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How to speak to young men about masculinity influencers

Red pill, normies and soyboys. The world of ‘masculinity influencers’ comes with its own jargon and those consuming the social media content become well-versed in speaking it.

For the uninitiated, to be red pilled is an appropriated term from the film The Matrix, where the main character suddenly becomes alert to the world’s “truth”, while us normies and soyboys (the ignorant and emasculated) wander through life like sheeple.

While absurd and almost comedic to many, there is a growing body of young men who internalise the message that feminism has disempowered them, men must be stoic, virile…

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