Latest / Omni Talk Retail / Schlotzsky's Is Betting On A New Store Model | Fast Five Shorts
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- 0:00Schlasky's
- 0:01Deli,
- 0:01the
- 0:0155
- 0:02year
- 0:02old
- 0:02sandwich
- 0:03chain
- 0:03that
- 0:03has
- 0:03been
- 0:03through
- 0:03more
- 0:04name
- 0:04changes
- 0:04than
- 0:04most
- 0:05brands
- 0:05have
- 0:05had
- 0:06menu
- 0:06revamps,
- 0:07is
- 0:07going
- 0:07back
- 0:08to
- 0:08basics
- 0:08re
- 0:09embracing
- 0:09the
- 0:09deli
- 0:10name
- 0:10and
- 0:10launching
- 0:11a
- 0:11next
- 0:11generation
- 0:11prototype
- 0:12designed
- 0:12to
- 0:13slash
- 0:13operating
- 0:13costs
- 0:14by
- 0:1420
- 0:14to
- 0:1525%
- 0:16according
- 0:16to
- 0:17chain
- 0:17storage
- 0:17Goto
- 0:18Foods
- 0:18owns
- 0:18Schlatsky's,
- 0:19officially
- 0:20returned
- 0:20to
- 0:20the
- 0:20Schlastkey's
- 0:21deli
- 0:21name
- 0:21after
- 0:21a
- 0:222025
- 0:22guest
- 0:23survey
- 0:23found
- 0:232/3
- 0:24of
- 0:24respondents
- 0:24already
- 0:25called
- 0:25it
- 0:25a
- 0:25deli
- 0:26and
- 0:26qualitative
- 0:27research
- 0:27revealed
- 0:27many
- 0:28customers
- 0:28didn't
- 0:28even
- 0:29know
- 0:29Schlacky's
- 0:30was
- 0:30a
- 0:30food
- 0:30brand.
- 0:31Chief
- 0:31Brand
- 0:32Officer
- 0:32Donna
- 0:33Varner
- 0:33said,
- 0:34quote
- 0:34People
- 0:34would
- 0:35say
- 0:35I
- 0:35thought
- 0:35Schlotzki's
- 0:36was
- 0:36a
- 0:36dry
- 0:37cleaner.
- 0:37I
- 0:37didn't
- 0:38realize
- 0:38it
- 0:38was
- 0:38a
- 0:38food
- 0:38place
- 0:39until
- 0:39I
- 0:39saw
- 0:40Cinnabon
- 0:40on
- 0:41the
- 0:41side.
- 0:41End
- 0:41quote.
- 0:42That's
- 0:42a
- 0:42great
- 0:42quote.
- 0:43The
- 0:43new
- 0:43next
- 0:44generation
- 0:44prototype
- 0:45caps
- 0:45at
- 0:45approximately
- 0:462100
- 0:47square
- 0:47feet
- 0:47versus
- 0:47a
- 0:48previous
- 0:48range
- 0:48of
- 0:481400
- 0:49to
- 0:493600
- 0:50square
- 0:50feet.
- 0:51Key
- 0:51features
- 0:51include
- 0:52self
- 0:52order
- 0:52kiosk
- 0:53garage,
- 0:53dedicated
- 0:53digital
- 0:54pickup
- 0:54zones,
- 0:54grab
- 0:54and
- 0:55go
- 0:55offerings
- 0:55including
- 0:55premade
- 0:56cold
- 0:56deli
- 0:57subs
- 0:57and
- 0:57an
- 0:57optimized
- 0:58back
- 0:58of
- 0:58house
- 0:59layout.
- 0:59The
- 0:59model
- 1:00can
- 1:00operate
- 1:00with
- 1:00as
- 1:01few
- 1:01as
- 1:01two
- 1:02employees
- 1:02during
- 1:03slow
- 1:03periods.
- 1:04For
- 1:04context
- 1:05for
- 1:05those
- 1:05may
- 1:05be
- 1:06unfamiliar
- 1:06with
- 1:06Schlotsky's
- 1:07nationally
- 1:07as
- 1:08some
- 1:08of
- 1:08us
- 1:08may
- 1:08be,
- 1:09it
- 1:09currently
- 1:09operates
- 1:10290
- 1:10locations
- 1:11in
- 1:1125
- 1:12states
- 1:13and
- 1:13sales
- 1:13have
- 1:13declined
- 1:144.7%
- 1:16in
- 1:16its
- 1:16most
- 1:16recent
- 1:17reported
- 1:17numbers.
- 1:18Joanna,
- 1:20when
- 1:20was
- 1:20the
- 1:21last
- 1:21time
- 1:21you
- 1:21ate
- 1:21at
- 1:22a
- 1:22Schlotzkis
- 1:22number
- 1:22one?
- 1:23And
- 1:23is
- 1:23the
- 1:24Schlotzki's
- 1:24deli
- 1:24rebrand
- 1:25and
- 1:25prototype
- 1:26something
- 1:26that
- 1:26will
- 1:26move
- 1:27the
- 1:27needle?
- 1:27I
- 1:28am,
- 1:28I
- 1:28am
- 1:28embarrassed
- 1:29but
- 1:29I
- 1:29will
- 1:29say
- 1:29I've
- 1:30actually
- 1:30never
- 1:31had
- 1:31the
- 1:31pleasure.
- 1:32Oh
- 1:32my
- 1:32God.
- 1:34I
- 1:34know,
- 1:34I
- 1:34know.
- 1:34Gasp.
- 1:35Pause
- 1:35for
- 1:35gas.
- 1:36I
- 1:36have
- 1:36had
- 1:37dry
- 1:37cleaning
- 1:37done
- 1:37however,
- 1:38so
- 1:38if
- 1:38that,
- 1:38if
- 1:39Schlotzki's
- 1:39is
- 1:40a
- 1:40dry
- 1:40cleaner
- 1:40then
- 1:41I
- 1:41have
- 1:41had
- 1:41directly
- 1:42done
- 1:42it
- 1:42probably
- 1:42is
- 1:42a
- 1:42dry
- 1:42cleaner
- 1:43named
- 1:43Fudge
- 1:43Schlotsky
- 1:44or
- 1:44something
- 1:44like
- 1:44that,
- 1:44you
- 1:45know.
- 1:45Yeah,
- 1:45right,
- 1:46exactly.
- 1:46But
- 1:47I
- 1:47unfortunately
- 1:48I've
- 1:48never
- 1:48had
- 1:49it.
- 1:49I
- 1:49am
- 1:49familiar
- 1:50with
- 1:50it
- 1:51with
- 1:51their
- 1:52fresh
- 1:52quality
- 1:52and
- 1:53sort
- 1:53of
- 1:53that
- 1:53round
- 1:54bread
- 1:55that
- 1:55they're
- 1:56known
- 1:56for.
- 1:57So
- 1:57barring
- 1:58having
- 1:58taste
- 1:59tested
- 1:59it,
- 2:00I
- 2:00will
- 2:00say
- 2:01I
- 2:01think
- 2:01it
- 2:02seems
- 2:03kind
- 2:03of,
- 2:03you
- 2:03know,
- 2:04more
- 2:04along
- 2:04the
- 2:05lines
- 2:05of
- 2:05a
- 2:05smart
- 2:06move
- 2:07to
- 2:07kind
- 2:07of
- 2:07amp
- 2:08up
- 2:08the
- 2:08franchise
- 2:09optionality
- 2:09for
- 2:10them
- 2:11and
- 2:11helping
- 2:12to
- 2:12get
- 2:12their
- 2:12quality
- 2:13and
- 2:13their,
- 2:13their
- 2:14cult
- 2:14like
- 2:14following
- 2:15kind
- 2:15of
- 2:15going
- 2:16again.
- 2:17They
- 2:17are
- 2:18competing
- 2:18against
- 2:19fast
- 2:19fresh
- 2:20options
- 2:20and
- 2:21and
- 2:21the
- 2:21need
- 2:21to
- 2:22give
- 2:22Easier
- 2:23access
- 2:23to
- 2:24their
- 2:24differentiated
- 2:25freshness
- 2:26is,
- 2:26is
- 2:26important
- 2:27for
- 2:27them.
- 2:28In
- 2:29our
- 2:29recent
- 2:29AM
- 2:30CRG
- 2:31Crave
- 2:32report,
- 2:33we
- 2:33saw
- 2:33that
- 2:3483%
- 2:35of
- 2:35frequent
- 2:36QSR
- 2:37orders
- 2:37are
- 2:38done
- 2:38through
- 2:39pickup
- 2:39or
- 2:40delivery
- 2:40or
- 2:40a
- 2:41drive
- 2:41through
- 2:41format.
- 2:42And
- 2:42so
- 2:42the
- 2:42store,
- 2:43store
- 2:43designs
- 2:44and
- 2:44the
- 2:44considerations,
- 2:45the
- 2:45self
- 2:45serve
- 2:46kiosk
- 2:46and,
- 2:47and
- 2:47the
- 2:47formatting
- 2:47for
- 2:48sort
- 2:48of
- 2:48that
- 2:48gig
- 2:49pickup
- 2:50does
- 2:50seem
- 2:51to
- 2:51align
- 2:51with
- 2:52what
- 2:52we're
- 2:52hearing
- 2:52from
- 2:53consumer
- 2:53sentiments
- 2:54as
- 2:54well.
- 2:55So
- 2:56I
- 2:56think
- 2:56at
- 2:56the
- 2:57end
- 2:57of
- 2:57the
- 2:57day,
- 2:57I
- 2:57think
- 2:57we
- 2:58need
- 2:58to
- 2:58see
- 2:58a
- 2:58franchisees
- 2:59embrace
- 2:59this
- 3:00and
- 3:01actually
- 3:01expand
- 3:02the
- 3:02footprint
- 3:03in
- 3:03order
- 3:04to
- 3:04know
- 3:04whether
- 3:04or
- 3:04not
- 3:04it
- 3:05actually
- 3:05moves
- 3:05the
- 3:05needle.
- 3:07I
- 3:07had
- 3:07no
- 3:07idea
- 3:07you
- 3:08guys
- 3:08had
- 3:08a
- 3:08Crave
- 3:08report.
- 3:09I
- 3:09got
- 3:09to
- 3:09get,
- 3:09I
- 3:10got
- 3:10to
- 3:10get.
- 3:10We
- 3:10have
- 3:11that
- 3:11one
- 3:12that
- 3:12sounds
- 3:12right
- 3:13up
- 3:13my
- 3:13alley
- 3:13because
- 3:14first
- 3:14of
- 3:14all,
- 3:14it's
- 3:15like
- 3:15a
- 3:15shot
- 3:15to
- 3:15the
- 3:15heart
- 3:16when
- 3:16you
- 3:16tell
- 3:16me
- 3:16you've
- 3:16never
- 3:16had
- 3:17a
- 3:17Schlotzkis,
- 3:17Joanna.
- 3:18Because
- 3:18like
- 3:19I,
- 3:19I
- 3:19was,
- 3:19I
- 3:19was,
- 3:20I
- 3:20was
- 3:20ride
- 3:20or
- 3:20died
- 3:21with
- 3:21schlotzkis
- 3:21back
- 3:21in
- 3:211999
- 3:22in
- 3:22Tempe,
- 3:23Arizona.
- 3:23I
- 3:23used
- 3:23to
- 3:23go
- 3:23there
- 3:24all
- 3:24the
- 3:24time
- 3:24and
- 3:25I've
- 3:25been
- 3:25sad
- 3:25that
- 3:25I
- 3:26can't
- 3:26get
- 3:26it
- 3:26anymore.
- 3:26That's
- 3:27actually,
- 3:27I
- 3:27actually
- 3:27think
- 3:27it's
- 3:27really
- 3:28good.
- 3:29And
- 3:29so
- 3:30what
- 3:30this
- 3:30makes
- 3:30me
- 3:31think
- 3:31though
- 3:31is
- 3:31I
- 3:31actually,
- 3:32I,
- 3:32I
- 3:32love
- 3:32the
- 3:32moves
- 3:33for
- 3:33you
- 3:33said,
- 3:33I
- 3:33think
- 3:33operation
- 3:34like
- 3:34this
- 3:34is
- 3:34how
- 3:35QSR
- 3:35is
- 3:35moving
- 3:36operationally.
- 3:37But
- 3:38what,
- 3:38when
- 3:38I
- 3:38hear
- 3:39the
- 3:39quote
- 3:39from
- 3:39her
- 3:40and
- 3:41Cassie
- 3:41want
- 3:41to
- 3:41get
- 3:41you
- 3:41in
- 3:42on
- 3:42this.
- 3:42Like
- 3:42this
- 3:43feels
- 3:43like
- 3:43the
- 3:43DeWalt
- 3:44Business
- 3:44School
- 3:45case,
- 3:45only
- 3:45for
- 3:46QSR
- 3:47in
- 3:47terms
- 3:47of
- 3:47like
- 3:47the
- 3:48rebranding
- 3:48of
- 3:49Black
- 3:49and
- 3:49Decker
- 3:49to
- 3:49DeWalt
- 3:50and
- 3:50taking
- 3:50over
- 3:50the
- 3:51industry.
- 3:51I
- 3:51mean,
- 3:51it
- 3:52seems
- 3:52like
- 3:52nothing
- 3:52but
- 3:52upside
- 3:53when,
- 3:53when
- 3:54people
- 3:54are
- 3:54confusing
- 3:54you
- 3:55with,
- 3:55with,
- 3:55with
- 3:56a
- 3:56dry
- 3:56cleaner.
- 3:57Right?
- 3:58Yeah,
- 3:58I
- 3:59mean,
- 3:59I
- 3:59think
- 3:59it's
- 4:00the
- 4:00right
- 4:00move
- 4:00for
- 4:00them
- 4:01and
- 4:01I'm
- 4:01excited
- 4:01to,
- 4:01you
- 4:02know,
- 4:02see
- 4:02how
- 4:02this
- 4:02turns
- 4:03out.
- 4:03But
- 4:03I
- 4:03do
- 4:03think
- 4:03that,
- 4:04you
- 4:04know,
- 4:04store
- 4:05design
- 4:06is
- 4:06a
- 4:06tool
- 4:06for
- 4:06them.
- 4:07It's
- 4:07not
- 4:07necessarily
- 4:08their
- 4:08strategy
- 4:08to
- 4:08win
- 4:09because
- 4:09it's
- 4:09still,
- 4:09you
- 4:10still
- 4:10need
- 4:10someone
- 4:10to
- 4:10wake
- 4:11up
- 4:11and
- 4:11choose
- 4:12to
- 4:12go
- 4:12to
- 4:12Schlotzki's
- 4:13and
- 4:13where
- 4:13they're
- 4:13having
- 4:13this
- 4:14brand
- 4:14image
- 4:14problem.
- 4:15Your
- 4:15store
- 4:15design
- 4:15is
- 4:16not
- 4:16going
- 4:16to
- 4:16change
- 4:16that.
- 4:17So
- 4:17I
- 4:17think
- 4:17there's
- 4:17a
- 4:18little
- 4:18bit
- 4:18of,
- 4:18you
- 4:18know,
- 4:19the
- 4:19jury
- 4:19is
- 4:19out
- 4:19from
- 4:20there
- 4:20and
- 4:20how
- 4:20do
- 4:20they
- 4:20then
- 4:21make
- 4:21sure
- 4:22that
- 4:22everyone
- 4:22is
- 4:23making
- 4:23that
- 4:23choice?
- 4:23Because
- 4:24especially,
- 4:24you
- 4:25know,
- 4:25Joanne
- 4:25is
- 4:25talking
- 4:25about
- 4:26how
- 4:2680
- 4:27something
- 4:27percent
- 4:28are
- 4:28going
- 4:28to
- 4:28be
- 4:29either,
- 4:29you
- 4:30know,
- 4:30delivery
- 4:31orders
- 4:31typically
- 4:32right
- 4:32now
- 4:32or
- 4:33some
- 4:33kind
- 4:33of,
- 4:33you
- 4:33know,
- 4:33doordash
- 4:34of
- 4:34that
- 4:35nature.
- 4:35And
- 4:36so
- 4:36people
- 4:36are
- 4:37not
- 4:37going.
- 4:37They're
- 4:38scrolling
- 4:38through
- 4:39their
- 4:39app.
- 4:39They
- 4:39have
- 4:40to
- 4:40choose
- 4:40you.
- 4:40And
- 4:41if
- 4:41you
- 4:41don't
- 4:41have
- 4:41that
- 4:41brand
- 4:42name
- 4:42recognition,
- 4:43it
- 4:43doesn't
- 4:43matter
- 4:44that
- 4:44you've
- 4:44saved
- 4:44on
- 4:45your
- 4:45operating
- 4:45costs
- 4:45and
- 4:46you've
- 4:46been
- 4:46able
- 4:46to
- 4:46make
- 4:46it
- 4:47a
- 4:47smaller
- 4:47footprint.
- 4:48So
- 4:48the
- 4:48math
- 4:48makes
- 4:49a
- 4:49little
- 4:49bit
- 4:49more
- 4:49sense
- 4:50for
- 4:50franchisees
- 4:51if
- 4:51you're
- 4:51not
- 4:51driving
- 4:52the
- 4:52customers
- 4:52to
- 4:53you.
- 4:53So
- 4:53I
- 4:53think
- 4:53there
- 4:54is
- 4:54another
- 4:54level
- 4:55that
- 4:55they
- 4:55need
- 4:55to
- 4:55make
- 4:55sure
- 4:56that
- 4:56they
- 4:56nail
- 4:56as
- 4:56well
- 4:57to
- 4:57get
- 4:57this.
- 4:58But
- 4:58I
- 4:58think
- 4:58it's
- 4:58the
- 4:58right
- 4:58first
- 4:59move
- 4:59for
- 4:59them
- 4:59because
- 5:00it
- 5:00is
- 5:00making
- 5:00it
- 5:01more
- 5:01attractive.
- 5:02But
- 5:02if
- 5:02they
- 5:02don't
- 5:03have
- 5:03that,
- 5:03you
- 5:03know,
- 5:03know,
- 5:04rebrand
- 5:04hit,
- 5:05I
- 5:05think,
- 5:05you
- 5:06know,
- 5:06is
- 5:06this
- 5:06really
- 5:06going
- 5:06to
- 5:07help?
- 5:08Right?
- 5:08Yeah.
- 5:08There's
- 5:08going
- 5:09to
- 5:09be
- 5:09some
- 5:09customer
- 5:09acquisition
- 5:10costs
- 5:10to
- 5:10get
- 5:10people
- 5:11in
- 5:11the
- 5:11door,
- 5:11you
- 5:12know,
- 5:12regardless
- 5:12of
- 5:13what
- 5:13the.
- 5:13What
- 5:13the
- 5:13physical
- 5:14footprint
- 5:14starts
- 5:15to
- 5:15look
- 5:15like.
- 5:15Yeah,
- 5:15right.
- 5:16All
- 5:16right.
- 5:16Well,
- 5:16I
- 5:16pull
- 5:16in
- 5:17for
- 5:17Schlotzkis.
- 5:17I
- 5:17don't
- 5:18know,
- 5:18but
- 5:18I
- 5:18guess.
- 5:18Joy
- 5:19Cassie,
- 5:19have
- 5:19you
- 5:19been
- 5:19to
- 5:19a
- 5:20Schlotzkis?
- 5:20I
- 5:21also
- 5:21have
- 5:22not,
- 5:22but
- 5:22I
- 5:22feel
- 5:22like
- 5:22I
- 5:22might
- 5:23need
- 5:23to
- 5:23try
- 5:23it
- 5:23next
- 5:23time.
- 5:24I
- 5:24am.
- 5:24I'm
- 5:24somewhere
- 5:25that
- 5:25I
- 5:25can
- 5:25get
- 5:25my
- 5:26hands
- 5:26on.
- 5:26God,
- 5:27it's
- 5:27like,
- 5:27it's
- 5:27like
- 5:27the
- 5:27lowest
- 5:28hanging
- 5:28fruit
- 5:28waiting
- 5:28to
- 5:29be
- 5:29picked
- 5:29up
- 5:29by
- 5:29the
- 5:29Schlotsky's
- 5:30people.