Latest / Omni Talk Retail / Michelle Weiskittel on Albertsons’ Retail Media Evolution & Efficiency Gains | NRF 2025

Transcript

Michelle Weiskittel on Albertsons’ Retail Media Evolution & Efficiency Gains | NRF 2025 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:01
  This
• 0:01
  is
• 0:01
  Omnitok
• 0:02
  Retail.
• 0:02
  I'm
• 0:02
  Anne
• 0:03
  Mazinga.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Chris
• 0:04
  Walton.
• 0:04
  And
• 0:04
  we
• 0:04
  are
• 0:04
  coming
• 0:05
  back.
• 0:05
  We
• 0:06
  are
• 0:06
  live
• 0:06
  from
• 0:06
  the
• 0:06
  Fusion
• 0:07
  group
• 0:07
  booth
• 0:07
  number
• 0:08
  4938.
• 0:09
  Here
• 0:09
  it's
• 0:09
  day
• 0:10
  two
• 0:10
  of
• 0:10
  NRF
• 0:11
  and
• 0:11
  we
• 0:12
  have
• 0:12
  another
• 0:12
  wonderful
• 0:13
  guest.
• 0:13
  Joining
• 0:14
  Chris
• 0:14
  and
• 0:14
  myself
• 0:14
  here
• 0:15
  in
• 0:16
  the
• 0:16
  Amitak
• 0:16
  recording
• 0:17
  booth,
• 0:17
  we
• 0:17
  have
• 0:18
  Michelle
• 0:18
  Weiskitel,
• 0:19
  Albertsons
• 0:20
  Media
• 0:20
  Collective's
• 0:21
  head
• 0:21
  of
• 0:21
  media
• 0:22
  creative
• 0:22
  and
• 0:23
  operations.
• 0:24
  Michelle,
• 0:24
  welcome.
• 0:25
  Thank
• 0:25
  you
• 0:26
  for
• 0:26
  having
• 0:26
  me.
• 0:26
  It's
• 0:26
  exciting
• 0:27
  to
• 0:27
  be
• 0:27
  here.
• 0:28
  Of
• 0:28
  course.
• 0:28
  So,
• 0:29
  Michelle,
• 0:29
  let's
• 0:29
  start
• 0:29
  off.
• 0:30
  Tell
• 0:30
  us
• 0:30
  about
• 0:30
  your
• 0:30
  background
• 0:30
  and
• 0:31
  also
• 0:31
  I
• 0:31
  want
• 0:31
  to
• 0:31
  know
• 0:31
  what
• 0:32
  media
• 0:32
  creative
• 0:32
  and
• 0:32
  operations,
• 0:33
  what
• 0:33
  does
• 0:33
  that
• 0:34
  actually
• 0:34
  mean?
• 0:34
  Like
• 0:34
  what
• 0:35
  are
• 0:35
  you
• 0:35
  actually
• 0:35
  in
• 0:35
  charge
• 0:35
  of?
• 0:36
  All
• 0:36
  the
• 0:36
  things,
• 0:37
  all
• 0:37
  the
• 0:37
  things
• 0:37
  that
• 0:38
  deliver
• 0:38
  a
• 0:38
  media
• 0:38
  product
• 0:39
  to
• 0:39
  our
• 0:39
  customers.
• 0:40
  My
• 0:40
  background
• 0:41
  is
• 0:41
  in
• 0:41
  media.
• 0:41
  It's
• 0:42
  probably
• 0:42
  right.
• 0:42
  Right.
• 0:42
  It
• 0:42
  is.
• 0:43
  It's
• 0:43
  like
• 0:44
  the
• 0:44
  Jack
• 0:44
  of
• 0:44
  all
• 0:44
  trades
• 0:45
  for
• 0:45
  media.
• 0:45
  Yes.
• 0:45
  All
• 0:46
  right.
• 0:47
  So
• 0:47
  my
• 0:47
  background's
• 0:48
  in
• 0:48
  media.
• 0:49
  I
• 0:50
  had
• 0:50
  the
• 0:50
  opportunity
• 0:51
  to
• 0:51
  really
• 0:51
  become
• 0:52
  focused
• 0:52
  on,
• 0:52
  on
• 0:53
  performance
• 0:53
  media
• 0:54
  and
• 0:54
  programmatic.
• 0:55
  And
• 0:55
  as
• 0:55
  I
• 0:55
  was
• 0:56
  doing
• 0:56
  that,
• 0:56
  I
• 0:57
  really
• 0:57
  thought
• 0:57
  about
• 0:58
  the
• 0:58
  importance
• 0:58
  of
• 0:59
  the
• 0:59
  customer
• 0:59
  and
• 0:59
  the
• 1:00
  measurement
• 1:00
  around
• 1:01
  that
• 1:01
  and
• 1:02
  had
• 1:02
  the
• 1:02
  opportunity
• 1:03
  to
• 1:03
  go
• 1:03
  to
• 1:04
  a
• 1:04
  retailer,
• 1:05
  Safeway
• 1:06
  at
• 1:06
  the
• 1:06
  time
• 1:06
  which
• 1:07
  had
• 1:08
  rich
• 1:08
  privacy
• 1:09
  conscious
• 1:09
  loyalty
• 1:10
  data.
• 1:10
  Still.
• 1:11
  Does
• 1:11
  you
• 1:11
  like
• 1:11
  that?
• 1:12
  Privacy
• 1:12
  conscious?
• 1:13
  I
• 1:13
  love
• 1:13
  that.
• 1:14
  Adris.
• 1:15
  Yes.
• 1:17
  And
• 1:17
  it's
• 1:17
  really
• 1:17
  fun
• 1:18
  because
• 1:18
  you
• 1:18
  can
• 1:19
  really
• 1:19
  build
• 1:19
  a
• 1:19
  total
• 1:20
  media
• 1:20
  product
• 1:21
  from
• 1:21
  end
• 1:22
  to
• 1:22
  end
• 1:22
  with
• 1:23
  insights,
• 1:24
  media
• 1:24
  solutions
• 1:25
  and
• 1:25
  measurement.
• 1:26
  Well,
• 1:27
  the
• 1:27
  retail
• 1:27
  media
• 1:28
  landscape
• 1:28
  is
• 1:28
  changing
• 1:29
  a
• 1:29
  lot.
• 1:29
  We've
• 1:30
  already
• 1:30
  had
• 1:30
  some
• 1:30
  good
• 1:30
  conversations
• 1:31
  about
• 1:31
  that
• 1:31
  today.
• 1:33
  What
• 1:33
  do
• 1:34
  you
• 1:34
  feel
• 1:34
  like
• 1:34
  needs
• 1:35
  to
• 1:35
  be
• 1:35
  true
• 1:35
  for
• 1:36
  a
• 1:36
  retail
• 1:36
  media
• 1:37
  provider
• 1:37
  to
• 1:37
  be
• 1:38
  successful
• 1:39
  in
• 1:39
  the
• 1:39
  industry
• 1:39
  in
• 1:40
  2025?
• 1:41
  I
• 1:42
  think
• 1:42
  it's
• 1:42
  no
• 1:42
  different.
• 1:43
  When
• 1:43
  we
• 1:43
  started,
• 1:43
  we
• 1:43
  are
• 1:44
  a
• 1:44
  media
• 1:44
  company
• 1:45
  and
• 1:45
  we
• 1:45
  are
• 1:45
  a
• 1:45
  retailer.
• 1:46
  Okay,
• 1:46
  interesting.
• 1:47
  And
• 1:47
  to
• 1:47
  do
• 1:47
  that,
• 1:47
  you
• 1:47
  put
• 1:48
  your
• 1:48
  customer
• 1:48
  first.
• 1:49
  Those
• 1:50
  goals
• 1:50
  are
• 1:50
  mutually
• 1:51
  aligned.
• 1:51
  As
• 1:52
  a
• 1:52
  retailer
• 1:52
  and
• 1:53
  a
• 1:53
  media
• 1:53
  company,
• 1:53
  we
• 1:54
  both
• 1:54
  want
• 1:54
  to
• 1:55
  drive
• 1:56
  solutions
• 1:56
  for
• 1:57
  our
• 1:57
  shoppers
• 1:58
  and
• 1:58
  then
• 1:58
  have
• 1:59
  that
• 1:59
  return
• 2:00
  on
• 2:00
  sales.
• 2:01
  So
• 2:01
  we
• 2:01
  have
• 2:01
  mutually
• 2:02
  aligned
• 2:02
  goals.
• 2:03
  In
• 2:03
  doing
• 2:04
  so,
• 2:04
  we
• 2:04
  need
• 2:04
  to
• 2:04
  think
• 2:05
  about
• 2:05
  the
• 2:05
  customer
• 2:05
  journey.
• 2:06
  And
• 2:06
  that
• 2:06
  customer
• 2:07
  journey
• 2:07
  is
• 2:07
  really
• 2:07
  omnichannel.
• 2:08
  And
• 2:09
  so
• 2:09
  much
• 2:09
  of
• 2:09
  what
• 2:09
  we're
• 2:10
  seeing
• 2:10
  here
• 2:10
  at
• 2:10
  the
• 2:11
  show
• 2:11
  is
• 2:11
  around
• 2:11
  in
• 2:12
  store,
• 2:12
  but
• 2:12
  it's
• 2:13
  also
• 2:13
  connecting
• 2:13
  that
• 2:13
  digital
• 2:14
  experience.
• 2:15
  We
• 2:16
  also
• 2:16
  plan
• 2:17
  with
• 2:17
  our
• 2:17
  merchant
• 2:17
  teams
• 2:18
  and
• 2:18
  really
• 2:18
  think
• 2:19
  about
• 2:19
  the
• 2:19
  whole
• 2:20
  four
• 2:20
  Ps
• 2:21
  of
• 2:21
  marketing,
• 2:22
  going
• 2:22
  back
• 2:22
  to
• 2:22
  school,
• 2:23
  throwing
• 2:23
  in
• 2:23
  that
• 2:23
  four
• 2:24
  Ps.
• 2:24
  But
• 2:25
  it's
• 2:25
  truly
• 2:25
  important
• 2:26
  to
• 2:26
  really
• 2:26
  think
• 2:26
  about
• 2:27
  the
• 2:27
  relationships
• 2:27
  with
• 2:28
  our
• 2:28
  merchants,
• 2:28
  what's
• 2:29
  going
• 2:29
  to
• 2:29
  be
• 2:29
  in
• 2:29
  store,
• 2:30
  why
• 2:30
  it's
• 2:30
  in
• 2:31
  store,
• 2:32
  and
• 2:32
  then
• 2:33
  planning
• 2:33
  the
• 2:33
  marketing
• 2:34
  promotions
• 2:34
  around
• 2:34
  it.
• 2:35
  Well,
• 2:35
  and
• 2:35
  Michelle,
• 2:36
  I'm
• 2:36
  Curious
• 2:36
  from
• 2:37
  that
• 2:37
  makes
• 2:38
  complete
• 2:38
  sense.
• 2:38
  From
• 2:39
  the
• 2:39
  customer
• 2:39
  perspective,
• 2:40
  how
• 2:40
  has
• 2:40
  that
• 2:41
  changed
• 2:41
  your
• 2:41
  organization?
• 2:42
  I
• 2:42
  mean,
• 2:43
  you
• 2:43
  started
• 2:43
  in
• 2:44
  media.
• 2:44
  How
• 2:45
  does
• 2:45
  the
• 2:45
  retail
• 2:46
  organization
• 2:46
  look?
• 2:46
  Different.
• 2:47
  Different.
• 2:47
  Now
• 2:47
  that
• 2:47
  you
• 2:47
  have
• 2:47
  retail
• 2:48
  media.
• 2:48
  Like
• 2:49
  you
• 2:49
  said,
• 2:49
  you're
• 2:49
  a
• 2:49
  media
• 2:50
  company
• 2:50
  and
• 2:50
  a
• 2:50
  retailer,
• 2:51
  how
• 2:51
  are
• 2:51
  you
• 2:52
  set
• 2:52
  up
• 2:52
  internally
• 2:53
  to
• 2:53
  support
• 2:53
  that?
• 2:54
  That's
• 2:54
  a
• 2:54
  great
• 2:54
  question.
• 2:55
  I
• 2:55
  think
• 2:55
  one
• 2:55
  of
• 2:56
  the
• 2:56
  biggest
• 2:56
  changes
• 2:57
  is
• 2:57
  our
• 2:57
  reporting
• 2:58
  structure
• 2:59
  and
• 2:59
  we
• 3:00
  have
• 3:00
  the
• 3:00
  same
• 3:01
  leader
• 3:02
  as
• 3:02
  our
• 3:02
  merchant
• 3:03
  team.
• 3:03
  So
• 3:03
  we
• 3:03
  report
• 3:04
  into
• 3:04
  Omar.
• 3:05
  He
• 3:05
  is
• 3:05
  our
• 3:06
  chief
• 3:06
  digital
• 3:07
  and
• 3:07
  merchant
• 3:07
  officer.
• 3:08
  So
• 3:09
  both
• 3:09
  our
• 3:10
  retail
• 3:10
  media
• 3:10
  network
• 3:11
  and
• 3:11
  our
• 3:11
  merchant
• 3:12
  teams
• 3:12
  and
• 3:13
  our
• 3:13
  enterprise
• 3:14
  marketing
• 3:14
  team
• 3:15
  all
• 3:15
  report
• 3:15
  into
• 3:16
  him
• 3:16
  to
• 3:16
  make
• 3:17
  sure
• 3:17
  that
• 3:17
  we
• 3:17
  have
• 3:17
  united
• 3:18
  goals
• 3:18
  for
• 3:18
  the
• 3:18
  company.
• 3:19
  Great.
• 3:20
  So
• 3:20
  similar
• 3:20
  question
• 3:20
  to
• 3:20
  that
• 3:21
  too.
• 3:21
  I
• 3:21
  want
• 3:21
  to
• 3:21
  click
• 3:21
  into
• 3:21
  the
• 3:22
  operations
• 3:22
  side
• 3:22
  of
• 3:23
  your
• 3:23
  job
• 3:23
  a
• 3:23
  little
• 3:23
  bit
• 3:24
  too.
• 3:24
  So
• 3:24
  I'm
• 3:24
  curious,
• 3:25
  and
• 3:25
  we
• 3:25
  always
• 3:25
  love
• 3:26
  when
• 3:26
  we
• 3:26
  can
• 3:26
  learn
• 3:26
  from
• 3:26
  the
• 3:26
  executives
• 3:27
  that
• 3:27
  we
• 3:27
  get
• 3:27
  to
• 3:27
  interview,
• 3:28
  having
• 3:28
  been
• 3:28
  former
• 3:28
  executives,
• 3:29
  you
• 3:29
  know,
• 3:29
  at
• 3:29
  a
• 3:29
  large
• 3:29
  retailer
• 3:30
  ourselves.
• 3:31
  So
• 3:31
  operationally,
• 3:32
  how
• 3:32
  has
• 3:33
  what
• 3:33
  you're
• 3:33
  doing
• 3:33
  at
• 3:34
  Albertsons
• 3:34
  changed,
• 3:35
  say
• 3:35
  over
• 3:35
  the
• 3:35
  last,
• 3:36
  you
• 3:36
  know,
• 3:36
  two
• 3:36
  or
• 3:37
  three
• 3:37
  years
• 3:37
  or
• 3:38
  said
• 3:38
  differently?
• 3:38
  Are
• 3:39
  you,
• 3:39
  Are
• 3:39
  you
• 3:40
  doing
• 3:40
  things?
• 3:40
  Are
• 3:40
  you
• 3:40
  putting
• 3:41
  in
• 3:41
  place
• 3:41
  new
• 3:41
  tools
• 3:42
  and
• 3:42
  processes
• 3:42
  that
• 3:42
  didn't
• 3:43
  exist
• 3:43
  before
• 3:43
  that
• 3:44
  you
• 3:44
  can
• 3:44
  share
• 3:44
  with
• 3:44
  our
• 3:44
  audience?
• 3:45
  Absolutely.
• 3:46
  I
• 3:46
  think
• 3:47
  right
• 3:48
  now
• 3:48
  it's
• 3:48
  the
• 3:49
  volume
• 3:50
  of
• 3:51
  machine
• 3:51
  learning
• 3:51
  and
• 3:52
  automation.
• 3:53
  Oh
• 3:54
  really?
• 3:54
  That
• 3:54
  we
• 3:54
  have
• 3:55
  in
• 3:55
  place.
• 3:55
  So
• 3:56
  we
• 3:56
  have
• 3:56
  a
• 3:56
  really
• 3:56
  robust
• 3:57
  roadmap.
• 3:58
  It's
• 3:58
  all
• 3:58
  centered
• 3:59
  around
• 3:59
  our
• 3:59
  customer
• 4:00
  and
• 4:00
  really
• 4:00
  driving
• 4:01
  that
• 4:01
  efficiency
• 4:02
  and
• 4:02
  effectiveness.
• 4:03
  But
• 4:04
  we
• 4:04
  have
• 4:05
  a
• 4:05
  very
• 4:06
  robust
• 4:06
  roadmap
• 4:07
  and
• 4:08
  you
• 4:09
  have
• 4:09
  to
• 4:09
  understand
• 4:10
  how
• 4:10
  you
• 4:10
  operate
• 4:11
  first
• 4:11
  and
• 4:11
  foremost.
• 4:12
  So
• 4:12
  we
• 4:12
  have
• 4:12
  very
• 4:13
  documented
• 4:13
  workflows,
• 4:14
  which
• 4:15
  I
• 4:15
  know
• 4:15
  sounds
• 4:16
  really
• 4:16
  boring
• 4:16
  to
• 4:17
  some,
• 4:17
  but
• 4:17
  it
• 4:17
  excites
• 4:18
  me.
• 4:18
  It's
• 4:18
  kind
• 4:18
  of
• 4:18
  how
• 4:18
  you
• 4:18
  do
• 4:19
  the
• 4:19
  work
• 4:19
  at
• 4:19
  the
• 4:19
  end
• 4:19
  of
• 4:19
  the
• 4:20
  day.
• 4:20
  So
• 4:20
  you've
• 4:20
  had
• 4:20
  to
• 4:20
  put
• 4:20
  in
• 4:20
  place
• 4:21
  and
• 4:21
  document
• 4:21
  the
• 4:22
  processes
• 4:22
  as
• 4:22
  you've
• 4:22
  stood
• 4:23
  this
• 4:23
  up,
• 4:23
  right?
• 4:23
  Correct.
• 4:24
  And
• 4:24
  then
• 4:24
  that
• 4:24
  allows
• 4:25
  you
• 4:25
  to
• 4:25
  bring
• 4:25
  in
• 4:26
  the
• 4:26
  machine
• 4:26
  learning.
• 4:26
  It
• 4:27
  allows
• 4:27
  you
• 4:28
  to
• 4:28
  then
• 4:28
  bring
• 4:28
  in
• 4:29
  the
• 4:29
  automation
• 4:30
  and
• 4:30
  really
• 4:30
  have
• 4:30
  the
• 4:31
  human
• 4:31
  oversight
• 4:32
  to
• 4:32
  make
• 4:33
  sure
• 4:33
  that
• 4:33
  you're
• 4:33
  driving
• 4:34
  that
• 4:34
  customer
• 4:34
  value.
• 4:35
  Customer
• 4:35
  value.
• 4:36
  Where
• 4:36
  it
• 4:36
  makes
• 4:36
  sense.
• 4:37
  And
• 4:37
  where
• 4:37
  does
• 4:37
  the
• 4:37
  machine
• 4:38
  learning
• 4:38
  come
• 4:38
  into
• 4:38
  play?
• 4:39
  We
• 4:39
  talked
• 4:39
  to
• 4:39
  somebody
• 4:39
  yesterday.
• 4:40
  Does
• 4:40
  it
• 4:40
  come
• 4:40
  into
• 4:40
  play
• 4:40
  on
• 4:41
  the
• 4:41
  insights?
• 4:42
  Does
• 4:42
  it
• 4:42
  come
• 4:42
  into
• 4:42
  play
• 4:42
  on
• 4:43
  the
• 4:43
  activation
• 4:44
  or
• 4:44
  is
• 4:44
  it
• 4:45
  both?
• 4:45
  Yes.
• 4:45
  And
• 4:46
  it's
• 4:47
  yes.
• 4:47
  And
• 4:47
  throughout
• 4:47
  the
• 4:48
  process
• 4:48
  and
• 4:48
  it's
• 4:49
  used
• 4:49
  in
• 4:49
  different
• 4:49
  ways.
• 4:50
  We
• 4:51
  are
• 4:51
  piloting
• 4:52
  using
• 4:53
  our
• 4:54
  both
• 4:54
  our
• 4:55
  in
• 4:55
  store
• 4:55
  and
• 4:57
  digital
• 4:57
  sales
• 4:58
  in
• 4:59
  our
• 4:59
  in
• 4:59
  flight
• 4:59
  optimization
• 5:00
  process.
• 5:01
  And
• 5:01
  then
• 5:01
  we
• 5:01
  will
• 5:01
  continue
• 5:02
  to
• 5:02
  learn
• 5:02
  from
• 5:03
  that,
• 5:03
  building
• 5:04
  both
• 5:04
  optimization
• 5:05
  strategies
• 5:06
  for
• 5:06
  our
• 5:06
  brands
• 5:07
  and
• 5:07
  the
• 5:07
  category
• 5:08
  through
• 5:09
  our
• 5:09
  media
• 5:09
  approach.
• 5:10
  Interesting.
• 5:10
  Okay,
• 5:10
  that
• 5:11
  makes
• 5:11
  sense.
• 5:11
  Yeah.
• 5:11
  Brand
• 5:12
  and
• 5:12
  category
• 5:12
  is
• 5:12
  important.
• 5:12
  When
• 5:12
  you
• 5:13
  think
• 5:13
  about
• 5:13
  it
• 5:13
  from
• 5:13
  a
• 5:13
  grocer's
• 5:14
  perspective,
• 5:14
  that's
• 5:15
  interesting.
• 5:15
  I
• 5:15
  haven't
• 5:15
  heard
• 5:15
  that
• 5:15
  before.
• 5:16
  Especially
• 5:16
  when
• 5:16
  you
• 5:16
  think
• 5:16
  about
• 5:17
  how
• 5:18
  everything
• 5:18
  ladders
• 5:18
  back
• 5:19
  up
• 5:19
  into
• 5:19
  a
• 5:19
  category
• 5:20
  and
• 5:21
  how
• 5:21
  the
• 5:22
  brands
• 5:22
  itself
• 5:23
  are
• 5:23
  dependent
• 5:24
  on
• 5:24
  the
• 5:24
  category
• 5:25
  insights.
• 5:25
  Right.
• 5:26
  As
• 5:26
  a
• 5:26
  grocer,
• 5:26
  you
• 5:26
  want
• 5:26
  to
• 5:26
  grow
• 5:27
  not
• 5:27
  only
• 5:27
  the
• 5:27
  brand
• 5:28
  but
• 5:28
  the
• 5:28
  category
• 5:28
  particularly.
• 5:29
  Right.
• 5:29
  Yeah.
• 5:29
  Makes
• 5:30
  sense.
• 5:30
  Well,
• 5:30
  Michelle,
• 5:31
  we're
• 5:32
  here
• 5:32
  at
• 5:32
  nrf.
• 5:33
  I'm
• 5:33
  curious
• 5:33
  based
• 5:34
  on
• 5:34
  all
• 5:34
  of
• 5:35
  those
• 5:35
  things
• 5:35
  that
• 5:35
  you
• 5:35
  have
• 5:36
  going
• 5:36
  on
• 5:36
  right
• 5:36
  now,
• 5:37
  you
• 5:37
  mentioned
• 5:38
  that
• 5:38
  you
• 5:38
  are
• 5:38
  looking
• 5:39
  into
• 5:39
  LLMs
• 5:39
  and
• 5:40
  other
• 5:40
  automation
• 5:40
  for
• 5:40
  your
• 5:41
  work.
• 5:42
  What
• 5:42
  do
• 5:42
  you
• 5:42
  hear?
• 5:43
  Like
• 5:43
  what's
• 5:44
  on
• 5:44
  top
• 5:44
  of
• 5:44
  your
• 5:44
  list
• 5:44
  of
• 5:45
  places
• 5:45
  to
• 5:46
  check
• 5:46
  out
• 5:46
  or
• 5:46
  technologies
• 5:47
  to
• 5:47
  explore
• 5:48
  or
• 5:48
  content
• 5:49
  to
• 5:49
  go
• 5:49
  to
• 5:50
  while
• 5:50
  you're
• 5:50
  at
• 5:50
  the
• 5:50
  show?
• 5:51
  I'm
• 5:52
  just
• 5:52
  excited
• 5:52
  about
• 5:53
  this
• 5:53
  show.
• 5:53
  One
• 5:54
  of
• 5:54
  the
• 5:54
  things
• 5:54
  that
• 5:55
  is
• 5:55
  the
• 5:55
  most
• 5:55
  exciting,
• 5:56
  it
• 5:56
  is
• 5:56
  so
• 5:56
  retail
• 5:57
  centric
• 5:58
  and
• 5:58
  I
• 5:58
  love
• 5:58
  being
• 5:59
  in
• 5:59
  retail.
• 5:59
  It's
• 5:59
  really
• 6:00
  fast
• 6:00
  paced
• 6:02
  and
• 6:02
  the
• 6:02
  amount
• 6:03
  of
• 6:03
  focus
• 6:03
  on
• 6:03
  retail
• 6:04
  media
• 6:04
  with
• 6:05
  its
• 6:05
  own
• 6:05
  track
• 6:06
  on
• 6:06
  Saturday
• 6:07
  was
• 6:08
  just
• 6:08
  amazing
• 6:09
  to
• 6:09
  see
• 6:09
  the
• 6:10
  evolution
• 6:10
  of
• 6:10
  those
• 6:11
  two
• 6:11
  coming
• 6:11
  together.
• 6:12
  We've
• 6:12
  had
• 6:13
  huge
• 6:13
  executive
• 6:14
  presence
• 6:14
  with
• 6:14
  Omar.
• 6:15
  We've
• 6:16
  had
• 6:17
  our
• 6:18
  head
• 6:18
  of
• 6:18
  our
• 6:18
  product
• 6:19
  from
• 6:20
  Albertsons
• 6:20
  Media
• 6:21
  collective
• 6:21
  also
• 6:21
  speaking.
• 6:22
  So
• 6:22
  we've
• 6:22
  just
• 6:23
  had
• 6:23
  a
• 6:23
  great
• 6:23
  presence
• 6:24
  and
• 6:24
  it's
• 6:25
  fun
• 6:25
  to
• 6:25
  interact
• 6:26
  and
• 6:26
  see
• 6:26
  all
• 6:26
  the
• 6:27
  innovation.
• 6:27
  Any
• 6:28
  big
• 6:28
  takeaways
• 6:28
  from
• 6:29
  that
• 6:29
  session?
• 6:29
  Because
• 6:30
  we
• 6:30
  were
• 6:30
  not
• 6:31
  at
• 6:31
  that
• 6:31
  but
• 6:31
  we've
• 6:31
  heard
• 6:32
  a
• 6:32
  lot
• 6:32
  of
• 6:32
  good
• 6:32
  things
• 6:33
  about
• 6:33
  it.
• 6:33
  Yeah.
• 6:33
  Like
• 6:34
  any
• 6:34
  key
• 6:35
  highlights
• 6:35
  that
• 6:35
  people
• 6:36
  should
• 6:36
  be
• 6:36
  paying
• 6:36
  attention
• 6:36
  to
• 6:37
  or
• 6:37
  try
• 6:37
  to
• 6:38
  find
• 6:38
  that
• 6:39
  content
• 6:39
  if
• 6:39
  they
• 6:39
  can.
• 6:40
  Yeah.
• 6:40
  I
• 6:41
  would
• 6:41
  really
• 6:41
  suggest
• 6:42
  listening
• 6:42
  to
• 6:43
  Omar's
• 6:44
  content.
• 6:44
  I
• 6:44
  think
• 6:45
  he
• 6:45
  brings
• 6:45
  a
• 6:45
  very
• 6:46
  interesting
• 6:46
  perspective.
• 6:47
  As
• 6:48
  I
• 6:48
  mentioned,
• 6:48
  he
• 6:48
  is
• 6:48
  our
• 6:49
  chief
• 6:49
  digital
• 6:49
  officer
• 6:50
  at
• 6:50
  and
• 6:51
  merchant
• 6:51
  lead.
• 6:52
  So
• 6:52
  the
• 6:52
  way
• 6:53
  the
• 6:53
  insights
• 6:54
  that
• 6:54
  he
• 6:54
  brings,
• 6:55
  coming
• 6:55
  from
• 6:56
  a
• 6:56
  background
• 6:56
  of
• 6:57
  Amazon
• 6:57
  and
• 6:58
  other
• 6:58
  tech
• 6:58
  forward
• 6:59
  companies
• 7:00
  into
• 7:00
  now
• 7:01
  overseeing
• 7:02
  a
• 7:02
  very
• 7:03
  media
• 7:03
  centric
• 7:04
  business,
• 7:05
  shows
• 7:06
  how
• 7:06
  both
• 7:06
  technology
• 7:07
  and
• 7:07
  the
• 7:08
  overall
• 7:08
  business
• 7:08
  operations
• 7:09
  are
• 7:09
  coming
• 7:10
  together
• 7:10
  to
• 7:11
  form
• 7:11
  a
• 7:11
  holistic
• 7:12
  media
• 7:12
  solution.
• 7:13
  Right.
• 7:13
  Wow.
• 7:14
  Three
• 7:14
  shout
• 7:14
  outs
• 7:14
  for
• 7:14
  the
• 7:14
  boss
• 7:15
  Omar
• 7:15
  today.
• 7:17
  I
• 7:17
  hope
• 7:17
  my
• 7:18
  review,
• 7:18
  I
• 7:18
  hope
• 7:18
  this
• 7:18
  is
• 7:19
  being
• 7:19
  recorded
• 7:19
  for
• 7:19
  my
• 7:20
  review.
• 7:20
  I
• 7:20
  haven't
• 7:20
  met.
• 7:21
  We
• 7:21
  haven't
• 7:21
  met
• 7:21
  Omar
• 7:21
  yet.
• 7:21
  We're
• 7:22
  gonna
• 7:22
  have
• 7:22
  to
• 7:22
  get
• 7:22
  him
• 7:22
  on
• 7:22
  the
• 7:22
  podcast
• 7:23
  here
• 7:23
  at
• 7:23
  some
• 7:23
  point.
• 7:24
  Yeah.
• 7:24
  So
• 7:24
  open
• 7:24
  the
• 7:24
  invitation
• 7:25
  to
• 7:25
  Omar
• 7:26
  because
• 7:26
  he
• 7:26
  got
• 7:26
  three
• 7:26
  shout
• 7:27
  outs.
• 7:27
  All
• 7:27
  right,
• 7:28
  well
• 7:28
  let's
• 7:28
  let
• 7:28
  you
• 7:28
  out
• 7:28
  of
• 7:28
  here
• 7:29
  with
• 7:29
  this.
• 7:29
  So
• 7:29
  2025
• 7:30
  start
• 7:30
  a
• 7:30
  year
• 7:31
  January.
• 7:31
  We're
• 7:31
  in
• 7:31
  the
• 7:32
  second
• 7:32
  week
• 7:32
  of
• 7:32
  January.
• 7:32
  What
• 7:33
  are
• 7:33
  you
• 7:33
  excited
• 7:33
  about
• 7:34
  in
• 7:34
  your
• 7:34
  job?
• 7:34
  What
• 7:34
  do
• 7:34
  you
• 7:35
  really
• 7:35
  want
• 7:35
  to
• 7:35
  accomplish
• 7:35
  this
• 7:36
  year?
• 7:37
  As
• 7:37
  I
• 7:37
  mentioned,
• 7:37
  we
• 7:38
  just
• 7:38
  have
• 7:38
  a
• 7:39
  really
• 7:39
  strong
• 7:39
  roadmap
• 7:40
  and
• 7:40
  partnership
• 7:40
  with
• 7:41
  our
• 7:41
  product
• 7:41
  engineering
• 7:42
  team
• 7:42
  and
• 7:43
  we
• 7:43
  have
• 7:44
  set
• 7:44
  goals
• 7:44
  around
• 7:45
  efficiency
• 7:45
  and
• 7:45
  effectiveness.
• 7:47
  We
• 7:47
  achieved
• 7:47
  a
• 7:48
  20%
• 7:49
  productivity
• 7:50
  gain
• 7:50
  around
• 7:51
  effectiveness
• 7:51
  last
• 7:52
  year,
• 7:52
  but
• 7:53
  we
• 7:53
  are
• 7:53
  much
• 7:55
  more
• 7:55
  focused
• 7:55
  on
• 7:56
  driving
• 7:56
  both
• 7:56
  efficiency
• 7:57
  and
• 7:57
  effectiveness
• 7:58
  this
• 7:58
  year.
• 7:59
  And
• 7:59
  so
• 7:59
  I'm
• 7:59
  very
• 8:00
  excited.
• 8:01
  Got
• 8:01
  it.
• 8:01
  So
• 8:01
  it's
• 8:01
  about
• 8:01
  standing
• 8:02
  up
• 8:02
  the
• 8:02
  retail
• 8:02
  media
• 8:03
  side,
• 8:03
  and
• 8:03
  it's
• 8:03
  also
• 8:03
  about
• 8:04
  making
• 8:04
  it
• 8:04
  as
• 8:04
  effective
• 8:05
  as
• 8:05
  possible.
• 8:06
  All
• 8:06
  right.
• 8:06
  Awesome.
• 8:06
  Well,
• 8:07
  Michelle,
• 8:07
  thank
• 8:07
  you
• 8:07
  so
• 8:08
  much
• 8:08
  for
• 8:08
  spending
• 8:08
  time
• 8:08
  with
• 8:08
  us
• 8:09
  today.
• 8:09
  Of
• 8:09
  course.
• 8:09
  Thanks
• 8:09
  for
• 8:10
  having
• 8:10
  me.
• 8:10
  We
• 8:10
  hope
• 8:10
  you
• 8:10
  have
• 8:10
  a
• 8:11
  great
• 8:11
  rest
• 8:11
  of
• 8:11
  the
• 8:11
  conference.
• 8:12
  And
• 8:12
  to
• 8:12
  all
• 8:12
  our
• 8:12
  fans
• 8:13
  out
• 8:13
  there,
• 8:13
  we'll
• 8:13
  be
• 8:13
  back
• 8:13
  all
• 8:14
  day
• 8:14
  doing
• 8:14
  more
• 8:14
  interviews
• 8:15
  from
• 8:15
  the
• 8:15
  Fusion
• 8:15
  Group
• 8:15
  Podcast
• 8:15
  Podcast
• 8:16
  Studio,
• 8:16
  which
• 8:16
  you
• 8:17
  can
• 8:17
  find
• 8:17
  at
• 8:17
  booth
• 8:17
  4938.
• 8:19
  And
• 8:19
  Anne,
• 8:20
  as
• 8:20
  always,
• 8:20
  be
• 8:20
  careful
• 8:21
  out
• 8:21
  there.