Continuity & Innovation: Marc Watson on Becoming Master Whisky Maker at Highland Park
How do you take over an iconic whisky brand like Highland Park from a “Hall of Famer”, who’s shaped and directed its flavour and style of nearly 30 years? And how do you keep its signature taste and feel consistent, so consumers know exactly what they’re getting, yet make it exciting and refreshing?
It’s a problem Marc Watson has been grappling with daily for the last 19 months since he took over the role of Master Whisky Maker for Highland Park from Gordon Motion, who retired in July last year.
Marc’s conclusion? With “trepidation”. But he says of the challenge: “I played high level sport…
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