227: This company is building the IKEA of India
Beautiful things shouldn’t cost the world.
India exports - $13B in home decor annually, expected to cross - $21B by 2030.
Factories everywhere. But almost no global consumer brands built from here.
In this episode of Z47 Moments, Sudipto Sannigrahi sits down with Abhik Ghosh, Co-founder & CEO of Trampoline (ex-Amazon, Wayfair), to unpack how they’re building an India-to-world home decor brand, starting factory-first.
Abhik breaks down:
Why they chose B2B before B2C and how it creates predictability
How trust with factories and sofa changed payment terms from advances to credit
How they…
The skinny
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