:16
  Here's
• 40:16
  one
• 40:17
  thing
• 40:17
  I
• 40:17
  think
• 40:17
  that
• 40:17
  stands
• 40:18
  out,
• 40:18
  particularly
• 40:18
  right
• 40:19
  now
• 40:19
  in
• 40:19
  this
• 40:19
  moment,
• 40:20
  is
• 40:20
  that
• 40:20
  one
• 40:21
  of
• 40:21
  the
• 40:21
  biggest
• 40:21
  mistakes
• 40:22
  people
• 40:22
  make
• 40:23
  when
• 40:23
  it
• 40:23
  comes
• 40:23
  to
• 40:23
  paid
• 40:23
  advertising
• 40:24
  is
• 40:24
  not
• 40:25
  having
• 40:25
  their
• 40:25
  strategy
• 40:26
  in
• 40:26
  place
• 40:26
  beforehand.
• 40:27
  And
• 40:27
  what
• 40:27
  I
• 40:27
  mean
• 40:28
  by
• 40:28
  this
• 40:28
  is
• 40:28
  a
• 40:28
  lot
• 40:28
  of
• 40:29
  businesses
• 40:29
  in
• 40:29
  our
• 40:29
  industry
• 40:30
  are
• 40:30
  like,
• 40:30
  well,
• 40:30
  we
• 40:31
  have
• 40:31
  the
• 40:31
  best
• 40:31
  experience
• 40:32
  or
• 40:32
  our
• 40:33
  customer
• 40:33
  service
• 40:33
  is
• 40:34
  better
• 40:34
  than
• 40:34
  so
• 40:34
  and
• 40:34
  so
• 40:35
  and
• 40:35
  so.
• 40:35
  That
• 40:35
  becomes
• 40:36
  their
• 40:36
  default
• 40:36
  message
• 40:37
  in
• 40:37
  their
• 40:37
  ad
• 40:37
  campaigns.
• 40:38
  And
• 40:38
  if
• 40:39
  we
• 40:39
  put
• 40:39
  ourselves
• 40:39
  in
• 40:39
  their
• 40:39
  shoes,
• 40:40
  of
• 40:40
  a
• 40:40
  bride
• 40:40
  or
• 40:40
  a
• 40:41
  couple
• 40:41
  who's,
• 40:41
  like,
• 40:41
  thinking
• 40:41
  about
• 40:42
  hiring
• 40:42
  someone
• 40:42
  for
• 40:42
  the
• 40:43
  most
• 40:43
  important
• 40:43
  day
• 40:43
  of
• 40:43
  their
• 40:43
  lives,
• 40:44
  customer
• 40:44
  service
• 40:45
  and
• 40:45
  experience
• 40:45
  is.
• 40:46
  Should
• 40:46
  be
• 40:46
  a
• 40:46
  given.
• 40:46
  It's.
• 40:47
  No,
• 40:47
  that
• 40:47
  should
• 40:48
  be,
• 40:48
  like,
• 40:48
  that's
• 40:49
  what
• 40:49
  I'm
• 40:49
  hiring
• 40:50
  you
• 40:50
  for.
• 40:50
  So
• 40:51
  you
• 40:51
  telling
• 40:51
  me
• 40:52
  that
• 40:52
  as,
• 40:52
  like,
• 40:53
  your
• 40:53
  value
• 40:53
  proposition
• 40:54
  and
• 40:54
  your
• 40:54
  ad
• 40:54
  campaign
• 40:55
  does
• 40:55
  absolutely
• 40:56
  nothing
• 40:56
  for
• 40:56
  me.
• 40:57
  And
• 40:57
  so,
• 40:57
  you
• 40:57
  know,
• 40:58
  we
• 40:58
  talked
• 40:58
  a
• 40:58
  lot
• 40:58
  about,
• 40:58
  like,
• 40:59
  creating
• 40:59
  an
• 40:59
  irresistible
• 41:00
  offer.
• 41:00
  That's.
• 41:00
  That's
• 41:01
  something
• 41:01
  to
• 41:02
  make
• 41:02
  your
• 41:02
  strategy
• 41:03
  of
• 41:03
  your
• 41:03
  ad
• 41:03
  campaign
• 41:03
  in
• 41:04
  today's
• 41:04
  current
• 41:04
  environment.
• 41:05
  And
• 41:05
  if
• 41:06
  it
• 41:06
  isn't
• 41:06
  an
• 41:06
  irresistible
• 41:07
  offer
• 41:07
  and
• 41:07
  times
• 41:07
  change,
• 41:08
  someone's
• 41:08
  listening
• 41:08
  to
• 41:08
  this
• 41:08
  a
• 41:09
  long
• 41:09
  time
• 41:09
  from
• 41:09
  now,
• 41:09
  making
• 41:10
  sure
• 41:10
  that
• 41:10
  your
• 41:10
  ad
• 41:10
  campaign
• 41:11
  promotes
• 41:11
  a
• 41:11
  message
• 41:11
  that.
• 41:12
  That
• 41:12
  helps
• 41:12
  you
• 41:12
  stand
• 41:12
  out.
• 41:13
  Because
• 41:13
  you
• 41:14
  can
• 41:14
  have
• 41:14
  a
• 41:15
  crappy
• 41:15
  website,
• 41:15
  you
• 41:16
  can
• 41:16
  have
• 41:16
  really
• 41:16
  crappy
• 41:17
  ad
• 41:17
  copy,
• 41:17
  you
• 41:18
  can
• 41:18
  have,
• 41:18
  like,
• 41:18
  not
• 41:18
  the
• 41:19
  best
• 41:19
  images,
• 41:19
  but
• 41:19
  if
• 41:20
  you
• 41:20
  are
• 41:20
  promoting
• 41:20
  something
• 41:21
  that
• 41:21
  makes
• 41:21
  you
• 41:21
  completely
• 41:22
  unique
• 41:22
  and
• 41:22
  something
• 41:23
  that
• 41:23
  they
• 41:23
  can't
• 41:23
  get
• 41:24
  anywhere
• 41:24
  else,
• 41:25
  that
• 41:25
  is
• 41:25
  gonna
• 41:25
  be
• 41:26
  the
• 41:26
  thing
• 41:26
  that
• 41:26
  causes
• 41:27
  that
• 41:27
  person
• 41:27
  to
• 41:27
  take
• 41:28
  action
• 41:28
  on
• 41:28
  your
• 41:28
  ad.
• 41:29
  It's
• 41:29
  the
• 41:29
  most
• 41:29
  important
• 41:30
  thing
• 41:30
  that
• 41:30
  you
• 41:30
  can
• 41:30
  do.
• 41:30
  Amazing.
• 41:31
  So
• 41:31
  helpful.
• 41:32
  Mark,
• 41:32
  this
• 41:32
  conversation
• 41:33
  has
• 41:33
  been
• 41:34
  really
• 41:34
  fascinating.
• 41:35
  We've
• 41:35
  been
• 41:35
  all
• 41:35
  around
• 41:35
  the
• 41:36
  houses.
• 41:36
  I've
• 41:36
  asked
• 41:36
  my
• 41:37
  different
• 41:37
  questions
• 41:38
  that
• 41:38
  I
• 41:38
  know
• 41:38
  that
• 41:38
  the
• 41:38
  listeners
• 41:39
  will
• 41:39
  be
• 41:39
  shouting
• 41:39
  out
• 41:40
  when
• 41:40
  they're
• 41:40
  listening
• 41:40
  to
• 41:41
  this.
• 41:41
  And
• 41:41
  I
• 41:41
  think
• 41:41
  you've
• 41:42
  answered
• 41:42
  them
• 41:42
  all
• 41:43
  in
• 41:43
  a
• 41:43
  really
• 41:43
  succinct.
• 41:44
  But
• 41:44
  my
• 41:44
  big
• 41:44
  takeaway
• 41:45
  is
• 41:45
  this
• 41:45
  is
• 41:46
  actually
• 41:46
  quite
• 41:46
  a
• 41:46
  complicated
• 41:47
  subject,
• 41:48
  and
• 41:48
  to
• 41:48
  do
• 41:48
  it
• 41:48
  well,
• 41:48
  you've
• 41:49
  either
• 41:49
  got
• 41:49
  to
• 41:49
  spend
• 41:50
  a
• 41:50
  lot
• 41:50
  of
• 41:50
  time
• 41:50
  learning
• 41:51
  about
• 41:51
  it
• 41:51
  and
• 41:52
  understanding
• 41:52
  it
• 41:52
  and
• 41:52
  researching
• 41:53
  it
• 41:53
  and
• 41:53
  testing
• 41:54
  it,
• 41:54
  or
• 41:54
  you've
• 41:54
  got
• 41:54
  to
• 41:55
  save
• 41:55
  up.
• 41:55
  Don't
• 41:55
  waste
• 41:56
  your
• 41:56
  money
• 41:56
  on
• 41:56
  boosting
• 41:57
  posts
• 41:57
  and
• 41:57
  just
• 41:57
  throwing
• 41:58
  a
• 41:58
  little
• 41:58
  bit
• 41:58
  of
• 41:58
  money
• 41:58
  here
• 41:58
  and
• 41:58
  there,
• 41:59
  but
• 41:59
  actually
• 41:59
  save
• 42:00
  up
• 42:00
  and
• 42:00
  use
• 42:00
  it
• 42:01
  as
• 42:01
  a
• 42:01
  proper
• 42:01
  marketing
• 42:02
  strategy
• 42:03
  with
• 42:03
  an
• 42:03
  expert.
• 42:04
  Now,
• 42:04
  I
• 42:04
  always
• 42:05
  end
• 42:05
  my
• 42:05
  podcast
• 42:06
  with
• 42:06
  the
• 42:06
  same
• 42:07
  question,
• 42:07
  and
• 42:07
  it's
• 42:07
  this.
• 42:08
  What
• 42:08
  is
• 42:08
  one
• 42:09
  thing
• 42:09
  you
• 42:09
  personally
• 42:09
  wish
• 42:10
  you'd
• 42:10
  known
• 42:10
  sooner
• 42:11
  in
• 42:11
  your
• 42:11
  own
• 42:11
  business?
• 42:12
  Oh,
• 42:12
  my
• 42:12
  gosh,
• 42:12
  if
• 42:13
  I
• 42:13
  wish
• 42:13
  I'd
• 42:13
  known
• 42:13
  sooner,
• 42:15
  I
• 42:15
  wish
• 42:15
  I
• 42:16
  had
• 42:16
  known
• 42:17
  that
• 42:18
  business
• 42:18
  is
• 42:18
  always
• 42:19
  going
• 42:19
  to
• 42:19
  change
• 42:20
  and
• 42:20
  evolve.
• 42:20
  And
• 42:21
  you
• 42:21
  cannot
• 42:22
  sit
• 42:22
  on
• 42:23
  your.
• 42:23
  Sit
• 42:23
  on
• 42:23
  your
• 42:23
  ass
• 42:24
  and,
• 42:24
  like,
• 42:24
  expect
• 42:25
  things
• 42:25
  to
• 42:25
  be
• 42:25
  the
• 42:25
  same
• 42:26
  every
• 42:26
  quarter,
• 42:27
  every
• 42:27
  six
• 42:28
  months.
• 42:28
  And
• 42:28
  I
• 42:29
  wish
• 42:29
  I
• 42:29
  had
• 42:29
  known
• 42:29
  that
• 42:29
  and
• 42:30
  come
• 42:30
  to
• 42:30
  terms
• 42:30
  with
• 42:30
  it
• 42:30
  sooner
• 42:31
  rather
• 42:31
  than,
• 42:31
  like,
• 42:31
  kind
• 42:31
  of
• 42:32
  complaining
• 42:32
  about
• 42:32
  it
• 42:32
  and
• 42:33
  being
• 42:33
  like,
• 42:33
  I
• 42:33
  have
• 42:33
  to
• 42:33
  change
• 42:34
  and
• 42:34
  evolve.
• 42:34
  I
• 42:35
  wish
• 42:35
  I
• 42:35
  had
• 42:35
  become
• 42:35
  a
• 42:35
  person
• 42:36
  right
• 42:36
  from
• 42:36
  the
• 42:36
  beginning
• 42:36
  that
• 42:37
  accepted
• 42:37
  that
• 42:37
  and
• 42:38
  embraced
• 42:38
  it
• 42:38
  and
• 42:38
  was
• 42:39
  ready
• 42:39
  to
• 42:39
  go.
• 42:39
  Yeah.
• 42:40
  And
• 42:40
  it's
• 42:40
  true.
• 42:40
  And
• 42:41
  right
• 42:41
  now,
• 42:41
  things
• 42:42
  are
• 42:42
  changing
• 42:42
  quicker
• 42:43
  than
• 42:43
  ever,
• 42:43
  I
• 42:43
  believe
• 42:43
  with
• 42:44
  the
• 42:44
  rise
• 42:44
  of
• 42:44
  the
• 42:44
  AI,
• 42:45
  things
• 42:45
  are
• 42:45
  changing
• 42:45
  all
• 42:45
  the
• 42:46
  time.
• 42:46
  Technology's
• 42:46
  changing
• 42:47
  all
• 42:47
  the
• 42:47
  time,
• 42:47
  algorithms
• 42:48
  are
• 42:48
  changing
• 42:48
  all
• 42:48
  the
• 42:48
  time.
• 42:49
  What
• 42:49
  isn't,
• 42:49
  isn't
• 42:50
  allowed
• 42:50
  on
• 42:50
  the
• 42:50
  Internet
• 42:50
  is
• 42:50
  changing
• 42:51
  all
• 42:51
  of
• 42:51
  the
• 42:51
  time
• 42:52
  and
• 42:52
  it
• 42:52
  is
• 42:52
  difficult
• 42:52
  to
• 42:53
  keep
• 42:53
  up.
• 42:53
  And
• 42:53
  I
• 42:53
  think
• 42:53
  you're
• 42:53
  right.
• 42:54
  We
• 42:54
  have
• 42:54
  to
• 42:54
  just
• 42:54
  embrace
• 42:55
  it
• 42:55
  and
• 42:55
  go
• 42:55
  with
• 42:55
  the
• 42:56
  flow
• 42:56
  because
• 42:56
  those
• 42:57
  are
• 42:57
  the
• 42:57
  vendors
• 42:58
  that
• 42:58
  will
• 42:58
  survive
• 42:59
  those
• 42:59
  seasons,
• 43:00
  whereas
• 43:00
  the
• 43:00
  people
• 43:00
  who
• 43:00
  just
• 43:00
  sit
• 43:01
  and
• 43:01
  bemoan
• 43:01
  it
• 43:01
  and
• 43:01
  wish
• 43:02
  it
• 43:02
  was
• 43:02
  back
• 43:02
  to
• 43:02
  how
• 43:03
  it
• 43:03
  used
• 43:03
  to
• 43:03
  be.
• 43:03
  Other
• 43:04
  people
• 43:04
  that
• 43:04
  sadly
• 43:05
  end
• 43:05
  up
• 43:05
  going
• 43:06
  out
• 43:06
  of
• 43:06
  business.
• 43:08
  This
• 43:08
  has
• 43:08
  been
• 43:08
  fabulous.
• 43:09
  If
• 43:09
  people
• 43:09
  listening
• 43:09
  want
• 43:10
  to
• 43:10
  find
• 43:10
  out
• 43:10
  more
• 43:11
  from
• 43:11
  you,
• 43:12
  work
• 43:12
  with
• 43:12
  you,
• 43:12
  discover
• 43:13
  more
• 43:13
  about
• 43:14
  what
• 43:14
  you
• 43:14
  do,
• 43:15
  where's
• 43:15
  the
• 43:15
  best
• 43:16
  places
• 43:16
  for
• 43:16
  them
• 43:16
  to
• 43:16
  find
• 43:17
  and
• 43:17
  connect
• 43:17
  with
• 43:17
  you?
• 43:17
  Our
• 43:18
  website
• 43:18
  is
• 43:18
  the
• 43:19
  idosociety.com
• 43:20
  the
• 43:21
  best
• 43:21
  place
• 43:21
  to
• 43:21
  learn
• 43:22
  about
• 43:22
  what
• 43:22
  we
• 43:22
  do
• 43:23
  with
• 43:23
  advertising
• 43:23
  and
• 43:24
  to
• 43:24
  reach
• 43:24
  out
• 43:24
  and
• 43:24
  start
• 43:24
  a
• 43:25
  conversation.
• 43:25
  Amazing.
• 43:26
  And
• 43:26
  do
• 43:26
  you
• 43:26
  have
• 43:26
  any
• 43:26
  free
• 43:27
  resources
• 43:27
  or
• 43:27
  anything
• 43:28
  on
• 43:28
  there
• 43:28
  that
• 43:28
  people
• 43:29
  can
• 43:29
  use
• 43:29
  or
• 43:30
  learn
• 43:30
  about,
• 43:30
  or
• 43:31
  is
• 43:31
  it
• 43:31
  just
• 43:31
  finding
• 43:32
  out
• 43:32
  how
• 43:32
  to
• 43:32
  work
• 43:32
  with
• 43:32
  you?
• 43:33
  You
• 43:33
  know
• 43:33
  what,
• 43:33
  at
• 43:33
  the
• 43:33
  moment,
• 43:34
  it's
• 43:34
  just
• 43:34
  finding
• 43:34
  out
• 43:34
  how
• 43:34
  to,
• 43:35
  how
• 43:35
  to
• 43:35
  work
• 43:35
  with
• 43:35
  us
• 43:35
  because
• 43:36
  our
• 43:36
  team
• 43:36
  is
• 43:36
  really
• 43:37
  extremely
• 43:37
  busy.
• 43:38
  Gratefully.
• 43:39
  But,
• 43:39
  like,
• 43:39
  if
• 43:39
  you're
• 43:40
  listening
• 43:40
  and
• 43:40
  you
• 43:40
  wanted
• 43:41
  to,
• 43:41
  like,
• 43:41
  have
• 43:41
  an
• 43:41
  audit
• 43:41
  of
• 43:42
  your
• 43:42
  ad
• 43:42
  campaigns,
• 43:42
  if
• 43:42
  you're
• 43:43
  running
• 43:43
  ads,
• 43:43
  I'd
• 43:44
  be
• 43:44
  more
• 43:44
  than
• 43:44
  happy
• 43:44
  to
• 43:44
  do
• 43:45
  that.
• 43:45
  And
• 43:45
  there's
• 43:45
  an
• 43:45
  email
• 43:45
  to
• 43:46
  click
• 43:46
  on
• 43:46
  on
• 43:46
  our
• 43:46
  website
• 43:46
  and
• 43:47
  you
• 43:47
  can
• 43:47
  reach
• 43:47
  out
• 43:47
  and
• 43:47
  say,
• 43:47
  hey,
• 43:48
  I
• 43:48
  heard
• 43:48
  about
• 43:49
  Mark
• 43:49
  on
• 43:49
  this
• 43:49
  podcast
• 43:50
  and
• 43:50
  I
• 43:50
  want
• 43:50
  to
• 43:50
  have
• 43:50
  an
• 43:51
  audit
• 43:51
  of
• 43:51
  our
• 43:51
  ads,
• 43:51
  or
• 43:52
  I
• 43:52
  want
• 43:52
  to
• 43:52
  like,
• 43:52
  you
• 43:52
  know,
• 43:53
  something
• 43:53
  along
• 43:53
  those
• 43:54
  lines,
• 43:54
  happy
• 43:54
  to
• 43:54
  do
• 43:55
  it
• 43:55
  and
• 43:55
  there's
• 43:55
  no
• 43:55
  cost
• 43:55
  to
• 43:56
  that,
• 43:56
  so
• 43:56
  go
• 43:56
  ahead
• 43:56
  and
• 43:56
  reach
• 43:56
  out
• 43:57
  and
• 43:57
  that
• 43:57
  way.
• 43:57
  That's
• 43:58
  ever
• 43:58
  so
• 43:58
  generous
• 43:58
  of
• 43:59
  you.
• 43:59
  Thank
• 43:59
  you
• 43:59
  so
• 43:59
  much.
• 43:59
  And
• 44:00
  there's
• 44:00
  a
• 44:00
  couple
• 44:00
  of
• 44:00
  people
• 44:01
  I'm
• 44:01
  thinking
• 44:01
  about
• 44:01
  who
• 44:01
  I
• 44:01
  know
• 44:02
  that
• 44:02
  would
• 44:02
  be
• 44:02
  really
• 44:03
  beneficial
• 44:03
  for
• 44:03
  because
• 44:04
  they
• 44:04
  are
• 44:04
  on
• 44:04
  that
• 44:04
  cusp
• 44:05
  of
• 44:05
  thinking,
• 44:05
  I've
• 44:05
  been
• 44:06
  doing
• 44:06
  it
• 44:06
  myself,
• 44:06
  but
• 44:06
  I
• 44:07
  need
• 44:07
  to
• 44:07
  invest
• 44:07
  more
• 44:07
  and
• 44:07
  I
• 44:08
  need
• 44:08
  to
• 44:08
  get
• 44:08
  this
• 44:08
  right.
• 44:08
  And
• 44:09
  so
• 44:09
  just
• 44:09
  having
• 44:09
  someone
• 44:09
  who
• 44:10
  understands
• 44:11
  just
• 44:11
  take
• 44:11
  a
• 44:11
  look
• 44:11
  and
• 44:12
  advise
• 44:12
  them
• 44:12
  whether
• 44:12
  it's
• 44:13
  worth
• 44:13
  investing
• 44:13
  more
• 44:14
  in
• 44:14
  it
• 44:14
  would
• 44:14
  be
• 44:14
  super
• 44:15
  beneficial.
• 44:15
  So
• 44:15
  if
• 44:15
  you're
• 44:16
  listening
• 44:16
  and
• 44:16
  that
• 44:16
  resonates
• 44:17
  with
• 44:17
  you,
• 44:17
  then
• 44:18
  do
• 44:18
  go
• 44:18
  check
• 44:18
  out
• 44:18
  the
• 44:19
  website
• 44:19
  and
• 44:20
  go
• 44:20
  and
• 44:20
  find
• 44:20
  that
• 44:20
  email
• 44:21
  and
• 44:21
  connect
• 44:21
  with
• 44:21
  Mark.
• 44:22
  Mark,
• 44:22
  thank
• 44:22
  you
• 44:23
  so
• 44:23
  much
• 44:23
  for
• 44:23
  your
• 44:24
  time.
• 44:24
  It's
• 44:24
  been
• 44:24
  such
• 44:25
  a
• 44:25
  pleasure
• 44:25
  and
• 44:25
  I
• 44:25
  hope
• 44:26
  to
• 44:26
  see
• 44:26
  you
• 44:26
  somewhere
• 44:27
  in
• 44:27
  the
• 44:27
  world
• 44:27
  world
• 44:27
  to
• 44:28
  catch
• 44:28
  up
• 44:28
  again
• 44:28
  very
• 44:29
  soon.
• 44:29
  You
• 44:29
  will,
• 44:29
  you
• 44:30
  will.
• 44:30
  I'm
• 44:30
  out
• 44:30
  and
• 44:30
  about
• 44:31
  and
• 44:31
  thank
• 44:31
  you
• 44:31
  so
• 44:31
  much
• 44:31
  for
• 44:31
  asking
• 44:32
  those
• 44:32
  great
• 44:32
  questions.
• 44:32
  I
• 44:33
  really
• 44:33
  appreciate
• 44:33
  it.
• 44:33
  Anytime.
• 44:34
  Thank
• 44:34
  you
• 44:34
  so
• 44:35
  much.
• 44:35
  Goodbye.
• 44:36
  What
• 44:36
  a
• 44:37
  fantastic
• 44:37
  conversation
• 44:38
  that
• 44:38
  was
• 44:38
  with
• 44:38
  Mark.
• 44:39
  I
• 44:39
  absolutely
• 44:39
  love
• 44:40
  to
• 44:40
  geek
• 44:40
  out
• 44:40
  with
• 44:40
  fellow
• 44:41
  marketing
• 44:41
  experts,
• 44:42
  as
• 44:42
  you
• 44:42
  know,
• 44:43
  but
• 44:43
  this
• 44:43
  is
• 44:43
  complicated
• 44:44
  stuff
• 44:44
  and
• 44:44
  I
• 44:45
  know
• 44:45
  some
• 44:45
  of
• 44:45
  you
• 44:45
  will
• 44:45
  find
• 44:46
  it
• 44:46
  overwhelming.
• 44:47
  So
• 44:47
  take
• 44:48
  a
• 44:48
  pause,
• 44:48
  reflect,
• 44:49
  maybe
• 44:50
  go
• 44:50
  back
• 44:50
  and
• 44:50
  listen
• 44:50
  to
• 44:50
  the
• 44:50
  episode
• 44:51
  again.
• 44:51
  And
• 44:52
  maybe
• 44:52
  now
• 44:53
  isn't
• 44:53
  the
• 44:53
  time
• 44:53
  for
• 44:54
  you
• 44:54
  to
• 44:54
  go
• 44:54
  for
• 44:54
  your
• 44:54
  paid
• 44:54
  advertisement.
• 44:55
  Or
• 44:56
  maybe
• 44:56
  something
• 44:56
  you've
• 44:56
  heard
• 44:57
  has
• 44:57
  made
• 44:57
  you
• 44:57
  think.
• 44:57
  Actually,
• 44:58
  I
• 44:58
  do
• 44:58
  need
• 44:58
  to
• 44:58
  seriously
• 44:59
  invest.
• 44:59
  If
• 44:59
  that
• 45:00
  is
• 45:00
  you,
• 45:00
  then
• 45:00
  get
• 45:01
  in
• 45:01
  touch
• 45:01
  with
• 45:01
  Mark,
• 45:01
  take
• 45:02
  that
• 45:02
  free
• 45:02
  audit
• 45:03
  and
• 45:03
  chat
• 45:04
  to
• 45:04
  him.
• 45:04
  He's
• 45:04
  got
• 45:04
  some
• 45:05
  great
• 45:05
  stuff
• 45:05
  to
• 45:05
  say.