EP317 Stop Guessing: How to Know Exactly What Your Buyer Wants

Profit With A Plan · Sep 2, 2025 · 34m · transcript

🎙 Episode Title

Stop Guessing: How to Know Exactly What Your Buyer Wants

Released: September 2, 2025

GUEST: Andy Halko, founder of Insivia & Author of The Buyer Centric Operating System

HOST: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit®

🎯 Episode Summary

You may think you're customer-focused—but if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior.

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