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Inside the Playbook: JMSN on the DIY Blueprint to Grow Without Record Labels
In this clip from The Manager’s Playbook, JMSN breaks down the real economics of the music industry: a record deal isn’t automatically “support.” It’s a trade of ownership and creative control for convenience.
He explains why he’s stayed truly independent, keeping 100% of his master recordings and music publishing, even as major labels, “indie labels,” and distribution deals come with big advances and major-level resources. His deal math is simple: if a label is offering you a serious check, it usually means they believe you can generate far more on your own. So the real question becomes…
The skinny
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