Latest / The Empire of Wealth / This _UGC Creator_ Doesn_t Exist... But Makes Money

Transcript

This _UGC Creator_ Doesn_t Exist... But Makes Money · The Empire of Wealth

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  Speaker 1: These UGC ads look 100% real, but they're actually AI.
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  In today's video, I'm going to show you how to
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  create AI ads just like this with only one tool
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  and my simple workflow. I've tested so many tools out
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  there and I can hands down say that this tool
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  is the simplest process for beginners to get ads that
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  actually convert. Before I show you the tool and the
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  entire workflow, I just want to show you what a
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  user generated content clip actually looks like. All we need
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  to do is come to Facebook ads library. We can
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  Google that. Then we can come to here and click
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  all ads and whatever region we would like. And we
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  can write in shampoo, click search, and this will search
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  all of the top performing ads by impression. in that region,
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  this is a great place to start to understand what
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  user generated content actually is, and also give you some
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  ideas of what we're about to recreate using AI. You
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  can see that this video here is a customer talking
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  about their product, highlighting the product, applying it, and you
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  can see the cuts and you can also hear exactly
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  what they're talking about. Now you might be wondering, is
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  UGC really necessary? And the answer is yes. I probably
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  spent over $ 100 million across all of my brands, across
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  the user generated content format, and it's undoubtedly still our
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  highest performing type of ad. But here's the problem, you
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  need to contact the UGC creator, you need to send
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  them a product, you need to write them a brief,
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  then you need to actually wait for them to create
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  the files, edit the files, then you upload them, and
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  this just takes absolute weeks. which just really isn't good
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  for a beginner brand that's just trying to validate their product.
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  But luckily, there's a better way. We could use a
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  tool like this, ArcAds. Now, full disclosure, when I was
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  creating my AI mentorship, ArcAds did come on as a sponsor.
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  But that's only because I really do believe that they
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  are the simplest tool for beginners to get started with
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  AI UGC content. How do we create our first video? Now,
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  the first step here is we're going to create our
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  UGC character that we're going to turn into a video.
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  To do this, I've created this simple problem. 26 year
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  old woman with voluminous dark hair past her shoulders, natural
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  skin and warm overhead lighting. Make sure that this is
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  on four, so I get four variations and I'm going
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  to submit this. I'm gonna generate the images. And just
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  like that, we have four images that we can now animate.
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  You can see it's quite a natural photo. You can
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  click through these and just find the most realistic. Her
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  skin was a little bit airbrushed there. That's just way
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  too cinematic. But this image is looking pretty good. Now
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  what we need to do is we need to give
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  her a product. So we need to come into here
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  and go back into see more. And we're going to
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  go into Nano Banana Pro. Click here. Now what we
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  want to do is click here and upload a high
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  resolution photo of our product that we want to insert.
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  The other thing that we want to do is we
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  just want to download this image as well and upload
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  that as well. Now, before I go any further, if
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  this has been really overwhelming for you, I've actually created
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  a complete word document with every single prompt that I
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  have here and every single button that you actually need
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  to click. All you need to do is DM me
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  on Instagram, DM me arc, and we'll send over that
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  PDF or the word document. And then we're just going
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  to use this prompt, which is have her hold the
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  sticky shampoo bottle in her right hand, relaxed pose, and
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  I'm just going to create three of those images. We
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  always want to create three or four images just in
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  case some of them hallucinate. Now, one big tip here
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  is using an image with white background, like this one
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  that I just uploaded, will allow AI to really hone
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  in on what your product actually looks like and make
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  a far better result. And you can see here, it's
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  added the product, Kept the label intact and click here
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  and just find the most natural looking photo check for
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  any hallucinations This one looks pretty good. Now. We want
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  to download this image and then we want to Delete
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  these then we're going to click upload Upload that new
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  image that we created now the next step is to
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  change the location where this model actually is because we're
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  going to want a variety of shots and We might
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  want to say if we're selling something that the person
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  needs to be outside, but also inside. We can change
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  the background and we can animate those to give it
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  a bit of a serious look. So to do this,
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  we need to upload the photo that we just created,
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  delete the other ones, and we're going to use this prompt.
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  Then we're going to paste the prompt in, switch the
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  background to a bedroom mirror with soft diffuse lighting. She
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  can be in a different pose. Now, obviously you can
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  put this in any scene that suits your product, Going
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  to make sure I create floor this time. Generate image.
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  And now you can see it's the same bottle with
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  the same product in a different location that we can use.
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  Now the next step is turning this into a video.
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  I actually like my first image. So I'm going to
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  use that. So to turn this into a video, all
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  we need to do is click video here. And then
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  we want to make sure we come down here and
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  select VO3. or cling 3.0. These are the best models
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  at the moment, but it's constantly changing. Make sure vertical
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  and 180P resolution. Now, what we want to do is
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  we want to paste this prompt, the woman holding the
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  shampoo bottle, looking confident, maintain natural skin, iPhone quality, gentle,
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  natural movement. Now it's important that we want to also
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  add the script. This step, believe it or not, is
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  one of the most important steps in the process. Because
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  without a really compelling hook, without us actually talking about
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  the features and benefits of our product, without us changing
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  the avatars, which by the way is very easy in AI,
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  you can just change out the model, you can make
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  it a guy, you can make it a girl. This
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  process is so important because it finds different pockets of
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  audiences on Facebook and you might find that your product
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  just absolutely converts with one type of audience and doesn't
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  with another type of audience. So think about the pain
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  points that your product solves, write them all down And
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  then we're going to use a simple LLM process to
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  get some user generated scripts. To do this, you go
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  into any LLM. I prefer Chord because it's the best
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  at writing. So to create these scripts, we're just going
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  to make sure there's eight seconds each. We're going to
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  write five UGC videos. And unfortunately, because I'm not selling
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  this product, I'm just going to use a competitor's product here.
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  And I'm going to paste this. You should definitely use
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  your own product URL here. If you can get put
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  all the green shot, your reviews, give it even customer
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  emails in your customer service, and just paste all of
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  this in here to give it as much context as possible. Now,
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  while I'm on the legal element of this video, you
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  need to understand I'm not a lawyer. You need to
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  get legal advice if you think that you're doing something wrong.
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  And this is a completely new emerging field. AI is
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  constantly changing. So firstly, contact a lawyer if you're worried
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  or use AI to actually give you a brief overview
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  of how all of this stuff works. If you're creating
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  a video of a doctor, a fake UGC doctor and saying,
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  in my medical opinion, you need to use this product
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  because I've had this experience. That is a huge red flag,
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  which is obvious, but there is probably some less obvious
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  things that you need to go away and do research on.
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  So now all we need to do is click video
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  and we enter this prop here. Now, what we want
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  to do here is paste this in here with a voice,
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  describe that the accent, and then we can submit this,
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  generate video. And now you can see we've got our
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  AI influencer talking about our product. Sold me. They give
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  you six months to try it with a money back guarantee.
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  Six months. So I can just download that. Now I've
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  got a few other options. There's something we really don't
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  like in the video. We can click remix here and
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  we can come back to this prompt and adjust anything.
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  Let's say the skin wasn't good. We could change this.
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  Let's say the accent didn't come out. We can change
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  this and then we can go again. Alternatively, we can
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  come into here. We can even extend the video. We
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  could add some more script to it. Or we can
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  upscale the video to make sure that it's high quality.
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  And we can click here and generate upscale so we
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  can download a high res version of the video. Now,
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  one thing to note is one video is generally not
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  enough to run as a Facebook ads. The way that
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  I love to use things like arc ads is using
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  it as a modular system. You see videos like this
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  is actually a compilation video with multiple user generated content
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  pieces stitched together to communicate different values and target different avatars.
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  You could even mix in real footage if you have
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  it to make sure that people aren't thinking that the
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  ad is completely AI. That being said, we can continue
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  to use arc ads to create multiple scenes and locations
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  with this exact same model so we can get a
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  complete video. Sorry, multiple scenes. All we need to do
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  is store a two pro and we can get rid
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  of this old prompt. We can add our original model,
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  the photo that we used before, and we just need
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  to describe multiple videos here. Now, if you're new to
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  user generated content, you might be a little bit confused
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  what type of scene you can add. What we can
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  do is we can come back to our LLN and say,
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  I have a UGC video being created from the attached image.
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  What a multiple B roll and a roll shots I
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  could use. using the same model, describe the scene. Then
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  all I need to do is paste the image that
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  I'm using. And this should give me plenty of clips
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  that I know that I can use in my master video,
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  combining all of the clips together. So this has got
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  some great ideas, pumping the shampoo before and after moments,
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  holding the bottle up next to the face, talking to
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  the camera, brushing hair and showing fullness. All of these
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  can be put together. So I can paste this, Woman
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  in shower close up of her hair. The shampoo bottle
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  visible on the shelf besides her. Natural lighting. I can
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  create those. I can paste this other script. Just write
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  no audio. Natural sound effects. I can paste that. That
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  one's probably going to be quite similar to my other
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  one but it can be useful for b-roll. Then I'm
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  just going to get a close-up shot of the shampoo
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  getting pumped. I'm going to submit that. Now you can
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  see here this has created this model here and you
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  can see that it's actually used the wrong shampoo. I
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  should have probably not used the Sora 2 Pro model
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  and should have used either VO or Kling. But let's
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  see if we can troubleshoot this. Truthfully, all AI tools
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  at the moment is always going to have some level
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  of hallucination and some problems. You just need to be
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  patient with it. Remember, this is still way quicker than
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  you having to wait for creatives to come across. And
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  all we need to do to probably fix this one
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  is to come into Renix, click Confirm, And we can
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  just introduce our product again to this and I can
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  click submit, generate video. And then I'm also going to
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  just try this. I'm going to introduce the product again.
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  I'm going to change the model to VO3 and I'm
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  going to try to add reference image. And I'm going
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  to paste that same prompt again. By using the VO3 model,
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  I'm going to be able to upload two reference images.
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  this is starting to create videos that look pretty realistic
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  about her applying it. All we would need to do
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  is download this video and then you could drag these
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  videos into something like CapCut then export the video and
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  then you can upload it to Facebook ads. Now if
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  you struggle with any of those steps and some of
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  your videos are coming out weird, let's say for example
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  she's got an extra finger, all you would need to
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  do is you can either screenshot the issue or you
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  could just come to the LLM at any step of
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  the way and say hey, can you improve my prompt
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  because she has too many fingers. Then you just need
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  to paste the prompt and what it will do is
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  it will rewrite this prompt and it will actually call
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  out the exact issue that you've got and it will
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  tell it to make sure that she only has five
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  fingers each. This includes things like unrealistic skin, unrealistic light
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  or even your product not looking exactly perfect let's say
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  for example it's making your product way too big you
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  could tell quad this and it will change the prob
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  to get the exact size that you want now another
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  thing to remember is that this ai process is getting
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  better and better every single day however there is still
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  limitations across all tools The main limitation that you're gonna
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  come up against is if your product is very, very
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  unique in terms of the physics of the product. Let's
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  say you have a unique board game that spins really
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  weird and it's never been seen in the world. There's
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  just not that much training data or understanding from the
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  actual AI itself so that it can predict how that's
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  going to move. What AI is really good at is
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  something like supplements, something like hair products, something where you're
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  pretty much just showing the camera and the movement is
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  very predictable. Even things like software or iPhone apps works
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  perfectly for this type of content. That being said, I
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  highly suggest that you just go in and you start
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  creating a bit of content and testing it out because
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  learning this process is going to be very, very important.
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  If you want to learn more about this process, go
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  check out this full AI video that I created, building
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  a store, launching it, getting sales. You'll learn a ton.