Mark Cuban and Daymond John: Why Good Business Ideas Fail
I’ve interviewed hundreds of entrepreneurs, investors, and CEOs. One thing I’ve learned is that people can love an idea without ever becoming customers. That’s a tough distinction for a founder. You’ve invested time and money in it. People seem excited. You can see where it could go. But will they pay for it? Can you make money selling it? And what happens when things don’t go as planned? Mark Cuban gave me a simple piece of advice that I’ve often returned to. “Don’t follow excitement, follow your homework,” Cuban told me. He was talking about investing, but I think the advice is just as…
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