Latest / B2B Marketing: The Provocative Truth
How to Get the Most Out of AI for B2B Marketing, with Paul Afshar, Deputy CMO of Unlimit
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Paul Afshar to discuss the practicalities of using AI in B2B marketing.
AI has been at the forefront of everyone’s minds in the B2B marketing space. Even on this podcast, there has been much discussion about how AI has the potential to completely reinvent the industry. However, there’s only so much hypothesising one can do before taking action and start implementing. But does the theoretical discussion thus far actually contribute to how we should utilise AI? What are the considerations that still need to be…
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