Latest / Marketing For Tradies / 🥇How to Outrank 99% of Local Businesses on Google

Transcript

🥇How to Outrank 99% of Local Businesses on Google · Marketing For Tradies

• 0:00
  SPEAKER_00: I'm not a believer that Google Ads is the only way to market your business, but Google is the most high intent traffic that you can have.
• 0:08
  SPEAKER_00: If you are serious about wanting to get results and wanting to outrank the competition and wanting to get leads and clicks through to your website from people that are actively searching and ready to buy, then Google Ads is the only answer to do that.
• 0:23
  SPEAKER_00: If your goal is to outrank other local businesses on Google, then paying for those top positions are the only way to do it.
• 0:39
  SPEAKER_00: I'm your host Shannon and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:48
  SPEAKER_00: Let's dive in.
• 0:52
  SPEAKER_00: How can you outrank 99% of other service-based businesses on Google?
• 0:57
  SPEAKER_00: Well, I'm going to answer that question in this episode, and you may or may not have guessed what I'm going to talk about today.
• 1:04
  SPEAKER_00: But it's a very simple answer, and I'm going to tell you what it is in just a moment.
• 1:09
  SPEAKER_00: But if you haven't grabbed our free training yet, I break down the three essential things that your website needs in order to convert more traffic into leads.
• 1:18
  SPEAKER_00: And you can grab it right now.
• 1:19
  SPEAKER_00: It's in the show notes.
• 1:21
  SPEAKER_00: It's a free training, you get instant access.
• 1:23
  SPEAKER_00: It's about 11 or 12 minutes, so it won't take too much of your time, but it'll give you a good understanding of what your website may be missing and what you can do to create a website that converts.
• 1:34
  SPEAKER_00: But with that said, let's get into today's episode.
• 1:36
  SPEAKER_00: So what can you do to outrank 99% of other service-based businesses on Google right now?
• 1:44
  SPEAKER_00: The answer is Google Ads.
• 1:46
  SPEAKER_00: Now, why am I saying that?
• 1:48
  SPEAKER_00: Well, is it because we offer Google Ads?
• 1:50
  SPEAKER_00: No, it's actually not.
• 1:52
  SPEAKER_00: It's because it is the most effective way to get in the top positions because you're paying for those top positions on Google.
• 1:59
  SPEAKER_00: You're going to outrank all of your competitors and all of the organic search results.
• 2:03
  SPEAKER_00: I'm not a believer that Google Ads is the only way to market your business, but Google is the most high intent traffic that you can have because they're people that are actively searching for what you offer.
• 2:15
  SPEAKER_00: They are people that are putting into the search engine what it is that you sell, and then hopefully you come up.
• 2:22
  SPEAKER_00: But in order to get in those top positions, it costs ad spend.
• 2:25
  SPEAKER_00: And if you're getting someone to manage your ads for you, there's an ad management fee too.
• 2:31
  SPEAKER_00: But if you are serious about wanting to get results and wanting to outrank the competition and wanting to get leads and clicks through to your website from people that are actively searching and ready to buy, then Google Ads is the only answer to do that.
• 2:46
  SPEAKER_00: SEO and Google Ads are essentially trying to achieve the same thing.
• 2:49
  SPEAKER_00: They're trying to get traffic from Google.
• 2:51
  SPEAKER_00: But if you have the marketing budget to put into Google Ads, you should do Google Ads.
• 2:58
  SPEAKER_00: If you have the time to invest into SEO, because it does take longer and there's less ability to scale it by increasing ad spend, although it does compound over time, but you do have to be patient.
• 3:11
  SPEAKER_00: If it's lead generation that you're after and you want to outrank your competition and you want to get in front of people as soon as they search and be in those top positions, then you really should consider paying for ads.
• 3:24
  SPEAKER_00: Google Ads doesn't have to be a complex process.
• 3:27
  SPEAKER_00: You could even start your own account and they're offering up to$1,800 in ads credits right now.
• 3:34
  SPEAKER_00: And if you get in touch with us, we will claim it for you if you need support.
• 3:40
  SPEAKER_00: But you can also go through and set up your own campaigns if you want to.
• 3:44
  SPEAKER_00: Now, I don't recommend that because you could end up wasting a lot of time and money trying to do it all yourself, and you're a business owner that's busy, who doesn't have the time or probably the expertise to create a campaign that's going to convert and get you clients.
• 4:00
  SPEAKER_00: But the fact is that if your goal is to outrank other local businesses on Google, then paying for those top positions are the only way to do it.
• 4:09
  SPEAKER_00: So when it comes to Google Ads and SEO, there is just one simple rule.
• 4:14
  SPEAKER_00: You either have the time to invest in SEO or you have the budget and money and marketing spend to invest in Google Ads, or you combine both for a hybrid approach, which is the ideal thing because you get the compounding long-term effects of SEO with the fast results and almost instant results of Google Ads and outranking the competition and other businesses on Google too and more targeted, high-intent clicks coming through.
• 4:46
  SPEAKER_00: But if you're out wanting to outrank the other competition on Google, then paying for Google Ads is the number one way that you can do that.
• 4:54
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 4:57
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 5:03
  SPEAKER_00: Follow us on all social media, and if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 5:12
  SPEAKER_00: I'll see you in the next episode.