Latest / Earn Your Leisure / EYL #257 Rich Paul & Junior Bridgeman On $600 Million Business Blueprint, World's Top Sports Agency & LeBron
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- 1:54Speaker 8: Because marketing is not endorsements. Marketing is storytelling. Smith's are
- 2:00Speaker 8: endorsements marketing. The best marketing companies in the world. They
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- 2:17Speaker 6: Right, all right, So I want to start with mister Bridgeman.
- 2:23Speaker 6: I want to so it's crazy because when we first
- 2:26Speaker 6: started earning a Lisia, I told your story and I
- 2:31Speaker 6: want to retell it.
- 2:32Speaker 3: Correct me if I'm wrong.
- 2:35Speaker 6: You played in the NBA years ago, right, and you
- 2:39Speaker 6: never made like maximum amount of money a couple hundred
- 2:42Speaker 6: thousand dollars. But during the off seasons of your career
- 2:48Speaker 6: you worked in a Wendy's.
- 2:51Speaker 3: People might have thought.
- 2:52Speaker 6: That it's kind of odd that an NBA player is
- 2:54Speaker 6: working in Wendy's, but you were working in Wendy's to
- 2:57Speaker 6: learn the business. After you were done playing, you purchased
- 3:01Speaker 6: a Wendy's franchise and you grew into the largest franchise,
- 3:06Speaker 6: the owner of Wendy's and Chili's in the world, I believe, right, he.
- 3:14Speaker 3: Said, yes, keep going, keep going.
- 3:19Speaker 6: And a massive fortune of over six hundred million dollars
- 3:23Speaker 6: in the process, and then sold this portfolio of fast
- 3:27Speaker 6: food franchises and purchased the Coca Cola bottling distribution centers
- 3:34Speaker 6: for Canada, right, and then also purchased Ebony magazine and
- 3:41Speaker 6: just the whole thing. So it's a very interesting story
- 3:45Speaker 6: and something that we covered.
- 3:47Speaker 3: So did I do it justice? You did it?
- 3:50Speaker 9: Yeah? Okay.
- 3:53Speaker 3: He's also the King of Louisville.
- 3:55Speaker 4: His real estate portfolio is incredible.
- 3:57Speaker 3: What else do we make, Proud father.
- 4:01Speaker 9: I didn't quite get the question of what you said.
- 4:03Speaker 3: I'll say, did we miss anything?
- 4:05Speaker 9: Oh? No, That pretty much sums it up. The only
- 4:12Speaker 9: thing that I got to get out there, sit next
- 4:14Speaker 9: to this gentleman right here who handles all of these
- 4:17Speaker 9: players making They make a little bit of money nowadays,
- 4:22Speaker 9: But when I came into the league, the total salary
- 4:26Speaker 9: for twelve ball players and three coaches. Total salary for
- 4:32Speaker 9: fifteen people when I came into the NBA was one
- 4:35Speaker 9: point eight million dollars. So you divide that up. And
- 4:42Speaker 9: when I left the league, I made the most money
- 4:46Speaker 9: that I made my last year, and that was three
- 4:48Speaker 9: hundred and fifty thousand dollars. And that's a lot of money,
- 4:53Speaker 9: there's no question about that. But when you talk about
- 4:57Speaker 9: taxes and family that needs money and all of that,
- 5:02Speaker 9: I left the league knowing that I would have to
- 5:04Speaker 9: have a job doing something else, and I worked, as
- 5:07Speaker 9: you mentioned, winnings, but I also worked for an insurance company,
- 5:11Speaker 9: and I worked at Howard Johnson's in the off season.
- 5:14Speaker 9: I actually went back to law school for four summers,
- 5:18Speaker 9: and you can't get a law degree in four summers,
- 5:20Speaker 9: so don't try that. But just trying to figure out
- 5:23Speaker 9: what I wanted to do. And the only reason I
- 5:25Speaker 9: stayed with Wendy's was I figured I'd hire somebody to
- 5:30Speaker 9: run it and they could make money for me while
- 5:32Speaker 9: I figured out what I was going to do in
- 5:34Speaker 9: life after basketball. And I got offered from the Milwaukee
- 5:39Speaker 9: Bucks to be an assistant general manager making fifty thousand
- 5:43Speaker 9: dollars a year. But as attractive as that might have
- 5:47Speaker 9: been at that time, I wanted to see what I
- 5:49Speaker 9: could do myself. I wanted to see what I could
- 5:54Speaker 9: could grow. I didn't want to have somebody telling me
- 5:57Speaker 9: I need to be at work at eight thirty and
- 5:58Speaker 9: I couldn't get off until five o'clock. And so that's
- 6:01Speaker 9: why I got involved with Wendy's. I figured food. People
- 6:05Speaker 9: always need to eat. So we'll see what that, how
- 6:08Speaker 9: that develops, how that goes?
- 6:10Speaker 3: Oh, let me just follow up.
- 6:11Speaker 6: So how were you able to scale that Wendy's business
- 6:16Speaker 6: to become the number one franchise owner in the world.
- 6:22Speaker 9: Well, Uh, we started off like most companies at that time.
- 6:27Speaker 9: If you're black and you're gonna get involved they're going
- 6:30Speaker 9: to put you in the black area of town. And
- 6:33Speaker 9: so it was no different. We started in Milwaukee because
- 6:36Speaker 9: I'd spent all those those years there with five stores
- 6:40Speaker 9: in the in the inner city of Milwaukee, and they
- 6:43Speaker 9: were not very good restaurants. But I figured if he
- 6:48Speaker 9: worked at it, you could turn things around. And I'll
- 6:50Speaker 9: tell you, the average volume of those five restaurants was
- 6:55Speaker 9: only six hundred thousand dollars a year, and you're not
- 6:57Speaker 9: making any money at that volume today those restaurants and
- 7:01Speaker 9: my son runs them, so we still have a lot
- 7:03Speaker 9: of them, but they do over two million dollars in sales.
- 7:06Speaker 9: And how do you do that by getting involved with
- 7:10Speaker 9: the people and letting people know that you care about them? Now,
- 7:14Speaker 9: how do you do that? Back at that time in Milwaukee,
- 7:18Speaker 9: if you got stopped for any traffic violation, they took
- 7:22Speaker 9: you to jail. It was a crazy law that I'm
- 7:26Speaker 9: glad they've changed. But where was all of our people
- 7:29Speaker 9: that they were in jail? So we were bailing people
- 7:32Speaker 9: out every day. And I could take you through other
- 7:34Speaker 9: things that we did to help show people that we
- 7:37Speaker 9: cared about them. And once they realized that we cared
- 7:40Speaker 9: about them, then they cared about the business, and they
- 7:42Speaker 9: cared about us, and we grew. And as we grew
- 7:46Speaker 9: and added more stores, we were able to promote people
- 7:50Speaker 9: from a general manager to a district manager to an
- 7:54Speaker 9: area operations person. And after a while we had a
- 7:56Speaker 9: whole lot of people making over one hundred thousand dollars
- 7:59Speaker 9: a year. And you would say, you know, how did
- 8:02Speaker 9: that happen? And it was in what I would call
- 8:06Speaker 9: a real American dream. You could come go to work,
- 8:09Speaker 9: if you had just natural common sense and you were
- 8:13Speaker 9: willing to work hard, you could make a good living
- 8:15Speaker 9: for yourself. And we had people that went on from
- 8:18Speaker 9: there and became franchised Z's on their own. So turn around,
- 8:24Speaker 9: and it was a matter of helping people. And then
- 8:26Speaker 9: one day I looked up and we had two hundred
- 8:28Speaker 9: and seventy five Windy's restaurants. And then I turned around
- 8:31Speaker 9: and we had one hundred and twenty five Chili's restaurants,
- 8:34Speaker 9: and then we had five hundred restaurants. You know, in
- 8:37Speaker 9: twenty five thousand people working for us, So.
- 8:41Speaker 3: Skilling looks likely.
- 8:43Speaker 4: My brother Rich first, congratulations Clutch Sports.
- 8:47Speaker 3: Ten years in business. It's interested.
- 8:49Speaker 4: I'm listening to junior speak, and he was thinking and
- 8:52Speaker 4: he had to get a job after the season was over.
- 8:55Speaker 4: And your job is to make sure that the guys
- 8:57Speaker 4: are doing stuff that are productive outside of basketball when
- 9:00Speaker 4: their seasons are over out in addition to their contracts.
- 9:04Speaker 4: But I want to congratulate you. I want to run
- 9:06Speaker 4: up some numbers, all right. Anthony Davis a client three
- 9:10Speaker 4: years one hundred and eighty six million, Dramond Green four
- 9:13Speaker 4: years one hundred million, Fred Van Fleet three years one
- 9:16Speaker 4: hundred and twenty eight million, Jeremy Grant five years one
- 9:19Speaker 4: hundred and sixty million, de Jontay Murray four years one
- 9:22Speaker 4: hundred and twenty million, all and Jalen Hurts five years
- 9:28Speaker 4: two hundred and fifty five million.
- 9:30Speaker 3: My brother, you've had a great summer.
- 9:35Speaker 9: Ken Kenny, come back and represent me.
- 9:39Speaker 3: Will negotiate it.
- 9:41Speaker 4: You've had an amazing summer, two billion dollars in contracts.
- 9:45Speaker 6: But I know it's makes some noise for that two
- 9:47Speaker 6: billion dollars in contracts. Number one agent, sports agency owned
- 9:54Speaker 6: by black Man.
- 9:55Speaker 4: Owned by black Man. That's a fact. But it's bigger
- 9:58Speaker 4: than money. With you, it's more about the education. I
- 10:00Speaker 4: want you to talk about that because we can see
- 10:03Speaker 4: what happens if you're doing something outside of the field.
- 10:06Speaker 2: Yeah.
- 10:07Speaker 8: First, I want to start off by saying I really
- 10:09Speaker 8: appreciate this room.
- 10:12Speaker 2: It's a really beautiful room.
- 10:13Speaker 8: So thank you guys for showing up and wanting to
- 10:16Speaker 8: hear us talk.
- 10:20Speaker 2: Yeah.
- 10:20Speaker 8: I think I had a great summer. You know, there
- 10:25Speaker 8: was some in there. Quinn Williams, you know, sign one
- 10:27Speaker 8: hundred million dollars deal. But I said this, and I'll
- 10:31Speaker 8: say it again, and this how life come around full circle, ironically.
- 10:36Speaker 8: Out of all those numbers you name, the most important
- 10:40Speaker 8: deal I did this summer was for a kid named
- 10:42Speaker 8: Chris Livingston, and he was the last pick in the
- 10:45Speaker 8: draft this year.
- 10:46Speaker 2: He was the fifty eighth pick in the draft to
- 10:48Speaker 2: the Milwaukee Bucks.
- 10:51Speaker 8: And the reason why I felt that that was the
- 10:53Speaker 8: most important is because I think people underestimate how important
- 10:58Speaker 8: it is to just have a start at something.
- 11:02Speaker 2: People really underestimate that.
- 11:04Speaker 8: And so for me to be able to give this
- 11:08Speaker 8: kid an opportunity, for him to have guaranteed money to
- 11:13Speaker 8: where he don't have to scratch and claw and he
- 11:16Speaker 8: can kind of take some time to develop as a ballplayer,
- 11:22Speaker 8: and for me to make this deal with the Milwaukee Bucks,
- 11:26Speaker 8: understanding who they were as an organization. It wasn't about
- 11:30Speaker 8: the money for me. It was about growth opportunity for him,
- 11:35Speaker 8: and so I placed him there. I picked up the
- 11:39Speaker 8: phone and called teams thirty seven, thirty eight, thirty nine
- 11:42Speaker 8: forty and tell them don't draft them, Please don't draft them,
- 11:47Speaker 8: because I had a better situation for him. And Yeah,
- 11:51Speaker 8: although these guys are making the money they're making, it
- 11:55Speaker 8: don't matter if your habits aren't great. Right, he's made,
- 12:03Speaker 8: that's real. Like mister Bridgeman made what he made, but
- 12:08Speaker 8: it didn't matter as our relative, because his mindset was
- 12:12Speaker 8: I'm going to continue to.
- 12:13Speaker 2: Do more despite where I land.
- 12:16Speaker 8: Oftentimes, as you make more, you become more complacent and
- 12:21Speaker 8: your approach to things right and the way you think,
- 12:24Speaker 8: your mindset.
- 12:25Speaker 2: And I always try to get guys to understand that.
- 12:30Speaker 8: It's important to continue to have drive, it's important to
- 12:33Speaker 8: continue to have a positive mindset, positive energy while doing
- 12:37Speaker 8: well right.
- 12:39Speaker 2: And so that's just where I sit in the business.
- 12:42Speaker 2: I've been blessed, you know, and as much as it
- 12:46Speaker 2: as much as it's been about me, you.
- 12:49Speaker 8: Know, I started with me and a young lady, her
- 12:52Speaker 8: new York apartment was my New York office and my
- 12:55Speaker 8: house was my Cleveland office.
- 12:57Speaker 2: And now we.
- 12:57Speaker 8: Employ eighty five people and we've got three different offers
- 13:00Speaker 8: is around the states, around the country.
- 13:03Speaker 2: So that's important to me, you know.
- 13:05Speaker 8: But it's been a long road, but at the same
- 13:10Speaker 8: time a blessed road now.
- 13:12Speaker 2: And you know, when I walk around I see people.
- 13:16Speaker 8: What's important to me is to just trying to give
- 13:18Speaker 8: somebody a minute of my time.
- 13:20Speaker 2: Could you never know what that does for their day?
- 13:23Speaker 2: And so.
- 13:24Speaker 8: That's my mindset as I as I continue to walk
- 13:29Speaker 8: this journey.
- 13:30Speaker 6: So Rich, I want to just ask you a question
- 13:34Speaker 6: you are very intentional about. You're not an agent, right,
- 13:38Speaker 6: You're a CEO of a company, Clutch Sports.
- 13:41Speaker 8: You change my title, by the way, what's your title?
- 13:44Speaker 8: I'm the Chief Client Services Officer in addition to being
- 13:49Speaker 8: the CEO, because ultimately I'm in the client service business.
- 13:52Speaker 2: My life is basically theirs.
- 13:54Speaker 8: So the foundation of my business is in client services.
- 13:57Speaker 8: So although I'm the CEO, my time doesn't mean I
- 14:01Speaker 8: can't carry the gym shoes or I can't go pick
- 14:04Speaker 8: up something to eat for a client.
- 14:08Speaker 10: They don't I don't have any pride you know, you
- 14:15Speaker 10: know what my title is. You know what my title is.
- 14:19Speaker 10: I don't CVO.
- 14:22Speaker 6: Chief vive officer because we got to curate vibes at
- 14:25Speaker 6: all times. So well, I appreciate that that's important.
- 14:29Speaker 3: It's very important.
- 14:31Speaker 6: So I want to talk about what's your mindset in
- 14:36Speaker 6: branding yourself like that. I'm looking at the merch that
- 14:39Speaker 6: you have Clutch. You're you're not a regular agent. You've
- 14:43Speaker 6: looked at yourself as a business owner with different verticals,
- 14:48Speaker 6: and I don't think any other agent has really done that.
- 14:51Speaker 3: So what was your thought process?
- 14:53Speaker 6: And that's a valuable lesson for anybody that's in business
- 14:55Speaker 6: to like not pigeonholes yourself and the one thing and
- 14:58Speaker 6: always think bigger.
- 15:00Speaker 8: Well, my initial thought process was to not make it
- 15:04Speaker 8: about me, right, So when I was naming the company,
- 15:07Speaker 8: I wanted to name it something that could actually grow legs.
- 15:10Speaker 8: If I name it Rich Paul Sports, now you know
- 15:15Speaker 8: there's a ceiling there. But by naming it Clutch, I
- 15:18Speaker 8: can diversify my portfolio.
- 15:21Speaker 3: Right.
- 15:21Speaker 8: All I had to do is really build a brand
- 15:24Speaker 8: and build that awareness. Today it has a global awareness.
- 15:27Speaker 8: So I'm continuing to create verticals.
- 15:30Speaker 2: So as you see what I wear today.
- 15:32Speaker 8: This is Clutch, the Pale brand, and I partner with
- 15:35Speaker 8: New Balance basically because I felt like they were the
- 15:38Speaker 8: best partner for me going forward where they would be
- 15:41Speaker 8: the most growth opportunity, and my mindset behind doing this as.
- 15:45Speaker 2: Much as it was I was a kid.
- 15:47Speaker 8: I loved sports, I love fashion, and that's something I
- 15:50Speaker 8: always wanted to do. I also understood how hard it
- 15:53Speaker 8: was for somebody that looks like me to get an
- 15:55Speaker 8: opportunity at the major brands that we excessively spend our
- 16:01Speaker 8: dollars from a disposable income perspective, But there's no reciprocity.
- 16:05Speaker 2: None of these people in here can really.
- 16:08Speaker 8: Actually get a job at the competitors, right at a Nike,
- 16:14Speaker 8: at Adidas. And when I say that, I'm saying there
- 16:20Speaker 8: may be a few, but there's no pathway. There's a
- 16:23Speaker 8: ton of designers in here, there's a ton of marketing
- 16:26Speaker 8: curators in here. There's a ton of creative, innovative people
- 16:30Speaker 8: in here, and I'm sure they got a closet full
- 16:33Speaker 8: of I don't know how many different brands. But where's
- 16:37Speaker 8: the reciprocity? As it pertains to come back to our neighborhoods,
- 16:41Speaker 8: and our communities. And so I want to build a
- 16:43Speaker 8: company in which as you go out and support this brand,
- 16:47Speaker 8: just understand that it's being built to support your kids
- 16:51Speaker 8: and your kids' kids down the road.
- 16:53Speaker 2: That's my vision and.
- 16:55Speaker 8: If I'm able to do that, that's the real way
- 16:59Speaker 8: for me paying they forward.
- 17:02Speaker 4: Mister Richmond, this is this saying that wealth is quiet.
- 17:07Speaker 4: And when we talk about wealth inside of NBA players,
- 17:11Speaker 4: most people think Jordan, they think Shack, they think Lebron,
- 17:15Speaker 4: but they never think of you inside of that wealth conversation.
- 17:18Speaker 3: When it comes to NBA players, what do you.
- 17:20Speaker 4: Say about being laser focused on the goal of helping
- 17:24Speaker 4: people add in value and having money.
- 17:27Speaker 3: As the byproduct. It is the byproduct of the value add.
- 17:31Speaker 9: Well, you know one thing I would say, which you
- 17:34Speaker 9: know growing up in the Baptist Church and any sing
- 17:36Speaker 9: a song that if you if you don't help someone
- 17:40Speaker 9: along the way, then your living is in vain and
- 17:44Speaker 9: and that's really what it's all about. You know some people, Well,
- 17:48Speaker 9: the first thing I would say is, you know, I
- 17:50Speaker 9: speaking for myself, I don't believe I'm any smarter than
- 17:53Speaker 9: anybody in the room like that, And and probably have
- 17:57Speaker 9: said earlier by Robert Smith and Steve Ve. You know,
- 18:01Speaker 9: you you probably a lot of the people in the
- 18:04Speaker 9: room are much farther ahead than where I was at
- 18:08Speaker 9: your age. And I had to go learn a lot
- 18:11Speaker 9: of things. I mean, I remember I got a restaurant.
- 18:17Speaker 9: I didn't know what a P and L was. I
- 18:20Speaker 9: had never had to worry about a P and L.
- 18:23Speaker 9: So I had this accountant that I had had for
- 18:25Speaker 9: all these years. Well, I spent a lot of time
- 18:27Speaker 9: in his office, asking question after question after question, learning
- 18:33Speaker 9: about what makes up a P and L. WHI sammorization
- 18:37Speaker 9: was appreciation. I did the same thing with the attorney.
- 18:39Speaker 9: You know, I had paid him all these years when
- 18:41Speaker 9: I was playing, just trying to get the knowledge. And
- 18:46Speaker 9: then once I got to a certain point, I thought
- 18:50Speaker 9: back to that time when it you know, I said, well,
- 18:53Speaker 9: if you're not helping anybody, what are you really doing?
- 18:56Speaker 9: And I think a lot of us don't we look
- 19:00Speaker 9: at what we can acquire now, what business we'd like
- 19:05Speaker 9: to have now. We don't think generationally. And I think
- 19:09Speaker 9: as for a lot of us in the Chinese saying
- 19:12Speaker 9: is they plan for one hundred years. And I think
- 19:15Speaker 9: if we do that, we'd be more willing to help
- 19:18Speaker 9: people because we'd be focusing on our kids and their
- 19:21Speaker 9: kids and trying to set people up to be successful
- 19:24Speaker 9: down the line. And we were talking about the athletes
- 19:27Speaker 9: and a kind of money that they make, and I'm
- 19:31Speaker 9: proud that they make and happy that he's able to
- 19:33Speaker 9: get the contracts for them. But I think you can
- 19:36Speaker 9: kind of lose focus and think that I'm in this
- 19:39Speaker 9: level up here, and you really aren't, because once they
- 19:43Speaker 9: stopped playing, that income stops. And if you can have
- 19:47Speaker 9: the money, what I call wealth is what Robert Smith
- 19:50Speaker 9: was talking about. Where he is where it can go
- 19:53Speaker 9: for generation and generation generation, that should be what the
- 19:57Speaker 9: goal and the plan is eventually, you know, not to
- 20:00Speaker 9: have two rolls or rices in the driveway something like that.
- 20:04Speaker 4: Rich gonna ask a follow up to that, Yeah, because
- 20:07Speaker 4: that's what we're talking about.
- 20:08Speaker 3: That education process.
- 20:09Speaker 4: When you're taking on a client, how important is that
- 20:12Speaker 4: they're thinking about life after the career before you involved
- 20:16Speaker 4: them and signed them to clutch.
- 20:19Speaker 2: It's very important.
- 20:22Speaker 8: And I'm telling you, man, athletes they live a tough life.
- 20:26Speaker 8: It looks great, but when you think about all they
- 20:32Speaker 8: endure and to pull down you know, I always tell
- 20:37Speaker 8: my family. Let me be your back line of defense.
- 20:42Speaker 8: You know, don't allow yourself to think that what's mine
- 20:46Speaker 8: is yours. But if I'm your back line of defense,
- 20:50Speaker 8: then you know, we can really stay afloat. For athletes,
- 20:54Speaker 8: we all have survivor's remorse, right, we all have that
- 20:58Speaker 8: feeling that we feel oddly gain it. And like mister
- 21:03Speaker 8: Bridgman said, I got guys twenty two making two hundred
- 21:06Speaker 8: million dollars over the next four or five years. I
- 21:09Speaker 8: got several of those guys right, and by the word,
- 21:15Speaker 8: But the reality of it is, I'm constantly telling them
- 21:19Speaker 8: that's not a lot of money based upon where you're starting,
- 21:23Speaker 8: because you're starting from zero, right, So how do we
- 21:26Speaker 8: understand how to compound that? Because they're done at thirty three,
- 21:32Speaker 8: everyone's not going to be played to they're forty. They're
- 21:35Speaker 8: done there when they're thirty three. That money's taxed. You know,
- 21:38Speaker 8: they're paying a fifty five fifty one percent tax. Not
- 21:43Speaker 8: to mention genes today, the ones they want that they're
- 21:47Speaker 8: buying in excess, which they probably don't really need. That
- 21:50Speaker 8: costs two grand. It's not the same his genes cost
- 21:53Speaker 8: twenty five dollars. It's a difference, and so it's all relative.
- 21:58Speaker 8: No athlete can afford a fig private all the time.
- 22:01Speaker 8: Yet we see so many athletes on the Instagram flying private.
- 22:05Speaker 8: I fly Delta. I cannot afford to fly private, and
- 22:09Speaker 8: that's okay with me, you know what, and I'll fly
- 22:12Speaker 8: I'll sit in the comfort plus as well. Comfort plus, yeah,
- 22:17Speaker 8: because I'm just trying to get where I'm trying to
- 22:19Speaker 8: go to make the money. I'm not trying to spend
- 22:22Speaker 8: the money, you know, I'm trying to get there, you know.
- 22:28Speaker 8: And the times I do fly private, you will never
- 22:31Speaker 8: sit on Instagram because it's not for show. And so
- 22:34Speaker 8: I think that again, it's just this mentality. You have
- 22:38Speaker 8: to value infrastructure in any business. In anything, whether it's
- 22:43Speaker 8: a family infrastructure, whether it's a business infrastructure, you have
- 22:47Speaker 8: to have that.
- 22:47Speaker 2: You can't scale without the infrastructure.
- 22:49Speaker 8: But again, growing up, all we know is how to
- 22:53Speaker 8: compete amongst once one another. We don't see He's been
- 22:57Speaker 8: around a long time. These guys have come in and
- 23:01Speaker 8: out the league. They don't aspire to be him, right,
- 23:05Speaker 8: but they want to be.
- 23:07Speaker 2: The Rappers, etc.
- 23:09Speaker 8: Because they want to do things in excess. He's got
- 23:12Speaker 8: an unbelievable portfolio. Imagine if we had our own fund
- 23:16Speaker 8: that we allow him to oversee as well as someone
- 23:20Speaker 8: from Blackstone or someone from Apollo or someone from Aris,
- 23:25Speaker 8: and then we compounded just twenty percent of that income.
- 23:30Speaker 2: I don't need to hold tree. In the circles I.
- 23:33Speaker 8: Run in, they're much more wealthy than I am.
- 23:37Speaker 2: But I tell them I just want a little pieces
- 23:40Speaker 2: of bark.
- 23:41Speaker 8: I don't need to hold, you know, I don't need
- 23:43Speaker 8: I just want to get in the backseat. Right, I'm
- 23:44Speaker 8: gonna shut up. I'm gonna sit back here. You ain't
- 23:46Speaker 8: even notice I'm here. That's how I look at myself.
- 23:49Speaker 8: And I really believe that, and so I just try
- 23:52Speaker 8: to get my guys to understand that because we come
- 23:55Speaker 8: from an environment to where we only want to conquer.
- 23:59Speaker 8: We want to conquer. That's why we're killing each other.
- 24:01Speaker 8: We want to conquer. There can only be one king,
- 24:04Speaker 8: which allows you not to collaborate. If you don't collaborate,
- 24:09Speaker 8: then that means we're not communicating. If we're not communicating,
- 24:13Speaker 8: then that means we're unable to build what a community.
- 24:17Speaker 8: If we don't build a community, then how we're gonna
- 24:20Speaker 8: build anything generational?
- 24:21Speaker 2: You just saying some shit that sound great.
- 24:24Speaker 8: You know what I'm saying, but it's not realistic without
- 24:27Speaker 8: taking the proper steps. You understand what I'm saying. And
- 24:30Speaker 8: we've all been there, you know. I come from just
- 24:32Speaker 8: a tough place as anybody in the world. But at
- 24:35Speaker 8: the same time, I can't have the same habits. Once
- 24:40Speaker 8: I made it out, I can't go back and glorify
- 24:43Speaker 8: it's the same things and not give it up.
- 24:45Speaker 2: Right, But.
- 24:48Speaker 8: If you're gonna ask me for a job, you also
- 24:50Speaker 8: have to be capable of doing the work. I can't
- 24:52Speaker 8: give you anything, right, You've got to be capable of
- 24:56Speaker 8: actually doing it once that opportunity is given.
- 24:59Speaker 2: And two way street.
- 25:00Speaker 8: And I'm just you know, I stress, I really stress
- 25:05Speaker 8: this all the time. I want to be able to
- 25:08Speaker 8: hire as many people as I can, right.
- 25:12Speaker 2: But you've got to have the capabilities.
- 25:13Speaker 8: And so you know, let's match each other's energy from
- 25:16Speaker 8: that perspective. And like you said, everybody's down get rich.
- 25:20Speaker 2: They don't.
- 25:21Speaker 8: That's not realistic. But you in position, we didn't grow
- 25:24Speaker 8: up next to people that have careers. They had hustles jobs,
- 25:32Speaker 8: some had decent jobs, very few had good ass jobs
- 25:37Speaker 8: and careers it's just the truth. And so we're trying
- 25:42Speaker 8: to fill our way through. And life is all about
- 25:43Speaker 8: managing transitions. You have to be able to That's why
- 25:46Speaker 8: a car comes with a transmission. To understand those gears.
- 25:50Speaker 8: You got to know when to park, when the reverse,
- 25:52Speaker 8: when they stay nutral, when they accelerate.
- 25:54Speaker 2: That is real in life itself as well.
- 25:56Speaker 8: We've all been in a situation where we had to
- 25:58Speaker 8: make decisions, say, you know what, let me just back
- 26:00Speaker 8: up a little bit, Well, let me just park it
- 26:02Speaker 8: right here before, or if it's going great, let me
- 26:05Speaker 8: hit the gas and get to where.
- 26:07Speaker 2: I'm trying to go.
- 26:08Speaker 8: And so that's how I think every day I wake up.
- 26:11Speaker 8: I've never celebrated one deal. I've done, not one. When
- 26:15Speaker 8: I started working with Lebron and for Lebron, I only
- 26:20Speaker 8: the most money I ever made working for Lebron was
- 26:23Speaker 8: forty eight thousand dollars a year. That's the most I
- 26:25Speaker 8: ever made. I was only on his.
- 26:27Speaker 2: Salary for two years. That was since six I've been
- 26:32Speaker 2: off his payroll. Right when twenty twenty three.
- 26:36Speaker 8: It was important for me to get off of his
- 26:39Speaker 8: payroll as fast as I possibly could.
- 26:42Speaker 2: That was very important to me.
- 26:44Speaker 9: Talk about that, you know before before you jump in there.
- 26:47Speaker 9: He said one thing that that I think kind of
- 26:50Speaker 9: went over the went over the crowd. That that that
- 26:52Speaker 9: I think it's very important what he's doing. And back
- 26:57Speaker 9: in my time, I was president Player Association and we's
- 26:59Speaker 9: always deal with the agents and talk about what they
- 27:02Speaker 9: weren't doing and how they were taking advantage of guys.
- 27:05Speaker 9: What he said was he'd liked to take his guys,
- 27:08Speaker 9: take twenty percent of their money and put it in
- 27:11Speaker 9: something that can grow, and they wouldn't get it until
- 27:15Speaker 9: later on, so they wouldn't be able to use the
- 27:18Speaker 9: money or blow the money. But the thing that I
- 27:22Speaker 9: and I don't know whether it's something inherent with us,
- 27:25Speaker 9: is we've got a lot of guys. If you take
- 27:27Speaker 9: all of making a lot of money, and if they
- 27:30Speaker 9: got together and somebody put them together and they combine
- 27:35Speaker 9: just part of what they earned in a fund in
- 27:38Speaker 9: a way that it could benefit people who are trying
- 27:42Speaker 9: to improve themselves, start their business, do all those kind
- 27:47Speaker 9: of things like that. I don't know why that hasn't
- 27:49Speaker 9: been done. I don't know why someone hasn't been able
- 27:51Speaker 9: to get everybody together to do that, because collectively they
- 27:56Speaker 9: have the ability to do that. But it's a mindset
- 27:59Speaker 9: that I think we have to get over.
- 28:01Speaker 8: Because I can tell you why, Junior, I can tell
- 28:04Speaker 8: you why it hasn't been done because society has conditioned
- 28:08Speaker 8: us to always try to outdo so because we're always
- 28:11Speaker 8: trying to outdo one another. If you start a production company,
- 28:16Speaker 8: then I want to start one too. Instead of me saying, okay, well,
- 28:20Speaker 8: let's do it together. I don't have to have the
- 28:22Speaker 8: same ownership of it, but I let's just do it together,
- 28:27Speaker 8: because unify, it's a lot more.
- 28:30Speaker 2: We can do.
- 28:31Speaker 8: If David Geffen and Jeffrey Katzenberg and Steven Spielberg can
- 28:35Speaker 8: start dream words, what the hell makes you think that
- 28:39Speaker 8: you can't in need?
- 28:40Speaker 2: And they didn't start it when they were broke.
- 28:43Speaker 8: They were already well off, very wealthy when they did that.
- 28:48Speaker 2: But that's a different mindset right when.
- 28:50Speaker 8: They're in these when we're in these clubs, everybody's competing
- 28:54Speaker 8: with how many sparkles, how many bottles I got coming?
- 28:56Speaker 8: And that's cool, enjoy the life. But in order for
- 28:59Speaker 8: you to to do that, we also got to make
- 29:01Speaker 8: sure that we're doing the other thing. What's most important,
- 29:06Speaker 8: what's really allowing us to buy those bottles, right, Because
- 29:09Speaker 8: I'm not saying don't enjoy it.
- 29:10Speaker 2: I'm not a Debbie Downer.
- 29:11Speaker 8: I'm not saying don't enjoy it, because I definitely enjoy
- 29:13Speaker 8: mine the fruits of my hard labors. But what I'm
- 29:18Speaker 8: just saying, it's just so important because if we're able
- 29:22Speaker 8: to do that, then that's not necessarily putting a dent.
- 29:28Speaker 2: In the you know, in the kitty.
- 29:29Speaker 8: From that perspective, that's just us enjoy and having a
- 29:32Speaker 8: great time.
- 29:33Speaker 2: Actually, if you're doing it the right way.
- 29:36Speaker 8: You actually budget for your vacation like that every year.
- 29:40Speaker 8: But I know exactly how much I'm gonna spend on
- 29:42Speaker 8: vacation every year. If you're doing it the right way,
- 29:47Speaker 8: that's how you That's how it really is supposed to
- 29:48Speaker 8: be done. But it's just this, it's just just this.
- 29:52Speaker 2: Competitive thing we're conditioned.
- 29:53Speaker 8: But yet and still if you go to some valley conference,
- 29:56Speaker 8: those all the biggest companies and top executives in the
- 30:00Speaker 8: world who are competitors in the marketplace, but at this
- 30:03Speaker 8: particular conference they're sharing information.
- 30:06Speaker 2: But yet we get in the club and don't speak
- 30:08Speaker 2: to each other. Well, how does this even make sense.
- 30:10Speaker 2: It doesn't. It does not make sense. So that's hot, and.
- 30:16Speaker 6: That's one of the reasons while we created investmentsts right
- 30:19Speaker 6: where it was like just for that we can get
- 30:22Speaker 6: twenty thousand people here and have a Vendom marketplace and
- 30:25Speaker 6: have it. And one aspect is people learning from people
- 30:29Speaker 6: like yourself. But I think the most beneficial aspect is
- 30:32Speaker 6: people that are networking with each other outside and then
- 30:34Speaker 6: the Vendom marketplace and afterwards, because their relationships is ultimately
- 30:38Speaker 6: going to take you the furthest in life. So, mister Bridgman,
- 30:42Speaker 6: I wanted to ask you a question. You had a
- 30:46Speaker 6: very impressive portfolio of restaurants obviously over five hundred, and
- 30:51Speaker 6: you know, was extremely extremely wealthy and extremely extremely self successful,
- 30:57Speaker 6: and had you know a mastery of that. What is
- 31:01Speaker 6: your thought process and liquid dating your portfolio and going
- 31:04Speaker 6: into something totally different?
- 31:08Speaker 3: How does that?
- 31:10Speaker 2: Erners?
- 31:10Speaker 3: What's up?
- 31:10Speaker 5: You ever walk into a small business and everything just
- 31:13Speaker 5: works like the checkout is fast, the receipts are digital,
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- 33:00Speaker 1: An illegal alien from Guatemala charged with raping a child
- 33:04Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
- 33:08Speaker 1: accused of murdering a Texas man of Venezuelan charged with
- 33:12Speaker 1: filming and selling child pornography in Michigan. These are just
- 33:16Speaker 1: some of the heinous migrant criminals caught because of President
- 33:20Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
- 33:23Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
- 33:28Speaker 1: crossings are at the lowest levels ever recorded, and over
- 33:32Speaker 1: one hundred thousand illegal aliens have been arrested. If you
- 33:35Speaker 1: are here illegally, your next you will be fined nearly
- 33:39Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
- 33:43Speaker 1: never return. But if you register using our CBP home
- 33:47Speaker 1: app and leave now, you could be allowed to return legally.
- 33:50Speaker 1: Do what's right leave now. Under President Trump, America's laws,
- 33:55Speaker 1: border and families will.
- 33:57Speaker 6: Be protected sponsored by the United States Department of Homelandsecurity
- 34:00Speaker 6: work and most people would be extremely scared to do that, right, Like,
- 34:05Speaker 6: why did you do that?
- 34:07Speaker 3: And what was the inner workings of doing that?
- 34:11Speaker 9: Well, you know, I talk about generational wealth, and what
- 34:15Speaker 9: I did was separated the restaurant businesses that we still
- 34:21Speaker 9: have a separated the Coca Cola business and even Ebony
- 34:27Speaker 9: and Jet put them all in a let's call it
- 34:31Speaker 9: a trust because that's what it is, and that's that's
- 34:34Speaker 9: for the kids. That's something you know, and we haven't
- 34:37Speaker 9: talked about getting involved in Coca Cola here in Atlanta.
- 34:40Speaker 9: But you know, why'd you do that? Because when I
- 34:43Speaker 9: looked around at the people that were bottlers, and there's
- 34:47Speaker 9: not a lot of them, there's only sixty four in
- 34:49Speaker 9: the whole United States, but there were people that were
- 34:53Speaker 9: fourth and fifth generation people that have been doing that
- 34:56Speaker 9: for over one hundred years. And I won't tell you
- 34:59Speaker 9: how much money you make on a bottle of soda,
- 35:01Speaker 9: so you you don't need to know that. But anyway,
- 35:06Speaker 9: so I separated that for them generationally. That's something that
- 35:10Speaker 9: can be passed down and down and down, and and
- 35:13Speaker 9: everything else that I look at is over here. So
- 35:17Speaker 9: if there's a risk, or you're taking your risk or
- 35:19Speaker 9: investing in something or helping somebody do something, it has
- 35:24Speaker 9: no effect on where you are today. And so that's
- 35:27Speaker 9: what I'll do. And helping helping somebody or or saying
- 35:32Speaker 9: that this makes sense, it'll all come out over on
- 35:34Speaker 9: this side, not over on that side.
- 35:36Speaker 3: I just have a follow up for rich.
- 35:38Speaker 6: You said something that was extremely insightful with the car
- 35:41Speaker 6: analogy that's pretty ill like no win to park, no
- 35:44Speaker 6: when to accelerate, no.
- 35:44Speaker 3: Whin to cruise. That's a that's a good that's pretty
- 35:47Speaker 3: good information.
- 35:48Speaker 2: I want.
- 35:49Speaker 3: You said something that was key.
- 35:50Speaker 6: You say you wanted to get off of Lebron's payroll
- 35:53Speaker 6: as soon as possible. And you know, people create their
- 35:56Speaker 6: own narratives. But a lot of people might say, well,
- 35:59Speaker 6: it's easy for him to become the number one agent
- 36:01Speaker 6: because Lebron, right, Lebron's just God.
- 36:04Speaker 3: But I know you always actually harder.
- 36:06Speaker 6: Go ahead, so talk about talk about that and talk
- 36:10Speaker 6: about why it was essential for you to get off
- 36:14Speaker 6: of his payroll.
- 36:14Speaker 3: Why is it essential for you to not be in
- 36:18Speaker 3: that type of role.
- 36:19Speaker 8: Well, it was essentral number one because prior to I've
- 36:23Speaker 8: always been someone who was had a pretty entrepreneurial spirit.
- 36:31Speaker 2: Right.
- 36:31Speaker 8: My dad was a store owner. We made our money
- 36:34Speaker 8: selling beer, wine and cigarettes. You know, I grew up
- 36:37Speaker 8: playing people lottery numbers at seven and eight years of age. Right,
- 36:41Speaker 8: I learned about marketing by selling now Laters and Jolly
- 36:45Speaker 8: Joe's and cherry clans. And you know that's how I
- 36:49Speaker 8: by what you came and bought in the store. This
- 36:52Speaker 8: is how I learned about supply and demand. So when
- 36:54Speaker 8: my dad would send us back to the wholesale store,
- 36:57Speaker 8: he was sitting in the car and let me go
- 36:59Speaker 8: in and the candy. I couldn't pick the candy that
- 37:02Speaker 8: I wanted. I had to pick the candy that the
- 37:04Speaker 8: people would buy, because that's how we made our money.
- 37:07Speaker 8: And so through that I learned customer service and the
- 37:10Speaker 8: importance of customer service, right, because the community is the job.
- 37:15Speaker 8: We got to make sure that we take care of
- 37:17Speaker 8: the community. And so that allowed me to have that mindset.
- 37:22Speaker 8: But to answer your question, Lebron wasn't obligated to do
- 37:26Speaker 8: anything for me or anybody else. The only person he
- 37:29Speaker 8: was actually obligated to do something for was Gloria James.
- 37:33Speaker 8: That's his mother, right. I was so happy that I
- 37:37Speaker 8: wasn't his brother, like blood brother, because at that point
- 37:42Speaker 8: there's a guilt that comes into play, right, and if
- 37:45Speaker 8: I screw up?
- 37:48Speaker 2: Can he really fire? Can you really fire your brother?
- 37:51Speaker 3: Right?
- 37:52Speaker 2: You know? And so.
- 37:54Speaker 8: For me, once I got my opportunity, and when I
- 37:57Speaker 8: got the call, well, my mother called me and said,
- 38:00Speaker 8: you have a check in the mail. And when you
- 38:03Speaker 8: guys read my book, this is all that. This is
- 38:05Speaker 8: not this is someone that is in there. But when
- 38:07Speaker 8: my mother called me and said you have a check
- 38:08Speaker 8: in the mail, I didn't. I wasn't expecting that. I
- 38:12Speaker 8: didn't even know how to really read a check. My
- 38:14Speaker 8: mother showed me how to do so. But when I
- 38:17Speaker 8: called and asked what my job was, he said he
- 38:21Speaker 8: didn't know. He said, I actually don't have a position
- 38:24Speaker 8: for you at all.
- 38:26Speaker 2: I don't have one, and I don't know when I'm
- 38:27Speaker 2: gonna get one. So now I got two choices.
- 38:32Speaker 8: I'm I'm definitely not a yes man, and I love
- 38:34Speaker 8: the shop, so I like to go to the I
- 38:36Speaker 8: can't wait on you to go to the mall. For
- 38:38Speaker 8: when I get to go to the mall, that's not
- 38:39Speaker 8: gonna ever happen. So because of that, I.
- 38:44Speaker 2: Did the things that I created value.
- 38:48Speaker 8: I was everything from the party promoter before he was
- 38:52Speaker 8: even able.
- 38:53Speaker 2: To party styless jeweler.
- 38:57Speaker 8: You know, until one day in the Nike he met.
- 39:01Speaker 8: He asked me, what did I think? And it's Phil Knight,
- 39:04Speaker 8: It's Charlie Denson, is limn Mayrit, It's all the top
- 39:08Speaker 8: executives at Nike. And now I'm saying, well, I'm not
- 39:12Speaker 8: guessing here. This is what I know because I've had
- 39:14Speaker 8: every shoot that ever came out since nineteen eighty nine,
- 39:17Speaker 8: whatever it was. And so I took the floor. Well
- 39:20Speaker 8: that led to me getting a job at Nike because
- 39:23Speaker 8: they seen I had value. So when I was there,
- 39:26Speaker 8: I learned cutting. So I learned all the legal aspects
- 39:30Speaker 8: of it. I learned the footwear business I love. I
- 39:31Speaker 8: learned the marketing business. Because marketing is not endorsements. Marketing
- 39:36Speaker 8: is storytelling. Endorsements are endorsements.
- 39:39Speaker 2: Marketing. The best marketing companies in.
- 39:41Speaker 8: The world they never tell you a price, but they
- 39:44Speaker 8: show you the product, but they never tell you the price.
- 39:47Speaker 8: Honda's going to say this is the Civic twenty twenty
- 39:50Speaker 8: three with leather, it cost you thirty six thousand. That's
- 39:53Speaker 8: a different that's a sales thing. That's a totally different thing.
- 39:56Speaker 8: And so I wanted to make sure that I was
- 39:59Speaker 8: always creating value. And I also didn't want because in life,
- 40:03Speaker 8: you know you can you can only ride the horse
- 40:06Speaker 8: for so long. Can't get comfortable riding somebody else's horse.
- 40:10Speaker 2: That don't make sense. So you have to continue to
- 40:13Speaker 2: create value. So that's what I did.
- 40:15Speaker 8: And then the reason why I went into the aging
- 40:18Speaker 8: business is because I felt like our young men were
- 40:22Speaker 8: the game was being monopolized by people that really didn't
- 40:26Speaker 8: understand them as people. They saw them as commissions, but
- 40:30Speaker 8: they didn't see them as people. And so if I
- 40:33Speaker 8: only see you as a check, I'm not going to
- 40:35Speaker 8: invest in you right when the talent runs out, I
- 40:39Speaker 8: lose your number and I get the next talent. Well,
- 40:43Speaker 8: that didn't sit well with me, and so I wanted
- 40:45Speaker 8: to create something that they can go to sleep at
- 40:47Speaker 8: night knowing that you know what, I can trust Rich,
- 40:51Speaker 8: and I can trust the people that Rich is putting
- 40:52Speaker 8: around me because.
- 40:55Speaker 2: My integrity and my respect for you as a.
- 40:58Speaker 8: Person won't allow me to do anything that would be
- 41:01Speaker 8: detrimental to your future, And damn sure not going to
- 41:04Speaker 8: do anything that is going to have you look at
- 41:07Speaker 8: me a certain way because where I come from, there's
- 41:09Speaker 8: a major consequence for that. But in the business I'm in,
- 41:13Speaker 8: those consequences don't exist.
- 41:15Speaker 2: But I didn't know any different.
- 41:16Speaker 8: You know, we were just just trying to survive the day,
- 41:18Speaker 8: sometimes an hour, depending on what's going on around the corner.
- 41:22Speaker 8: So I brought that energy and those pitfalls to an
- 41:27Speaker 8: industry that didn't know that, and they didn't know our children,
- 41:30Speaker 8: and so I even currently today, people talk about it's
- 41:34Speaker 8: easier with Lebron, Oh, he just did this because Lebron.
- 41:38Speaker 8: They must don't know what the word envy means. They
- 41:41Speaker 8: must don't understand how hard it is to walk in
- 41:44Speaker 8: the room and people tell you, oh, because you represent
- 41:47Speaker 8: this person, I don't think you're the right person for me,
- 41:50Speaker 8: even though he's built this big portfolio, and I have
- 41:53Speaker 8: a ton of other guys.
- 41:55Speaker 2: That's built great portfolios as well and done well. But
- 41:59Speaker 2: for some reason, and it's.
- 42:00Speaker 8: Just hard for people to do business with people that
- 42:04Speaker 8: look like I'm not gonna say four people I'm gonna
- 42:06Speaker 8: say it's hard for our people to do business with
- 42:10Speaker 8: our people at a high level and respect them and
- 42:13Speaker 8: not cheat them and not try to say I gave
- 42:17Speaker 8: you opportunities so you should work for free. No, I
- 42:20Speaker 8: gave you the opportunity. You're doing a great job. I'm
- 42:23Speaker 8: gonna pay you what you deserve. And I talk to
- 42:26Speaker 8: my guys about this all the time. And for anybody
- 42:29Speaker 8: else out there, somebody out there is doing something for you.
- 42:33Speaker 8: I don't care if they're your sister cousin. I don't
- 42:35Speaker 8: care if they're on the drug. I don't care about
- 42:37Speaker 8: any of that. How you treat people matters.
- 42:41Speaker 2: It just really does. And I want to pay you
- 42:44Speaker 2: top dollar. I want to pay you more.
- 42:47Speaker 8: Right because when we go to Van Cleef and Louis
- 42:50Speaker 8: and Chanelle, they're not giving us no discount and we're
- 42:53Speaker 8: not asking for walk.
- 42:55Speaker 2: We want you to know how much we pay for it.
- 42:57Speaker 2: So when I you know. But when I come to
- 42:59Speaker 2: you with my labor to wash your car, and I
- 43:02Speaker 2: washed it, and you had the.
- 43:03Speaker 8: Juice and the cup holder and all this stuff, but
- 43:06Speaker 8: you want to put and you don't even want to
- 43:08Speaker 8: tip me, Well, it don't work. You get what I'm saying,
- 43:11Speaker 8: and so I instill that in my in my clients
- 43:14Speaker 8: from day one. When we go to a restaurant, I
- 43:16Speaker 8: pay attention. I watch how they call a waiter or a
- 43:19Speaker 8: waitress and know, hey, yoyo, no, no excuse me? Can
- 43:23Speaker 8: I have thank you? And then when that bill comes,
- 43:27Speaker 8: we're gonna.
- 43:27Speaker 2: Make sure they get twenty five percent. You understand I'm saying,
- 43:31Speaker 2: that's how it should be.
- 43:32Speaker 8: And if it's like that, when you think about the
- 43:35Speaker 8: ecosystem for an athlete, an athlete need a barber, they
- 43:38Speaker 8: need a handyman, they need a nanny, they need a driver,
- 43:42Speaker 8: they need a their wives need a makeup artist and
- 43:45Speaker 8: a and a cosmetologist. You know, they need all these things.
- 43:49Speaker 8: This is the ecosystem of the athlete. This job's available.
- 43:54Speaker 8: But the reason why we don't care to do them
- 43:56Speaker 8: in abundance is because how you treat somebody. If you
- 44:00Speaker 8: treated them differently, then and you explain to them, hey,
- 44:05Speaker 8: you're not gonna get you're not gonna get a seat
- 44:07Speaker 8: at the table when we at the club. That ain't
- 44:09Speaker 8: what this is this is about. But I actually need
- 44:12Speaker 8: you to do this. It's a consistent pay for at
- 44:15Speaker 8: least twelve years for the right person at least. And
- 44:20Speaker 8: while you're doing that, you build your clientele, right, because
- 44:24Speaker 8: there's a draft every year, people.
- 44:25Speaker 2: Coming in a real estate agent.
- 44:27Speaker 8: My guys just renting places in every city around America.
- 44:31Speaker 2: But it's not many. You give what I'm saying.
- 44:34Speaker 8: And if it is, they show up laid like the
- 44:38Speaker 8: habits matter, right, And so this is this is very important.
- 44:42Speaker 2: And I tell my own siblings this. There's an ecosystem.
- 44:46Speaker 2: Find a lane. If you find a lane, you got
- 44:50Speaker 2: an opportunity. If you've got an opportunity, then you make
- 44:54Speaker 2: it work from there. Turn this out.
- 44:55Speaker 8: One plus one should equal five by the time we
- 44:59Speaker 8: get done with this.
- 45:01Speaker 3: That was a lot rich. That's a lot. As you
- 45:05Speaker 3: were name in the athlete's ecosystem.
- 45:06Speaker 4: I saw mister Bridgman and he's thinking to himself, Man,
- 45:09Speaker 4: I ain't had none of that. But but mister bridge
- 45:14Speaker 4: you talked about generational wealth, which is an interesting concept, right,
- 45:18Speaker 4: because we haven't seen generations of wealth in our community.
- 45:23Speaker 4: And so I know what your acquisitions jet Ebonine, Right,
- 45:29Speaker 4: how do you go about approaching it sustainable wealth?
- 45:33Speaker 3: Right?
- 45:33Speaker 4: Because you have your kids, and I know the kids
- 45:35Speaker 4: some of the kids kind of run some of those businesses.
- 45:37Speaker 4: So how do you approach mergers and acquisitions with the
- 45:40Speaker 4: intent of this is the succession plan for my legacy?
- 45:44Speaker 9: Well, I think the first thing you have to do
- 45:47Speaker 9: is you have to have the next generation involved, and
- 45:51Speaker 9: you have to have them talking about it, and they
- 45:58Speaker 9: have to see the importance. And they talked about earlier
- 46:02Speaker 9: hard work. And you know, one of the things that
- 46:06Speaker 9: one of the great books that I really like, Malcolm Gladwell,
- 46:09Speaker 9: in one of his books, he talks about in order
- 46:11Speaker 9: to be really proficient at something, you have to work
- 46:15Speaker 9: at it for a thousand hours. And I thought about that,
- 46:19Speaker 9: and I thought, well, you know, I've put in over
- 46:23Speaker 9: ten thousand hours ten thousand hours of playing basketball before
- 46:28Speaker 9: I got to the pros. And so when I got
- 46:32Speaker 9: into the restaurant business, what makes me think that I
- 46:36Speaker 9: should be good at it? What I'll put the work in?
- 46:40Speaker 9: And I think a lot of times, and I see
- 46:41Speaker 9: this with something with athletes. They think because I got
- 46:45Speaker 9: to be a great player, that I should go in
- 46:47Speaker 9: as the CEO or the executive vice president without putting
- 46:52Speaker 9: the work in. So that's the first thing I stressed
- 46:55Speaker 9: to my kids is you have to understand. And I
- 46:58Speaker 9: have three kids, and all of them had to go
- 47:00Speaker 9: to college, they all had to get an NBA, and
- 47:03Speaker 9: they all had to go to work for somebody else
- 47:06Speaker 9: before they got involved with with with what we were
- 47:08Speaker 9: doing and not they didn't have to come to work.
- 47:11Speaker 9: It was their decision if they wanted to come get
- 47:14Speaker 9: involved with what we're doing. And the way things worked out,
- 47:18Speaker 9: one of them runs the restaurant side, one of them
- 47:20Speaker 9: works with the Coca Cola side, and my daughter runs
- 47:22Speaker 9: the Aveny Jet side. But be that as it may,
- 47:26Speaker 9: we meet as a family.
- 47:34Speaker 3: That's crazy.
- 47:36Speaker 9: So what they'll tell you is I don't do anything anymore,
- 47:38Speaker 9: which is about correct. But but we meet as a
- 47:42Speaker 9: family and and we talk about the next generation, their kids.
- 47:48Speaker 9: I've got five grandkids, so you just have to start
- 47:52Speaker 9: planning for what's going to happen as they get older.
- 47:57Speaker 9: And and that's what I've seen is us in the
- 48:00Speaker 9: Chinese culture and the other people that aren't like us
- 48:05Speaker 9: look like us in the room. They they think about
- 48:07Speaker 9: those things or we just think about getting gratification today,
- 48:13Speaker 9: and we need to focus on the long term, and
- 48:17Speaker 9: we need to focus on your set working together because,
- 48:20Speaker 9: as I said earlier and earlier and some of the presentations,
- 48:25Speaker 9: if we just did business with each other whenever we could,
- 48:29Speaker 9: there'd be I don't know how many millionaires in this
- 48:32Speaker 9: room today, but we, for some reason, don't want to
- 48:36Speaker 9: do that.
- 48:36Speaker 6: Yeah, So, Rich I want to ask you about your
- 48:42Speaker 6: collaboration and partnership with UTA. You know, we have a
- 48:45Speaker 6: great relationship with UTA, and I know that was something
- 48:49Speaker 6: that was done a.
- 48:50Speaker 3: Few years ago.
- 48:51Speaker 6: So what's your thought process and doing that, and how
- 48:54Speaker 6: does the dynamics of that relationship, you know, unfold into
- 48:59Speaker 6: what it is today.
- 49:01Speaker 8: Well, I had I had two choices. I wasn't you know,
- 49:05Speaker 8: I owned all my business. I wasn't looking for a partner.
- 49:09Speaker 8: But what was happening was the athlete's desires was changing,
- 49:14Speaker 8: and so I didn't want to be somebody that's just
- 49:17Speaker 8: you know, trying to figure.
- 49:18Speaker 2: It out in a cookie cutter way. And so I
- 49:21Speaker 2: had two choices.
- 49:22Speaker 8: I can either go raise a couple hundred million dollars
- 49:25Speaker 8: then go and find the expertise for the the departments
- 49:31Speaker 8: that I needed to grow in, or I can find
- 49:35Speaker 8: a partner that actually came with that expertise. And so
- 49:38Speaker 8: UTA was actually that they were the partner that came
- 49:41Speaker 8: to that expertise, and so I was just trying to
- 49:44Speaker 8: do what was best for the clients. Like for me,
- 49:48Speaker 8: I'm always thinking about I don't want to be the
- 49:51Speaker 8: agency of yesterday. I don't want to be too too
- 49:54Speaker 8: happy about what's happening today. I'm really trying to build
- 49:58Speaker 8: the agency of tomorrow and figure out what that looks like.
- 50:01Speaker 2: And so that was that was my decision with UTA.
- 50:04Speaker 6: So ut if anybody that's not I should have said
- 50:06Speaker 6: this United Talent Agency. It's one of the top Hollywood
- 50:09Speaker 6: talent agencies. They represent actors, some of.
- 50:13Speaker 8: The biggest actors in the world, writers, directors, you know,
- 50:17Speaker 8: and music Carol g Bad Bunny twenty one, Post Malone
- 50:21Speaker 8: and you know, Earn Your Leisure, Yeah, Earn your Leisure
- 50:24Speaker 8: by the way, yeah, and comedy Easter, Ray, Kevin Hard,
- 50:28Speaker 8: you know, but in a ton of others, right, Timothy Shallow,
- 50:33Speaker 8: May Jonas, you know, a lot of people. And again
- 50:37Speaker 8: that was my thing because my clients, they don't need
- 50:40Speaker 8: all those toys in the toy box. But if you
- 50:42Speaker 8: want to play with you know, like I want to
- 50:45Speaker 8: have enough toys for you to actually play with whether
- 50:48Speaker 8: you choose one or one hundred of them. I wanted
- 50:50Speaker 8: to be prepared to have that. And for me, again,
- 50:54Speaker 8: don't box me in. I'm I'm not an agent. I'm
- 51:00Speaker 8: what I would say, I'm an innovator that have agent capabilities.
- 51:05Speaker 8: And so I never wanted to be boxed into just
- 51:07Speaker 8: being an agent, although I don't plan on stopping anytime soon,
- 51:11Speaker 8: even though they want to push me out to be
- 51:13Speaker 8: an owner of a team. But I have no desire
- 51:15Speaker 8: to own a team at all. I don't have enough
- 51:17Speaker 8: money to own a team, and I don't.
- 51:18Speaker 2: Like the front.
- 51:19Speaker 8: So so with that being said, I just wanted to
- 51:24Speaker 8: continue to grow and it was really about the athlete
- 51:27Speaker 8: and their families.
- 51:29Speaker 4: Ridge, I want to follow up and maybe for both
- 51:31Speaker 4: of you when we actually visit so Uta is here
- 51:34Speaker 4: in Atlanta, So shout out to you, Shout out to
- 51:36Speaker 4: Atlanta for being.
- 51:36Speaker 8: At Yeah, she ain't been Atlanta with something that was
- 51:39Speaker 8: very important to me exactly.
- 51:41Speaker 4: So when we visited, it was impressive because you were
- 51:44Speaker 4: able to combine two things what you do professionally but
- 51:48Speaker 4: your passion for ultimate investments, which is art.
- 51:52Speaker 3: And so when we visit the showroom and the offices.
- 51:56Speaker 4: It's nothing but black art throughout the entire build. So
- 52:00Speaker 4: talk about your love for art and talk about the
- 52:03Speaker 4: intentionality of what you did behind that.
- 52:06Speaker 8: Yeah, So I have a I'm on the board of
- 52:08Speaker 8: LACMA uh and I'm in the I'm on the I'm
- 52:11Speaker 8: on the acquisition committee with Elaine Wynn, and I'm on
- 52:16Speaker 8: the education committee. Because I wish that I actually paid
- 52:20Speaker 8: attention to art class instead of played tunk, playing tunk
- 52:24Speaker 8: or falling asleep, you know. But today I wish I
- 52:29Speaker 8: you know, I wish that kids understood the importance of.
- 52:34Speaker 2: Art back then.
- 52:36Speaker 8: And I wish I knew who Carrie James Marshall was,
- 52:39Speaker 8: and who Sam Gillian was and and and you know,
- 52:41Speaker 8: and who Barkley Hendricks was back then.
- 52:44Speaker 2: Today I own some.
- 52:45Speaker 8: Atlanta artists, you know, alfad contents and artists I own,
- 52:48Speaker 8: and I own over one hundred works. But if you
- 52:51Speaker 8: go across the Atlanta office or the LA office, just
- 52:54Speaker 8: a ton of African American artists, both figurative and abstract.
- 52:59Speaker 8: And I teach my kid is today and my clients
- 53:02Speaker 8: as they come into the league. One of the things
- 53:05Speaker 8: I do is I take them around to these museums
- 53:08Speaker 8: and these galleries to help them better understand that there's
- 53:11Speaker 8: more areas to park your finances in than just clothes
- 53:16Speaker 8: and shoes and cars, because all those are depreciating assets.
- 53:22Speaker 3: Right.
- 53:23Speaker 8: You don't need sixty pair of jeans, although we all
- 53:25Speaker 8: had them, but you don't need that.
- 53:27Speaker 2: And so I get them to invest. You know, I
- 53:30Speaker 2: have one of my favorite pieces I have as an
- 53:33Speaker 2: Ernie Barnes piece.
- 53:34Speaker 8: That I couldn't tell you when I bought at what
- 53:38Speaker 8: price it was.
- 53:39Speaker 2: And I'm not looking to sell. I'm just saying.
- 53:42Speaker 8: And so I get my clients to a lot of
- 53:45Speaker 8: my clients are into art now, a lot of them
- 53:47Speaker 8: are into different investments, and so it's you know, it's
- 53:52Speaker 8: it's one player at the time, but it's happening, and
- 53:55Speaker 8: so the earlier we can do that the better. So
- 53:58Speaker 8: I just try to continue education. I don't know it all.
- 54:00Speaker 8: I don't pretend to know it all, but I just
- 54:02Speaker 8: tried to. And mister Bridgman don't know. I'm going to
- 54:05Speaker 8: have a standing car with him once a month going
- 54:08Speaker 8: forward because I got to pick his brain. I'm gonna
- 54:10Speaker 8: be on him like a chief suit that you have
- 54:12Speaker 8: no idea you know, but it's just important.
- 54:15Speaker 2: It is important.
- 54:16Speaker 8: So if you guys want to get into other things,
- 54:20Speaker 8: you know, I tell my guys when you're on the road,
- 54:22Speaker 8: you in Detroit, when you're in San Francisco, when you're
- 54:24Speaker 8: in New York, Chicago, all these places have galleries, and
- 54:27Speaker 8: all these places have museums. Don't spend all your time
- 54:30Speaker 8: at a hookah bar, don't spend all your time playing
- 54:33Speaker 8: a call of duty in your room. Get out and
- 54:36Speaker 8: go to these galleries and spend some time there and
- 54:38Speaker 8: learn some things.
- 54:39Speaker 3: We thank you rich and see.
- 54:43Speaker 9: I'm only about forty years too late because we didn't
- 54:47Speaker 9: we didn't have anybody liked him when I was coming up,
- 54:49Speaker 9: and so you kind of get to appreciate art. And
- 54:52Speaker 9: anytime anybody comes in our office today, I take them
- 54:56Speaker 9: down the hallway and say, I want to show you this,
- 54:58Speaker 9: and what is it. There's four not quite mirrors, but
- 55:05Speaker 9: and there are four paintings done by Nelson Mandela and
- 55:10Speaker 9: he drew them of when he was in prison, and
- 55:15Speaker 9: there's various pictures of parts of the prison that he
- 55:20Speaker 9: was in, and then underneath it is the actual photo
- 55:24Speaker 9: of the prison. And he signed everyone and they're documented
- 55:28Speaker 9: that it was done by him, and I make sure
- 55:30Speaker 9: that everybody sees that when they come in. And the
- 55:32Speaker 9: other thing that I make sure people see. I have
- 55:35Speaker 9: a picture of the Little Rock Nine. I mean it's
- 55:38Speaker 9: a drawing, but it's autographed by each one of the
- 55:42Speaker 9: nine people that were involved in the Little Rock Nine.
- 55:46Speaker 9: And now you can't get that because they're not all alive.
- 55:49Speaker 9: But I make sure that everybody see because the mindset.
- 55:52Speaker 9: What that does is just changes the mindset changes the
- 55:57Speaker 9: just changes everything when people come in and see that
- 56:00Speaker 9: in the office.
- 56:02Speaker 8: But I'll say this society didn't teach us that that
- 56:06Speaker 8: was cool, the same reason why our kids don't play soccer.
- 56:09Speaker 2: It wasn't in our schools. We only played the sports
- 56:12Speaker 2: that gave us fortune or fame.
- 56:15Speaker 8: And so how do you know, we have to regurgitate
- 56:18Speaker 8: a lot of things that was built around us.
- 56:21Speaker 2: But we can. You know, it's not too late to start.
- 56:25Speaker 6: So Rich, my last question for you is walk us
- 56:29Speaker 6: through what it looks like actually negotiating contracts with teams,
- 56:33Speaker 6: or negotiating contracts with Nike or you.
- 56:37Speaker 3: Know, Adidas. For your clients.
- 56:38Speaker 6: You represent some of the top clients that's ever done it.
- 56:41Speaker 6: So what walk us through the boardroom.
- 56:44Speaker 8: Well, just in case there's some people in here that
- 56:48Speaker 8: work at rival agencies, I'm not gonna give you what
- 56:52Speaker 8: the secret sauce because McDonald's don't give us the secret
- 56:54Speaker 8: sauce to the Big Max, So I'm not going.
- 56:56Speaker 2: To give you that. But what I will say, I
- 56:58Speaker 2: will walk you through.
- 57:01Speaker 8: Most people think that you go into a room and
- 57:05Speaker 8: you yell and scream and you get something done.
- 57:08Speaker 2: That's not how it works.
- 57:11Speaker 8: The player and the agent has a job to do.
- 57:14Speaker 8: We both have a job to do. The player's job
- 57:18Speaker 8: is to allow me to go in and have some
- 57:21Speaker 8: type of leverage, whether that's through character, because nowadays, your
- 57:28Speaker 8: character has to match your talent. Right when the shit
- 57:32Speaker 8: get bigger than the cat, And I said this on
- 57:34Speaker 8: another podcast, but I'm saying it today, they're going to
- 57:36Speaker 8: get rid of the cat.
- 57:38Speaker 2: Right. It's just just how it is.
- 57:40Speaker 8: But what you're gonna start to see now going forward,
- 57:43Speaker 8: is you're gonna start to see the half and the
- 57:45Speaker 8: half nots in our league because we're basically at what
- 57:48Speaker 8: they call a soft hard cap, which is a very
- 57:51Speaker 8: tough thing. So the middle class, which is happening in
- 57:54Speaker 8: society they're removing the middle class, and you're gonna have.
- 57:57Speaker 2: The lower class or're gonna have the upper class.
- 57:59Speaker 8: Right, it's the same thing happening in sports, and so
- 58:02Speaker 8: now more than ever, guys have to come in ready
- 58:06Speaker 8: on all fronts character, professionalism, approach, right, willingness to listen,
- 58:14Speaker 8: and more.
- 58:14Speaker 2: Importantly, starring in your role.
- 58:17Speaker 8: I understand you was a star player on your high
- 58:20Speaker 8: school team. I understand your parents think you're the best
- 58:23Speaker 8: player in the world, and they only live in your world.
- 58:25Speaker 2: But let me tell you what the reality of it is, right,
- 58:29Speaker 2: And so now as I'm going in there, I don't
- 58:32Speaker 2: need you.
- 58:32Speaker 8: To average twenty five points to get you twenty five
- 58:35Speaker 8: points type money.
- 58:37Speaker 2: Right, because everybody's situation is different.
- 58:40Speaker 8: If your team doesn't have any cap space, but your
- 58:44Speaker 8: value to the team warrants them to keep you around,
- 58:47Speaker 8: then we don't need I don't need you. You can
- 58:49Speaker 8: Tristan Thompson average six point six rebounds. He got eighty
- 58:53Speaker 8: two million dollars. It's fully guaranteed.
- 58:56Speaker 2: But ultimately.
- 58:59Speaker 8: I have to be in the position to where I
- 59:01Speaker 8: can show that you have what they call gradually. You're
- 59:06Speaker 8: gradually getting better over the years, So don't score twenty
- 59:09Speaker 8: five and year one twelve and year two and eight
- 59:12Speaker 8: year three, Now we're going backwards. But if you score
- 59:15Speaker 8: eight twelve and then fifteen, and you have great character,
- 59:19Speaker 8: great professionalism, great approach, then I put all that in
- 59:23Speaker 8: the middle, and now we make the deal.
- 59:26Speaker 2: Right.
- 59:27Speaker 8: And now I have to just when I when I
- 59:29Speaker 8: first did well.
- 59:31Speaker 2: There's several deals.
- 59:32Speaker 8: But I'm also thinking this may be your last deal.
- 59:36Speaker 8: So now I have to do what's best for you
- 59:38Speaker 8: at all times. I can't do what's best for me, right,
- 59:42Speaker 8: and so whether that's being whether that's me understanding that, Okay,
- 59:47Speaker 8: I can't sit here and argue about this little item
- 59:50Speaker 8: for Darius Garland when I got one hundred and ninety
- 59:53Speaker 8: three million dollars guaranteed already you know agreed upon. I
- 59:59Speaker 8: can't make it about me. It's not about my newspaper clippings.
- 1:00:02Speaker 8: And that goes all the way to a minimum deal.
- 1:00:06Speaker 2: Right.
- 1:00:06Speaker 8: And so as I'm going into each negotiation, number one,
- 1:00:10Speaker 8: I'm never telling the player a number because if I
- 1:00:12Speaker 8: tell you a number, now that number.
- 1:00:14Speaker 2: Stuck in your head.
- 1:00:15Speaker 8: If we get there, you're gonna say, okay, I'm good.
- 1:00:18Speaker 8: We may have more room to go so it takes
- 1:00:22Speaker 8: a lot of planning.
- 1:00:24Speaker 2: I have to plan.
- 1:00:24Speaker 8: I have to I have to educate the families because
- 1:00:28Speaker 8: just what, there's a thing called friendly fire.
- 1:00:30Speaker 2: So I've had a situation.
- 1:00:31Speaker 8: Where I've had to move a client out the house,
- 1:00:35Speaker 8: put the for sale side in the yard because I
- 1:00:37Speaker 8: want the team to think, oh, not only is he
- 1:00:40Speaker 8: not coming in this arena, he's not even in the city.
- 1:00:43Speaker 2: He's gone.
- 1:00:44Speaker 8: I had to fly down and educate the mom that
- 1:00:47Speaker 8: when the owner's wife call, do not talk about whether
- 1:00:51Speaker 8: you guys are anxious, or whether you excited, or whether
- 1:00:54Speaker 8: you if anything comes up about comes up about a contract,
- 1:00:58Speaker 8: hey talk to rich.
- 1:00:59Speaker 2: I'm just mom.
- 1:01:00Speaker 8: I'm in here frying chicken for the grandkids, whatever the
- 1:01:02Speaker 8: case may be. I don't need you, because you know,
- 1:01:07Speaker 8: we all have grandmothers. Sunday morning, when Granny go out
- 1:01:10Speaker 8: of church, she in that kitchen.
- 1:01:11Speaker 2: No one's allowed in there. You're not allowed in my
- 1:01:14Speaker 2: kitchen when I'm in negotiation. That's just how it works.
- 1:01:18Speaker 9: If you want the best result, you know, I think
- 1:01:20Speaker 9: I can still get eight points a game.
- 1:01:23Speaker 8: I got you there, I got you there, and the
- 1:01:29Speaker 8: last thing it takes.
- 1:01:31Speaker 2: It also takes patience.
- 1:01:32Speaker 8: And the one thing that you can't make a mistake
- 1:01:35Speaker 8: as a player in the NBA or any sport.
- 1:01:37Speaker 2: Comparisons are the thief of joy. They just are.
- 1:01:41Speaker 8: You cannot compare yourself to what somebody else got. Somebody's
- 1:01:45Speaker 8: situation is different. And I don't advise you to do
- 1:01:47Speaker 8: this in life as well either. And so when you
- 1:01:50Speaker 8: think about that, I'm able to get things done at
- 1:01:53Speaker 8: a high level if you're able to have poise and patience.
- 1:01:57Speaker 8: A negotiation has no time came on it. The negotiation
- 1:02:01Speaker 8: starts when we started and it ends when you sign
- 1:02:05Speaker 8: on the dot of line. That could be one day,
- 1:02:07Speaker 8: that could be ten days, that could be one hundred days, right,
- 1:02:10Speaker 8: and so be patient.
- 1:02:13Speaker 2: We've seen Lamar Jackson this year. He was patient.
- 1:02:16Speaker 8: Jalen Hurt signed his deal, who came right after him
- 1:02:19Speaker 8: Lamar Jackson. Why because he needed something that allowed him
- 1:02:23Speaker 8: to go in and say, hey, you guys telling me
- 1:02:26Speaker 8: what I'm not, Well, let me tell you what I am.
- 1:02:30Speaker 8: That's us helping each other. And so both of those
- 1:02:32Speaker 8: boys got their money this year, a lot of money, right,
- 1:02:36Speaker 8: that's important. It's a half billion dollars going to two
- 1:02:39Speaker 8: young men. That's important. And so, but the families are
- 1:02:43Speaker 8: so important. You have to educate the families and they
- 1:02:46Speaker 8: have to be willing.
- 1:02:47Speaker 2: To allow you to do your job right.
- 1:02:50Speaker 8: That's why you pick me, allow me to do because
- 1:02:52Speaker 8: I'm not a tiptoe agent. I don't walk on eggshells
- 1:02:55Speaker 8: and I'm not gonna over explain myself.
- 1:02:57Speaker 2: Especially when I got the receipts. I got all the receipts.
- 1:03:01Speaker 2: I got four billion dollar with receipts right here, right.
- 1:03:07Speaker 3: Sou's the process.
- 1:03:08Speaker 6: Make some noise, Betunia, prenchmen at rich paul ladies and gentlemen,
- 1:03:13Speaker 6: Thank you guys.
- 1:03:14Speaker 1: An illegal alien from Guatemala charged with raping a child
- 1:03:18Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
- 1:03:22Speaker 1: accused of murdering a Texas man of Venezuelan charged with
- 1:03:26Speaker 1: filming and selling child pornography in Michigan. These are just
- 1:03:30Speaker 1: some of the heinous migrant criminals caught because of President
- 1:03:34Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
- 1:03:37Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
- 1:03:42Speaker 1: crossings are at the lowest levels ever recorded, and over
- 1:03:46Speaker 1: one hundred thousand illegal aliens have been arrested if you
- 1:03:49Speaker 1: are here illegally. Your next you will be fine nearly
- 1:03:53Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
- 1:03:57Speaker 1: never return. But if you registered using our CBP home
- 1:04:01Speaker 1: app and leave now, you could be allowed to return legally.
- 1:04:05Speaker 1: Do what's right.
- 1:04:06Speaker 9: Leave now.
- 1:04:07Speaker 1: Under President Trump America's laws, border and families.
- 1:04:11Speaker 2: Will be protected.
- 1:04:12Speaker 3: Sponsored by the United States Department of Homeland Security,