Latest / Semantic SEO Podcast / How to Use Tumblr Posts for Google Rankings with Jesper Nielsen
Transcript
- James Dooley: How to rank Tumblr posts in Google search results. Today, I'm joined with Jesper Nielsen, who does a lot of social media management. He's got an amazing tool called So Me Posta. And obviously distribute statuses out on a daily basis to different platforms. My first question to you is, do you use So Me Posta to post Tumblr articles? Or do you do it similar to Blogspot and other web 2.0s where you might do it at the end? Jesper Nielsen: For Tumblr posts, we don't use any API tools because we actually we actually implemented Tumblr in the X, but we saw that all of our Tumblr accounts, they just got banned straight away when you're using the API. And I'm not sure why Tumblr would actually give us the API if it just, you know, use it as tool to then block the accounts. But so you for for Tumblr, you do need to post manually. So, what I do is I post to all of my social media. And then I grab three, four, five of my most used URLs. So, it will be X, LinkedIn, Facebook, uh Instagram, and the YouTube community post. And then I paste them into the Tumblr post, so they will act as backlinks to the social media profiles. And then when I index Tumblr post, it will just serve as a power up to the social media posts. And for those of you that don't know what Tumblr is, it is a very old web 2 platform. And it's it's uh one of the special things about Tumblr is that you can actually get expired Tumblr profiles. I'm not sure if you if you're using that. I know that you know of it. I don't know if you do use it, but it's something that I actually used to do a lot because when I post on these expired Tumblr subdomains, you can actually find something with the awesome profiles with high trust flow and these numbers. So, yeah. James Dooley: Yeah, that's great. For anyone who's watching this with regards to age Tumblrs, how do you go about trying to find some of them? Jesper Nielsen: I use the I don't remember the name the name of the tool. It's not called expired domain hunter or some domain hunter gatherer, I think it's called. Isn't it called domain hunter gatherer? James Dooley: Yeah, so it's just like a scraper to then go and find what's available. Jesper Nielsen: Yeah, I know that you can use scrape box and there are other tools, but the domain hunter gatherer is the easiest one. Yeah, that's what I use. James Dooley: And then with regards to trying to rank Tumblr posts in Google search results, do you ever add any images or videos to try and help or try to get in the Google videos ranking or the Google images rankings? Jesper Nielsen: For Tumblr posts, I sometimes add image and sometimes not. So, that's not a strict rule, but what's most important for Tumblr posts is that you do make sure that the keyword is both in the title of the post and then in the header of the post because you actually have these two options. So, if you make sure that you have the keyword both in the title and the header, you get a double boost for the for the indexing power, I see. James Dooley: And then on that, you do the exact same header and thing in both or do you do a slight variation? Jesper Nielsen: I do I do use a slight variation. James Dooley: Right, so you do like a title tag and a H1, you might do a slight variation similar to that. Yeah. And then with regards, is there anything else? Do you do any hashtags to try and rank Tumblr posts any higher or is that not needed on Tumblrs? Jesper Nielsen: I do for Tumblr, I do use hashtags, but only because the the Tumblr profiles that I use are aged, not because I purchased them aged, but I just created them years ago. So, they're quite old and I have used these the same hashtags for some time, so So, it's actually a clever trick that you can use is that I have my brand name, my own name, Jesper Nielsen SEO. And I use that as a hashtag in both Tumblr, YouTube, X, Twitter, and the LinkedIn and Facebook. So, all of these places the same hashtag so that the algorithm overall both the Google algorithm, the LLMs, and also the individual platform will actually know. So, this hashtag contains all of posts connected to this profile of this person or this brand. James Dooley: Yeah. And then do you ever do any like tier two backlinks to power it up or you just put it in the indexer and that's enough to try and rank Tumblr posts in Google search results? Jesper Nielsen: No, I mean Tumblr Tumblr profiles and Tumblr posts are not super duper powerful, so I don't do anything to them because I mean they won't rank anyway. So, it's not like that you can actually use Tumblr posts for parasite SEO like that, but I do see them on page one sometimes for long tail keywords. So, they just go in the mix like that. James Dooley: Yeah, for sure. So, anyone who's watching this and you're interested in ranking Tumblr posts in Google search results, make sure you check out the links in the description. I also go through with Jesper Nielsen how to rank Blogspot posts in Google and how to rank Weble in Google, which are all different Web 2.0s that you can be using. Especially works very very well in long tail markets and in social media. Jesper Nielsen, it's been an absolute pleasure. Jesper Nielsen: Take care.